Public Relations As A Marketing Strategy In The United Arab Emirates

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Public Relations as a Marketing Strategy in the United Arab Emirates

Author : Abdulla Butti AlQubaisi
Publisher :
ISBN 13 :
Total Pages : 124 pages
Book Rating : 4.:/5 (481 download)

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Book Synopsis Public Relations as a Marketing Strategy in the United Arab Emirates by : Abdulla Butti AlQubaisi

Download or read book Public Relations as a Marketing Strategy in the United Arab Emirates written by Abdulla Butti AlQubaisi and published by . This book was released on 2001 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: The United Arab Emirates (UAE) became known to the world when oil was discovered. Since that tine, the country has modernized and developed into one of the largest trading centers in the world. The purpose of this research is to identify companies in the UAE who are currently using public relations, and those that would benefit from its use. The objective is to provide marketing managers with the knowledge of the benefits of public relations and how it could be used to advantage in their marketing plans. Primary and secondary data was selected for the study. Primary data consisted of a survey undertaken by a questionnaire with forty managers of various organizations in the private and public sectors of the UAE to learn how public relations was being used in their marketing strategies, and how much they know about public relations. The results of the survey indicated that most marketing managers were knowledgeable about public relations, but would benefit from learning about how it could be used to greater advantage. It was proposed that seminars be conducted for marketing managers focused on how public relations could be used and the benefits to be derived from its use.

Doing Business with the United Arab Emirates

Author : Marat Terterov
Publisher : GMB Publishing Ltd
ISBN 13 : 1905050720
Total Pages : 260 pages
Book Rating : 4.9/5 (5 download)

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Book Synopsis Doing Business with the United Arab Emirates by : Marat Terterov

Download or read book Doing Business with the United Arab Emirates written by Marat Terterov and published by GMB Publishing Ltd. This book was released on 2006 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation * Unique guide to one of the Middle East's main business and financial centres * Assessment of investment opportunities in the seven Emirates * Up-to-date guide to the regulatory and tax regime and the rules of business engagement * Profiles of the UAE's industry sectors and some of its most dynamic companies * Written by professionals with on-the-ground experience * Of interest to professional investors, international companies, analysts, consultants, law firms, banks, accountants, and business academics "Doing Business with the United Arab Emirates" is the definitive English language guide to investment potential, commercial opportunity and business practice in the seven Emirates. The fact that the UAE played host to the recent annual meeting of the Board of Governors of the World Bank and the International Monetary Fund, confirmed that the world's leading financial and business authorities clearly see the crucial importance of the UAE as a global business center. Despite the recent invasion ofIraq, international investment flows are still being encouraged into the region -- something that "Doing Business with the UAE" aims to promote concretely. The book also highlights that the UAE has now developed a highly sophisticated, forward looking economy and a society seeking to capitalize upon the unique assets at its command. With its progressive business environment, an increasingly diversified economy, modern infrastructure and sound legal system, the UAE is asserting itself as the primary location for business in the highly competitive Arab Gulf region. Endorsed by the Arab-British Chamber of Commerce Contributors include: Ahli United Bank, Al Masaood Group, Ernst & Young, EmiratesIndustrial Bank, BAe Systems, Hay Management Consultants, Cluttons.

Public Relations As Relationship Management

Author : John A. Ledingham
Publisher : Routledge
ISBN 13 : 1135676143
Total Pages : 167 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Public Relations As Relationship Management by : John A. Ledingham

Download or read book Public Relations As Relationship Management written by John A. Ledingham and published by Routledge. This book was released on 2000-01-01 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary exploration, this volume evolved to its current form as a result of the need for a framework for understanding public relations and the potential impact of organization-public relationships on the study, practice, and teaching of public relations. Ledingham and Bruning include contributions that present state-of-the-art research in relationship management, applications of the relational perspective to various components of public relations, and the implications of the approach to influence further research and practice. The discussion conducted here is certain to influence and promote future theory and practice on the concept of relationship management.

Research Handbook on Strategic Communication

Author : Jesper Falkheimer
Publisher : Edward Elgar Publishing
ISBN 13 : 1800379897
Total Pages : 523 pages
Book Rating : 4.8/5 (3 download)

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Book Synopsis Research Handbook on Strategic Communication by : Jesper Falkheimer

Download or read book Research Handbook on Strategic Communication written by Jesper Falkheimer and published by Edward Elgar Publishing. This book was released on 2022-12-13 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Communication is a timely contribution to a vivid and developing academic field.

Diverse Methods in Customer Relationship Marketing and Management

Author : Lee, In
Publisher : IGI Global
ISBN 13 : 1522556206
Total Pages : 350 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Diverse Methods in Customer Relationship Marketing and Management by : Lee, In

Download or read book Diverse Methods in Customer Relationship Marketing and Management written by Lee, In and published by IGI Global. This book was released on 2018-05-25 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Diverse Methods in Customer Relationship Marketing and Management is a critical scholarly resource that examines how marketing has shifted to a relationship-oriented model. Due to this, there is an increased need for customer relationship marketing and management to emerge as an invaluable approach to strengthening companies and the customer experience. Featuring coverage on a wide range of topics such as relational marketing technology acceptance model, and consumer buying behavior, this book is a vital resource for marketing professionals, managers, retailers, advertising executives, academicians, and researchers seeking current research on the challenges and opportunities in customer relationship marketing and management.

Frameworks for Market Strategy

Author : Noel Capon
Publisher : Taylor & Francis
ISBN 13 : 1317496760
Total Pages : 633 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Frameworks for Market Strategy by : Noel Capon

Download or read book Frameworks for Market Strategy written by Noel Capon and published by Taylor & Francis. This book was released on 2016-12-08 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: Frameworks for Market Strategy helps students understand how to develop and implement a market strategy and how to manage the marketing process. Marketing activity is the source of insight on the market, customers, and competitors and lies at the core of leading and managing a business. To understand how marketing fits into the broader challenge of managing a business, Capon and Go address marketing management both at the business and functional levels. The book moves beyond merely presenting established procedures, processes, and practices and includes new material based on cutting-edge research to ensure students develop strong critical thinking and problem-solving skills for success. In this European edition, Capon and Go have retained the strong framework of the book, but have updated the cases, examples, and discussions to increase the book’s relevance for students outside the USA. Key features include: • A strong strategic focus, teaching students how to analyze markets, customers, and competitors to plan, execute, and evaluate a winning market strategy • Practical examples from a range of contexts, allowing students to develop the skills necessary to work in for-profit, public, or non-profit firms • Emphasis on understanding the importance of working across organizational boundaries to align firm capabilities • Full chapters devoted to key topics, including brand management, digital marketing, marketing metrics, and ethical as well as social responsibilities • Focus on globalization with a chapter on regional and international marketing • Multiple choice, discussion, and essay questions at the end of each chapter Offering an online instructor’s manual and a host of useful pedagogy – including videos, learning outcomes, opening cases, key ideas, exercises, discussion questions, a glossary, and more – this book will provide a solid foundation in marketing management, both for those who will work in marketing departments, and those who will become senior executives.

The United Arab Emirates

Author : Kristian Coates Ulrichsen
Publisher : Routledge
ISBN 13 : 1317603095
Total Pages : 270 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis The United Arab Emirates by : Kristian Coates Ulrichsen

Download or read book The United Arab Emirates written by Kristian Coates Ulrichsen and published by Routledge. This book was released on 2016-12-01 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Led by Dubai and Abu Dhabi, the UAE has become deeply embedded in the contemporary system of international power, politics, and policy-making. Only an independent state since 1971, the seven emirates that constitute the UAE represent not only the most successful Arab federal experiment but also the most durable. However, the 2008 financial crisis and its aftermath underscored the continuing imbalance between Abu Dhabi and Dubai and the five northern emirates. Meanwhile, the post-2011 security crackdown revealed the acute sensitivity of officials in Abu Dhabi to social inequalities and economic disparities across the federation. The United Arab Emirates: Power, Politics, and Policymaking charts the various processes of state formation and political and economic development that have enabled the UAE to emerge as a significant regional power and major player in the post Arab Spring reordering of Middle East and North African Politics, as well as the closest partner of the US in military and security affairs in the region. It also explores the seamier underside of that growth in terms of the condition of migrant workers, recent interventions in Libya and Yemen, and, latterly, one of the highest rates of political prisoners per capita in the world. The book concludes with a discussion of the likely policy challenges that the UAE will face in coming years, especially as it moves towards its fiftieth anniversary in 2021. Providing a comprehensive and accessible assessment of the UAE, this book will be a vital resource for students and scholars of International Relations and Middle East Studies, as well as non-specialists with an interest in the United Arab Emirates and its global position.

E-Collaboration Technologies and Strategies for Competitive Advantage Amid Challenging Times

Author : Zhao, Jingyuan
Publisher : IGI Global
ISBN 13 : 1799877663
Total Pages : 346 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis E-Collaboration Technologies and Strategies for Competitive Advantage Amid Challenging Times by : Zhao, Jingyuan

Download or read book E-Collaboration Technologies and Strategies for Competitive Advantage Amid Challenging Times written by Zhao, Jingyuan and published by IGI Global. This book was released on 2021-06-11 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-collaboration is a tool that breaks the boundaries of activities within and between organizations. E-collaboration technologies are making it easier than ever for people to work together no matter where they happen to be. Succeeding with collaboration at a level where it represents a competitive advantage requires a broad approach. Internal social networks can circumvent bureaucratic boundaries and facilitate information sharing activities among individuals across hierarchies and divisions or departments. This allows organizations to acquire resources or competencies from external sources that otherwise would be difficult or expensive to access. Accordingly, organizations focus more on their own areas of competence and gain a competitive advantage by acquiring richer content and better solutions in a creative and cost-effective way. Challenging times can provide new opportunities that need to be detected at the right time. There must be many other sources of competitive advantages which should support the main source of competitive value. Competitive advantage may be gained if the organization is able to find sources of competitive advantage in time of economic crises. Organizations have rapidly deployed technology solutions, such as collaboration tools and cloud computing, which enable their employees to work remotely and continue these organizational operations, especially during times of crisis. E-Collaboration Technologies and Strategies for Competitive Advantage Amid Challenging Times focuses on e-collaboration technologies, strategies, and solutions from a perspective of organizational competitive advantage, including e-collaboration technologies’ situation and solutions, innovation systems, competition and strategies, marketing, and growth capabilities. The book presents a full understanding on e-collaboration technologies, strategies, and solutions in organizations, and provides insight for how to develop e-collaboration technologies, strategies, and solutions more generally so as to simultaneously leverage potential benefit and guard against potential risk, promoting organizational competitive advantage amid challenging times. This book is ideally intended for policymakers, government officials, corporate heads of firms, managers, managing directors, practitioners, researchers, academicians, and students seeking information on the e-collaboration technologies being employed in businesses in times of crisis.

Public Relations in the Gulf Cooperation Council Countries

Author : Talal M. Almutairi
Publisher : Routledge
ISBN 13 : 9780367730765
Total Pages : 152 pages
Book Rating : 4.7/5 (37 download)

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Book Synopsis Public Relations in the Gulf Cooperation Council Countries by : Talal M. Almutairi

Download or read book Public Relations in the Gulf Cooperation Council Countries written by Talal M. Almutairi and published by Routledge. This book was released on 2020-12-18 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction / Talal M. Almutairi & Dean Kruckeberg -- The status and new directions of public relations practice in Bahrain / Layla AlSaqer & Sama¿a Al Hashimi -- The status and new directions of public relations practice in Bahrain / Talal M. Almutairi & Ali A. Dashti -- Public relations units in the Omani civil service sector : historical background and current characteristics / Abdullah K. Al-Kindi -- Qatar public relations in focus / Talal M. Almutairi, Mahmoud Galander, Omar A. Al Balushi and Rawdha A. Al Balushi -- Public relations in Saudi Arabia : an Islamic perspective / Yazeed Almahraj -- A critical snapshot of the practice of public relations in the United Arab / Badran A. Badran -- Conclusion / Talal M. Almutairi & Dean Kruckeberg -- Index.

The Global Public Relations Handbook

Author : Krishnamurthy Sriramesh
Publisher : Routledge
ISBN 13 : 1135645493
Total Pages : 601 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis The Global Public Relations Handbook by : Krishnamurthy Sriramesh

Download or read book The Global Public Relations Handbook written by Krishnamurthy Sriramesh and published by Routledge. This book was released on 2003-06-20 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business.

United Arab Emirates Customs, Trade Regulations and Procedures Handbook Volume 1 Strategic and Practical Information

Author : IBP, Inc.
Publisher : Lulu.com
ISBN 13 : 1438750803
Total Pages : 280 pages
Book Rating : 4.4/5 (387 download)

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Book Synopsis United Arab Emirates Customs, Trade Regulations and Procedures Handbook Volume 1 Strategic and Practical Information by : IBP, Inc.

Download or read book United Arab Emirates Customs, Trade Regulations and Procedures Handbook Volume 1 Strategic and Practical Information written by IBP, Inc. and published by Lulu.com. This book was released on 2014-12-04 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2011 Updated Reprint. Updated Annually. United Arab Emirates Customs, Trade Regulations and Procedures Handbook

Recent Developments in Individual and Organizational Adoption of ICTs

Author : Yildiz, Orkun
Publisher : IGI Global
ISBN 13 : 1799830470
Total Pages : 333 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Recent Developments in Individual and Organizational Adoption of ICTs by : Yildiz, Orkun

Download or read book Recent Developments in Individual and Organizational Adoption of ICTs written by Yildiz, Orkun and published by IGI Global. This book was released on 2020-08-28 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, information and communication technologies (ICTs) have gained significant importance and become vital to the operations of both organizations and individuals. However, there are numerous factors that have affected the adoption of ICTs including access and accessibility barriers, political participation, and social empowerment. This has attracted the attention of researchers who are interested in understanding the socioeconomic influences of ICT adoption and how these technologies impact the infrastructure of modern organizational activities. Recent Developments in Individual and Organizational Adoption of ICTs is a collection of innovative research on the methods of organizational and infrastructural advancement through the application of information and communication technologies. While highlighting topics including internet banking, supply chain management, and e-government services, this book is ideally designed for managers, researchers, policymakers, politicians, business practitioners, educators, decision scientists, strategists, and students seeking current research on the socioeconomic impact of ICT adoption.

United Arab Emirates Economic & Development Strategy Handbook Volume 1 Strategic Information and Programs

Author : IBP USA
Publisher : Lulu.com
ISBN 13 : 1433052016
Total Pages : 301 pages
Book Rating : 4.4/5 (33 download)

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Book Synopsis United Arab Emirates Economic & Development Strategy Handbook Volume 1 Strategic Information and Programs by : IBP USA

Download or read book United Arab Emirates Economic & Development Strategy Handbook Volume 1 Strategic Information and Programs written by IBP USA and published by Lulu.com. This book was released on 2007-02-07 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2011 Updated Reprint. Updated Annually. United Arab Emirates Economic & Development Strategy Handbook

Marketing in the United Arab Emirates

Author : Charles Kestenbaum
Publisher :
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4.3/5 (121 download)

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Book Synopsis Marketing in the United Arab Emirates by : Charles Kestenbaum

Download or read book Marketing in the United Arab Emirates written by Charles Kestenbaum and published by . This book was released on 1981 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Essentials of Marketing

Author : Paul Baines
Publisher : Oxford University Press, USA
ISBN 13 : 0199646503
Total Pages : 438 pages
Book Rating : 4.1/5 (996 download)

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Book Synopsis Essentials of Marketing by : Paul Baines

Download or read book Essentials of Marketing written by Paul Baines and published by Oxford University Press, USA. This book was released on 2013 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on the outstanding success of Baines, Fill and Page's bestselling textbook, 'Essentials of Marketing' has arrived. This is the must have textbook for students looking to excel in their studies and careers.

Research Anthology on Social Media Advertising and Building Consumer Relationships

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1668462885
Total Pages : 2012 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Research Anthology on Social Media Advertising and Building Consumer Relationships by : Management Association, Information Resources

Download or read book Research Anthology on Social Media Advertising and Building Consumer Relationships written by Management Association, Information Resources and published by IGI Global. This book was released on 2022-05-13 with total page 2012 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.

Doing Business and Investing in the United Arab Emirates Guide Volume 1 Strategic and Practical Information

Author : IBP, Inc
Publisher : Lulu.com
ISBN 13 : 1438714033
Total Pages : 296 pages
Book Rating : 4.4/5 (387 download)

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Book Synopsis Doing Business and Investing in the United Arab Emirates Guide Volume 1 Strategic and Practical Information by : IBP, Inc

Download or read book Doing Business and Investing in the United Arab Emirates Guide Volume 1 Strategic and Practical Information written by IBP, Inc and published by Lulu.com. This book was released on 2009-03-20 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2011 Updated Reprint. Updated Annually. Doing Business and Investing in United Arab Emirates Guide