Putting Design Thinking to Work

Download Putting Design Thinking to Work PDF Online Free

Author :
Publisher : Springer
ISBN 13 : 3030196097
Total Pages : 196 pages
Book Rating : 4.0/5 (31 download)

DOWNLOAD NOW!


Book Synopsis Putting Design Thinking to Work by : Steven Ney

Download or read book Putting Design Thinking to Work written by Steven Ney and published by Springer. This book was released on 2019-07-04 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses how the methods and mindsets of design thinking empower large organizations to create groundbreaking innovations. Arguing that innovations must effectively tackle so-called “wicked problems,” it shows how design thinking enables managers and innovators to create the organizational spaces and practices needed for breakthrough innovations. Design thinking equips actors with the tools and methods for harnessing the creative tensions inherent in pluralist, often conflicting disciplinary approaches. This, however, requires the transformation of contemporary organizational cultures away from monolithic, integrated models (or identities) toward more pluralist, dynamic and flexible institutional identities. Based on real-world cases from a wide range of organizations around the globe, the book offers managers and innovators practical guidance on initiating and managing the cultural transformations required for effective innovation.

Design Thinking for Entrepreneurs and Small Businesses

Download Design Thinking for Entrepreneurs and Small Businesses PDF Online Free

Author :
Publisher : Apress
ISBN 13 : 143026182X
Total Pages : 159 pages
Book Rating : 4.4/5 (32 download)

DOWNLOAD NOW!


Book Synopsis Design Thinking for Entrepreneurs and Small Businesses by : Beverly Rudkin Ingle

Download or read book Design Thinking for Entrepreneurs and Small Businesses written by Beverly Rudkin Ingle and published by Apress. This book was released on 2014-01-09 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having met Beverly Ingle and hearing her speak about design thinking, I was enlightened and enthused. With a depth of knowledge and obvious passion for the usage of design thinking, she has already helped many business people, myself included, inject greater creativity into problem solving to deliver better results—something that is a must for left-brainers! She has an amazingly refreshing ability to create deep understanding within her audience, and a hands-on, practical approach ensures that the results are manageable and within your grasp. —Jill Robb, CEO, Ambition Digital; Belfast, United Kingdom Design Thinking for Entrepreneurs and Small Businesses: Putting the Power of Design to Work is the first book on the subject for smaller businesses. Until now, design thinking—a methodology for solving business problems and identifying opportunities—has been the playground for companies with big budgets, giving them the advantage of the innovation that comes from using the latest design thinking tools emerging from Stanford, Harvard, Northwestern, and elsewhere. Now, thanks to design thinking expert Beverly Ingle, entrepreneurs and small-business owners can make the design thinking playground their own—and on a much smaller budget. Ingle provides the tools entrepreneurs need as well as step-by-step processes that show how to use design thinking methods to transform your business and drive organizational success. Design Thinking for Entrepreneurs and Small Businesses offers just enough theory to provide you with working knowledge of design thinking, but its value lies in the practical, proven, hands-on information that you can put to use immediately. You will learn: How to incorporate design thinking processes into everyday operations, and in what areas of business the approach is most valuable How to use the most prevalent and popular design thinking tools (like ideation, prototyping, and rapid branding) effectively How to use design thinking to identify and achieve your business goals and create new business models How to create revenue-boosting new products and services using design thinking How to improve the customer/user experience to create more loyal, profitable customers By the time you've finished reading the last chapter of Design Thinking for Entrepreneurs and Small Businesses, you will not just be thinking about producing new products and services, boosting customer service, or developing new business opportunities—you'll be doing it. Best, it’ll show up in the top and bottom lines.

Design Thinking

Download Design Thinking PDF Online Free

Author :
Publisher : Springer Science & Business Media
ISBN 13 : 3642137571
Total Pages : 246 pages
Book Rating : 4.6/5 (421 download)

DOWNLOAD NOW!


Book Synopsis Design Thinking by : Hasso Plattner

Download or read book Design Thinking written by Hasso Plattner and published by Springer Science & Business Media. This book was released on 2010-12-13 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Everybody loves an innovation, an idea that sells.“ But how do we arrive at such ideas that sell? And is it possible to learn how to become an innovator? Over the years Design Thinking – a program originally developed in the engineering department of Stanford University and offered by the two D-schools at the Hasso Plattner Institutes in Stanford and in Potsdam – has proved to be really successful in educating innovators. It blends an end-user focus with multidisciplinary collaboration and iterative improvement to produce innovative products, systems, and services. Design Thinking creates a vibrant interactive environment that promotes learning through rapid conceptual prototyping. In 2008, the HPI-Stanford Design Thinking Research Program was initiated, a venture that encourages multidisciplinary teams to investigate various phenomena of innovation in its technical, business, and human aspects. The researchers are guided by two general questions: 1. What are people really thinking and doing when they are engaged in creative design innovation? How can new frameworks, tools, systems, and methods augment, capture, and reuse successful practices? 2. What is the impact on technology, business, and human performance when design thinking is practiced? How do the tools, systems, and methods really work to get the innovation you want when you want it? How do they fail? In this book, the researchers take a system’s view that begins with a demand for deep, evidence-based understanding of design thinking phenomena. They continue with an exploration of tools which can help improve the adaptive expertise needed for design thinking. The final part of the book concerns design thinking in information technology and its relevance for business process modeling and agile software development, i.e. real world creation and deployment of products, services, and enterprise systems.

Designing Your Life

Download Designing Your Life PDF Online Free

Author :
Publisher : Vintage
ISBN 13 : 9781784701178
Total Pages : 0 pages
Book Rating : 4.7/5 (11 download)

DOWNLOAD NOW!


Book Synopsis Designing Your Life by : William Burnett (Consulting professor of design)

Download or read book Designing Your Life written by William Burnett (Consulting professor of design) and published by Vintage. This book was released on 2017-12-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: At last, a book that shows you how to build - design - a life you can thrive in, at any age or stage. A well-designed life means a life well-lived. Many of us are still looking for an answer to that perennial question, 'What do I want to be when I grow up? Stanford innovators Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling, regardless of who and where we are, our careers and our age. Designing Your Life puts forward the idea that the same design thinking responsible for amazing technology, products and spaces can be used to build towards a better life and career by a design of your own making. - '[Designing Your Life] teaches you how to change whats not working by turning ideas on their head Viv Groskop, author of How To Own The Room - 'An empowering book based on their popular class of the same name at Stanford Universitythis book will easily earn a place among career-finding classics Publishers Weekly / Produktinformation.

The Design Thinking Playbook

Download The Design Thinking Playbook PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119467489
Total Pages : 350 pages
Book Rating : 4.1/5 (194 download)

DOWNLOAD NOW!


Book Synopsis The Design Thinking Playbook by : Michael Lewrick

Download or read book The Design Thinking Playbook written by Michael Lewrick and published by John Wiley & Sons. This book was released on 2018-04-24 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: A radical shift in perspective to transform your organization to become more innovative The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief—and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidisciplinary teams to solve wicked problems. It is equally applicable to (re-)design products, services, processes, business models, and ecosystems. It inspires radical innovation as a matter of course, and ignites capabilities beyond mere potential. Unmatched as a source of competitive advantage, Design Thinking is the driving force behind those who will lead industries through transformations and evolutions. This book describes how Design Thinking is applied across a variety of industries, enriched with other proven approaches as well as the necessary tools, and the knowledge to use them effectively. Packed with solutions for common challenges including digital transformation, this practical, highly visual discussion shows you how Design Thinking fits into agile methods within management, innovation, and startups. Explore the digitized future using new design criteria to create real value for the user Foster radical innovation through an inspiring framework for action Gather the right people to build highly-motivated teams Apply Design Thinking, Systems Thinking, Big Data Analytics, and Lean Start-up using new tools and a fresh new perspective Create Minimum Viable Ecosystems (MVEs) for digital processes and services which becomes for example essential in building Blockchain applications Practical frameworks, real-world solutions, and radical innovation wrapped in a whole new outlook give you the power to mindfully lead to new heights. From systems and operations to people, projects, culture, digitalization, and beyond, this invaluable mind shift paves the way for organizations—and individuals—to do great things. When you're ready to give your organization a big step forward, The Design Thinking Playbook is your practical guide to a more innovative future.

Design Thinking at Work

Download Design Thinking at Work PDF Online Free

Author :
Publisher : University of Toronto Press
ISBN 13 : 1487501706
Total Pages : 227 pages
Book Rating : 4.4/5 (875 download)

DOWNLOAD NOW!


Book Synopsis Design Thinking at Work by : David Dunne

Download or read book Design Thinking at Work written by David Dunne and published by University of Toronto Press. This book was released on 2018-01-01 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: The result of extensive international research with multinationals, governments, and non-profits, Design Thinking at Work explores the challenges organizations face when developing creative strategies to innovate and solve problems. Noting how many organizations have embraced "design thinking" as a fresh approach to a fundamental problem, author David Dunne explores in this book how this approach can be applied in practice. Design thinkers constantly run headlong into challenges in bureaucratic and hostile cultures. Through compelling examples and stories from the field, Dunne explains the challenges they face, how the best organizations, including Procter & Gamble and the Australian Tax Office, are dealing with these challenges, and what lessons can be distilled from their experiences. Essential reading for anyone interested in how design works in the real world, Design Thinking at Work challenges many of the wild claims that have been made for design thinking, while offering a way forward.

Design Thinking for Strategic Innovation

Download Design Thinking for Strategic Innovation PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118620127
Total Pages : 228 pages
Book Rating : 4.1/5 (186 download)

DOWNLOAD NOW!


Book Synopsis Design Thinking for Strategic Innovation by : Idris Mootee

Download or read book Design Thinking for Strategic Innovation written by Idris Mootee and published by John Wiley & Sons. This book was released on 2013-08-12 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work. It explains how design thinking can bring about creative solutions to solve complex business problems. Organized into five sections, this book provides an introduction to the values and applications of design thinking, explains design thinking approaches for eight key challenges that most businesses face, and offers an application framework for these business challenges through exercises, activities, and resources. An essential guide for any business seeking to use design thinking as a problem-solving tool as well as a business method to transform companies and cultures The framework is based on work developed by the author for an executive program in Design Thinking taught in Harvard Graduate School of Design Author Idris Mootee is a management guru and a leading expert on applied design thinking Revolutionize your approach to solving your business's greatest challenges through the power of Design Thinking for Strategic Innovation.

The Design Thinking Quick Start Guide

Download The Design Thinking Quick Start Guide PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119679893
Total Pages : 144 pages
Book Rating : 4.1/5 (196 download)

DOWNLOAD NOW!


Book Synopsis The Design Thinking Quick Start Guide by : Isabell Osann

Download or read book The Design Thinking Quick Start Guide written by Isabell Osann and published by John Wiley & Sons. This book was released on 2020-02-11 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brief, beautiful introduction to Design Thinking that inspires business creativity and innovative solutions The Design Thinking Quick Start Guide: A 6-Step Process for Generating and Implementing Creative Solutionsshows you how you and your team can become more creative. This book presents methods you can use to innovate playfully and enjoyably. The Design Thinking Quick Start Guide is full of practical tools and activities, like the 6-3-5 method of brainstorming, to help you and your team get creative. For each of the six steps in the design thinking process, the authors offer two warm-ups that get teams ready to contribute and arrive at innovative solutions. Spur innovation with checklists for brainstorming and implementation Learn how to generate new ideas Lead your team in a proven process for doing creative work Whether you’re new to design thinking or experienced, the clearly outlined steps in this guide will inspire you to create and implement great ideas.

Creative Thinkering

Download Creative Thinkering PDF Online Free

Author :
Publisher : New World Library
ISBN 13 : 1608680258
Total Pages : 258 pages
Book Rating : 4.6/5 (86 download)

DOWNLOAD NOW!


Book Synopsis Creative Thinkering by : Michael Michalko

Download or read book Creative Thinkering written by Michael Michalko and published by New World Library. This book was released on 2011-08-31 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why isn’t everyone creative? Why doesn’t education foster more ingenuity? Why is expertise often the enemy of innovation? Bestselling creativity expert Michael Michalko shows that in every ?eld of endeavor — from business and science to government, the arts, and even day-to-day life — natural creativity is limited by the prejudices of logic and the structures of accepted categories and concepts. Through step-by-step exercises, illustrated strategies, and inspiring real-world examples, he shows readers how to liberate their thinking and literally expand their imaginations by learning to synthesize dissimilar subjects, think paradoxically, and enlist the help of the subconscious mind. He also reveals the attitudes and approaches that diverse geniuses share — and anyone can emulate. Fascinating and fun, Michalko’s strategies facilitate the kind of lightbulb-moment thinking that changes lives — for the better.

Design Thinking in Play

Download Design Thinking in Play PDF Online Free

Author :
Publisher : ASCD
ISBN 13 : 141662886X
Total Pages : 174 pages
Book Rating : 4.4/5 (166 download)

DOWNLOAD NOW!


Book Synopsis Design Thinking in Play by : Alyssa Gallagher

Download or read book Design Thinking in Play written by Alyssa Gallagher and published by ASCD. This book was released on 2020-04-08 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design thinking is a person-centered, problem-solving process that's a go-to for innovative businesses and gaining traction with school leaders interested in positive change. But understanding design thinking is one thing; actually putting it in play is something else. Authors Alyssa Gallagher and Kami Thordarson offer educators a practical guide for navigating design thinking's invigorating challenges and reaping its considerable rewards. They dig deep into the five-stage design thinking process, highlighting risk factors and recommending specific steps to keep you moving forward. The 25 downloadable and reproducible tools provide prompts and supports that will help you and your team • Identify change opportunities. • Dig deeper into complex problems. • Analyze topics to isolate specific challenges. • Connect with and solve for user needs. • Apply what you've learned about users to design challenges. • Maximize brainstorming power. • Create and employ solution prototypes. • Pitch solutions and secure buy-in from stakeholders. • Organize and analyze user feedback. • Map out a solution's specific actions and resource requirements. Design Thinking in Play is a must-have for education leaders who are tired of waiting for someone else to solve their problems and ready to take action, have fun, and leverage collective insight to figure out what will really work for their school, their colleagues, and their students.

Design the Life You Love

Download Design the Life You Love PDF Online Free

Author :
Publisher : Ten Speed Press
ISBN 13 : 1607748819
Total Pages : 258 pages
Book Rating : 4.6/5 (77 download)

DOWNLOAD NOW!


Book Synopsis Design the Life You Love by : Ayse Birsel

Download or read book Design the Life You Love written by Ayse Birsel and published by Ten Speed Press. This book was released on 2015-10-13 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: An interactive journal that serves as a joyful, inspirational guide to building the life you've always dreamed of, using the principles and creative process of an award-winning product designer. Life, just like a design problem, is full of constraints -- time, money, age, location, and circumstances. You can’t have everything, so you have to be creative to make what you want and what you need co-exist. Design the Life You Love is a joyful, inspirational guide to building the life you’ve always wanted, using the principles and creative process of an award-winning product designer. Through four steps that reveal hidden skills and wisdom, anyone can design a life they love!

Design Thinking for Training and Development

Download Design Thinking for Training and Development PDF Online Free

Author :
Publisher : Association for Talent Development
ISBN 13 : 1950496198
Total Pages : 225 pages
Book Rating : 4.9/5 (54 download)

DOWNLOAD NOW!


Book Synopsis Design Thinking for Training and Development by : Sharon Boller

Download or read book Design Thinking for Training and Development written by Sharon Boller and published by Association for Talent Development. This book was released on 2020-06-09 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Better Learning Solutions Through Better Learning Experiences When training and development initiatives treat learning as something that occurs as a one-time event, the learner and the business suffer. Using design thinking can help talent development professionals ensure learning sticks to drive improved performance. Design Thinking for Training and Development offers a primer on design thinking, a human-centered process and problem-solving methodology that focuses on involving users of a solution in its design. For effective design thinking, talent development professionals need to go beyond the UX, the user experience, and incorporate the LX, the learner experience. In this how-to guide for applying design thinking tools and techniques, Sharon Boller and Laura Fletcher share how they adapted the traditional design thinking process for training and development projects. Their process involves steps to: Get perspective. Refine the problem. Ideate and prototype. Iterate (develop, test, pilot, and refine). Implement. Design thinking is about balancing the three forces on training and development programs: learner wants and needs, business needs, and constraints. Learn how to get buy-in from skeptical stakeholders. Discover why taking requests for training, gathering the perspective of stakeholders and learners, and crafting problem statements will uncover the true issue at hand. Two in-depth case studies show how the authors made design thinking work. Job aids and tools featured in this book include: a strategy blueprint to uncover what a stakeholder is trying to solve an empathy map to capture the learner’s thoughts, actions, motivators, and challenges an experience map to better understand how the learner performs. With its hands-on, use-it-today approach, this book will get you started on your own journey to applying design thinking.

Sketching as Design Thinking

Download Sketching as Design Thinking PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 0429668600
Total Pages : 174 pages
Book Rating : 4.4/5 (296 download)

DOWNLOAD NOW!


Book Synopsis Sketching as Design Thinking by : Alma R. Hoffmann

Download or read book Sketching as Design Thinking written by Alma R. Hoffmann and published by Routledge. This book was released on 2019-12-06 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues for the importance of sketching as a mode of thinking, and the relevance of sketching in the design process, design education, and design practice. Through a wide range of analysis and discussion, the book looks at the history of sketching as a resource throughout the design process and asks questions such as: where does sketching come from? When did sketching become something different to drawing and how did that happen? What does sketching look like in the present day? Alongside an in-depth case study of students, teachers, and practitioners, this book includes a fascinating range of interviews with designers from a wide variety of backgrounds, including fashion, user experience, and architecture. Sketching as Design Thinking explains how drawing and sketching remain a prominent aspect in our learning and creative process, and provides a rich resource for students of visual art and design.

Design Thinking Research

Download Design Thinking Research PDF Online Free

Author :
Publisher : Springer
ISBN 13 : 331960967X
Total Pages : 372 pages
Book Rating : 4.3/5 (196 download)

DOWNLOAD NOW!


Book Synopsis Design Thinking Research by : Hasso Plattner

Download or read book Design Thinking Research written by Hasso Plattner and published by Springer. This book was released on 2017-10-26 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book summarizes the results of Design Thinking Research Program at Stanford University in Palo Alto, California, USA and the Hasso Plattner Institute in Potsdam, Germany. Offering readers a closer look at design thinking, its innovation processes and methods, it covers topics ranging from how to design ideas, methods and technologies, to creativity experiments and creative collaboration in the real world, and the interplay between designers and engineers. But the topics go beyond this in their detailed exploration of design thinking and its use in IT systems engineering fields, and even from a management perspective. The authors show how these methods and strategies actually work in companies, and introduce new technologies and their functions. Furthermore, readers learn how special-purpose design thinking can be used to solve thorny problems in complex fields. Thinking and devising innovations are fundamentally and inherently human activities – so is design thinking. Accordingly, design thinking is not merely the result of special courses nor of being gifted or trained: it’s a way of dealing with our environment and improving techniques, technologies and life. This edition offers a historic perspective on the theoretical foundations of design thinking. Within the four topic areas, various frameworks, methodologies, mindsets, systems and tools are explored and further developed. The first topic area focuses on team interaction, while the second part addresses tools and techniques for productive collaboration. The third section explores new approaches to teaching and enabling creative skills and lastly the book examines how design thinking is put into practice. All in all, the contributions shed light and provide deeper insights into how to support the collaboration of design teams in order to systematically and successfully develop innovations and design progressive solutions for tomorrow.

Design Thinking Research

Download Design Thinking Research PDF Online Free

Author :
Publisher : Springer
ISBN 13 : 3319196413
Total Pages : 288 pages
Book Rating : 4.3/5 (191 download)

DOWNLOAD NOW!


Book Synopsis Design Thinking Research by : Hasso Plattner

Download or read book Design Thinking Research written by Hasso Plattner and published by Springer. This book was released on 2015-09-08 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book summarizes the results of Design Thinking Research carried out at Stanford University in Palo Alto, California, USA and Hasso Plattner Institute in Potsdam, Germany. The authors offer readers a closer look at Design Thinking with its processes of innovations and methods. The contents of the articles range from how to design ideas, methods and technologies via creativity experiments and wicked problem solutions, to creative collaboration in the real world and the connectivity of designers and engineers. But the topics go beyond this in their detailed exploration of design thinking and its use in IT systems engineering fields and even from a management perspective. The authors show how these methods and strategies work in companies, introduce new technologies and their functions and demonstrate how Design Thinking can influence as diverse a topic area as marriage. Furthermore, we see how special design thinking use functions in solving wicked problems in complex fields. Thinking and creating innovations are basically and inherently human – so is Design Thinking. Due to this, Design Thinking is not only a factual matter or a result of special courses nor of being gifted or trained: it’s a way of dealing with our environment and improving techniques, technologies and life.

Design Thinking Research

Download Design Thinking Research PDF Online Free

Author :
Publisher : Springer Science & Business Media
ISBN 13 : 3319013033
Total Pages : 254 pages
Book Rating : 4.3/5 (19 download)

DOWNLOAD NOW!


Book Synopsis Design Thinking Research by : Larry Leifer

Download or read book Design Thinking Research written by Larry Leifer and published by Springer Science & Business Media. This book was released on 2013-08-19 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book summarizes the results of Design Thinking Research carried out at Stanford University in Palo Alto, California, USA, and Hasso Plattner Institute in Potsdam, Germany. The authors offer readers a closer look at Design Thinking with its processes of innovations and methods. The contents of the articles range from how to design ideas, methods, and technologies via creativity experiments and wicked problem solutions, to creative collaboration in the real world and the connectivity of designers and engineers. But the topics go beyond this in their detailed exploration of design thinking and its use in IT systems engineering fields and even from a management perspective. The authors show how these methods and strategies work in companies, introduce new technologies and their functions and demonstrate how Design Thinking can influence as diverse a topic area as marriage. Furthermore, we see how special design thinking use functions in solving wicked problems in complex fields. Thinking and creating innovations are basically and inherently human – so is Design Thinking. Due to this, Design Thinking is not only a factual matter or a result of special courses nor of being gifted or trained: it’s a way of dealing with our environment and improving techniques, technologies and life.

HBR's 10 Must Reads on Design Thinking (with featured article "Design Thinking" By Tim Brown)

Download HBR's 10 Must Reads on Design Thinking (with featured article

Author :
Publisher : Harvard Business Press
ISBN 13 : 1633698815
Total Pages : 177 pages
Book Rating : 4.6/5 (336 download)

DOWNLOAD NOW!


Book Synopsis HBR's 10 Must Reads on Design Thinking (with featured article "Design Thinking" By Tim Brown) by : Harvard Business Review

Download or read book HBR's 10 Must Reads on Design Thinking (with featured article "Design Thinking" By Tim Brown) written by Harvard Business Review and published by Harvard Business Press. This book was released on 2020-04-28 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use design thinking for competitive advantage. If you read nothing else on design thinking, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization. This book will inspire you to: Identify customers' "jobs to be done" and build products people love Fail small, learn quickly, and win big Provide the support design-thinking teams need to flourish Foster a culture of experimentation Sharpen your own skills as a design thinker Counteract the biases that perpetuate the status quo and thwart innovation Adopt best practices from design-driven powerhouses This collection of articles includes "Design Thinking," by Tim Brown; "Why Design Thinking Works," by Jeanne M. Liedtka; "The Right Way to Lead Design Thinking," by Christian Bason and Robert D. Austin; "Design for Action," by Tim Brown and Roger L. Martin; "The Innovation Catalysts," by Roger L. Martin; “Know Your Customers' 'Jobs to Be Done,'" by Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan; "Engineering Reverse Innovations," by Amos Winter and Vijay Govindarajan; "Strategies for Learning from Failure," by Amy C. Edmondson; "How Indra Nooyi Turned Design Thinking into Strategy," by Indra Nooyi and Adi Ignatius, and "Reclaim Your Creative Confidence," by Tom Kelley and David Kelley. HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.