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Book Synopsis American Business and Political Power by : Mark A. Smith
Download or read book American Business and Political Power written by Mark A. Smith and published by University of Chicago Press. This book was released on 2010-01-26 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most people believe that large corporations wield enormous political power when they lobby for policies as a cohesive bloc. With this controversial book, Mark A. Smith sets conventional wisdom on its head. In a systematic analysis of postwar lawmaking, Smith reveals that business loses in legislative battles unless it has public backing. This surprising conclusion holds because the types of issues that lead businesses to band together—such as tax rates, air pollution, and product liability—also receive the most media attention. The ensuing debates give citizens the information they need to hold their representatives accountable and make elections a choice between contrasting policy programs. Rather than succumbing to corporate America, Smith argues, representatives paradoxically become more responsive to their constituents when facing a united corporate front. Corporations gain the most influence over legislation when they work with organizations such as think tanks to shape Americans' beliefs about what government should and should not do.
Book Synopsis The Business of Persuasion by : Harold Burson
Download or read book The Business of Persuasion written by Harold Burson and published by RosettaBooks. This book was released on 2017-10-03 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A wonderfully personal account of the thoughts behind a lifelong focus on the reputation of corporations around the world. Candid and straightforward.”—Huffington Post Harold Burson, described by PRWeek as “the [20th] century’s most influential PR figure,” is perhaps the most recognized name in the industry today. The founder of PR giant Burson-Marsteller had an incredible 70-year career, in which he built a global enterprise from a one-man consulting firm. In this illuminating and engaging business memoir, Burson traces his career from studying at Ole Miss to serving in World War II, reporting on the Nuremburg trials, and joining with Bill Marsteller. Together, he and Marsteller made history in a new venture that would grow to be one of the biggest public relations companies in the world, with over 60 offices on six continents. By way of personal and professional examples, Burson shows readers what public relations really entails—its challenges, methodologies, and impacts. His anecdotes on PR challenges like the “Tylenol crisis,” the removal of confederate flags from Ole Miss, and the introduction of “New Coke” illustrate Burson’s time-tested tenets of great PR and crisis management. He interweaves iconic moments from the history of public relations into his story, making this “a must-read for any PR professional” (Jack Welch, executive chairman, Jack Welch Management Institute). “Every detail of Harold’s professional life is brought alive through an interesting narrative of the highs and lows . . . There is loads of inspiration hidden in every page for everyone. Be it a reader with no interest in Public Relations or a veteran who wants to understand more about the profession.”—Reputation Today
Book Synopsis The Finger-post to Public Business by :
Download or read book The Finger-post to Public Business written by and published by . This book was released on 1864 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Public Forces and Private Politics in American Big Business by : Timothy Werner
Download or read book Public Forces and Private Politics in American Big Business written by Timothy Werner and published by Cambridge University Press. This book was released on 2012-06-21 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are the political motivations behind firms' decisions to adopt policies that self-regulate their behavior in a manner that is beyond compliance with state, federal and local law? Public Forces and Private Politics in American Big Business advances a new understanding of the firm as a political actor that expands beyond the limited conceptualizations offered by economists and organization theorists. Timothy Werner develops a general theory of private politics that is tested using three case studies: the environment, gay rights and executive compensation. Using the conclusions of these case studies and an analysis of interviews with executives at 'Fortune 500' firms, Werner finds that politics can contribute significantly to our understanding of corporate decision-making on private policies and corporate social responsibility in the United States.
Book Synopsis The Finger-Post to Public Business: Containing the Mode of Forming and Conducting Societies, Clubs, and Other Organized Associations ... Together with an Appendix Containing the Original Articles of Confederation of the United States ... By an Ex-member of the Philadelphia Bar by :
Download or read book The Finger-Post to Public Business: Containing the Mode of Forming and Conducting Societies, Clubs, and Other Organized Associations ... Together with an Appendix Containing the Original Articles of Confederation of the United States ... By an Ex-member of the Philadelphia Bar written by and published by . This book was released on 1864 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Political Power of Business by : Patrick Bernhagen
Download or read book The Political Power of Business written by Patrick Bernhagen and published by Routledge. This book was released on 2007-12-13 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investigates to what extent business can get what it wants politically as firms and trade associations have a better understanding of the likely effects of policy than politicians and because their decisions partly determine these effects.
Book Synopsis The Business of Media by : David Croteau
Download or read book The Business of Media written by David Croteau and published by Pine Forge Press. This book was released on 2006 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business of Media presents the critical, yet careful, analysis of the rapidly changing media industry that students need in order to get behind the headlines and understand our increasingly media-saturated society. The writing is clear and jargon-free, accessible to undergraduates without requiring a background in economics.
Author :United States. Congress. House. Committee on Small Business. Subcommittee on Government Programs and Oversight Publisher : ISBN 13 : Total Pages :216 pages Book Rating :4.0/5 ( download)
Book Synopsis Going Public--the End of the Rainbow for a Small Business? by : United States. Congress. House. Committee on Small Business. Subcommittee on Government Programs and Oversight
Download or read book Going Public--the End of the Rainbow for a Small Business? written by United States. Congress. House. Committee on Small Business. Subcommittee on Government Programs and Oversight and published by . This book was released on 1999 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Public Relations Business written by and published by Entrepreneur Press. This book was released on 2012-07-15 with total page 733 pages. Available in PDF, EPUB and Kindle. Book excerpt: Campaign for Your Success! The explosion of media opportunities and the rapidly changing communications landscape have served as key drivers for the public relations industry, creating huge opportunities for communications and PR specialists like you! Coaching you all the way, the experts at Entrepreneur show you how to parlay your PR experience into a successful new business. Our experts take you step by step from building the business foundation to managing day-to-day operations. Learn how to set up your firm, choose your market niche, prospect and sign clients, build media relationships, set fees, and more! Plus, gain priceless insight, tips, and techniques from practicing entrepreneurs and industry experts! Learn how to: Set up your own PR firm Choose your market niche Win over, sign, and keep clients Build strong, well-planned campaigns using the latest tools of the trade Develop prosperous relationships and partnerships Boost profits by expanding your business And more Go from public relations pro to CEO! Start your own public relations firm today! The First Three Years In addition to industry specific information, you’ll also tap into Entrepreneur’s more than 30 years of small business expertise via the 2nd section of the guide - Start Your Own Business. SYOB offers critical startup essentials and a current, comprehensive view of what it takes to survive the crucial first three years, giving your exactly what you need to survive and succeed. Plus, you’ll get advice and insight from experts and practicing entrepreneurs, all offering common-sense approaches and solutions to a wide range of challenges. • Pin point your target market • Uncover creative financing for startup and growth • Use online resources to streamline your business plan • Learn the secrets of successful marketing • Discover digital and social media tools and how to use them • Take advantage of hundreds of resources • Receive vital forms, worksheets and checklists • From startup to retirement, millions of entrepreneurs and small business owners have trusted Entrepreneur to point them in the right direction. We’ll teach you the secrets of the winners, and give you exactly what you need to lay the groundwork for success. BONUS: Entrepreneur’s Startup Resource Kit! Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more – all at your fingertips! You’ll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business. Sample Business Letters 1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style. Sample Sales Letters The experts at Entrepreneur have compliled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.
Book Synopsis Business, Government, and the Public Interest by : George S. Dominguez
Download or read book Business, Government, and the Public Interest written by George S. Dominguez and published by AMACOM Div American Mgmt Assn. This book was released on 1976 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pamphlet on interrelationships between business, government policy and the public interest in the USA - comments on recent major federal legislation directly effecting business, argues the need for critical reexamination of objectives and priorities on a national level, and submits proposals for maintenance of prerogatives of business, government and the public. Diagrams.
Book Synopsis Competitive Neutrality Maintaining a Level Playing Field between Public and Private Business by : OECD
Download or read book Competitive Neutrality Maintaining a Level Playing Field between Public and Private Business written by OECD and published by OECD Publishing. This book was released on 2012-09-03 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part I: Introduction Part II: Aspects of competitive neutrality Part III: Options for implementation based on national practices
Book Synopsis Female Business Owners in Public Relations by : Allison Weidhaas
Download or read book Female Business Owners in Public Relations written by Allison Weidhaas and published by Lexington Books. This book was released on 2016-05-12 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Female Business Owners in Public Relations: Constructing Identity at Home and at Work presents an important perspective on how female business owners construct their work-life integration and addresses key identity questions. Weidhaas examines business ownership in public relations, an industry dominated by women, and incorporates the voices of practitioners through narrative interviews that explain the challenges and opportunities of work-life integration. This book explores the intersection of public relations practice, gender, and business ownership.
Book Synopsis Embedded Business Librarianship for the Public Librarian by : Barbara A. Alvarez
Download or read book Embedded Business Librarianship for the Public Librarian written by Barbara A. Alvarez and published by American Library Association. This book was released on 2016-07-28 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: Loaded with recommended practices for increasing engagement and developing courses and programs for business owners, professionals, and job seekers in the community, this book points the way towards making the library an integral part of the business community in ways that are realistic and sustainable.
Book Synopsis Entrepreneurship, Small Business and Public Policy by : Robert J. Bennett
Download or read book Entrepreneurship, Small Business and Public Policy written by Robert J. Bennett and published by Routledge. This book was released on 2014-06-20 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public policy interventions aimed at encouraging, supporting and developing small businesses are important for understanding entrepreneurship and small business management. This textbook is the first to provide teachers and students with a resource that gives an overview of how institutional and policy structures interact with small firm start-ups, continuation and succession/failures. Beginning with a brief introduction to policy processes, the text covers the main policy instruments for entrepreneurial market entry and start-up support, for on-going small business advice and financial support, and succession planning. It particularly focuses on policies that improve the Business Enabling Environment through macroeconomic policy, institutional reform, and deregulation of bureaucratic burdens. Theoretical rigour is complemented by detailed assessments of current policies around the world, including USA, advanced and emerging economies and Policy support from global institutions such as the World Bank and the ILO are included. Written by a pre-eminent scholar of public policy and entrepreneurship, this textbook provides a concise but thorough introduction to the subject for Master's students internationally. Policy recommendations in the author's conclusion also highlight the book's value to policy-makers as they adapt to the globalized, digital world.
Book Synopsis Small Business and the Public Library by : Luise Weiss
Download or read book Small Business and the Public Library written by Luise Weiss and published by American Library Association. This book was released on 2011-07-26 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aligning with recent news stories on difficult economic times, the authors target libraries endeavoring to assist users entering or already involved in the small business community. Small Business and the Public Library will help you reach out to this group of patrons with innovative programming ideas; easy to translate suggestions into day-to-day operations; and suggestions to helping clients become business literate on the Web, on paper, and out in the world of work. Whether patrons need resources to start their own business, search for a new job, or locate demographic statistics to help them market their existing product, this resource will help you answer questions and meet their needs.
Book Synopsis The Voice of Business by : Karen S. Miller
Download or read book The Voice of Business written by Karen S. Miller and published by Univ of North Carolina Press. This book was released on 1999-01-01 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1933, John W. Hill opened the New York office of what would become the most important public relations agency in history: Hill & Knowlton, Inc. By 1959, the combined sales of its clients_which included Procter & Gamble, Texaco, Gillette, and Avco Manufacturing as well as the steel, tobacco, and aviation industries' trade associations_amounted to 10 percent of the gross national product. The Voice of Business chronicles Hill & Knowlton's influence on American public discourse in the years following World War II. Guided by its founder's conservative ideals, Hill & Knowlton developed a twofold mission: to influence public discussion about issues important to its clients and to educate Americans about big business. Karen Miller shows how the agency tried to manipulate public opinion, political debate, and news media content about such issues as postwar military aircraft procurement, the deregulation of margarine production, President Truman's seizure of steel mills in 1952, and the cigarette health scare of 1953-54. Though its campaigns did not change many opinions, she says, Hill & Knowlton affected the public indirectly by reinforcing the ideas of its clients and other conservatives.
Book Synopsis The Blue Line Imperative by : Kevin Kaiser
Download or read book The Blue Line Imperative written by Kevin Kaiser and published by John Wiley & Sons. This book was released on 2013-01-28 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking guide to making profitable business decisions Do you wonder why your value initiatives aren't providing the payoff you'd hoped for? Could it be because you've been thinking about value all wrong? According to the authors of this groundbreaking guide, there's a very good chance that you have. Using examples from leading companies worldwide, they explain why every decision a company makes either creates value or detracts from it, and why, if they hope to survive and thrive in today's increasingly competitive global marketplace, company leaders must make value-creation the centrepiece of every business decision. Authors Kaiser and Young have dubbed this approach "Blue-Line Management," (BLM), and in this entertaining, highly accessible book, they delineate BLM principles and practices and show you how to implement them in your company. Explains why the failure to properly define and assess value often makes it difficult for the people who manage businesses to effect long-term success Offers guidelines for making the satisfaction of customer needs and wants—i.e. value creation—the driver of all business activities The authors are respected academics at INSEAD, the world's largest and most respected graduate business school, with campuses in Europe, Asia and the Middle East
