Publicidad, educación y nuevas tecnologías

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Author :
Publisher : Ministerio de Educación
ISBN 13 : 8436941373
Total Pages : 441 pages
Book Rating : 4.4/5 (369 download)

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Book Synopsis Publicidad, educación y nuevas tecnologías by :

Download or read book Publicidad, educación y nuevas tecnologías written by and published by Ministerio de Educación. This book was released on 2005 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Publicidad 360º

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Author :
Publisher : Ediciones Universidad San Jorge
ISBN 13 : 8494119818
Total Pages : 351 pages
Book Rating : 4.4/5 (941 download)

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Book Synopsis Publicidad 360º by : Alejandro Álvarez Nobell

Download or read book Publicidad 360º written by Alejandro Álvarez Nobell and published by Ediciones Universidad San Jorge. This book was released on 2014-03-14 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.

Marketing

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Publisher : Pearson Educación
ISBN 13 : 9789702604006
Total Pages : 686 pages
Book Rating : 4.6/5 (4 download)

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Book Synopsis Marketing by : Gary Armstrong

Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

La educación mediática y los profesionales de la comunicación

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Author :
Publisher : Editorial GEDISA
ISBN 13 : 8416572011
Total Pages : 192 pages
Book Rating : 4.4/5 (165 download)

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Book Synopsis La educación mediática y los profesionales de la comunicación by : Alejandro Buitrago, Eva Navarro y Agustín García Matilla

Download or read book La educación mediática y los profesionales de la comunicación written by Alejandro Buitrago, Eva Navarro y Agustín García Matilla and published by Editorial GEDISA. This book was released on 2015-11-15 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro recoge los testimonios de los profesionales de la comunicación sobre un asunto de máxima actualidad y da algunas respuestas a preguntas tales sobre: ¿Cómo enfocar las múltiples alfabetizaciones necesarias para reforzar la formación de una ciudadanía más educada? ¿En qué competencias deberíamos formar a los ciudadanos? ¿Cuáles son los principales contenidos que los profesionales de la comunicación deberían conocer? ¿Cómo renovar unas metodologías docentes obsoletas que no se corresponden con las exigencias del actual universo transmedia?

Business

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Publisher : Pearson Educación
ISBN 13 : 9789702605973
Total Pages : 722 pages
Book Rating : 4.6/5 (59 download)

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Book Synopsis Business by : Ricky W. Griffin

Download or read book Business written by Ricky W. Griffin and published by Pearson Educación. This book was released on 2004 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Introduction to Business courses. This best-selling text by Ricky Griffin and Ronald Ebert provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation, Doing the Basics Best, were retained. The seventh edition focuses on three simple rules- Learn, Evaluate, Apply. - NEW- Chapter 2: Understanding the Environments of Business - This new chapter puts business operations in contemporary context, explaining the idea of organizational boundaries and describing the ways in which elements from multiple environments cross those boundaries and shape organizational activities. This chapter sets the stage as an introduction to some of the most important topics covered in the rest of the book, for example: - The Economics Environment includes the role of aggregate output, standard of living, real growth rate; GDP per capita; real GDP; purchasing power parity; and the Consumer Price Index. - The Technology Environment includes special attention to new tools for competitiveness in both goods and services and business process technologies, plus e

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Author :
Publisher : Editorial Ink
ISBN 13 :
Total Pages : 298 pages
Book Rating : 4./5 ( download)

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Book Synopsis by :

Download or read book written by and published by Editorial Ink. This book was released on with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Author :
Publisher : Centro de Innovación BBVA
ISBN 13 :
Total Pages : 62 pages
Book Rating : 4./5 ( download)

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Download or read book written by and published by Centro de Innovación BBVA. This book was released on with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Boletin Internacional de Bibliografia Sobre Educacion

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Publisher :
ISBN 13 :
Total Pages : 592 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Boletin Internacional de Bibliografia Sobre Educacion by :

Download or read book Boletin Internacional de Bibliografia Sobre Educacion written by and published by . This book was released on 1998 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Study Abroad 2006-2007

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Author :
Publisher : Ediciones Mundi-Prensa
ISBN 13 : 9789230040017
Total Pages : 748 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Study Abroad 2006-2007 by : Unesco

Download or read book Study Abroad 2006-2007 written by Unesco and published by Ediciones Mundi-Prensa. This book was released on 2006 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt: Study Abroad 2006-2007 contains some 2,900 entries concerning post-secondary education and training in all academic and professional fields in countries throughout the world. Key features include information on: Study opportunities and financial assistance available to students wishing to study in a foreign country; National systems of higher education; Open and distance learning (ODL) opportunities; Validation of foreign qualifications; How to search for quality institutions of higher education including warnings about bogus institutions. This is a trilingual edition: French/English/Spanish.

Media and Metamedia Management

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Author :
Publisher : Springer
ISBN 13 : 3319460684
Total Pages : 514 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Media and Metamedia Management by : Francisco Campos Freire

Download or read book Media and Metamedia Management written by Francisco Campos Freire and published by Springer. This book was released on 2016-11-21 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.

Management Information Systems

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Publisher : Pearson Educación
ISBN 13 : 9789702605287
Total Pages : 618 pages
Book Rating : 4.6/5 (52 download)

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Book Synopsis Management Information Systems by : Kenneth C. Laudon

Download or read book Management Information Systems written by Kenneth C. Laudon and published by Pearson Educación. This book was released on 2004 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.

Estudios en El Extranjero

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Publisher : Bernan Press(PA)
ISBN 13 : 9789230036065
Total Pages : 652 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Estudios en El Extranjero by : Unesco

Download or read book Estudios en El Extranjero written by Unesco and published by Bernan Press(PA). This book was released on 1999 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt: Study Abroad presents information on scholarships, university courses, training & continuing education programs, student employment, & information on handicapped facilities. This edition contains 2,908 entries concerning post-secondary education in all fields in 120 countries & territories. Recommended in: ALA's Guide to Reference Books, Walford's Guide to Reference Material.

La vía rápida hacia nuevas competencias

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Publisher : World Bank Publications
ISBN 13 : 1464817340
Total Pages : 260 pages
Book Rating : 4.4/5 (648 download)

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Book Synopsis La vía rápida hacia nuevas competencias by : Maria Marta Ferreyra

Download or read book La vía rápida hacia nuevas competencias written by Maria Marta Ferreyra and published by World Bank Publications. This book was released on 2021-10-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: La educación superior en América Latina y el Caribe (ALC) ha experimentado un extraordinario crecimiento con la llegada del nuevo milenio, pero la matrícula en programas de ciclo corto (PCC) sigue siendo relativamente baja. Los PCC —más cortos y prácticos que los programas universitarios— pueden generar capital humano calificado en poco tiempo. La crisis económica provocada por la pandemia del Covid-19 ha acentuado tendencias latentes como la automatización, el uso de plataformas electrónicas y la necesidad del aprendizaje a lo largo de la vida. Para hacer frente a estas demandas, se hace indispensable la formación complementaria y readaptación profesional de la población —una tarea particularmente adecuada para los PCC. La vía rápida hacia nuevas competencias: programas cortos de educación superior en América Latina y el Caribe explora los resultados del mercado laboral y los retornos de los PCC, estudia quiénes son sus proveedores e identifica las prácticas adoptadas por los mejores programas. Este volumen, fundamentado en datos exclusivos que incluyen una novedosa encuesta a directores de PCC en cinco países de ALC, concluye que, si bien los PCC generan, en promedio, buenos resultados en el mercado laboral, su calidad varía en gran medida. Los proveedores de PCC se adaptan con rapidez y flexibilidad a las necesidades de la economía local, y las prácticas específicas relacionadas con el personal docente, el apoyo a la búsqueda de empleo y la interacción con los posibles empleadores constituyen características inherentes a los mejores programas. La vía rápida hacia nuevas competencias se sirve de estas conclusiones para analizar cómo crear un entorno en el que se ofrezcan buenos programas y los estudiantes dispongan del interés y los medios para cursarlos. Además, hace hincapié en un sector de la educación superior que habitualmente ha pasado desapercibido, tanto en el ámbito de la investigación como de la política. La vía rápida hacia nuevas competencias despertará el interés de las autoridades responsables del diseño de las políticas, el personal investigador y el público en general.

Speakers' Papers

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Author :
Publisher :
ISBN 13 :
Total Pages : 560 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Speakers' Papers by :

Download or read book Speakers' Papers written by and published by . This book was released on 1989 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Emotions in a Digital World

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Publisher : Taylor & Francis
ISBN 13 : 1000833445
Total Pages : 139 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Emotions in a Digital World by : Adrian Scribano

Download or read book Emotions in a Digital World written by Adrian Scribano and published by Taylor & Francis. This book was released on 2022-12-30 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an introduction to strategies for qualitative digital social research on emotions in a digital world. The book emphasizes the connections that exist between emotional ecologies, emotions as texts, and the virtual / mobile / digital world that brings us closer to a hermeneutics of the practices of feeling. In the context of ‘Society 4.0’, the book explores: Changes in the organization of daily life and work in virtual, mobile and digital environments. The impact of apps and social networks on sensations, emotions and sensibilities. Necessary changes in social research to employ the power of these apps and networks for social enquiry. As such, this book shares a set of social inquiry practices developed and applied to capture and understand emotions today. It should be considered as a first step in a long journey of exploring the close connections between sensibilities, emotions, and social research methodology. The book will appeal to students and instructors of emotion studies from across the social sciences, including sociology, psychology, organization studies, ethnography, history, and political science.

Congreso de Educación: Nuevas tecnologías y educación

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Publisher :
ISBN 13 :
Total Pages : 288 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis Congreso de Educación: Nuevas tecnologías y educación by :

Download or read book Congreso de Educación: Nuevas tecnologías y educación written by and published by . This book was released on 1988 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cambio social y Relaciones Públicas

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Publisher : Editorial UOC
ISBN 13 : 8490646503
Total Pages : 172 pages
Book Rating : 4.4/5 (96 download)

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Book Synopsis Cambio social y Relaciones Públicas by : Kathy Matilla

Download or read book Cambio social y Relaciones Públicas written by Kathy Matilla and published by Editorial UOC. This book was released on 2015-07-31 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: