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Author : F. C. Allvine
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (499 download)
Download or read book Public Policy and Marketing Practices written by F. C. Allvine and published by . This book was released on 1973 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Fred C. Allvine
Publisher :
ISBN 13 :
Total Pages : 436 pages
Book Rating : 4.0/5 ( download)
Download or read book Public Policy and Marketing Practices written by Fred C. Allvine and published by . This book was released on 1973 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Fred C. Allvine
Publisher :
ISBN 13 :
Total Pages : 409 pages
Book Rating : 4.:/5 (1 download)
Download or read book Public Policy and Marketing Practices : Proceedings written by Fred C. Allvine and published by . This book was released on 1973 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Workshop on Public Policy and Marketing Practices
Publisher :
ISBN 13 :
Total Pages : 409 pages
Book Rating : 4.:/5 (815 download)
Download or read book Proceedings of Workshop on Public Policy and Marketing Practices, Held at Northwestern University, June 12-13, 1972 written by Workshop on Public Policy and Marketing Practices and published by . This book was released on 1973 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Fred C. Allvine
Publisher :
ISBN 13 :
Total Pages : 436 pages
Book Rating : 4.:/5 (43 download)
Download or read book Public Policy and Marketing Practices written by Fred C. Allvine and published by . This book was released on 1973 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Yu-li Liu
Publisher : Routledge
ISBN 13 : 131774411X
Total Pages : 326 pages
Book Rating : 4.3/5 (177 download)
Download or read book Policy and Marketing Strategies for Digital Media written by Yu-li Liu and published by Routledge. This book was released on 2014-04-16 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.
Author : Fred C. Allvine
Publisher :
ISBN 13 :
Total Pages : 409 pages
Book Rating : 4.:/5 (217 download)
Download or read book Public Policy and Marketing Practices written by Fred C. Allvine and published by . This book was released on 1973 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Fred C. Allvine
Publisher :
ISBN 13 :
Total Pages : 428 pages
Book Rating : 4.:/5 (319 download)
Download or read book Public Policy and Marketing Practices written by Fred C. Allvine and published by . This book was released on 1973 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Fred C. Allvine
Publisher :
ISBN 13 :
Total Pages : 409 pages
Book Rating : 4.:/5 (31 download)
Download or read book Public Policy and Marketing Practices written by Fred C. Allvine and published by . This book was released on 1973 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Yu-li Liu
Publisher : Routledge
ISBN 13 : 1317744101
Total Pages : 403 pages
Book Rating : 4.3/5 (177 download)
Download or read book Policy and Marketing Strategies for Digital Media written by Yu-li Liu and published by Routledge. This book was released on 2014-04-16 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.
Author :
Publisher :
ISBN 13 :
Total Pages : 140 pages
Book Rating : 4.E/5 ( download)
Download or read book Journal of Public Policy & Marketing written by and published by . This book was released on 2009 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 164 pages
Book Rating : 4.E/5 ( download)
Download or read book Journal of Public Policy & Marketing : JPP&M written by and published by . This book was released on 2007 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jeff French
Publisher : Oxford University Press
ISBN 13 : 0198717695
Total Pages : 273 pages
Book Rating : 4.1/5 (987 download)
Download or read book Social Marketing and Public Health written by Jeff French and published by Oxford University Press. This book was released on 2017 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The last ten years have seen tremendous advances in the theoretical and practice base of social marketing globally. This book provides up to date thinking on social marketing theory and practice, introducing new conceptual models and approaches to influencing behaviour to promote health and prevent disease.
Author : Paul N. Bloom
Publisher : SAGE
ISBN 13 : 9780761916260
Total Pages : 570 pages
Book Rating : 4.9/5 (162 download)
Download or read book Handbook of Marketing and Society written by Paul N. Bloom and published by SAGE. This book was released on 2001 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing scholars have a long history of conducting research on how marketing affects the welfare of society. A significant body of knowledge has developed to look beyond marketing's impact on the corporate bottom line towards the affects of marketing on consumer sovereignty, public health, economic growth, and other aspect of societal welfare. The large and growing amount of research has become fragmented and diverse. There is a need for a volume to pull all of this research together to facilitate the assessment of what we have learned and what we need to study further. This volume fills that need! Handbook of Marketing and Society presents the first comprehensive, in-depth examination of scholarly research on how marketing affects societal welfare. Drawing on the talents of a distinguished group of contributors, the editors have assembled key reviews, analyses, and perspectives on a broad range of research topics including deceptive advertising, warning labels, trademark infringement, antitrust enforcement, environmental labels, privacy protection, social marketing, and corporate societal marketing. An unifying model is presented in the introduction that illustrates the linkage of marketing knowledge, marketing decisions, and societal welfare. Each chapter covers, in a purposeful way, a different link or path through which marketing can affect societal welfare. Future research needs are identified in each chapter in order to help focus marketing thinking and marketing practice serve society more effectively. Academics, graduate students, and others interested in marketing's role in society will find this a valuable resource and an excellent guidebook for future research.
Author : Natalie Mizik
Publisher : Edward Elgar Publishing
ISBN 13 : 1784716758
Total Pages : 713 pages
Book Rating : 4.7/5 (847 download)
Download or read book Handbook of Marketing Analytics written by Natalie Mizik and published by Edward Elgar Publishing. This book was released on 2018 with total page 713 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the analytical methods used in marketing and their high-impact real-life applications. Fourteen chapters provide an overview of specific marketing analytic methods in some technical detail and 22 case studies present thorough examples of the use of each method in marketing management, public policy, and litigation support. All contributing authors are recognized authorities in their area of specialty.
Author : Das, Rituparna
Publisher : IGI Global
ISBN 13 : 1799803171
Total Pages : 320 pages
Book Rating : 4.7/5 (998 download)
Download or read book Interdisciplinary Approaches to Public Policy and Sustainability written by Das, Rituparna and published by IGI Global. This book was released on 2019-12-20 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s global economy, the role of public policy in managing and ensuring sustainability is an emerging area of research considering modern day issues such as climate change and the depletion of energy resources. The impact that these environmental concerns have on human life has brought to light a new era of economic theories and initiatives to promote a better lifestyle. Interdisciplinary Approaches to Public Policy and Sustainability is an essential reference source that discusses the role of public policy in managing sustainability within a wide variety of professional industries such as health, education, and business. Featuring research on topics such as sustainable finance, environmental regulation, and information economics, this book is ideally designed for environmental and policy scientists, researchers, conservationists, policymakers, government officials, lawmakers, academicians, and students seeking coverage on the practices of sustainability pertaining to economic development.
Author : Basskaran Nair
Publisher : Routledge
ISBN 13 : 1351362151
Total Pages : 281 pages
Book Rating : 4.3/5 (513 download)
Download or read book Marketing Public Policy written by Basskaran Nair and published by Routledge. This book was released on 2018-02-21 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Policy analysts and policy planners should start from the premise that obstacles, uncertainties and surprises are important features of policy-making. All public policies should be treated as complex problems, from the outset. Complexity theorists start from the premise that complex policies are ill-defined and ambiguous. There is often little consensus about what the problem is, let alone how to resolve it. Into the complexity of the wicked problem fray, Marketing Public Policy introduces the role of communication scholars and practitioners whose models and practices focus on people, processes, opinions and behaviour as causes of organisational complexity. Communication practice’s role is to provide ideas on how to navigate, diagnose and interpret issues with a view to persuading the public to change its behaviour or opinions. From the case studies presented in this book, we see that despite rationally excellent macro- and micro-planning of policies to win the hearts and minds of citizens, public policies still deteriorate into hurts and minefields. The case studies are drawn from China, Indonesia, India, the USA, the UK and Europe to show that policy-making is always a complex issue in any country, whatever the political structure, whether democracy or communism.
