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Public Relations In Japan
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Book Synopsis Public Relations in Japan by : Tomoki Kunieda
Download or read book Public Relations in Japan written by Tomoki Kunieda and published by Routledge. This book was released on 2018-09-21 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate. Mainstream PR history focusses entirely on its organizational aspects, and there are no Japanese PR "gurus" defining the field.
Book Synopsis Public Relations in Japan by : Tomoki Kunieda
Download or read book Public Relations in Japan written by Tomoki Kunieda and published by Routledge. This book was released on 2020-09-30 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate. Mainstream PR history focusses entirely on its organizational aspects, and there are no Japanese PR "gurus" defining the field. Public Relations in Japan is the first in-depth scholarly discussion of what political, social and economic conditions affected the development of PR in Japan. Drawing on historical and empirical studies from multiple perspectives, it explores how and why public relations management and education in Japan is fundamentally informed by Japanese working practices. Central to this is the culture of lifetime employment which has created a fundamentally generalist approach to PR practice which discourages a high degree of professionalization.
Book Synopsis Public Relations in Hyper-Globalization by : Takashi Inoue
Download or read book Public Relations in Hyper-Globalization written by Takashi Inoue and published by . This book was released on 2018 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction -- Public relations for top management in an age of hyper-globalization -- Effective stakeholder relationship management : fostering successful global leaders -- Historical growth of public relations and its development in Japan -- Standing out in the globalized crowd : brands, reputation, and public relations -- Crisis management through the eyes of public relations -- Strategic public relations and the PR life-cycle model -- Media relations training : successful executive's competitive career advantage -- Evaluating and measuring public relations activities -- Essential changes in corporate communication in a digital age -- Being ethical and successful : development of the self-correction model
Book Synopsis Public Relations in Japan by : Tomoki Kunieda
Download or read book Public Relations in Japan written by Tomoki Kunieda and published by . This book was released on 2019 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction: culture of lifetime employment and the history of Japanese PR / Tomoki Kunieda -- History in brief / Koichi Yamamura, Sekiya Ikari, & Takashi Kenmochi -- The democratization of Japan and the introduction of American PR / Koichi Yamamura -- Public relations by a local government : 150 years of Tokyo's PR / Tomoki Kunieda -- History of internal communications in Japanese companies / Masamichi Shimizu -- (under-) development of pr industry and profession : 1960s - 2010s / Yusuke Ibuki -- A tale of two professionalisms : human resource management (HRM) and PR function of Japanese companies : 1960 to 2016 / Junichiro Miyabe -- Impacts of crises on public relations 2007-2017 : the "Lehman shock" and the great east Japan earthquake / Naoya Ito -- Current situation of corporate public relations in Japan : an attempt to assess comprehensive public relations activities from eight aspects / Koichi Kitami -- Concluding remarks how general are we? / Tomoki Kunieda, Koichi Yamamura, and Junichiro Miyabe -- Appendix 1 Glossary of key terms -- Appendix 2 Chronology of pr in japan 1861-2017 -- Appendix 3 Note on Japanese employment practices -- Index
Book Synopsis A Japanese Advertising Agency by : Brian Moeran
Download or read book A Japanese Advertising Agency written by Brian Moeran and published by Routledge. This book was released on 2013-09-13 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan. By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads. By analysing the social structure of a modern media organization from the inside, it makes anthropology relevant and intellectually stimulating. By treating the Japanese as a more-or-less normal and rational people, it explodes the usual myths of exotic Japan and steps boldly into a global arena that embraces 'east' and 'west' in a new theory of values.
Book Synopsis Media and Politics in Japan by : Susan Pharr
Download or read book Media and Politics in Japan written by Susan Pharr and published by University of Hawaii Press. This book was released on 1996-03-01 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Japan is one of the most media-saturated societies in the world. The circulations of its "big five" national newspapers dwarf those of any major American newspaper. Its public service broadcasting agency, NHK, is second only to the BBC in size. And it has a full range of commercial television stations, high-brow and low-brow magazines, and a large anti-mainstream media and mini-media. Japanese elites rate the mass media as the most influential group in Japanese society. But what role do they play in political life? Whose interests do the media serve? Are the media mainly servants of the state, or are they watchdogs on behalf of the public? And what effects do the media have on the political beliefs and behavior of ordinary Japanese people? These questions are the focus of this collection of essays by leading political scientists, sociologists, social psychologists, and journalists. Japan's unique kisha (press) club system, its powerful media business organizations, the uses of the media by Japan's wily bureaucrats, and the role of the media in everything from political scandals to shaping public opinion, are among the many subjects of this insightful and provocative book.
Book Synopsis International Public Relations by : Hugh M. Culbertson
Download or read book International Public Relations written by Hugh M. Culbertson and published by Routledge. This book was released on 2013-11-05 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a formal occupation, public relations grew primarily in the United States through much of the twentieth century. In recent years, however, it has spread rapidly throughout the world. Broad outlines on how public relations practices differ from country to country have only recently begun to take shape in scholarly writing about the field. The existing literature on international public relations tends to focus on how those working for western organizations --particularly multi-national corporations--can best practice abroad. Although useful, such writings tend to focus on adaptation of western approaches, not on development of new ones designed specifically for varied sociocultural settings around the world. The editors have produced this book for a number of reasons. There has been tremendous growth in the teaching of public relations around the world--enhancing practice in many countries outside North America. There has also been rapid growth in the number of professors who demand theoretical perspectives which might facilitate a unified comparative analysis across countries and regions. Only a few U.S. universities--six documented in this book--now teach courses formerly called "International Public Relations." However, many professors are going abroad to teach and do research. This suggests increased interest in and a need for courses dealing with international public relations. Furthermore, there is a dearth of literature dealing in depth with international PR, an important component of international communication. This appears to be the first book-length comparative analysis of public relations as practiced in various countries and regions around the world. Although existing books on international PR focus largely on ways in which western practitioners, employers, and clients can operate effectively in other countries, this volume views public relations in each country or region covered from the perspective of practitioners in that country. It contains six chapters designed to provide a theoretical anchor for the 14 country and region analyses. Given the intense interest in public relations education as a factor in professional enhancement, it also discusses issues and practices relating to education.
Book Synopsis Creating a Public by : James L. Huffman
Download or read book Creating a Public written by James L. Huffman and published by University of Hawaii Press. This book was released on 1997-01-01 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: No institution did more to create a modern citizenry than the newspaper press of the Meiji period (1868-1912). Here was a collection of highly diverse, private voices that provided increasing numbers of readers - many millions by the end of the period - with both its fresh picture of the world and a changing sense of its own place in that world. Creating a Public is the first comprehensive history of Japan's early newspaper press to appear in English in more than half a century. Drawing on decades of research in newspaper articles and editorials, journalists' memoirs and essays, government documents and press analyses, it tells the story of Japan's newspaper press from its elitist beginnings just before the fall of the Tokugawa regime through its years as a shaper of a new political system in the 1880s to its emergence as a nationalistic, often sensational, medium early in the twentieth century. More than an institutional study, this work not only traces the evolution of the press' leading papers, their changing approaches to circulation, news, and advertising, and the personalities of their leading editors; it also examines the interplay between Japan's elite institutions and its rising urban working classes from a wholly new perspective - that of the press. What emerges is the transformation of Japan's commoners (minshu) from uninformed, disconnected subjects to active citizens in the national political process - a modern public. Conversely, minshu begin to play a decisive role in making Japan's newspapers livelier, more sensational, and more influential. As Huffman states in his Introduction: "The newspapers turned the people into citizens; the people turned the papers into mass media." In addition to providing new perspectives on Meiji society and political life, Creating a Public addresses themes important to the study of mass media around the world: the conflict between social responsibility and commercialization, the role of the press in spurring national development, the interplay between readers' tastes and editors' principles, the impact of sensationalism on national social and political life. Huffman raises these issues in a comparative context, relating the Meiji press to American and Japanese press systems at similar points of development. With its broad coverage of the press' role in modernizing Japan, Creating a Public will be of great interest to students of mass media in general as well as specialists of Japanese history.
Download or read book New Technology Japan written by and published by . This book was released on 1994 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Japanese Public Sentiment on South Korea by : Tetsuro Kobayashi
Download or read book Japanese Public Sentiment on South Korea written by Tetsuro Kobayashi and published by Routledge. This book was released on 2021-11-30 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contributors to this book demonstrate empirically how Japanese public opinion is formed amid strained Japan–South Korea relations. Studying public opinion in Japan and South Korea is critically important for exploring the causes and consequences of the deterioration of the relationship between the two countries. Japan–South Korea relations are at their worst level since World War II. Faced with North Korea’s nuclear threat and China’s regional and global advances, Japan and South Korea are each allied with the US and function as key stabilizers within the Asia–Pacific "Pax Americana." These relations play a decisive role in East Asia’s international security. The contributors explore a variety of social scientific methodologies—both conventional quantitative surveys and experiments, as well as quantitative text analyses of published books and computational analyses of social media data—to disentangle the dynamic relationship between Japanese public opinion and Japan–South Korea relations. An invaluable resource for scholars of East Asian regional security issues.
Book Synopsis Closing the Shop by : Laurie Anne Freeman
Download or read book Closing the Shop written by Laurie Anne Freeman and published by Princeton University Press. This book was released on 2012-10-04 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: How is the relationship between the Japanese state and Japanese society mediated by the press? Does the pervasive system of press clubs, and the regulations underlying them, alter or even censor the way news is reported in Japan? Who benefits from the press club system? And who loses? Here Laurie Anne Freeman examines the subtle, highly interconnected relationship between journalists and news sources in Japan. Beginning with a historical overview of the relationship between the press, politics, and the public, she describes how Japanese press clubs act as "information cartels," limiting competition among news organizations and rigidly structuring relations through strict rules and sanctions. She also shows how the web of interrelations extends into, and is reinforced by, media industry associations and business groups (keiretsu). Political news and information are conveyed to the public in Japan, but because of institutional constraints, they are conveyed in a highly delimited fashion that narrows the range of societal inquiry into the political process. Closing the Shop shows us how the press system in Japan serves as neither a watchdog nor a lapdog. Nor does the state directly control the press in ways Westerners might think of as censorship. The level of interconnectedness, through both official and unofficial channels, helps set the agenda and terms of political debate in Japan's mass media to an extent that is unimaginable to many in the United States and other advanced industrial democracies. This fascinating look at Japan's information cartels provides a critical but often overlooked explanation for the overall power and autonomy enjoyed by the Japanese state.
Book Synopsis Local and Global Communication by : Patrice M. Sheffer
Download or read book Local and Global Communication written by Patrice M. Sheffer and published by . This book was released on 1999 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Public Relations Handbook by : Robert L. Dilenschneider
Download or read book The Public Relations Handbook written by Robert L. Dilenschneider and published by BenBella Books. This book was released on 2022-02-15 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: To be a successful public relations professional, it’s no longer enough to be great at writing press releases and establishing media contacts. You must also expertly navigate the digital world and be prepared to dovetail your skills with those of other professionals. The Public Relations Handbook is a comprehensive and invaluable guide for public relations practitioners in the 2020s and beyond, covering the multitude of skills needed in the current environment, including: Supporting a company’s marketing and sales Leveraging social media Managing government relations Working with the media effectively Communicating with the investment community Supporting top management in the event of a crisis or scandal Positively positioning the company’s commitment to environmental, social, and governance issues The Public Relations Handbook has been an indispensable guide for public relations professionals since the first edition was published in 1967. This new fifth edition explains how to navigate a far more complex and constantly changing digital world while facing new challenges in financial, economic, political, public health, and societal issues. Editor Robert L. Dilenschneider is a communications executive who has called on leading practitioners in the field to address the specific skill sets, strategies, and execution that public relations practitioners need today. The scope of public relations is always expanding. Today’s professionals must be prepared to deal with a wide variety of people, issues, and topics. The Public Relations Handbook will help all practitioners in the field advance their personal growth, success and careers.
Book Synopsis Mass Communication in Japan by : Anne Cooper-Chen
Download or read book Mass Communication in Japan written by Anne Cooper-Chen and published by Wiley-Blackwell. This book was released on 1991-01-16 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass Communication in Japan offers a rare inside look at mass media in an information society intimately related to and infinitely different from our own. Anne Cooper-Chen's overview of Japan's mass media reaches from its origins and functions to its current status and future prospects. She profiles segments of the industry: newspapers, news agencies, magazines and comics, broadcasting, advertising, and public relations. Cooper-Chen also examines such cross-media issues as law and regulations, journalism education and training, ethical crises, media images of women, minority/immigrant media, broadcast satellites and cultural imperialism.
Book Synopsis Public Relations and Its Possible Roles in Democratic Japan by : Koichi Kawana
Download or read book Public Relations and Its Possible Roles in Democratic Japan written by Koichi Kawana and published by . This book was released on 1958 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Media Convergence in Japan by : Various
Download or read book Media Convergence in Japan written by Various and published by Kinema Club. This book was released on 2016-05-20 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Japanese media system is in a state of flux as a result of shifts in the digital economy, new audience metrics and declining print and broadcast revenues. This volume examines issues of media consolidation, participatory culture and franchising in contemporary Japan, and explores how the Japanese media system is adapting to change in light of its tendency toward prioritizing domestic markets, restricting access and co-opting fan movements. The chapters consider conflict and negotiations within the Japanese media system, structural transformations, emerging modes of producer and audience relations and potential sites of innovation.
Book Synopsis Politics and the News Media in Japan by : Ofer Feldman
Download or read book Politics and the News Media in Japan written by Ofer Feldman and published by . This book was released on 1993 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: An in-depth look at the way journalists and politicians work together in Japan.
