Public School Relations

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School Public Relations for Student Success

Author : Edward H. Moore
Publisher : Corwin Press
ISBN 13 : 1452273014
Total Pages : 185 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis School Public Relations for Student Success by : Edward H. Moore

Download or read book School Public Relations for Student Success written by Edward H. Moore and published by Corwin Press. This book was released on 2009-07-15 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Everything you need to succeed with parents, community leaders, employees, and more can be found in this book. Moore′s lifetime experience comes through with clear, no-nonsense ideas and insights that those working in schools can put to work right away." —William J. Banach, CEO Banach, Banach & Cassidy An on-the-job public relations and communications partner for everyone working in schools! As school public relations efforts play an increasingly vital role in helping students achieve and schools succeed, the communications expectations placed on school leaders at all levels continue to soar. Now this field-based reference offers educational leaders practical advice and specific tips for meeting the tough new communication demands they face daily. Ideal for both long-range planning and day-to-day basics, this guide helps leaders define and organize their school′s PR plan. The book offers step-by-step guidance on creating and applying communication tactics that work—from how to generate community support to managing crises, stopping rumors, handling media inquiries, dealing with critics, and much more. Emphasizing the PR responsibilities of all school employees, the author: Outlines the key components of successful communications programs Covers how to set reasonable expectations for communications efforts Provides questions for assessing PR needs, guidelines for judging what′s working and what′s not, and an abundance of checklists Offers interview advice from professionals in the field Educational leaders will consult this comprehensive resource again and again as they plan and implement public relations activities to support student and school success!

Public Relations in Schools

Author : Theodore J. Kowalski
Publisher : Pearson
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis Public Relations in Schools by : Theodore J. Kowalski

Download or read book Public Relations in Schools written by Theodore J. Kowalski and published by Pearson. This book was released on 2011 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: For educational administration and leadership students studying school and community relations. A contemporary and practice-based school public relations text that centers on the importance of communication, relationships, and technology. Outfitting students with a wealth of practical, practice-based knowledge that they can take directly into the halls of their school, the new fifth edition of Public Relations in Schools has a fresh, contemporary focus on both how administrators can effectively communicate with the community and how building strong relationships with stakeholders can ultimately lead to overall school improvement. Through a blend of theoretical and tacit knowledge, this text offers students an in-depth guide to 1) how to successfully communicate with both internal and external school entities, 2) how to build and maintain positive and active relationships via social and political capital and 3) how to translate the value of these relationships into positive change within the school. While exploring these three central themes, the book emphasizes how new technologies can aid school success. At the same time, real-world case studies at the beginning of each chapter introduce readers to actual public relations issues and bring the material to life. The revised fifth edition of Public Relations in Schools is updated with new materials and references throughout the text, including two new chapters -- one on harnessing technology for your public relations needs and one on collecting, assessing, and applying public opinion. In addition, the new fifth edition text contains a matrix at the front of the book showing how content relates to ELCC/NCATE Standards ---- the widely used criteria for administrator preparation and licensing.

How to Market Your School

Author : Johanna Lockhart
Publisher : R&L Education
ISBN 13 : 1607097699
Total Pages : 266 pages
Book Rating : 4.6/5 (7 download)

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Book Synopsis How to Market Your School by : Johanna Lockhart

Download or read book How to Market Your School written by Johanna Lockhart and published by R&L Education. This book was released on 2010-12-16 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Take Monster Bucks will reveal the secret strategies of men who consistently bag older age-class deer each season. There is a price to pay to be the best at any sport, and trophy deer hunting is no different. But this book will save you thousands of hunting hours in your pursuit of monster bucks.

School-Community Relations

Author : Douglas J. Fiore
Publisher : Routledge
ISBN 13 : 1317585127
Total Pages : 278 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis School-Community Relations by : Douglas J. Fiore

Download or read book School-Community Relations written by Douglas J. Fiore and published by Routledge. This book was released on 2016-03-17 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accessible and practical, School-Community Relations, Fourth Edition uses real-life examples to illustrate the ways in which administrators and school leaders can effectively engage and enlist partnerships with teachers, staff, students, parents, and community members. Case studies at the end of each chapter apply the strategies to realistic scenarios, and Questions for Analysis help readers engage critically with the material. This textbook provides aspiring educational leaders with the skills to establish strong systems for communicating with their various school constituencies and to improve public relations at all levels. Features of this newly revised edition include: Try This At Your School sections that offer insights into the ways in which actual educational leaders have fostered positive school-community relations. Updated information about public opinion, how parents view their local schools, and the current education climate. New strategies for utilizing social media to improve school-community relations and foster a positive school image.

Engaging Data

Author : Trinette Marquis
Publisher : Rowman & Littlefield
ISBN 13 : 1475841892
Total Pages : 145 pages
Book Rating : 4.4/5 (758 download)

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Book Synopsis Engaging Data by : Trinette Marquis

Download or read book Engaging Data written by Trinette Marquis and published by Rowman & Littlefield. This book was released on 2018-06-04 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: The demand for effective communication and marketing at the campus and district level has never been more urgent and educational agencies have limited resources that can be directed to these efforts. It is important that our time and energy are directed towards those communication and marketing strategies that will have the most significant impact. Through practical advice, useful examples, and detailed case studies, this book will provide a compelling case for using data to maximize school communication. Whether you are a seasoned PR pro or someone who has taken on communication as one of many duties, there will be at least one money-saving, impact-increasing idea that makes reading this book well worth your time.

The School and Community Relations

Author : Edward H. Moore
Publisher : Pearson Educacion
ISBN 13 : 9780133154962
Total Pages : 320 pages
Book Rating : 4.1/5 (549 download)

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Book Synopsis The School and Community Relations by : Edward H. Moore

Download or read book The School and Community Relations written by Edward H. Moore and published by Pearson Educacion. This book was released on 2012-07 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: For prospective and current educational administrators learning about school and community relations. A well-researched text that presents school officials with information on how to establish effective relationships in the school community. This best-selling text provides school officials with a practice guide to successfully implementing effective communication with their staff and the community while also providing readers with the research that explains how each strategy will improve school quality, community participation, and student learning. The School and Community Relations is organized in such a way that students learn how to establish a working community relations program in an easy-to-understand and step-by-step fashion. In addition, the text's authors are comprised of experienced practitioners and educators that have gained their knowledge and tested their strategies in school systems around the country.

Promoting Your School

Author : Carolyn Warner
Publisher : Corwin Press
ISBN 13 : 1452273952
Total Pages : 265 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Promoting Your School by : Carolyn Warner

Download or read book Promoting Your School written by Carolyn Warner and published by Corwin Press. This book was released on 2009-01-27 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: To help schools develop community support, this third edition offers practical communication strategies to strengthen the partnership between schools, parents, businesses, and the community.

Public Relations

Author : Edward L. Bernays
Publisher : University of Oklahoma Press
ISBN 13 : 0806189827
Total Pages : 441 pages
Book Rating : 4.8/5 (61 download)

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Book Synopsis Public Relations by : Edward L. Bernays

Download or read book Public Relations written by Edward L. Bernays and published by University of Oklahoma Press. This book was released on 2013-07-29 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

The Practice of Government Public Relations

Author : Mordecai Lee
Publisher : Routledge
ISBN 13 : 1351541358
Total Pages : 274 pages
Book Rating : 4.3/5 (515 download)

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Book Synopsis The Practice of Government Public Relations by : Mordecai Lee

Download or read book The Practice of Government Public Relations written by Mordecai Lee and published by Routledge. This book was released on 2017-09-25 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying downloadable resources, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book. Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.

The Public Relations Handbook

Author : Alison Theaker
Publisher : Routledge
ISBN 13 : 1134369220
Total Pages : 377 pages
Book Rating : 4.1/5 (343 download)

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Book Synopsis The Public Relations Handbook by : Alison Theaker

Download or read book The Public Relations Handbook written by Alison Theaker and published by Routledge. This book was released on 2004-08-02 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.

An Overview of the Public Relations Function

Author : Shannon A. Bowen
Publisher : Business Expert Press
ISBN 13 : 1606491008
Total Pages : 198 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis An Overview of the Public Relations Function by : Shannon A. Bowen

Download or read book An Overview of the Public Relations Function written by Shannon A. Bowen and published by Business Expert Press. This book was released on 2010-04-15 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations.

Casing Public Relations

Author : Jason S. Wrench
Publisher : Kendall/Hunt Publishing Company
ISBN 13 : 9781465217486
Total Pages : 0 pages
Book Rating : 4.2/5 (174 download)

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Book Synopsis Casing Public Relations by : Jason S. Wrench

Download or read book Casing Public Relations written by Jason S. Wrench and published by Kendall/Hunt Publishing Company. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provide your students with a reasoning process that leads to good decision making in the fast paced world of public relations .

Introduction to Strategic Public Relations

Author : Janis Teruggi Page
Publisher : SAGE Publications
ISBN 13 : 1506358055
Total Pages : 927 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Introduction to Strategic Public Relations by : Janis Teruggi Page

Download or read book Introduction to Strategic Public Relations written by Janis Teruggi Page and published by SAGE Publications. This book was released on 2017-11-30 with total page 927 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the betterment of society? Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message. Key Features Chapter-opening Scenarios capture your attention by discussing current PR challenges—such as the Wells Fargo cross-selling, VW emissions cover-up, and P&G’s “Like a Girl” campaign—and thus frame the chapter content and encourage active reading. At the end of the chapter, you explore various aspects of socially responsible communication to “solve” the PR challenge. Socially Responsible Case Studies in each chapter illustrate the key responsibilities of a modern public relations professional such as media relations, crisis communications, employee communications, applied communications research, and corporate and government-specific communications. Each case features problem-solving questions to encourage critical thinking. Social Responsibility in Action boxes feature short, specific social responsibility cases—such as Universals’ #NoFoodWasted, Nespresso in South Sudan, and Merck’s collaboration with AIDS activists—to highlight best practices and effective tactics, showing the link between sound public relations strategy and meaningful social responsibility programs. Insight boxes spark classroom discussion on particularly important or unique topics in each chapter. Personality Profile boxes will inspire you with stories from PR veterans and rising stars such as the U.S. CEO of Burson-Marstellor, the Chief Communication Officer of the United Nations Foundation, and the Executive VP at HavasPR.

Primer of Public Relations Research, Third Edition

Author : Don W. Stacks
Publisher : Guilford Publications
ISBN 13 : 146252270X
Total Pages : 417 pages
Book Rating : 4.4/5 (625 download)

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Book Synopsis Primer of Public Relations Research, Third Edition by : Don W. Stacks

Download or read book Primer of Public Relations Research, Third Edition written by Don W. Stacks and published by Guilford Publications. This book was released on 2016-11-23 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies. New to This Edition: *Chapter on standardization, moving beyond the prior edition's focus on best practices. *Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. *Addresses the strategic use of key performance indicators. *Covers the latest content analysis software. Pedagogical Features: *Each chapter opens with a chapter overview and concludes with review questions. *End-of-chapter practice problems guide readers to implement what they have learned in a PR project. *Appendix provides a dictionary of public relations measurement and research terms. *Supplemental Instructor's Manual and PowerPoint slides.

Public Relations

Author : Iqbal Sachdeva
Publisher : Oxford Higher Education
ISBN 13 : 9780195699180
Total Pages : 0 pages
Book Rating : 4.6/5 (991 download)

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Book Synopsis Public Relations by : Iqbal Sachdeva

Download or read book Public Relations written by Iqbal Sachdeva and published by Oxford Higher Education. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations: Principles and Practices is a comprehensive textbook designed for under- and post-graduate degree/diploma students of mass communication, corporate communications, and public relations (PR). The core concepts of PR have been explained through numerous examples, exhibits, tables, and illustrations. Divided into five parts, the first part Fundamentals and Emergence gives an overview of PR and acquaints the readers with the emergence of PR. The second part on Process and Practice discusses in detail the PR window for developing a PR program, which includes scanning the environment, creating a communication plan/ strategy, implementing the plan, and measuring its impact. The third part on Skills focusses on key communication and negotiation skills, which are essential for PR professionals. The part on Applications discusses PR relations with several publics like customers, dealers, vendors, employees, investors, and media; and key issues like corporate social responsibility, community relations, event management, crisis management, government PR, lobbying, and institutional advertising. The section also deals with corporate image, corporate identity, house journals, and PR ethics. The final part on Support Service elaborates on the role and structure of PR agencies. Students of media studies aspiring to be public relations professionals will find this book highly useful for its in-depth coverage of the key PR concepts. The book will also serve as a handy tool for practicing PR professionals.

The Social Media Imperative

Author : Kristin Magette
Publisher : Rowman & Littlefield Publishers
ISBN 13 : 9781475841978
Total Pages : 0 pages
Book Rating : 4.8/5 (419 download)

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Book Synopsis The Social Media Imperative by : Kristin Magette

Download or read book The Social Media Imperative written by Kristin Magette and published by Rowman & Littlefield Publishers. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical guide can help anyone implement social media in a school system, while managing risk. Learn steps to create policy, procedures, and guidelines, as well as strategies to help open the minds of reluctant colleagues.

Public Relations Principles: Strategies for Professional Success

Author : Shawn Wahl
Publisher :
ISBN 13 : 9781465290755
Total Pages : 0 pages
Book Rating : 4.2/5 (97 download)

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Book Synopsis Public Relations Principles: Strategies for Professional Success by : Shawn Wahl

Download or read book Public Relations Principles: Strategies for Professional Success written by Shawn Wahl and published by . This book was released on 2016-01-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Principles: Strategies for Professional Success