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Public Relations For Hospitals
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Book Synopsis Public Relations in Health Care by : Kathleen Larey Lewton, MHA, APR
Download or read book Public Relations in Health Care written by Kathleen Larey Lewton, MHA, APR and published by Jossey-Bass. This book was released on 1995-10-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive guide to everything you need to know about PR provides a theoretical overview and practical advice for PR professionals new to health care and new ideas and insights for veterans. The authors explain how the PR function can contribute to the success of the contemporary health care organization.
Book Synopsis Hospital Administration by : DC Joshi
Download or read book Hospital Administration written by DC Joshi and published by Jaypee Brothers Medical Publishers. This book was released on 2022-02-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Section 1: Introduction to Hospital Administration Section 2: Introduction to Management Section 3: Planning of a Healthcare Organization Section 4: Clinical Services Section 5: Diagnostic and Therapeutic Services Section 6: Support and Utility Services Section 7: Risk Management Section 8: Recent Advances in Hospital Administration Annexures Index
Book Synopsis Health Industry Communication by : Nancy J. Hicks
Download or read book Health Industry Communication written by Nancy J. Hicks and published by Jones & Bartlett Learning. This book was released on 2016-03-01 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of Health Industry Communication: New Media, New Methods, New Message is a thorough revision fills a critical gap in the literature for communications students as well as students of health administration and public health. Featuring best practices and case studies from notable practitioners, the chapters offer a 360-degree view of the world of health communications from a business and promotions outlook as well as a look at special topics that impact health communicators.
Download or read book Hospitals written by I. Donald Snook and published by Jones & Bartlett Learning. This book was released on 2003-10 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Corporate Reputation and Competitiveness by : Rosa Chun
Download or read book Corporate Reputation and Competitiveness written by Rosa Chun and published by Routledge. This book was released on 2005-09-29 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy. It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character and in harmonizing the values of both. This approach has been trialled in a number of organizations and here the authors demonstrate how improving reputation, merely by learning more about what a company is already doing, is worth some five per cent sales growth. The book is a vital, up to date resource for specialists in corporate communication, public relations, marketing, HRM, and business strategy as well as for all senior management. Highly illustrated with over eighty diagrams and tables, it includes up to the minute illustrative case studies and interviews with leading authorities in the field.
Book Synopsis Today's Public Relations by : Robert L. Heath
Download or read book Today's Public Relations written by Robert L. Heath and published by SAGE. This book was released on 2006 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Today's Public Relations' works to redefine the teaching of public relations by discussing it's connection to mass communication, but also linking it to it's rhetorical heritage.
Book Synopsis Participatory Health Through Social Media by : Shabbir Syed-Abdul
Download or read book Participatory Health Through Social Media written by Shabbir Syed-Abdul and published by Academic Press. This book was released on 2016-06-10 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Participatory Health through Social Media explores how traditional models of healthcare can be delivered differently through social media and online games, and how these technologies are changing the relationship between patients and healthcare professionals, as well as their impact on health behavior change. The book also examines how the hospitals, public health authorities, and inspectorates are currently using social media to facilitate both information distribution and collection. Also looks into the opportunities and risks to record and analyze epidemiologically relevant data retrieved from the Internet, social media, sensor data, and other digital sources. The book encompasses topics such as patient empowerment, gamification and social games, and the relationships between social media, health behavior change, and health communication crisis during epidemics. Additionally, the book analyzes the possibilities of big data generated through social media. Authored by IMIA Social Media working group, this book is a valuable resource for healthcare researchers and professionals, as well as clinicians interested in using new media as part of their practice or research. - Presents a multidisciplinary point of view providing the readers with a broader perspective - Brings the latest case studies and technological advances in the area, supported by an active international community of members who actively work in this area - Endorsed by IMIA Social Media workgroup, guaranteeing trustable information from the most relevant experts on the subject - Examines how the hospitals, public health authorities, and inspectorates are currently using social media to facilitate both information distribution and collection
Download or read book Mistreated written by Robert Pearl and published by PublicAffairs. This book was released on 2017-05-02 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The biggest problem in American health care is us Do you know how to tell good health care from bad health care? Guess again. As patients, we wrongly assume the "best" care is dependent mainly on the newest medications, the most complex treatments, and the smartest doctors. But Americans look for health-care solutions in the wrong places. For example, hundreds of thousands of lives could be saved each year if doctors reduced common errors and maximized preventive medicine. For Dr. Robert Pearl, these kinds of mistakes are a matter of professional importance, but also personal significance: he lost his own father due in part to poor communication and treatment planning by doctors. And consumers make costly mistakes too: we demand modern information technology from our banks, airlines, and retailers, but we passively accept last century's technology in our health care. Solving the challenges of health care starts with understanding these problems. Mistreated explains why subconscious misperceptions are so common in medicine, and shows how modifying the structure, technology, financing, and leadership of American health care could radically improve quality outcomes. This important book proves we can overcome our fears and faulty assumptions, and provides a roadmap for a better, healthier future.
Book Synopsis Advertising and Public Relations by : Shelly Field
Download or read book Advertising and Public Relations written by Shelly Field and published by Infobase Publishing. This book was released on 2005 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents over eighty job descriptions with education requirements, training, salary range and more, for those interested in a career in advertising or public relations.
Book Synopsis Essentials of Public Health Communication by : Claudia Parvanta
Download or read book Essentials of Public Health Communication written by Claudia Parvanta and published by Jones & Bartlett Learning. This book was released on 2011 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Behavior, Education, & Promotion
Book Synopsis Health Communication by : Renata Schiavo
Download or read book Health Communication written by Renata Schiavo and published by John Wiley & Sons. This book was released on 2011-01-11 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Communication: From Theory to Practice is a much needed resource for the fast-growing field of health communication. It combines a comprehensive introduction to current issues, theories, and special topics in health communication with a hands-on guide to program development and implementation. While the book is designed for students, professionals and organizations with no significant field experience, it also includes advanced topics for health communication practitioners, public health experts, researchers, and health care providers with an interest in this field.
Book Synopsis The Impact of Public Relations on Crisis Management at Health Institutions by : Sandra Lombe
Download or read book The Impact of Public Relations on Crisis Management at Health Institutions written by Sandra Lombe and published by GRIN Verlag. This book was released on 2019-10-09 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: B+ (Merit), , course: Public Relations and Communications, language: English, abstract: The study investigates the impact of Public Relations in Crisis Management at health institutions; A case study of University Teaching Hospital (UTH), in Lusaka Zambia. Literature was reviewed for information on the impact of PR on crisis management at health institutions and specific attention was given to UTH. In this study, conducted in March 2016, personal interviews, questionnaires, and direct observations were used to collect the data. Both qualitative and quantitative data analysis methods were employed.
Book Synopsis Health Care Marketing by : John L. Fortenberry
Download or read book Health Care Marketing written by John L. Fortenberry and published by Jones & Bartlett Learning. This book was released on 2010 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written from the perspective of the healthcare marketing professional, Health Care Marketing: Tools and Techniques presents a series of 39 essential marketing tools and demonstrates their application in the health care environment.Ideal for undergraduate and graduate courses in health care marketing or health care strategy, the tools cover a broad spectrum of topics including product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning.Each chapter focuses on a specific marketing tool and can be read as stand-alone presentation of the topic. Step-by-step guidelines take the reader through techniques that range from time-tested marketing classics to new models that will undoubtedly become classics in time.
Download or read book Hospital Marketing written by and published by . This book was released on 1986 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Promotion and Marketing Communications by : Umut Ayman
Download or read book Promotion and Marketing Communications written by Umut Ayman and published by BoD – Books on Demand. This book was released on 2020-07-08 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited Promotion and Marketing Communications book is an original volume that presents a collection of chapters authored by various researchers and edited by marketing communication professionals. To survive in the competitive world, companies feel an urge to achieve a competitive advantage by applying accurate marketing communication tactics. Understanding marketing communication is an essential aspect for any field and any country. Hence, in this volume there is the latest research about marketing communication under which marketing strategies are delicately discussed. This book does not only contribute to the marketing and marketing communication intellectuals but also serves different sector company managerial positions and provides a guideline for people who want to attain a career in this field, giving them a chance to acquire the knowledge regarding consumer behavior, public relations, and digital marketing themes.
Book Synopsis Health Care Market Strategy by : Steven G. Hillestad
Download or read book Health Care Market Strategy written by Steven G. Hillestad and published by Jones & Bartlett Learning. This book was released on 2018-11-30 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors’ own unique model—called the strategy/action match—from which you will learn how to determine exactly which tactics to employ in a variety of settings.
Book Synopsis Marketing for Health and Wellness Programs by : Donald R. Self
Download or read book Marketing for Health and Wellness Programs written by Donald R. Self and published by Psychology Press. This book was released on 1990 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn useful strategies for marketing health and wellness programs. This important new book presents a cross-section of current research and commentary on wellness and prevention issues. The 17 authors—representing 11 different institutions—are some of the most active health care consultants in the academic community. They discuss studies for hospital based programs, workplace programs, and governmental and educational institutions. Marketing for Health and Wellness Programs is essential reading for hospital administrators, faculty physicians at teaching hospitals, public health professors, government health service administration employees, corporate managers and personnel administrators, insurance industry managers, independent health and wellness consultants, and staff members of health trade publications.
