Public Relations And The Making Of Modern Britain

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Public relations and the making of modern Britain

Author : Scott Anthony
Publisher : Manchester University Press
ISBN 13 : 1526129663
Total Pages : 278 pages
Book Rating : 4.5/5 (261 download)

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Book Synopsis Public relations and the making of modern Britain by : Scott Anthony

Download or read book Public relations and the making of modern Britain written by Scott Anthony and published by Manchester University Press. This book was released on 2018-04-30 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations was established in Britain by a group of liberal intellectuals in the aftermath of the slump. Central to the startling story of Britain's early public relations pioneers is Sir Stephen Tallents, the inaugural President of the Institute of Public Relations. Tallents was a public sector entrepreneur who lent his patronage to John Grierson's documentary film movement, the BBC Overseas Service, the development of Listener Research and the staging of the Festival of Britain. A compelling portrait of how the social, economic and media revolutions of early twentieth century reshaped national life, Public relations and the making of modern Britain reveals a country struggling to cope with austerity and crisis that is at once very different from, and yet surprisingly similar to, our own. This book includes the first reprint of Tallents' influential 'The Projection of England' for over fifty years. It will interest students and scholars of media studies and modern British culture, history and politics.

Professionalizing Public Relations

Author : Kate Fitch
Publisher : Springer
ISBN 13 : 1137573090
Total Pages : 172 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Professionalizing Public Relations by : Kate Fitch

Download or read book Professionalizing Public Relations written by Kate Fitch and published by Springer. This book was released on 2016-07-29 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking study offers new insights into public relations history with a focus on the changing relationship between women and public relations, the institutionalization of public relations education, and the significance of globalization in Australia in the second half of the twentieth century. Drawing on archival and interview research, it reveals how the industry’s professionalization led to the development of an occupational identity along national and gendered lines. It also challenges common misconceptions around the origins of public relations and women’s early contributions and careers. Adopting a critical approach, Professionalizing public relations avoids corporatist perspectives on the historical development of public relations by focusing on the processes of professionalization and their significance for gender and education, and by situating this study in a broader global context. The findings reveal dynamic and contested conceptualizations of public relations knowledge and expertise, and the significance of historical processes for contemporary understandings of the industry.

The Routledge Handbook of Critical Public Relations

Author : Jacquie L'Etang
Publisher : Routledge
ISBN 13 : 1317918851
Total Pages : 590 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis The Routledge Handbook of Critical Public Relations by : Jacquie L'Etang

Download or read book The Routledge Handbook of Critical Public Relations written by Jacquie L'Etang and published by Routledge. This book was released on 2015-08-11 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt: Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.

The Persuasion Industries

Author : Steven McKevitt
Publisher : Oxford University Press
ISBN 13 : 0192554778
Total Pages : 313 pages
Book Rating : 4.1/5 (925 download)

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Book Synopsis The Persuasion Industries by : Steven McKevitt

Download or read book The Persuasion Industries written by Steven McKevitt and published by Oxford University Press. This book was released on 2018-08-09 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the end of the twentieth century, Britain was a consumer society. Commerce, intoxicating and addictive, had almost entirely colonized modern life. People were immersed in, and ultimately defined by, promotional culture. The things they consumed had overtaken class, religion, geography, or occupation as the primary form of self-identity and self-expression. For much of the twentieth century all forms of brand communication- from political campaigning to product advertising- were based on the theory of rational appeals to rational consumers. There was only one problem with this theory: it was wrong. The Persuasion Industries: The Making of Modern Britain examines develops in marketing, advertising, public relations, and branding. It explores the role they played in the emergence of the consumer society. New ideas from fields of behavioural psychology and economics, together with internal developments such as planning, positioning, and corporate branding allowed persuasion to become the driving force within many commercial enterprises. Together these changes led to the emergence of an alternative emotional model of brand communication. A simple idea that proved so compelling it changed the world we live in.

Asian Perspectives on the Development of Public Relations

Author : T. Watson
Publisher : Springer
ISBN 13 : 1137398159
Total Pages : 176 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Asian Perspectives on the Development of Public Relations by : T. Watson

Download or read book Asian Perspectives on the Development of Public Relations written by T. Watson and published by Springer. This book was released on 2014-04-24 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This first book in the series focuses on Asia and Australasia.

Public Relations, Society and the Generative Power of History

Author : Ian Somerville
Publisher : Routledge
ISBN 13 : 0429836236
Total Pages : 307 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis Public Relations, Society and the Generative Power of History by : Ian Somerville

Download or read book Public Relations, Society and the Generative Power of History written by Ian Somerville and published by Routledge. This book was released on 2019-09-04 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations, Society and the Generative Power of History examines how histories are used to explore how the past is constructed from the present, how the present is always historical, and how both past and present can power imagined futures. Divided into three distinct parts, the book uses historical inquiry as a springboard for engaging with interdisciplinary, critical and complex issues in the past and present. Part I examines the history of corporate PR, the centrality of the corporation in PR scholarship and the possibility of resisting corporate hegemony through PR efforts. The theme of Part II is ‘Historicising gender, ethnicity and diversity in PR work,’ focusing on how gendered and racialised identities have been constructed and resisted both within the profession and through the result of its work. Part III engages with ‘Histories of public relations in the political sphere,’ bringing together work on the different ways in which public relations has evolved in changing political contexts, both formally as a function within political institutions and in the context of contributions to broader narratives of nationalism and identity. Featuring contributions from leading academics, this book challenges traditional PR historiography and contests the ‘lessons’ derived from existing literature to address the implications of key areas of critically engaged PR theory. This volume is a valuable teaching resource for upper-level undergraduates and postgraduates studying public relations, strategic communications, political communication and organisational communication.

PR Today

Author : Trevor Morris
Publisher : Bloomsbury Publishing
ISBN 13 : 1137495707
Total Pages : 320 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis PR Today by : Trevor Morris

Download or read book PR Today written by Trevor Morris and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new and fully-updated second edition of this acclaimed textbook offers a guide to public relations, spanning all aspects of PR work, including fashion, event management, crisis communications, politics, celebrity PR and corporate communications, and takes account of the rapid change in the PR industry. It It combines essential practical guidance with a thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary world-not least its controversial but crucial relationship with the media. PR Today offers a fresh, lively and realistic perspective on its subject, based on the authors' rare combination of international top-level experience, insider knowledge and years of teaching and writing about PR. It will be invaluable for students taking public relations at undergraduate and postgraduate levels and essential reading for those seeking to start a career in this dynamic, fast-growing profession. New to this Edition: - Content has been fully updated throughout to ensure up-to-date overview of the topics at hand - Interviews with leading figures in PR and beyond - A thoroughly revised and expanded chapter on digital PR

Visual Public Relations

Author : Simon Collister
Publisher : Routledge
ISBN 13 : 1351662058
Total Pages : 313 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Visual Public Relations by : Simon Collister

Download or read book Visual Public Relations written by Simon Collister and published by Routledge. This book was released on 2018-03-28 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it outlines how non-textual and non-representational forces play a central role in the efficacy and reception of public relations. Challenging the dominant accounts of public relations which center on the purely representational uses of text and imagery, the book critiques the suitability of accepted definitions of the field and highlights future directions for conceptualizing strategic communication within a multi-sensory environment. Drawing on the work of global researchers in public relations, visual culture and communication, design and cultural theory, it brings a welcome inter-disciplinary approach which pushes the boundaries of public relations scholarship in a global cultural context. This exciting analysis will be of great interest to public relations scholars, advanced students of strategic communication, as well as communication researchers from cultural, media and critical studies exploring PR as a socio-cultural phenomenon.

Depth Public Relations

Author : Johanna Fawkes
Publisher : Taylor & Francis
ISBN 13 : 1351121898
Total Pages : 203 pages
Book Rating : 4.3/5 (511 download)

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Book Synopsis Depth Public Relations by : Johanna Fawkes

Download or read book Depth Public Relations written by Johanna Fawkes and published by Taylor & Francis. This book was released on 2022-12-23 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary global culture, rooted in neoliberalism and free market forces, increasingly emphasises appearance over substance. People and organisations are judged by image and reputation while social media encourages and enables us to develop our own public persona. This book explores the rise of promotional communication with a particular focus on public relations (PR) and its role. Organisations, from local charities to multinational corporations, employ professional PR staff to manage promotional communication, and even public institutions must position themselves in the marketplace to secure funding and approval. To what extent has PR contributed to this culture of display, this masquerade of emptiness? This book argues that the climate crisis demands not more performance but a new approach, one of ‘depth public relations’. This concerpt builds on ideas not only from public relations, but also psychology, sociology and philosophy, as well as introducing the voices of climate activists and others seeking a deeper relationship with the human and non- human worlds. The proposed principles of depth public relations offer suggestions for theory and practice, with profound implications for PR and related fields, and will interest all scholars of the changing communication environment.

Perspectives on Public Relations Historiography and Historical Theorization

Author : Tom Watson
Publisher : Springer
ISBN 13 : 1137404388
Total Pages : 130 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis Perspectives on Public Relations Historiography and Historical Theorization by : Tom Watson

Download or read book Perspectives on Public Relations Historiography and Historical Theorization written by Tom Watson and published by Springer. This book was released on 2015-07-02 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This last book in the series focuses on historiographical and theoretical approaches.

Designs on Democracy

Author : Neal Shasore
Publisher : Oxford University Press
ISBN 13 : 0192849727
Total Pages : 461 pages
Book Rating : 4.1/5 (928 download)

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Book Synopsis Designs on Democracy by : Neal Shasore

Download or read book Designs on Democracy written by Neal Shasore and published by Oxford University Press. This book was released on 2022-09-04 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designs on Democracy examines a pivotal period in the formation of the modern profession of architecture in Britain. It shows how architects sought to meet the newly articulated demands of a mass democracy in the wake of the First World War. It does so by providing a vivid picture of architectural culture in interwar London, the Imperial metropolis, drawing on histories of design, practice, professionalism, and representation. Most accounts of this period tend to deal exclusively with the emergence of Modernism; this study takes a different approach, encompassing a much broader perspective on the liberal professional consensus that held sway, including architecture's mainstream and its so-called avant-garde. Readers will encounter a number of unexpected narratives, episodes, and projects: from the British Empire Exhibition at Wembley to the rebuilding of Waterloo Bridge; from the impact of the Great Slump to the passing of the first Architects Registration Act (1931); from Trystan Edwards's radical housing campaigns to the Londoners' League's unorthodox preservationism. Pulling in a range of evidence and sources - periodicals, exhibitions, photographs, and films, alongside architecture - it evokes architectural culture by listening carefully to the tenor of its discourse. Architecture's public realm is thus analysed through sometimes surprising phrases: 'manners' to understand ideals of public propriety, 'vigilance' to explore public proprietorship, 'slump' to contextualise the emergence of public relations, 'machine-craft' to understand the forging of public institutions. The volume spans the excitable discussions about the reconstruction of the profession for a democratic age after WWI, to reconstruction and planning following WWII, providing an ambitious revision of how we can understand twentieth century architecture in Britain.

Popular Culture and Its Relationship to Conflict in the UK and Australia since the Great War

Author : Andrekos Varnava
Publisher : Taylor & Francis
ISBN 13 : 1000806081
Total Pages : 178 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Popular Culture and Its Relationship to Conflict in the UK and Australia since the Great War by : Andrekos Varnava

Download or read book Popular Culture and Its Relationship to Conflict in the UK and Australia since the Great War written by Andrekos Varnava and published by Taylor & Francis. This book was released on 2022-12-26 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows how cultural production derived from, or in anticipation of, conflict can be used to create specific social identities, national histories, and contemporary concepts of memory in Britain and Australia. Studies on the politics of cultural production have usually focussed on one conflict, or on one particular cultural medium, at a time. This volume, however, presents a broader horizon to draw attention to more popular forms of cultural production from the Great War up to and including its Centenary. The chapters in this volume interrogate the contentious philosophical notion that culture thrives in times of war, and expires in peace, and asks whether ‘art’, as a form of social barometer, can anticipate conflict rather than merely respond to it. This is a fascinating read for students, researchers, and academics interested in British and Australian History and its relationship with Popular Culture. The chapters in this book were originally published as a special issue of Contemporary British History.

Issues and Singularity in the British Media Volume 2

Author : Renée Dickason
Publisher : Springer Nature
ISBN 13 : 3031606531
Total Pages : 283 pages
Book Rating : 4.0/5 (316 download)

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Book Synopsis Issues and Singularity in the British Media Volume 2 by : Renée Dickason

Download or read book Issues and Singularity in the British Media Volume 2 written by Renée Dickason and published by Springer Nature. This book was released on with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Age of Noise in Britain

Author : James G Mansell
Publisher : University of Illinois Press
ISBN 13 : 0252099117
Total Pages : 370 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis The Age of Noise in Britain by : James G Mansell

Download or read book The Age of Noise in Britain written by James G Mansell and published by University of Illinois Press. This book was released on 2016-12-08 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sound transformed British life in the "age of noise" between 1914 and 1945. The sonic maelstrom of mechanized society bred anger and anxiety and even led observers to forecast the end of civilization. The noise was, as James G. Mansell shows, modernity itself, expressed in aural form, with immense implications for the construction of the self. Tracing the ideas, feelings, and representations prompted by life in early twentieth century Britain, Mansell examines how and why sound shaped the self. He works at the crux of cultural and intellectual history, analyzing the meanings that were attached to different types of sound, who created these typologies and why, and how these meanings connected to debates about modernity. From traffic noise to air raids, everyday sounds elicited new ways of thinking about being modern. Each individual negotiated his or her own subjective meanings through hopes or fears for sound. As Mansell considers the different ways Britons heard their world, he reveals why we must take sound into account in our studies of cultural and social history.

The Projection of Britain

Author : James G. Mansell
Publisher : Bloomsbury Publishing
ISBN 13 : 183902044X
Total Pages : 352 pages
Book Rating : 4.8/5 (39 download)

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Book Synopsis The Projection of Britain by : James G. Mansell

Download or read book The Projection of Britain written by James G. Mansell and published by Bloomsbury Publishing. This book was released on 2019-07-25 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The General Post Office (GPO) Film Unit sat at the creative epicentre of Britain in the 1930s. It nurtured a vital crop of artistic talent, built a forum for a new kind of cinematic address and created Britain's first self-consciously national cinema. In 2011, UNESCO added its work to the UK Memory of the World Register, recognising its status as part of Britain's cultural heritage. Elements of the GPO Film Unit's story are well known: John Grierson's development of documentary cinema; the influence of Mass Observation and Surrealism on its cinematic vision; the Watt–Auden–Britten collaboration Night Mail. The Projection of Britain: A History of the GPO Film Unit brings together primary materials and critical appraisals to revisit, re-contextualise and revitalise these seminal moments in British cinema. Here, the insights of an archivist, a musicologist, a design historian, a sports historian, a geographer and a postman – among others – have been edited into a rich critical archaeology of a compelling moment in cinematic history. Interspersed with these essays are primary materials – memoirs, magazine articles, posters and government documents – that detail everything from Alberto Cavalcanti's vision for the documentary movement to a claim for the clothes Humphrey Jennings lost while shooting on location. In recent years there has been a resurgence of interest in the GPO Film Unit and its work, on the big screen, in DVD boxsets and on the web. The Projection of Britain ties together the Unit's diverse artistic, historical and cultural threads into an essential one-stop resource. Provocative, imaginative and ambitious, this expansive study is the definitive companion to an extraordinary episode in cinematic history.

Allied Communication to the Public During the Second World War

Author : Simon Eliot
Publisher : Bloomsbury Publishing
ISBN 13 : 1350105139
Total Pages : 249 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Allied Communication to the Public During the Second World War by : Simon Eliot

Download or read book Allied Communication to the Public During the Second World War written by Simon Eliot and published by Bloomsbury Publishing. This book was released on 2019-11-14 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the Second World War, the home fronts of many countries became as important as the battle fronts. As governments tried to win and hold the trust of domestic and international audiences, communication became central to their efforts. This volume offers cutting-edge research by leading and emerging scholars on how information was used, distributed and received during the war. With a transnational approach encompassing Germany, Iberia, the Arab world and India, it demonstrates that the Second World War was as much a war of ideas and influence as one of machines and battles. Simon Eliot, Marc Wiggam and the contributors address the main communication problems faced by Allied governments, including how to balance the free exchange of information with the demands of national security and wartime alliances, how to frame war aims differently for belligerent, neutral and imperial audiences and how to represent effectively a variety of communities in wartime propaganda. In doing so, they reveal the contested and transnational character of the ways in which information was conveyed during the Second World War. Allied Communication during the Second World War offers innovative and nuanced perspectives on the thin border between information and propaganda during this global war and will be vital reading for World War II and media historians alike.

Encyclopedia of Public Relations

Author : Robert L. Heath
Publisher : SAGE Publications
ISBN 13 : 1452276226
Total Pages : 1138 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Encyclopedia of Public Relations by : Robert L. Heath

Download or read book Encyclopedia of Public Relations written by Robert L. Heath and published by SAGE Publications. This book was released on 2013-08-20 with total page 1138 pages. Available in PDF, EPUB and Kindle. Book excerpt: When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader’s Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News, Organizations, Relations, Reports, Research, and Theories & Models. Led by renowned editor Robert L. Heath, with advisory editors and contributors from around the world, the set is designed to reach a wide array of student readers who will go on to serve as opinion leaders for improving the image and ethics of the practice. The Second Edition continues to explore key challenges facing the profession, such as earning the trust and respect of critics and the general public. Much greater emphasis and space will be placed on a theme that was just emerging when the First Edition appeared: the Internet and social media as public relations tools. International coverage and representation has been greatly expanded, as well. Finally, biographies (which are now widely available on the Web) have been deleted to give room to areas of enhanced coverage, and biographical material are included where appropriate within the context of topical entries. However, a long entry on women pioneers in public relations has been included as an appendix.