Pushing The Numbers In Marketing

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Pushing the Numbers in Marketing

Author : David L. Rados
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313368058
Total Pages : 198 pages
Book Rating : 4.3/5 (133 download)

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Book Synopsis Pushing the Numbers in Marketing by : David L. Rados

Download or read book Pushing the Numbers in Marketing written by David L. Rados and published by Bloomsbury Publishing USA. This book was released on 1992-09-08 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers in vivid, clear prose the basic accounting tools that marketers need to develop profitable marketing programs: costs, marketing arithmetic, marginal analysis, and contribution accounting. It is thorough and up-to-date, and has a hard-as-nails practicality to it. The book is packed with examples that are both fascinating and illustrative of the author's points. After a short treatment of the uses and limitations of microeconomics to the practicing marketer, the book develops in detail two key ideas from microeconomics--costs and marginal analysis. Each is explained fully with illustrations and advice on how to use the idea. For readers who want to increase their mastery of the material, there are some seventy problems with complete answers at the end of the volume. This is a solid book for marketers and would-be marketers who want to increase their competence on the job.

Marketing by the Numbers

Author : Leland HARDEN
Publisher : AMACOM
ISBN 13 : 0814416217
Total Pages : 256 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Marketing by the Numbers by : Leland HARDEN

Download or read book Marketing by the Numbers written by Leland HARDEN and published by AMACOM. This book was released on 2010-11-17 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: With marketing budgets stretched tight, it’s harder than ever to justify expenditures, and ensure that marketing dollars are spent in ways that get results. Marketing by the Numbers shows readers how to implement, evaluate, and utilize key analytics to maximize marketing ROI. Explaining best practices and the most useful dashboards and tools, the book equips readers with proven methods to: • Predict, monitor, and measure the success of campaigns based in both traditional and Internet media • Align business and marketing goals • Concentrate on the right metrics rather than drowning in a sea of data • Turn data into actionable recommendations Providing case studies, techniques, and checklists, the book pays special attention tothe new generation of web tools, and reveals how any business can effectively use the data available to them; and take advantage of every marketing opportunity.

Inbound Selling

Author : Brian Signorelli
Publisher : John Wiley & Sons
ISBN 13 : 1119473276
Total Pages : 288 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Inbound Selling by : Brian Signorelli

Download or read book Inbound Selling written by Brian Signorelli and published by John Wiley & Sons. This book was released on 2018-04-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Change the way you think about sales to sell more, and sell better. Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands – through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60% of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question. With no end in sight to this trend, sales professionals and the managers who lead them must transform both the way they think about selling and how they go about executing their sales playbook. Expert author and HubSpot Sales Director, Brian Signorelli has viewed the sales paradigm shift from the inside—his unique insights perfectly describe the steps sales professionals must take to meet the needs of the empowered customer. In this book, readers will learn: How inbound sales grew out of inbound marketing concepts and practices A step-by-step approach for sales professionals to become inbound sellers What it really means to be a frontline sales manager who leads a team of inbound sellers The role executive leadership plays in affecting an inbound sales transformation For front-line seller, sales manager, executives, and other sales professionals, Inbound Selling is the complete resource to help your business thrive in the age of the empowered buyer.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

The 1-Page Marketing Plan

Author : Allan Dib
Publisher : Page Two
ISBN 13 : 1989603688
Total Pages : 0 pages
Book Rating : 4.9/5 (896 download)

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Book Synopsis The 1-Page Marketing Plan by : Allan Dib

Download or read book The 1-Page Marketing Plan written by Allan Dib and published by Page Two. This book was released on 2021-01-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.

Simple Numbers, Straight Talk, Big Profits!

Author : Gregory Burges Crabtree
Publisher :
ISBN 13 : 9780989645232
Total Pages : 0 pages
Book Rating : 4.6/5 (452 download)

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Book Synopsis Simple Numbers, Straight Talk, Big Profits! by : Gregory Burges Crabtree

Download or read book Simple Numbers, Straight Talk, Big Profits! written by Gregory Burges Crabtree and published by . This book was released on 2014-04-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simple Numbers can guide you to increased business profitability Take the mystery out of small business finance with this no-frills guide to understanding the numbers that will guide your business out of any financial black hole. Author Greg Crabtree, a successful accountant, small business advisor, and popular presenter, shows you how to use your firm's key financial indicators as a basis for smart business decisions as you grow your firm from startup to $5 million (and, more ) in annual revenue. Jargon free, and presented in an easy-to-follow, step-by-step format, with plenty of real-world examples, Crabtree's down-to-earth discussion highlights the most common financial errors committed by small businesses, and how to avoid them. You'll be fascinated to learn: Why your numbers are lying to you (and why you are the cause ) How labor productivity is the key to profitability and simplifying human resource decisions Why the amount of tax you pay is your #1 key performance indicator Take advantage of Crabtree's years of experience teaching clients how to build successful businesses by ''seeing beyond numbers'' with this step-by-step guide to increasing your businesses profitability.

Special Challenges in Career Management

Author : Alan J. Pickman
Publisher : Psychology Press
ISBN 13 : 080581857X
Total Pages : 256 pages
Book Rating : 4.8/5 (58 download)

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Book Synopsis Special Challenges in Career Management by : Alan J. Pickman

Download or read book Special Challenges in Career Management written by Alan J. Pickman and published by Psychology Press. This book was released on 1997 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Topics include outplacement counselor, job loss and organizational change - psychological perspectives, psychological aspects of career counseling, counseling older adults, scientists, minority clients, special challenges in leading groups, new models for career centers.

Magic Numbers for Sales Management

Author : John Davis
Publisher : John Wiley & Sons
ISBN 13 : 0470821876
Total Pages : 305 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Magic Numbers for Sales Management by : John Davis

Download or read book Magic Numbers for Sales Management written by John Davis and published by John Wiley & Sons. This book was released on 2007-01-22 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: A key challenge sales professionals confront is how to measure the various activities they perform in the sales planning, selling and execution, and post-sales review phases of the customer relationship. Magic Numbers for Sales Management: Key Measures to Evaluate Sales Success is a ready-reference for sales and marketing professionals who seek clear descriptions of over 50 of the most important sales metrics and formulas. Using clear descriptions and relevant examples from many of today’s leading companies, sales and marketing professionals will learn relevant measurement and evaluation techniques, including: Important metrics for measuring market conditions, sales forecasting, compensation, quotas, sales force-size, pricing, and customers Applying metrics to different phases of the selling process Key behaviors of the most successful sales people Magic Numbers for Sales Management is an important resource for the most demanding sales professionals who want to fully assess the success of their selling activities.

What You Need to Know About Marketing

Author : Simon Middleton
Publisher : John Wiley & Sons
ISBN 13 : 0857081705
Total Pages : 293 pages
Book Rating : 4.8/5 (57 download)

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Book Synopsis What You Need to Know About Marketing by : Simon Middleton

Download or read book What You Need to Know About Marketing written by Simon Middleton and published by John Wiley & Sons. This book was released on 2012-04-11 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing. This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new ‘digital' world, and how to avoid classic mistakes. In short, this is all you need to know about marketing. Introduction - Marketing: the world's second oldest business activity Chapter 1 - The Product. Chapter 2 - The Marketing Strategy and the Marketing Plan Chapter 3 - Your Customers. Chapter 4 - Pricing and Promotion Chapter 5 - Placement or Distribution. Chapter 6 - Customer Engagement Chapter 7 - Branding Chapter 8 - Social Media and Digital Marketing

The Service-Dominant Logic of Marketing

Author : Robert F. Lusch
Publisher : Routledge
ISBN 13 : 1317454642
Total Pages : 468 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis The Service-Dominant Logic of Marketing by : Robert F. Lusch

Download or read book The Service-Dominant Logic of Marketing written by Robert F. Lusch and published by Routledge. This book was released on 2014-12-18 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the application of competencies for the benefit of another entity and sees mutual service provision, rather than the exchange of goods, as the proper subject of marketing. It moves the orientation of marketing from a "market to" philosophy where customers are promoted to, targeted, and captured, to a "market with" philosophy where the customer and supply chain partners are collaborators in the entire marketing process. The editors elaborate on this model through an historical analysis, clarification, and extension of service-dominant logic, and distinguished marketing thinkers then provide further insight and commentary. The result is a more comprehensive and inclusive marketing theory that will challenge both current thinking and marketing practice.

Business Driven PMO Setup

Author : Mark Price Perry
Publisher : J. Ross Publishing
ISBN 13 : 1604270136
Total Pages : 529 pages
Book Rating : 4.6/5 (42 download)

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Book Synopsis Business Driven PMO Setup by : Mark Price Perry

Download or read book Business Driven PMO Setup written by Mark Price Perry and published by J. Ross Publishing. This book was released on 2009-05-15 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring contributions from more than 20 distinguished executives and subject matter experts, this unique reference challenges various traditional approaches and strategies for the PMO and explains how to set up a business-driven PMO using an extensively proven roadmap adaptable to any type or size organization.

Marketing/communications

Author :
Publisher :
ISBN 13 :
Total Pages : 1152 pages
Book Rating : 4.X/5 (1 download)

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Book Synopsis Marketing/communications by :

Download or read book Marketing/communications written by and published by . This book was released on 1898 with total page 1152 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sales Management

Author :
Publisher :
ISBN 13 :
Total Pages : 1196 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Sales Management by :

Download or read book Sales Management written by and published by . This book was released on 1922 with total page 1196 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Digital Marketing Fundamentals

Author : Greg Jarboe
Publisher : John Wiley & Sons
ISBN 13 : 1119894573
Total Pages : 453 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Digital Marketing Fundamentals by : Greg Jarboe

Download or read book Digital Marketing Fundamentals written by Greg Jarboe and published by John Wiley & Sons. This book was released on 2023-03-01 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You’ll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee. In the book, you’ll also find: Full discussions of paid search marketing, email marketing, and marketing to mobile device users Exacting and focused instruction on all the competencies tested by the OMCP exam Accessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillset Perfect for aspiring and practicing digital marketers, Digital Marketing Fundamentals also belongs in the libraries of entrepreneurs, solopreneurs, and other small- and medium-sized business leaders looking for a starting point into the critical world of digital marketing.

Export Management

Author : Pushpa Kapoor
Publisher : Vikas Publishing House
ISBN 13 : 8125909397
Total Pages : 528 pages
Book Rating : 4.1/5 (259 download)

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Book Synopsis Export Management by : Pushpa Kapoor

Download or read book Export Management written by Pushpa Kapoor and published by Vikas Publishing House. This book was released on 2009-11-01 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this changing environment, instead of just developing managers, executives and exporters, we need to develop them to become good competitors. This book provides a simple, verbiage free and, above all, holistic compendium of principles and concepts pertaining to one of the most important areas of modern Business Management. This textbook will be helpful to all everyone whether you are a student, entrepreneur, exporter, importer or marketers.

Oregon Farm and Market Outlook

Author :
Publisher :
ISBN 13 :
Total Pages : 512 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Oregon Farm and Market Outlook by :

Download or read book Oregon Farm and Market Outlook written by and published by . This book was released on 1914 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Infrastructure as Business

Author : James McKellar
Publisher : Taylor & Francis
ISBN 13 : 1000930521
Total Pages : 253 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Infrastructure as Business by : James McKellar

Download or read book Infrastructure as Business written by James McKellar and published by Taylor & Francis. This book was released on 2023-09-05 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Infrastructure as Business brings new emphasis and clarity to the importance of private investment capital in large-scale infrastructure projects, introducing investors, policymakers, and other stakeholders to a key element that is surprisingly absent from the discourse on public-private partnerships. Despite the importance of modernizing infrastructure across the globe, governments often face challenges in securing the necessary capital to meet future need, as well as developing policy to meet these goals. Explaining the structure of the private investment universe and flow of private capital in such projects, this book ambitiously aims to bridge this "infrastructure gap" by elucidating shared terminology, conceptual frameworks, and an alignment of goals and objectives between public and private sectors—essential to meet increasing environmental, social, and governmental requirements for infrastructure in coming years. Appropriate for graduate-level courses in real estate, public policy, and urban planning that focus on infrastructure, project finance, and procurement and delivery models such as PPPs. Provides a clear understanding of private investment and PPPs to the investment community as well as professionals in real estate, project finance, and related fields, who often learn mostly on-the-job and from colleagues. Equips government officials and policymakers with key terms and concepts needed to "sit across the table" with private financers and explore opportunities for private capital investment in early project stages. Outlines communication strategies for both public and private sectors, which will increasingly need to collaborate to address climate change, respond to new technologies, and develop efficient ways to deliver services. Written to engage academic, private investment, and public policy/governance audiences alike, Infrastructure as Business: The Role of Private Investment Capital invites discussion and opens doors to advancing new business models, with international applications, to offer increased value for private investors as well as more efficient, flexible funding for innovative infrastructure development in the future.