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Pyromarketing
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Download or read book PyroMarketing written by Greg Stielstra and published by Harper Collins. This book was released on 2008-01-29 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The era of mass marketing is ending—replaced by the power of customer evangelists unleashed through a systematic approach to word-of-mouth called PyroMarketing. Learn how the system that sparked a revolution in the Christian marketplace can fuel the success of your business. Word-of-mouth is the biggest influence on consumer purchases and its influence is growing. How do you tap its power? The key is not some new technology or advertising fad. The best way to understand the marketing process, the way messages are sent, received, acted upon, and spread, is to think of fire. PyroMarketing simplifies word-of-mouth to a four-step system that optimizes your advertising dollars by targeting the right customers and then converting them into unpaid sales and marketing evangelists. Tapping the latest research into the brain and human behavior, Greg Stielstra demonstrates how traditional marketing techniques are expensive, obsolete, and doomed to failure—while PyroMarketing principles deliver powerful results over the long-term and for less money. Illustrated with case studies including The Purpose-Driven Life, one of the bestselling books of all time, and the breakaway phenomenon The Passion of the Christ, PyroMarketing is a comprehensive strategy that can help any business reach and retain new markets.
Book Synopsis Evangelicals Incorporated by : Daniel Vaca
Download or read book Evangelicals Incorporated written by Daniel Vaca and published by Harvard University Press. This book was released on 2019-12-03 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new history explores the commercial heart of evangelical Christianity. American evangelicalism is big business. For decades, the world’s largest media conglomerates have sought out evangelical consumers, and evangelical books have regularly become international best sellers. In the early 2000s, Rick Warren’s The Purpose Driven Life spent ninety weeks on the New York Times Best Sellers list and sold more than thirty million copies. But why have evangelicals achieved such remarkable commercial success? According to Daniel Vaca, evangelicalism depends upon commercialism. Tracing the once-humble evangelical book industry’s emergence as a lucrative center of the US book trade, Vaca argues that evangelical Christianity became religiously and politically prominent through business activity. Through areas of commerce such as branding, retailing, marketing, and finance, for-profit media companies have capitalized on the expansive potential of evangelicalism for more than a century. Rather than treat evangelicalism as a type of conservative Protestantism that market forces have commodified and corrupted, Vaca argues that evangelicalism is an expressly commercial religion. Although religious traditions seem to incorporate people who embrace distinct theological ideas and beliefs, Vaca shows, members of contemporary consumer society often participate in religious cultures by engaging commercial products and corporations. By examining the history of companies and corporate conglomerates that have produced and distributed best-selling religious books, bibles, and more, Vaca not only illustrates how evangelical ideas, identities, and alliances have developed through commercial activity but also reveals how the production of evangelical identity became a component of modern capitalism.
Download or read book Making Waves written by Mark Ramsey and published by iUniverse. This book was released on 2008-11 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Radio is on the verge all right, but on the verge of what? Are we on the cusp of a new renaissance, a time of unprecedented excitement and opportunity? Or are we headed, as some naysayers argue, towards an industry-wide twilight? Making Waves argues that it's the former, not the latter. This book can help any broadcaster navigate a digital wonderland of infinite choice and endless competition. Dive in. The water's fine. Let's make some waves. Foreword by Greater Media CEO Peter Smyth.
Download or read book God Is Back written by John Micklethwait and published by Penguin. This book was released on 2009-04-02 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: A landmark examination of the resurgence of faith around the globe The Editor in Chief of The Economist and its Lexington columnist show how the global rise of religion will dramatically impact our century in God Is Back. Contrary to the popular assumption that modernism would lead to the rejection of faith, American-style evangelism has sparked a global revival. On the street and in the corridors of power the authors shine a bright light on a vast yet until now hidden world of religion. Twenty-first-century faith is being fueled by a very American emphasis on competition and a customer-driven attitude toward salvation. Revealing how the religion boom is destabilizing politics and the global economy, God Is Back concludes by showing how the same American ideas that created our unique religious style can be applied to channel the rising tide of faith away from volatility and violence.
Download or read book MEP Successes written by and published by . This book was released on 1999 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Anatomy of Buzz Revisited by : Emanuel Rosen
Download or read book The Anatomy of Buzz Revisited written by Emanuel Rosen and published by Currency. This book was released on 2009-02-24 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world With two-thirds new material and scores of current examples from today’s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works. Based on over one hundred new interviews with thought leaders, marketing executives, researchers, and consumers, The Anatomy of Buzz Revisited shows how to: * Generate genuine buzz both online and off. * Encourage people to talk about your products and services—and help spread the word among their friends, colleagues, and communities. * Adapt traditional word-of-mouth strategies in today’s era of Facebook, YouTube, and consumer-generated media. Smart, surprising, and filled with cutting-edge strategies and insights, The Anatomy of Buzz Revisited is essential for anyone who wants to get attention for a product, message, or idea in today’s message-cluttered world.
Author :Manufacturing Extension Partnership (National Institute of Standards and Technology (U.S.)) Publisher : ISBN 13 : Total Pages :132 pages Book Rating :4.3/5 (91 download)
Book Synopsis Transformed Firms Case Studies by : Manufacturing Extension Partnership (National Institute of Standards and Technology (U.S.))
Download or read book Transformed Firms Case Studies written by Manufacturing Extension Partnership (National Institute of Standards and Technology (U.S.)) and published by . This book was released on 1999 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Publishers Weekly written by and published by . This book was released on 2005 with total page 1016 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Strategic Silence by : Roumen Dimitrov
Download or read book Strategic Silence written by Roumen Dimitrov and published by Routledge. This book was released on 2017-09-22 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mainstream public relations overvalues noise, sound and voice in public communication. But how can we explain that while practitioners use silence on a daily basis, academics have widely remained quiet on the subject? Why is silence habitually famed as inherently bad and unethical? Silence is neither separate from nor the opposite of communication. The inclusion of silence on a par with speech and non-verbal means is a vital element of any communication strategy; it opens it up for a new, complex and more reflective understanding of strategic silence as indirect communication. Drawing on a number of disciplines that see in silence what public relations academics have not yet, this book reveals forms of silence to inform public relations solutions in practice and theory. How do we manage silence? How can strategic silence increase the capacity of public relations as a change agent? Using a format of multiple short chapters and practice examples, this is the first book that discusses the concept of strategic silence, and its consequences for PR theory and practice. Applying silence to communication cases and issues in global societies, it will be of interest to scholars and researchers in public relations, strategic communications and communication studies.
Download or read book Forbes written by and published by . This book was released on 2006 with total page 1246 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Sinner's Guide to the Evangelical Right by : Robert Lanham
Download or read book The Sinner's Guide to the Evangelical Right written by Robert Lanham and published by Penguin. This book was released on 2006 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers a sardonic view of the mysteries of evangelical Christian conservatives, from mega-churches with ATMs to Bibles designed to look like glossy fashion magazines.
Download or read book Public Relations Quarterly written by and published by . This book was released on 2005 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Word of Mouth Marketing by : Andy Sernovitz
Download or read book Word of Mouth Marketing written by Andy Sernovitz and published by Greenleaf Book Group. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.
Book Synopsis Word of Mouth Marketing by : Andy Sernovitz
Download or read book Word of Mouth Marketing written by Andy Sernovitz and published by Pressbox. This book was released on 2012-07-01 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Word of Mouth Marketing: The Comic Book By Andy Sernovitz with Cale Johnson. Illustrated by Shane Clester. Quickly learn to get people talking about you in this fast, fun, comic edition of the New York Times bestseller Word of Mouth Marketing: How Smart Companies Get People Talking. The original is the #1 word of mouth marketing book since 2004, translated into 14 languages. This exciting new graphic novel edition makes these fantastically useful ideas even easier to read, implement, and share. The comic edition is a great way to teach word of mouth marketing to teams that need it most but don't have the time to sit down with the complete book. For fans of the full book, the comic makes a great back-pocket guide for your day-to-day marketing. With straightforward advice and humor, Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple techniques that start conversations: Reasons People Talk About You 4 Rules of Word of Mouth Marketing 5 Ts of Word of Mouth Marketing 6 Big Ideas: Deep Stuff That Changes Marketing Forever Learn to use word of mouth marketing to make your company more profitable, how to spend less on marketing, and how to make your customers happier.
Book Synopsis Church Advertising, Public Relations and Marketing in Twentieth-Century America by : John C. Hardin
Download or read book Church Advertising, Public Relations and Marketing in Twentieth-Century America written by John C. Hardin and published by Springer Nature. This book was released on 2022-12-14 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the complex relationship between religion and business in twentieth-century America. It is the story of how Christianity’s most basic institution, the local church, wrestled with the challenges and compromises of competing in the modern marketplace through adopting the advertising, public relations, and marketing methods of business. It follows these sacred promoters, and their critics, as they navigated between divinely inspired and consumer demanded. Amid an animated and contentious battleground for principles, practices and parishioners, John C. Hardin explores the landscape of selling religion in America and its evolution over the twentieth century.
Book Synopsis I Smirt, You Stooze, They Krump by : Justin Crozier
Download or read book I Smirt, You Stooze, They Krump written by Justin Crozier and published by HarperCollins (UK). This book was released on 2006 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Tina at the Silent Disco' contains the very latest additions to the English language. Drawn from the Collins Word Web and the Collins Wordexchange, it is the most up-to-the-minute guide to evolving language.Collins has always excelled at providing up-to-date language in its dictionaries through its sophisticated language-monitoring resources. Now, Tina at the Silent Disco focuses specifically on the newest additions to the language, combining up-to-the-minute vocabulary with the colourful stories behind the next generation of English words.So, if you like to keep your finger on the pulse of the biggest, boldest, fastest-changing language on the planet, this is the year's must-have book.*Tina n Chiefly US a slang term for metamphetamine [from sixteenth the fraction of an ounce in which the drug is commonly sold illicitly]**silent disco n a form of music event at which the music is broadcast to wireless headphones worn by the attendees, thereby ensuring that those in the vicinity of the event are not troubled by noise pollution
Download or read book Buzz written by Emanuel Rosen and published by Profile Books. This book was released on 2010-10-01 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buzz is the most valuable marketing tool there is - and yet it's under-researched and overlooked as a method of reaching customers. The groundbreaking The Anatomy of Buzz told us why buzz matters: studies and real-life phenomena from the iMac to Cold Mountain prove that consumer recommendations are the best form of advertising or marketing. Now Rosen, who has spent years studying buzz, has added findings from cutting-edge research and 100 new interviews with field-leaders to show you how to create it. The result, with tips on subjects from seeding the market to accelerating natural contagion, is essential reading not only for marketers, but for anyone who wants to spread their message.
