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Author : Frank C. Mayer
Publisher :
ISBN 13 :
Total Pages : 302 pages
Book Rating : 4.3/5 (91 download)
Download or read book Public Relations for School Personnel written by Frank C. Mayer and published by . This book was released on 1974 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edward H. Moore
Publisher : Corwin Press
ISBN 13 : 1452273014
Total Pages : 185 pages
Book Rating : 4.4/5 (522 download)
Download or read book School Public Relations for Student Success written by Edward H. Moore and published by Corwin Press. This book was released on 2009-07-15 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Everything you need to succeed with parents, community leaders, employees, and more can be found in this book. Moore′s lifetime experience comes through with clear, no-nonsense ideas and insights that those working in schools can put to work right away." —William J. Banach, CEO Banach, Banach & Cassidy An on-the-job public relations and communications partner for everyone working in schools! As school public relations efforts play an increasingly vital role in helping students achieve and schools succeed, the communications expectations placed on school leaders at all levels continue to soar. Now this field-based reference offers educational leaders practical advice and specific tips for meeting the tough new communication demands they face daily. Ideal for both long-range planning and day-to-day basics, this guide helps leaders define and organize their school′s PR plan. The book offers step-by-step guidance on creating and applying communication tactics that work—from how to generate community support to managing crises, stopping rumors, handling media inquiries, dealing with critics, and much more. Emphasizing the PR responsibilities of all school employees, the author: Outlines the key components of successful communications programs Covers how to set reasonable expectations for communications efforts Provides questions for assessing PR needs, guidelines for judging what′s working and what′s not, and an abundance of checklists Offers interview advice from professionals in the field Educational leaders will consult this comprehensive resource again and again as they plan and implement public relations activities to support student and school success!
Author : Theodore J. Kowalski
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 428 pages
Book Rating : 4.X/5 (3 download)
Download or read book Public Relations in Schools written by Theodore J. Kowalski and published by Prentice Hall. This book was released on 2008 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: With chapter contributions by leading experts" Public Relations in Schools, 4/e," provides a comprehensive view of how community relations affect organizational behavior and the effective management of districts and schools. With a focus on communication alternatives in modern technology and political demands for change it offers an integrated foundation of theory and craft to help practitioners facilitate a positive change in public relations. Beginning with the organizational characteristics of public relations this text offers coverage of specific duties assumed by administrative personnel in planning, collecting and analyzing data, media relations, funding campaigns, evaluating public relations activities, and responding to crisis situations. Features of the fourth edition include: - NEW! Greater focus on principals and their role in public relations. - NEW! Greater attention throughout the text on the use of technology in practice. - NEW! Greater attention to understanding and dealing with emerging school reform trends. NEW! A new chapter (Chapter 10) on communicating with parents and the community. - NEW! Chapter 7 is a revision distilled from chapters 7 and 8 of the previous edition combining the coverage of districts and schools. - Case Studies with end of chapter questions confront the reader with real-life situations designed to promote critical thinking in problem solving. Related books from Merrill Education: - The School Finance, First Edition, Craig E. Richards, Bruce D. Baker, and Preston Green, ISBN: 0-13-098458-2 - Human Resources Administration, Fifth Edition, L. Dean Webb and M. Scott Norton, ISBN: 0-13-239771-4 - The Human Resource Function in Educational Administration, Ninth Edition, Phillip Young, ISBN: 0-13-243541-1
Author : Doyle M. Bortner
Publisher :
ISBN 13 :
Total Pages : 440 pages
Book Rating : 4.F/5 ( download)
Download or read book Public Relations for Public Schools written by Doyle M. Bortner and published by . This book was released on 1983 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Donald L. Ferguson
Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.F/5 ( download)
Download or read book Making the Wheels Go Round in School Public Relations written by Donald L. Ferguson and published by . This book was released on 1975 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Johanna M. Lockhart
Publisher : iUniverse
ISBN 13 : 0595361331
Total Pages : 291 pages
Book Rating : 4.5/5 (953 download)
Download or read book How to Market Your School written by Johanna M. Lockhart and published by iUniverse. This book was released on 2005-08 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your school or district facing increased competition, diminishing resources, changing demographics, media scrutiny, and declining employee retention? How to Market Your School is a comprehensive guide that provides school administrators with the essential tools to create a positive public image; attract students, qualified personnel, and volunteers; and build community support through a strategic marketing effort. Author Johanna Lockhart draws on her extensive marketing and public relations experience to cover topics such as: School marketing: What it is and why it matters Developing a marketing strategy Marketing research and database marketing Marketing and electronic communication Media relations Building community partnerships Public relations and much more Although originally intended for public school administrators, How to Market Your School is equally valuable to private and charter schools. It will help principals, assistant principals, business managers, and district administrators apply the knowledge and tools used successfully in the private sector to organize, implement, and maintain an integrated marketing program to achieve their particular goals. Lockhart presents the fundamentals of integrated marketing in clear and concise terms and uses actual case studies to illustrate each aspect of successful school marketing.
Author : National School Public Relations Association
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.F/5 ( download)
Download or read book Your Office Staff: a Plus for Public Relations written by National School Public Relations Association and published by . This book was released on 1975 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Journal of School Public Relations
Publisher : Rowman & Littlefield
ISBN 13 : 1475834128
Total Pages : 115 pages
Book Rating : 4.4/5 (758 download)
Download or read book Jspr Vol 36-N4 written by Journal of School Public Relations and published by Rowman & Littlefield. This book was released on 2016-12-23 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Journal of School Public Relations is a quarterly publication providing research, analysis, case studies and descriptions of best practices in six critical areas of school administration: public relations, school and community relations, community education, communication, conflict management/resolution, and human resources management.
Author : Clifford Lee Brownell
Publisher :
ISBN 13 :
Total Pages : 272 pages
Book Rating : 4.:/5 (35 download)
Download or read book Public Relations in Education written by Clifford Lee Brownell and published by . This book was released on 1955 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Don Bagin
Publisher : Allyn & Bacon
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.X/5 (4 download)
Download or read book The School and Community Relations written by Don Bagin and published by Allyn & Bacon. This book was released on 2001 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book recognizes that publicity is required for interpreting the school to the community and the community to the school. Well-designed community-relations programs can create a sense of friendliness and good will toward faculties, provide adequate financial support for schools, and develop a sense of responsibility in the community for the steady improvement of education. Theories, techniques, and tips to help educational leaders deal with communications challenges are detailed. In the seventh edition, two new chapters focus on crisis management, including school violence. Part 1, "Essential Considerations," includes chapters on the public character of the school, understanding the community, the importance of the public-relations program, and the program's policies, goals, strategies, and administration. Part 2, "Relations with Special Publics," includes chapters on the communication process with internal and external publics, preparation for crises, and communication about school services and special events. Part 3 concerns communication tools. Its chapters consider working with the press, the use of the media, the Internet, printed materials, campaigns, and school choice. Part 4 is concerned with the assessment of the public-relations program's degree of success. An index is provided, as well as a list of helpful organizations. (Contains 97 references.) (RKJ)
Download or read book Public Relations America's Schools written by and published by . This book was released on 1952 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : National School Public Relations Association
Publisher :
ISBN 13 :
Total Pages : 56 pages
Book Rating : 4.3/5 (91 download)
Download or read book Teaming Up for Public Relations written by National School Public Relations Association and published by . This book was released on 1952 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : National School Public Relations Association
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.F/5 ( download)
Download or read book Pebbles written by National School Public Relations Association and published by . This book was released on 1960 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 236 pages
Book Rating : 4.4/5 (91 download)
Download or read book School Public Relations written by and published by . This book was released on 1986 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: School public relations is a planned and systematic management function relying on a comprehensive, two-way communication process involving both internal and external publics with a goal of stimulating a better understanding of the role, objectives, accomplishments, and needs of the organization. The function of school public relations is, first, to ensure that schools are identifying and serving society's needs as well as possible and, second, to make sure that the public knows that its needs are being met so that it will support its schools. After a preface, 14 chapters address these topics: (1) building support for schools, (2) public relations in education, (3) the current stance of education in relation to the public, (4) developing a public relations program, (5) working with parents and students, (6) involving key publics, (7) managing critical issues, (8) using new technology, (9) printed communications, (10) working with the media, (11) the basics of school public relations, (12) special problems, (13) building-level public relations, and (14) evaluating the public relations investment. Included in six appendices are a code of ethics and standards for educational public relations programs and public relations professionals. Concluding the book are 61 references and an index. (WTH)
Author : Arthur Bernard Moehlman
Publisher :
ISBN 13 :
Total Pages : 650 pages
Book Rating : 4.3/5 (91 download)
Download or read book School Public Relations written by Arthur Bernard Moehlman and published by . This book was released on 1957 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Journal of School Public Relations
Publisher : Rowman & Littlefield
ISBN 13 : 1475823681
Total Pages : 84 pages
Book Rating : 4.4/5 (758 download)
Download or read book Jspr Vol 23-N1 written by Journal of School Public Relations and published by Rowman & Littlefield. This book was released on 2002-04-16 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Journal of School Public Relations is a quarterly publication providing research, analysis, case studies and descriptions of best practices in six critical areas of school administration: public relations, school and community relations, community education, communication, conflict management/resolution, and human resources management. Practitioners, policymakers, consultants and professors rely on the Journal for cutting-edge ideas and current knowledge. Articles are a blend of research and practice addressing contemporary issues ranging from passing bond referenda to building support for school programs to integrating modern information.
Author : James J. Jones
Publisher :
ISBN 13 :
Total Pages : 140 pages
Book Rating : 4.3/5 (91 download)
Download or read book School Public Relations written by James J. Jones and published by . This book was released on 1966 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
