Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Public Relations And The Corporate Persona
Download Public Relations And The Corporate Persona full books in PDF, epub, and Kindle. Read online Public Relations And The Corporate Persona ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Public Relations and the Corporate Persona by : Burton Saint John III
Download or read book Public Relations and the Corporate Persona written by Burton Saint John III and published by Routledge. This book was released on 2017-07-20 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant societal values. Through the construction and conveyance of the "corporate persona", they aimed to convince citizens that they share common aspirations - and moreover that their corporate "soul" works as a beneficent force in society. Through examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works to create a sense of shared reality between the corporation and the average citizen. This has been instrumental in conveying, across generations, that the corporation is an affinitive corporate persona - a fellow companion in the journey of life. The construct is obviously ripe for manipulation, and the role of PR in creating and promoting the corporate persona in order to align corporations and stakeholders is potentially problematic. From wage inequality to climate change, preserving the corporate status quo may be negative. This original and thought-provoking book not only critically analyses how PR and its role in the corporate persona works to solidify power, but also how that power might be used to further goals shared by the corporation and the individual. Scholars and advanced students of public relations, organizational communications and communication studies will find this book a challenging and illuminating read.
Book Synopsis Reputation Management by : John Doorley
Download or read book Reputation Management written by John Doorley and published by Routledge. This book was released on 2011-04-06 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. This book is a how-to guide for professionals and students in public relations and corporate communication, as well as for CEOs and other leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units (media relations, employee communication, government relations, and investor relations, for example), the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors – and it is this rare book that focuses on practical solutions. Each chapter is fleshed out with real-world experience by the authors and their contributors who come from a wide range of professional corporate communication backgrounds. This new edition features new and updated examples throughtout, two new chapters on social media and public relations consulting, a new textbox feature in each chapter relating key communication theories to the practice of public relations and corporate communication, expanded coverage of global issues, and a new Companion Website at: www.routledge.com/textbooks/doorley, featuring lecture materials for instructors and extensive learning resources for students and professionals.
Book Synopsis Public Relations: a Primer for Business Executives by : Donald Grunewald
Download or read book Public Relations: a Primer for Business Executives written by Donald Grunewald and published by iUniverse. This book was released on 2008-11-25 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Hands-On Book of Ideas, Resources, and Advice on Public Relations PUBLIC RELATIONS: A Primer for Business Executives,has many practical ideas and advice that will be useful to any business executive who wishes to learn more about Public Relations. It combines an explanation of Public Relations basics with practical help in all the major areas of Public Relations. Reading this book will help you learn something about how Public Relations developed into a field of vital importance to every business. You will learn the basic concepts of Public Relations. You will learn about the financial cost of Public Relations to any organization. Specifics on how to prepare a news release, on media relations, organizing of Public Relations events, corporate financial Public Relations, and community service are each discussed in separate chapters of this primer. Public Relations is especially important in a crisis situation and Public Relations in crisis management is also discussed in a chapter of this book. You will also get many ideas of internal communication within an organization and on steps to take to build a favorable corporate image for your company. This book concludes with a chapter on the digital age of public relations. This chapter provides information and advice on Public Relations use of the internet and electronic media. PUBLIC RELATIONS: A Primer for Business Executives will open your mind to the knowledge needed to use Public Relations in your business, in your personal career and in charities and other organizations.
Book Synopsis Public Relations Theory by : Carl H. Botan
Download or read book Public Relations Theory written by Carl H. Botan and published by Routledge. This book was released on 2017-10-03 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of applications of theories. An ideal volume for professionals and students in communication, journalism, and related fields.
Book Synopsis Reputation Management Techniques in Public Relations by : Erdemir, Ayse
Download or read book Reputation Management Techniques in Public Relations written by Erdemir, Ayse and published by IGI Global. This book was released on 2018-01-26 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization should be communicating with its stakeholders and publics. It is crucial for an organization to measure public relations outputs and outcomes as well as measuring established and developing relationships. Reputation Management Techniques in Public Relations is a critical scholarly resource that examines public relations strategies, such as employing media plans, determining communication channels, setting objectives, choosing the right promotional programs and message strategies, budgeting and assessing the overall effectiveness of a company’s public relations strategy. Featuring coverage on a broad range of topics, such as brand and customer communications, corporate social responsibility, and leadership, this book is geared towards practitioners, professionals, and scholars seeking current research on reputation management.
Book Synopsis The Public Relations Handbook by : Alison Theaker
Download or read book The Public Relations Handbook written by Alison Theaker and published by Routledge. This book was released on 2004-08-02 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
Download or read book Public Relations written by Danny Moss and published by SAGE. This book was released on 2011-12-15 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness. The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.
Book Synopsis Creating the Corporate Soul by : Roland Marchand
Download or read book Creating the Corporate Soul written by Roland Marchand and published by Taylor & Francis US. This book was released on 2001 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the course of the 20th century, America's giant corporations underwent an astonishing change, from being reviled as dangerous leviathons, to being respected, and somethimes revered. This text examines the reasons for this tranformation.
Book Synopsis Public Relations in Business by : Jacquelyn Peake
Download or read book Public Relations in Business written by Jacquelyn Peake and published by HarperCollins Publishers. This book was released on 1980 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Public Relations For Your Business by : Frank William Jefkins
Download or read book Public Relations For Your Business written by Frank William Jefkins and published by . This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to public relations how it works and what it can do for your business...This classic guide has been fully updated to include coverage of the Internet and e-commerce. In addition to complete instruction on all the conventional aspects
Book Synopsis Start Your Own Public Relations Business by : Jacquelyn Lynn
Download or read book Start Your Own Public Relations Business written by Jacquelyn Lynn and published by Entrepreneur Press. This book was released on 2009-03-03 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starting your own Public Relations business just got easier. Our experts take you step-by-step from building the business foundation to day-to-day operations, covering industry-specific essentials including how to sign clients, market your business, build media relationships, assemble a team, set your fees and more.
Book Synopsis Introduction to Business by : Lawrence J. Gitman
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2023-05-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Public Relations Strategy by : Sandra Oliver
Download or read book Public Relations Strategy written by Sandra Oliver and published by Kogan Page Publishers. This book was released on 2001 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It is aimed at seasoned PR practitioners and students who struggle with questions concerning overall management strategy.
Book Synopsis Putting the Public Back in Public Relations by : Brian Solis
Download or read book Putting the Public Back in Public Relations written by Brian Solis and published by FT Press. This book was released on 2009-02-19 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.
Book Synopsis Public Relations Capitalism by : Anne M. Cronin
Download or read book Public Relations Capitalism written by Anne M. Cronin and published by Springer. This book was released on 2018-01-24 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues that we are witnessing the emergence of ‘commercial democracy’ in which public relations, promotional culture and the media play a new, central role. As the conventional democratic promise of political representation loses traction with the public in many countries, commercial culture steps into this vacuum by offering mirror forms of democracy. Commercial democracy promises representation, voice and agency to the public and in doing so creates new forms of social contract. Based on empirical material, this book examines the Public Relations (PR) produced by corporations and communications produced by charities in an intensely mediatized society. It presents a novel analysis of the shifting significance of brand and reputation. It analyses the ascendancy of commercial speech, PRs’ relationship to post-truth politics, and the transformation of cultural intermediaries into ‘social brokers’. As PR and promotional culture come to inhabit the realm of the social contract and new forms of politics, ‘the public’ and the very idea of ‘publicity’ are transformed.
Download or read book Personal Pr written by Bruce H. Joffe and published by Xlibris Corporation. This book was released on 2008-03-26 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the beginning, Dale Carnegie taught us How to Win Friends and Influence People. Later we learned The Power of Positive Thinking, how to Dress for Success, become One Minute Managers, and appreciate The Art of the Deal. Now, comes Personal PR: Public Relations and Marketing Tips That Work to Your Advantage. Strategically designed and practically oriented, the books simple suggestions and anecdotes relate how-to-do-it tactics and strategies youll use to succeed in your business and professional life. On the pages inside, discover how to benefit by utilizing publicity, marketing, advertising, diplomacy, and other promotional practices to tackle your goals and achieve your objectives.
Book Synopsis Public Relations by : Chiara Valentini
Download or read book Public Relations written by Chiara Valentini and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-02-08 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.
