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Public Communication Campaigns
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Book Synopsis Public Communication Campaigns by : Ronald E. Rice
Download or read book Public Communication Campaigns written by Ronald E. Rice and published by SAGE. This book was released on 2001 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition provides readers with a comprehensive, up-to-date look into the field of public communication campaigns. It includes a variety of recent campaign dimensions, such as community-orientated and entertainment-education campaigns.
Book Synopsis Public Relations Campaigns by : Regina M. Luttrell
Download or read book Public Relations Campaigns written by Regina M. Luttrell and published by SAGE Publications. This book was released on 2018-02-05 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools you will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help you develop practical skills for creating more effective PR campaigns. You are given multiple opportunities to practice and build your skills throughout the book by learning how to incorporate the PESO model—Paid media, Earned media, Social media, and Owned media. The PESO model helps students understand the importance of creating integrated campaigns that coordinate PR efforts with both advertising and marketing. Key Features The book offers a timely focus on the PESO model and its use in integrated campaigns, providing students with an understanding of today’s best practices in PR. Numerous case studies and exercises throughout the book aid in a deeper understanding of how research, perspective, and insights can be leveraged in public relations campaigns. Real-world information including sample PR plans with budgets prepare students for success in their future careers.
Book Synopsis Planning and Managing Public Relations Campaigns by : Anne Gregory
Download or read book Planning and Managing Public Relations Campaigns written by Anne Gregory and published by Kogan Page Publishers. This book was released on 2010-06-03 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including: the public relations function; starting the planning process; research and analysis; setting objectives; strategy and tactics; timescales and resources; evaluation and review. Packed with numerous case studies, the book demonstrates a 10-point plan for ensuring successful campaigns and programmes. By using the techniques presented here, public relations practitioners will be able to drive events instead of being driven by them. Endorsed by the Institute of Public Relations, Planning and Managing Public Relations Campaigns is vital reading for students, practitioners or managers who want a definitive guide to the planning and management process.
Book Synopsis Social Media Campaigns by : Carolyn Mae Kim
Download or read book Social Media Campaigns written by Carolyn Mae Kim and published by Taylor & Francis. This book was released on 2020-12-29 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes: • new strategies to guide students in the initial campaign planning phase • added content on influencers, social care teams, and newsjacking • coverage of research evaluation, the implications of findings, and articulating the ROI • expanded discussion of ethical considerations in campaign design and data collection and analysis. The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses. Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides. Visit www.routledge.com/9780367896201
Book Synopsis Public Communication Campaigns by : Ronald E. Rice
Download or read book Public Communication Campaigns written by Ronald E. Rice and published by SAGE. This book was released on 2013 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new, fully revised and expanded Fourth Edition, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Moreover, the rise of new media has expanded the array of strategies for designing and implementing campaigns. Largely rewritten to reflect the ...
Book Synopsis Communication Campaigns about Drugs by : Pamela J. Shoemaker
Download or read book Communication Campaigns about Drugs written by Pamela J. Shoemaker and published by Psychology Press. This book was released on 1989 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1989. Routledge is an imprint of Taylor & Francis, an informa company.
Book Synopsis Public Relations Campaigns by : Mark Sheehan
Download or read book Public Relations Campaigns written by Mark Sheehan and published by Oxford University Press, USA. This book was released on 2009 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Campaigns guides current and aspiring practitioners through the campaign planning, development and implementation process. Each chapter focuses on a specific element of a campaign and shows how this step can be implemented in the various disciplines of PR, including media relations, crisis management, risk communication, community relations, employee relations, marketing public relations, international public relations, political and government relations and financial relations. Offering the knowledge of an experienced team of contributors, both academics and practitioners, as well as case studies of real life scenarios, this is the perfect text to cultivate the creativity, flexibility and organisational skills that are required to create and run a successful public relations campaign. Book jacket.
Book Synopsis Public Information Campaigns and Opinion Research by : Hans-Dieter Klingemann
Download or read book Public Information Campaigns and Opinion Research written by Hans-Dieter Klingemann and published by SAGE. This book was released on 2001-11-28 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook draws on multidisciplinary insights and the experiences of academics and campaign practitioners to provide a comprehensive guide and introduction to planning, implementing and measuring public information and communication campaigns. It outlines the basic theoretical approaches and provides practical examples from a variety of both national and international information and communication campaigns within and across Europe. Public opinion information and campaign strategies in a recent American state election campaign are used to contrast the different perspectives and experiences in the United States. The handbook concludes by demonstrating how to measure effects, causality and public opinion change to determine what the campaign accomplished. A helpful summary and checklist for the student and practitioner using survey research is provided at the end.
Book Synopsis The Handbook of Public Sector Communication by : Vilma Luoma-aho
Download or read book The Handbook of Public Sector Communication written by Vilma Luoma-aho and published by John Wiley & Sons. This book was released on 2020-03-24 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: A multidisciplinary collection on global public entity strategic communication Research into public sector communication investigates the interaction between public and governmental entities and citizens within their sphere of influence. Today’s public sector organizations are operating in environments where people receive their information from multiple sources. Although modern research demonstrates the immense impact public entities have on democracy and societal welfare, communication in this context is often overlooked. Public sector organizations need to develop “communicative intelligence” in balancing their institutional agendas and aims of public engagement. The Handbook of Public Sector Communication is the first comprehensive volume to explore the field. This timely, innovative volume examines the societal role, environment, goals, practices, and development of public sector strategic communication. International in scope, this handbook describes and analyzes the contexts, policies, issues, and questions that shape public sector communication. An interdisciplinary team of leading experts discusses diverse subjects of rising importance to public sector, government, and political communication. Topics include social exchange relationships, crisis communication, citizen expectations, measuring and evaluating media, diversity and inclusion, and more. Providing current research and global perspectives, this important resource: Addresses the questions public sector communicators face today Summarizes the current state of public sector communication worldwide Clarifies contemporary trends and practices including mediatization, citizen engagement, and change and expectation management Addresses global challenges and crises such as corruption and bureaucratic roadblocks Provides a framework for measuring communication effectiveness Requiring minimal prior knowledge of the field, The Handbook of Public Sector Communication is a valuable tool for academics, students, and practitioners in areas of public administration, public management, political communication, strategic and organizational communication, and related fields such as political science, sociology, marketing, journalism, and globalization studies.
Book Synopsis The Routledge Handbook of Health Communication by : Teresa L. Thompson
Download or read book The Routledge Handbook of Health Communication written by Teresa L. Thompson and published by Routledge. This book was released on 2011-08-24 with total page 691 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Health Communication brings together the current body of scholarly work in health communication. With its expansive scope, it offers an introduction for those new to this area, summarizes work for those already learned in the area, and suggests avenues for future research on the relationships between communicative processes and health/health care delivery. This second edition of the Handbook has been organized to reflect the goals of health communication: understanding to make informed decisions and to promote formal and informal systems of care linked to health and well-being. It emphasizes work in such areas as barriers to disclosure in family conversations and medical interactions, access to popular media and advertising, and individual searches online for information and support to guide decisions and behaviors with health consequences. This edition also adds an overview of methods used in health communication and the unique challenges facing health communication researchers applying traditional methods to efforts to gain reliable and valid evidence about the role of communication for health. It introduces the promise of translational research being conducted by health communication researchers from multiple disciplines to form transdisciplinary theories and teams to increase the well-being of not only humans but the systems of care within their nations. Arguably the most comprehensive scholarly resource available for study in this area, the Routledge Handbook of Health Communication serves an invaluable role and reference for students, researchers, and scholars doing work in health communication.
Book Synopsis Designing Health Communication Campaigns by : Thomas E. Backer
Download or read book Designing Health Communication Campaigns written by Thomas E. Backer and published by SAGE Publications. This book was released on 1992-04-30 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in health care have made extraordinary changes in the life expectancy and level of vitality of the average American. Still, according to the U. S. Surgeon General, a full one-half of all premature deaths are due to lifestyle and, therefore, preventable. This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programs on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer′s Disease, and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement, and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe. This work is indispensable in a fast-evolving field where it serves as both a reference and a concordance for interpreting many other analytic sources. Campaign designers, researchers, communications scholars and graduate students as well as policymakers and program funders will find the book to be valuable in helping make critical decisions about effective mass communication campaigns. "This volume is valuable because it emphasizes actual experiences, and is thus recommended as an adjunct to classic texts in the field. Graduate; faculty; professional." --Choice
Book Synopsis Strategic Public Relations Management by : Erica Weintraub Austin
Download or read book Strategic Public Relations Management written by Erica Weintraub Austin and published by Routledge. This book was released on 2006-11-06 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techniques, providing research methods that make use of the Internet and programs aiding data entry and analysis.
Book Synopsis Evaluating Public Communication by : Jim Macnamara
Download or read book Evaluating Public Communication written by Jim Macnamara and published by Routledge. This book was released on 2017-09-05 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary analysis integrates research literature from each of these fields of practice, as well as interviews, content analysis and ethnography, to identify the latest models and approaches. Chapters feature: • a review of 30 frameworks and models that inform processes for evaluation in communication, including the latest recommendations of industry bodies, evaluation councils and research institutes in several countries; • recommendations for standards based on contemporary social science research and industry initiatives, such as the IPR Task Force on Standards and the Coalition for Public Relations Research Standards; • an assessment of metrics that can inform evaluation, including digital and social media metrics, 10 informal research methods and over 30 formal research methods for evaluating public communication; • evaluation of public communication campaigns and projects in 12 contemporary case studies. Evaluating Public Communication provides clear guidance on theory and practice for students, researchers and professionals in PR, advertising and all fields of communication.
Book Synopsis Political Communication in American Campaigns by : Joseph S. Tuman
Download or read book Political Communication in American Campaigns written by Joseph S. Tuman and published by SAGE. This book was released on 2008 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: ""What makes this book unique is the basic structure: Descriptive or historical chapters, followed by discussions of strategies and tactics of political communication in numerous contexts.""
Book Synopsis The PR Campaigns Worktext by : Maria Elles Scott
Download or read book The PR Campaigns Worktext written by Maria Elles Scott and published by SAGE Publications. This book was released on 2020-07-16 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why just read about creating a PR campaign when you can actually create a campaign yourself as you learn? By combining coverage of fundamental PR campaign concepts with the classic design of a workbook, The PR Campaigns Worktext by Maria Elles Scott walks students through building their own PR campaigns. Unlike other campaigns texts, this worktext presents concepts, applications, and examples in campaign building; Scott then ask students to complete worksheets with focused tasks so students have all the tools and direction to create and customize their specific campaign. This approach helps students think about their client’s needs, and guides students through building the campaign part by part. In combining the readings with prompts to complete worksheets, this book will serve as a student’s trusted resource as they take their first steps into the world of PR.
Book Synopsis Communication in Political Campaigns by : William L. Benoit
Download or read book Communication in Political Campaigns written by William L. Benoit and published by Peter Lang. This book was released on 2007 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed with real life examples from campaigns across the globe, the book examines all of the important variables in political campaign communication. Considering campaign media - from television spots and debates to candidate webpages and direct-mail advertising - it looks closely at news coverage of campaigns, and examines the sources of campaign messages, the various ways of responding to scandal, the process of voter decision-making, and the ways in which context affects a political campaign. Chapters consider a full range of races, from presidential to congressional to gubernatorial, and look at political campaigns in the United States and many other countries including France, Israel, South Korea, and Taiwan. Communication in Political Campaigns introduces readers to both theory and research on the topic, and is an ideal text for courses on political campaigns.
