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Author : National Association of Broadcasters
Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.:/5 (327 download)
Download or read book Purchasing a Broadcast Station written by National Association of Broadcasters and published by . This book was released on 1979 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. House. Committee on Interstate and Foreign Commerce. Special Subcommittee on Investigations
Publisher :
ISBN 13 :
Total Pages : 956 pages
Book Rating : 4.F/5 ( download)
Download or read book Trafficking in Broadcast Station Licenses and Construction Permits written by United States. Congress. House. Committee on Interstate and Foreign Commerce. Special Subcommittee on Investigations and published by . This book was released on 1969 with total page 956 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul Weyland
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814409806
Total Pages : 223 pages
Book Rating : 4.8/5 (144 download)
Download or read book Successful Local Broadcast Sales written by Paul Weyland and published by AMACOM Div American Mgmt Assn. This book was released on 2007-09-19 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the right person, a career in media sales can be glamorous, rewarding, and lucrative. But without the right guidance, it can also be challenging. Author Paul Weyland has decades of experience working with local direct clients. Now, in Successful Local Broadcast Sales he shares his hard-won wisdom, showing television, radio, and cable salespeople how to get more sales. This invaluable resource gives readers the tools they need to: • get appointments • write great proposals and presentations • sell against other media like newspapers and the Internet • overcome rate resistance • close sales without alienating their clients • create genius creative without being a creative genius • calculate ROI for the client’s advertising dollar • land long-term contracts with local businesses • negotiate more effectively Honest, practical, and accessible, this is the one handbook that shows novice and veteran salespeople how to thrive—not just survive—in the media business.
Author : United States. Federal Communications Commission. EEO-Minority Enterprise Division
Publisher :
ISBN 13 :
Total Pages : 70 pages
Book Rating : 4.:/5 (327 download)
Download or read book Minority Ownership of Broadcast Facilities written by United States. Federal Communications Commission. EEO-Minority Enterprise Division and published by . This book was released on 1980 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Patents, Copyrights, and Trademarks
Publisher :
ISBN 13 :
Total Pages : 660 pages
Book Rating : 4.:/5 (327 download)
Download or read book Source Licensing written by United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Patents, Copyrights, and Trademarks and published by . This book was released on 1987 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philippines. Commission on Elections
Publisher :
ISBN 13 :
Total Pages : 224 pages
Book Rating : 4.3/5 (91 download)
Download or read book Report of the Commission on Elections to the President of the Philippines and the Congress written by Philippines. Commission on Elections and published by . This book was released on 1981 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Internal Revenue Service
Publisher :
ISBN 13 :
Total Pages : 608 pages
Book Rating : 4.E/5 ( download)
Download or read book Internal Revenue Bulletin written by United States. Internal Revenue Service and published by . This book was released on 1982 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Erwin G. Krasnow
Publisher :
ISBN 13 :
Total Pages : 112 pages
Book Rating : 4.3/5 ( download)
Download or read book Buying Or Building a Broadcast Station in the 1990s written by Erwin G. Krasnow and published by . This book was released on 1991 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. House. Committee on the Judiciary. Subcommittee No. 5
Publisher :
ISBN 13 :
Total Pages : 1666 pages
Book Rating : 4.:/5 (319 download)
Download or read book Television, June 27, 28, July 11, 12, 13, September 13, 14, 17, 18, 19, 20, 24, 25, 26, and 27, 1956 written by United States. Congress. House. Committee on the Judiciary. Subcommittee No. 5 and published by . This book was released on 1957 with total page 1666 pages. Available in PDF, EPUB and Kindle. Book excerpt: Committee Serial No. 22. pt.1/v.1: Includes CAB report "Transcontinental Coach-Type Service Case," Nov. 7, 1951 (p. 421-515). pt.1/v. 2: Includes S. Rpt. 82-540 "Report on Role of Irregular Airlines in U.S. Air Transportation Industry," July 10, 1951 (p. 851-941). pt.2/v.1: Includes FCC Order No. 37, docket No. 5060 "Report on Chain Broadcasting," May, 1941 (p. 3533-3690) and FCC "Sixth Report and Order," Apr. 14, 1925 (p. 3785-3956). pt. 2/v. 2: Includes discussion of television industry impact on songwriter royalties. Hearings were held in NYC. pt. 2/v.3: Includes Columbia Broadcasting System report "Network Practices," June 1956 (p. 5099-5245); and Cravath, Swaine, and Moore report "Opinion of Counsel and Memorandum Concerning the Applicability of the Antitrust Laws to the Television Broadcast Activities of Columbia Broadcasting System, Inc.," June 4, 1956 (p. 5313-5406); and Columbia Broadcasting System report "Analysis of Senator John W. Bricker's Report Entitled "The Network Monopoly, "' June 1956 (p. 5407-5486).
Author : United States. Congress. House. Committee on the Judiciary. Subcommittee on Courts, Civil Liberties, and the Administration of Justice
Publisher :
ISBN 13 :
Total Pages : 504 pages
Book Rating : 4.3/5 (121 download)
Download or read book Music Licensing Reform written by United States. Congress. House. Committee on the Judiciary. Subcommittee on Courts, Civil Liberties, and the Administration of Justice and published by . This book was released on 1987 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Federal Communications Commission
Publisher :
ISBN 13 :
Total Pages : 1676 pages
Book Rating : 4.:/5 (319 download)
Download or read book Federal Communications Commission Reports written by United States. Federal Communications Commission and published by . This book was released on 1980-10 with total page 1676 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Charles Warner
Publisher : John Wiley & Sons
ISBN 13 : 1119477395
Total Pages : 576 pages
Book Rating : 4.1/5 (194 download)
Download or read book Media Selling written by Charles Warner and published by John Wiley & Sons. This book was released on 2020-08-04 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects’ advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.
Author :
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.:/5 (891 download)
Download or read book Commercial Radio and Television Stations written by and published by . This book was released on 2014 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Federal Communications Commission
Publisher :
ISBN 13 :
Total Pages : 1008 pages
Book Rating : 4.:/5 (327 download)
Download or read book FCC Record written by United States. Federal Communications Commission and published by . This book was released on 2017 with total page 1008 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Erwin Krasnow
Publisher :
ISBN 13 : 9781440169519
Total Pages : 300 pages
Book Rating : 4.1/5 (695 download)
Download or read book Profitably Buying and Selling Broadcast Stations written by Erwin Krasnow and published by . This book was released on 2009-09 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only book of its kind, Profitably Buying and Selling Broadcast Stations, provides never published-before information on the business, technical and legal aspects of investing in and acquiring broadcast stations. If you are interested in buying, selling or investing in a broadcast station, this book is for you. Written in plain English by three prominent communications lawyers, it is designed to decode the mysteries of broadcast station purchase and sale contracts and present the most innovative contract strategies in today's marketplace. Profitably Buying and Selling Broadcast Stations guides you step-by-step over that long, often rocky, road from the initial letter of intent to the closing, helping you to avoid the potholes and pitfalls in between. By using the advice contained in this, you will be able to prevent costly mistakes and sleepless nights by avoiding problems that could surface due to inadequate due diligence or incomplete document preparation.
Author : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and Finance
Publisher :
ISBN 13 :
Total Pages : 104 pages
Book Rating : 4.3/5 (121 download)
Download or read book Radio Broadcasting Issues written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and Finance and published by . This book was released on 1990 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jack W. Plunkett
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593921306
Total Pages : 591 pages
Book Rating : 4.5/5 (939 download)
Download or read book Plunkett's Entertainment & Media Industry Almanac written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2009-01-22 with total page 591 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers profiles on many of firms in film, radio, television, cable, media, and publishing of various types including books, magazines and newspapers. This book contains many contacts for business and industry leaders, industry associations, Internet sites and other resources. It provides profiles of nearly 400 of top entertainment and media firms.
