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Author : Phil Langan
Publisher :
ISBN 13 : 9781930803046
Total Pages : 108 pages
Book Rating : 4.8/5 (3 download)
Download or read book Public Relations and Promotions for the High School Athletic Director and Coach written by Phil Langan and published by . This book was released on 1997-01-01 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Phil Langan
Publisher :
ISBN 13 :
Total Pages : 105 pages
Book Rating : 4.:/5 (342 download)
Download or read book Public Relations and Promotion for the High School Athletic Director and Coach written by Phil Langan and published by . This book was released on 1995 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Phil Langan
Publisher :
ISBN 13 :
Total Pages : 69 pages
Book Rating : 4.:/5 (197 download)
Download or read book Public Relations and Promotion for the High School Athletic Director and Coach written by Phil Langan and published by . This book was released on 1985 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Melvin Helitzer
Publisher :
ISBN 13 :
Total Pages : 544 pages
Book Rating : 4.3/5 ( download)
Download or read book The Dream Job written by Melvin Helitzer and published by . This book was released on 1992 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : G. Clayton Stoldt
Publisher : Human Kinetics Publishers
ISBN 13 : 1492589381
Total Pages : 289 pages
Book Rating : 4.4/5 (925 download)
Download or read book Sport Public Relations written by G. Clayton Stoldt and published by Human Kinetics Publishers. This book was released on 2020-10 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The text provides students and professionals with an understanding of all aspects of sport public relations, framing its discussion in terms of a managerial and proactive approach to PR"--
Author : G. Clayton Stoldt
Publisher : Human Kinetics
ISBN 13 : 1450425976
Total Pages : 386 pages
Book Rating : 4.4/5 (54 download)
Download or read book Sport Public Relations 2nd Edition written by G. Clayton Stoldt and published by Human Kinetics. This book was released on 2006 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joseph Favorito
Publisher : Routledge
ISBN 13 : 0415635004
Total Pages : 385 pages
Book Rating : 4.4/5 (156 download)
Download or read book Sports Publicity written by Joseph Favorito and published by Routledge. This book was released on 2013 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as: Effective writing and speaking Building and Marketing brands Developing contacts and networks Social and Digital Media Strategy Gaining experience and internships Crisis management Successful pitching Press conferences Working with individual athletes, teams and league organizations Agents, Broadcast Networks and Agencies Understanding the global sports market The second edition includes brand new material on using social media, gaming, and brand integration, as well as extended real-world case studies and interviews with trailblazing PR professionals. No other book offers such a valuable insider's view of the sports communications industry or the importance of PR and media relations in building successful sports organizations.
Author : Joe Favorito
Publisher : Routledge
ISBN 13 : 100003755X
Total Pages : 372 pages
Book Rating : 4.0/5 ( download)
Download or read book Sports Publicity written by Joe Favorito and published by Routledge. This book was released on 2020-02-26 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective communications are essential for all sport organizations. In this fully revised and updated third edition of his ground-breaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator. Favorito outlines the history of sports communications, explores the most important professional themes, topics and issues, and highlights exciting opportunities for future development. With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as: · Digital and social media strategy · Crisis management · Creative writing · The value of audio storytelling · The role of communications in business. This new edition includes more international cases and data, interviews, best practices, and expanded coverage of social media, gaming, eSports and technological developments in communications; discussion of key contemporary issues such as multicultural media relations and ‘athletes as brands’; and an emphasis on the importance of strategic planning. No other book offers such a valuable insider’s view of the sports communications industry or the importance of PR and media relations in building successful sports organizations. Sports Publicity: A Practical Approach is essential reading for all students working in sport business, marketing or communications, and any PR practitioner looking to improve their professional skills. The author maintains a podcast of updated best practices, The CUSP Show, which is widely available, as well as a blog of best practices at joefavorito.com. Both of these resources make the perfect companion to this book.
Author : Angela Noelle Pratt
Publisher :
ISBN 13 :
Total Pages : 177 pages
Book Rating : 4.:/5 (74 download)
Download or read book Integrated Impression Management written by Angela Noelle Pratt and published by . This book was released on 2010 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sport industry has become an enormous cultural and economic force across the globe. Yet it is one that is largely understudied in regards to public relations. In the United States, intercollegiate athletics--particularly football and men's and women's basketball--garners a tremendous amount of attention from media, the government, sports fan communities, merchandisers and scholars. However, there is scant research on public relations within intercollegiate athletics departments. Therefore, the purpose of this study is to learn how intercollegiate athletics directors (ADs) from National Collegiate Athletic Association (NCAA) Division I institutions with major basketball programs understand public relations, overall and in the context of men's and women's basketball coaches. For this study, a phenomenological approach was used. Twelve ADs were interviewed, and their transcripts were analyzed using comparative analysis procedures. The findings show that the overall understanding of public relations to the participants is integrated impression management: a combination of image, message, and action/interaction. The ADs associated public relations with marketing, branding, communication, media relations, community/university relations, fundraising and crisis management. They expressed a range of responsibility within their organizations for public relations, as well as related issues and challenges. They also associated some specific responsibilities and challenges regarding public relations to the context of men's and women's basketball coaching. The results of this study imply that despite some scholars' insistence that public relations is a distinct discipline from marketing, executives do not necessarily separate the two. The findings of this study aid in understanding how public relations might be evolving within intercollegiate athletics. Learning how those with power and influence in this industry understand public relations can help intercollegiate athletics departments with the root and ramifications of some major challenges. For scholars, this presents an opportunity to test and develop theory, as well as to identify trends, changes and solutions for public relations in an industry with cultural power and influence.
Author :
Publisher :
ISBN 13 :
Total Pages : 428 pages
Book Rating : 4.3/5 (129 download)
Download or read book Occupational Outlook Quarterly written by and published by . This book was released on 1995 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Donna A. Lopiano
Publisher : Human Kinetics
ISBN 13 : 149258181X
Total Pages : 474 pages
Book Rating : 4.4/5 (925 download)
Download or read book Athletic Director's Desk Reference written by Donna A. Lopiano and published by Human Kinetics. This book was released on 2013-11-19 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: Athletic Director’s Desk Reference With Web Resource is the most authoritative and comprehensive resource available for collegiate athletic administrators. Loaded with practical tools, this resource guides program administrators in navigating their increasingly complex roles in athletic programs of any size. With this reference, administrators will confidently handle typical and unexpected situations and address the various policy and system needs required for running a successful athletic program. Authors Lopiano and Zotos, well known and respected for their contributions to collegiate and scholastic athletics, guide readers with more than 75 combined years of experience as athletic program administrators, coaches, and consultants. Complete with a practical web resource, Athletic Director’s Desk Reference offers extensive advice and tools for today’s athletic director, covering leadership and organizational planning, office and facilities operations, staff management, student–athlete relations, team administration, event management, fundraising, media relations, and more. Both the print and e-book versions of Athletic Director’s Desk Reference help readers quickly find the materials and information required for performing specific tasks or functions. They include numbered contents and cross-references to the web resource, allowing readers to move seamlessly between the two. This comprehensive resource includes more than 120 management tips and planning tools in the book that provide expert insights and strategic advice, and more than 340 documents in the web resource that can be downloaded and customized to meet the needs of each athletic program: • Management tips in the book present foundational information, problem-solving strategies, and suggestions for management of employees, programs, events, and facilities. • Planning tools in the book provide specific steps or considerations to take in the development of strategic plans, action plans, professional development plans, and governance systems. • Educational resources in the web resource can be used for teaching and motivating staff members, campus constituents, volunteers, and student-athletes. • Evaluation instruments and risk assessments in the web resource help directors, supervisors, and employees assess job performance, evaluate program contents, identify risks, and prevent litigation. • Policies and forms in the web resource allow athletic directors to produce effective policies and procedures with only simple modifications and customizations. The engaging narrative, philosophies, and advice from seasoned professionals combined with customizable and practical materials make this a unique and essential reference for athletic directors of all levels and abilities. Athletic Director’s Desk Reference empowers administrators to confront issues and lead with confidence while saving time and research. As a result, athletic directors will become more efficient, more effective, more mission driven, and more successful in virtually any task, decision, or strategy.
Author : National Collegiate Athletic Association
Publisher :
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4.3/5 (9 download)
Download or read book NCAA Public Relations Manual written by National Collegiate Athletic Association and published by . This book was released on 1981 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : Association of Research Libr
ISBN 13 :
Total Pages : 126 pages
Book Rating : 4.3/5 (91 download)
Download or read book Marketing and Public Relations Activities in ARL Libraries written by and published by Association of Research Libr. This book was released on 1999 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jeri Freedman
Publisher : The Rosen Publishing Group, Inc
ISBN 13 : 1448869080
Total Pages : 138 pages
Book Rating : 4.4/5 (488 download)
Download or read book Dream Jobs in Sports Management and Administration written by Jeri Freedman and published by The Rosen Publishing Group, Inc. This book was released on 2012-07-15 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Careers in Sports management and administration enable those who love sports to work with athletes, sports teams, and sporting events up closethese positions often provide excellent salaries and benefits. There are a vast number of sports management jobs at professional, college, and high school levels. This lively text enable readers to gain a solid overview of the positions involved in performing the activities necessary for running a team, sports facility, or event. They learn about the types of jobs that relate to players, business, or media functions, and those that work with the public or behind the scenes. Some of the exciting job opportunities covered in this book include: general manager, athletic director, coach, trainer, business manager, agent, facility manager, security manager, ticket sales manager, and public relations manager, among many others. This book will guide readers in developing the skills, knowledge, and training necessary to land a job in this thriving area of the sports industry. Sidebars offer intriguing information about such topics as extreme sports, mentoring, and crisis management at sports facilities. A list of college and university programs in sports management and administration, an At a Glance section about possible career paths and their descriptions, and helpful Bureau of Labor Statistics information will support readers in researching many sports career opportunities.
Author : Donna A. Lopiano
Publisher : Human Kinetics
ISBN 13 : 1718208502
Total Pages : 482 pages
Book Rating : 4.7/5 (182 download)
Download or read book Athletic Director's Desk Reference written by Donna A. Lopiano and published by Human Kinetics. This book was released on 2022-01-12 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: Athletic Director’s Desk Reference, Second Edition With HKPropel Access, is the most comprehensive resource available for collegiate and high school athletic administrators. Expert leadership advice and practical tools guide administrators in successfully navigating increasingly complex roles in athletic programs of any size. With more than 75 combined years of experience as athletic program administrators, coaches, and consultants, the authors deliver an engaging narrative and professional insights for athletic directors of all levels. The modern demands on athletic programs and evolving safety and culture issues are reflected in this updated edition, with new content on Title IX compliance, social media communications, planning tools for budgets, cost-saving strategies, revenue generating opportunities, student-athlete mental health, concussion protocols, athletes’ rights, Esports, and more. Offering a solid foundation of information every athletic director needs to know, plus clear advice on day-to-day operations, this essential resource can be used as an immediate practical guide through the real-world issues typically encountered by every athletic director. An extended table of contents provides an outline of the book elements so athletic directors can quickly find relevant tools within the book and easily reference the corresponding online materials, enabling administrators to confront issues and lead with confidence. Throughout the book, management tips deliver professional advice, foundational information, problem-solving strategies, and suggestions for management of employees, programs, events, and facilities. Planning tools provide specific steps and considerations to take when developing strategic plans, action plans, professional development plans, and governance systems. More than 300 documents are delivered through HKPropel. These valuable time-saving resources can be downloaded and customized to suit the needs of any athletic program. Educational resources can be used for teaching and motivating staff, campus constituents, volunteers, and student athletes. Evaluation instruments and risk assessments help today's athletic administrators assess job performance, evaluate program contents, identify risks, and prevent litigation. Policies and forms are easily modified, enabling athletic directors to produce effective policies and procedures that meet their unique needs while saving significant time. The advice and tools in Athletic Director’s Desk Reference allow professionals to turn theory into immediate practice. The book addresses all the various policy, procedure, and system needs required for becoming an efficient and effective athletic director overseeing a successful athletic program. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.
Author : Maria Hopwood
Publisher : Routledge
ISBN 13 : 1136435522
Total Pages : 277 pages
Book Rating : 4.1/5 (364 download)
Download or read book Sport Public Relations and Communication written by Maria Hopwood and published by Routledge. This book was released on 2012-05-23 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Features include: discussion customized to apply directly to sports management, thoroughly exploring the nuances of the field case studies used throughout the book to illustrate the practical application of theory discussion questions to help formulate and articulate defensible arguments in relation to public relations and communications strategies, forging strong links between theory and practice examples used to draw from the authors’ extensive experience in North America, the United Kingdom, Europe and Australia and New Zealand, providing a well rounded and global understanding of the field. This is the first book to explore public relations and communications in the sports industry in a global context. It brings together applicable strategies for the sport management or marketing student, and provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues.
Author : Cheyenne McCray
Publisher : Bella Media Management
ISBN 13 : 1734151544
Total Pages : 186 pages
Book Rating : 4.7/5 (341 download)
Download or read book Writer's Secret Weapon written by Cheyenne McCray and published by Bella Media Management. This book was released on 2020-10-01 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: At some point all of us find ourselves staring at a page, needing some idea sparker to help us move forward. Maybe it’s an unusual pet’s name, or a career in a particular field, or the right type of weapon for a scene. Maybe you're struggling with finding the right character goal or motivation, ideas for adding in the five senses, or your character's physical description. Along with useful tips for all fiction writers, you’ll find lists of quick ideas for story components to keep you going throughout the process—whether you’re just starting your outline, putting together the character biographies, in the middle of your novel, trying to meet a deadline, or stuck with writer's block. Writer's Secret Weapon presents quick ideas to get you going in a number of areas. While we all know how to Google, it’s harder to come by fast and easy rules. This guide saves you hours of searching, especially when you don’t know where to start. Discover the kind of information new and veteran authors need at every stage of their career! -- “The Writer’s Secret Weapon is a one-stop shop for brainstorming, story planning, or simply sparking creativity. Tons of plot, character, scene, and story arc writing prompts packed into one space! Sure to get you started on a novel or unstuck from the middle of one.” – NY Times bestselling author Jennifer Ashley
