Psychology of Web Design

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Author :
Publisher : Smashing Magazine
ISBN 13 : 3943075249
Total Pages : 271 pages
Book Rating : 4.9/5 (43 download)

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Book Synopsis Psychology of Web Design by : Smashing Magazine

Download or read book Psychology of Web Design written by Smashing Magazine and published by Smashing Magazine. This book was released on 2012 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Among the most important ingredients for successful Web designs are creativity, planning, coding and design skills. However, many people forget that various psychological factors also play an important role when making design decisions. Psychology of Web Design gives you insights on how the human brain deals with different elements, colors, contrast, symmetry and balance. Combining the usability guidelines from Maslows pyramid will surely help you design closer to your audiences desires. TABLE OF CONTENTS - Persuasion Triggers In Web Design - Designing For A Hierarchy Of Needs - Designing For The Mind - 10 Useful Usability Findings And Guidelines - 30 Usability Issues To Be Aware Of - Designing For Start Ups: How To Deliver The Message Across - Color Theory For Designers Part 1 - Color Theory For Designers - Part 2 - Color Theory For Designers Part 3

Psychology for Designers

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Author :
Publisher : mrjoe press
ISBN 13 : 0995465460
Total Pages : 58 pages
Book Rating : 4.9/5 (954 download)

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Book Synopsis Psychology for Designers by : Joe Leech

Download or read book Psychology for Designers written by Joe Leech and published by mrjoe press. This book was released on with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to apply psychology to web design and the design process. - Where to find design psychology - The different types of psychology and how to apply them to digital design - How to solve design problems with psychology - How to talk about design and advocate design choices using psychology In this book, I will show you how psychological theory can be applied to design. It won’t demand you read every single research study. In fact, it contains very little in the way of theory. What it will show you are the benefits of taking a psychological approach, as well as how to find and apply relevant ideas, and advocate your design decisions based on sound psychological reasoning, making your designs – and the way you talk about them – better.

Neuro Web Design

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Author :
Publisher : Peachpit Press
ISBN 13 : 0321648765
Total Pages : 169 pages
Book Rating : 4.3/5 (216 download)

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Book Synopsis Neuro Web Design by : Susan Weinschenk

Download or read book Neuro Web Design written by Susan Weinschenk and published by Peachpit Press. This book was released on 2009-03-30 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: “While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that…’ a lot. But when you’re finished, you’ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.” – Steve Krug, author of Don’t Make Me Think! A Common Sense Approach to Web Usability Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click. Neuro Web Design employs “neuro-marketing” concepts, which are at the intersection of psychology and user experience. It’s scientific, yet you’ll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you’ll be able to dramatically increase the effectiveness and conversion rates of your own Web site.

Designing for the Social Web

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Publisher : Peachpit Press
ISBN 13 : 013208953X
Total Pages : 201 pages
Book Rating : 4.1/5 (32 download)

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Book Synopsis Designing for the Social Web by : Joshua Porter

Download or read book Designing for the Social Web written by Joshua Porter and published by Peachpit Press. This book was released on 2010-04-07 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: No matter what type of web site or application you’re building, social interaction among the people who use it will be key to its success. They will talk about it, invite their friends, complain, sing its high praises, and dissect it in countless ways. With the right design strategy you can use this social interaction to get people signing up, coming back regularly, and bringing others into the fold. With tons of examples from real-world interfaces and a touch of the underlying social psychology theory, Joshua Porter shows you how to design your next great social web application. Inside, you’ll discover: • The real reasons why people participate online and the psychology behind them • The Usage Lifecycle—or how people use your web application over time • How to get people past that trickiest of hurdles: sign-up • What to do when you’ve launched a web application and nobody is using it • How to analyze the effectiveness of your application screens and flows • How to grow your social web application from zero users to 1000—and beyond Designing for the social web is about much more than adding features. It’s about embracing the social interaction of the people who make you successful—and then designing smartly to encourage it.

Bottlenecks

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Author :
Publisher : Apress
ISBN 13 : 1484225805
Total Pages : 269 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Bottlenecks by : David C. Evans

Download or read book Bottlenecks written by David C. Evans and published by Apress. This book was released on 2017-02-11 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether customers will be receptive to your digital innovations. Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The first generation of books on the topic focused on web pages and cognitive psychology. This book covers apps, social media, in-car infotainment, and multiplayer video games, and it explores the crucial roles played by behaviorism, development, personality, and social psychology. Author David Evans is an experimental psychology Ph.D. and senior manager of consumer research at Microsoft who recounts high-stakes case studies in which behavioral theory aligned digital designs with the bottlenecks in human nature to the benefit of users and businesses alike. Innova tors in design and students of psychology will learn: The psychological processes determining users’ perception of, engagement with, and recommendation of digital innovations Examples of interfaces before and after simple psychological alignments that vastly enhanced their effectiveness Strategies for marketing and product development in an age of social media and behavioral targeting Hypotheses for research that both academics and enterprises can perform to better meet users’ needs Who This Book Is For Designers and entrepreneurs will use this book to give their innovations an edge on what are increasingly competitive platforms such as apps, bots, in-car apps, augmented reality content. Usability researchers and market researchers will leverage it to enhance their consulting and reporting. Students and lecturers in psychology departments will want it to help land employment in the private sector. Praise “Bottlenecks’ is a tight and eminently actionable read for business leaders in startups and enterprises alike. Evans gives us a rich sense of key psychological processes and even richer examples of them in action.” - Nir Eyal, Author of Hooked: How to Build Habit-Forming Products “Clients frequently ask our UX researchers and designers for deeper truths about why certain designs work and others fail. Bottlenecks offers practical explanations and evidence based on the idea that human cognition did not begin with the digital age.” - John Dirks, UX Director and Partner, Blink UX “Bottlenecks brings together two very important aspects of user experience design: understanding users and translating this into business impact. A must-read for anyone who wants to learn both.” - Josh Lamar, Sr. UX Lead, Microsoft Outlook

Build Better Products

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Publisher : Rosenfeld Media
ISBN 13 : 1933820454
Total Pages : 368 pages
Book Rating : 4.9/5 (338 download)

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Book Synopsis Build Better Products by : Laura Klein

Download or read book Build Better Products written by Laura Klein and published by Rosenfeld Media. This book was released on 2016-11-01 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s easier than ever to build a new product. But developing a great product that people actually want to buy and use is another story. Build Better Products is a hands-on, step-by-step guide that helps teams incorporate strategy, empathy, design, and analytics into their development process. You’ll learn to develop products and features that improve your business’s bottom line while dramatically improving customer experience.

Webs of Influence

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Author :
Publisher : Pearson UK
ISBN 13 : 0273781588
Total Pages : 274 pages
Book Rating : 4.2/5 (737 download)

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Book Synopsis Webs of Influence by : Nathalie Nahai

Download or read book Webs of Influence written by Nathalie Nahai and published by Pearson UK. This book was released on 2012-12-14 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.

The Principles of Beautiful Web Design

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Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)

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Book Synopsis The Principles of Beautiful Web Design by :

Download or read book The Principles of Beautiful Web Design written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Designing for Behavior Change

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Author :
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449367976
Total Pages : 374 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Designing for Behavior Change by : Stephen Wendel

Download or read book Designing for Behavior Change written by Stephen Wendel and published by "O'Reilly Media, Inc.". This book was released on 2013-11-05 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new wave of products is helping people change their behavior and daily routines, whether it’s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals. Stephen Wendel, HelloWallet’s head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, you’ll learn a simple iterative approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Discover how to create easy-to-use products to help people make positive changes. Learn the three main strategies to help people change behavior Identify your target audience and the behaviors they seek to change Extract user stories and identify obstacles to behavior change Develop effective interface designs that are enjoyable to use Measure your product’s impact and learn ways to improve it Use practical examples from products like Nest, Fitbit, and Opower

Handbook of Human Factors in Web Design

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Author :
Publisher : CRC Press
ISBN 13 : 1439825955
Total Pages : 788 pages
Book Rating : 4.4/5 (398 download)

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Book Synopsis Handbook of Human Factors in Web Design by : Kim-Phuong L. Vu

Download or read book Handbook of Human Factors in Web Design written by Kim-Phuong L. Vu and published by CRC Press. This book was released on 2011-04-25 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Human Factors in Web Design covers basic human factors issues relating to screen design, input devices, and information organization and processing, as well as addresses newer features which will become prominent in the next generation of Web technologies. These include multimodal interfaces, wireless capabilities, and agents t

Emotional Design

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Author :
Publisher : Basic Books
ISBN 13 : 0465004172
Total Pages : 276 pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis Emotional Design by : Don Norman

Download or read book Emotional Design written by Don Norman and published by Basic Books. This book was released on 2007-03-20 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.

Psychology of Web Design

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Author :
Publisher : CreateSpace
ISBN 13 : 9781505312898
Total Pages : 250 pages
Book Rating : 4.3/5 (128 download)

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Book Synopsis Psychology of Web Design by : Dena Jeukens

Download or read book Psychology of Web Design written by Dena Jeukens and published by CreateSpace. This book was released on 2014-12-02 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: A book about code that doesn't read like a 1980s VCR manual... It's not just for programmers, it's written and presented to make it easy for designers, bloggers, content and e-commerce managers, marketers to learn about the code used to write web pages... This hands-on workshop introduces you to the basic principles of Web site design and authoring using HTML. You will then use FrontPage to create your web page or site and publish it to the World Wide Web for viewing.

Laws of UX

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Author :
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 109814693X
Total Pages : 186 pages
Book Rating : 4.0/5 (981 download)

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Book Synopsis Laws of UX by : Jon Yablonski

Download or read book Laws of UX written by Jon Yablonski and published by "O'Reilly Media, Inc.". This book was released on 2024-01-23 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design instead of working within the "blueprint" of how humans perceive and process the world around them. This practical guide explains how you can apply key principles of psychology to build products and experiences that are more human-centered and intuitive. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build interfaces that adapt to how users perceive and process digital interfaces. You'll learn: How aesthetically pleasing design creates positive responses The principles of psychology most useful for designers How these psychology principles relate to UX heuristics Predictive models including Fitts's law, Jakob's law, and Hick's law Ethical implications of using psychology in design A practical framework for applying principles of psychology in your design process This updated edition includes an even deeper connection to the underlying psychological concepts that govern the principles explored in the book, along with accompanying UX methods and techniques. Examples have been updated to ensure the deconstructed apps and experiences remain familiar and relevant.

Laws of UX

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Author :
Publisher : O'Reilly Media
ISBN 13 : 149205528X
Total Pages : 153 pages
Book Rating : 4.4/5 (92 download)

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Book Synopsis Laws of UX by : Jon Yablonski

Download or read book Laws of UX written by Jon Yablonski and published by O'Reilly Media. This book was released on 2020-04-21 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: An understanding of psychology—specifically the psychology behind how users behave and interact with digital interfaces—is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the "blueprint" of how humans perceive and process the world around them. This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces. You’ll learn: How aesthetically pleasing design creates positive responses The principles from psychology most useful for designers How these psychology principles relate to UX heuristics Predictive models including Fitts’s law, Jakob’s law, and Hick’s law Ethical implications of using psychology in design A framework for applying these principles

Psychology of Web Design

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Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (9 download)

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Book Synopsis Psychology of Web Design by : Andrew Maier

Download or read book Psychology of Web Design written by Andrew Maier and published by . This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Among the most important ingredients for successful Web designs are creativity, planning, coding and design skills. However, many people forget that various psychological factors also play an important role when making design decisions. This book gives you insights on how the human brain deals with different elements, colors, contrast, symmetry and balance. Combining the usability guidelines from Maslow's pyramid will surely help you design closer to your audience's desires. --

Design for the Mind

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1638356823
Total Pages : 329 pages
Book Rating : 4.6/5 (383 download)

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Book Synopsis Design for the Mind by : Victor Yocco

Download or read book Design for the Mind written by Victor Yocco and published by Simon and Schuster. This book was released on 2016-06-13 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary Design for the Mind: Seven Psychological Principles of Persuasive Design teaches web designers and developers how to create sites and applications that appeal to our innate natural responses as humans. Author Victor Yocco, a researcher on psychology and communication, introduces the most immediately relevant and applicable psychological concepts, breaks down each theory into easily-digested principles, then shows how they can be used to inform better design. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Technology Designers and design team members need to think about more than just aesthetics. How do you handle short attention spans. How does your design encourage users to engage, browse, or buy? Fortunately, there are psychological principles that you can use in your design to anticipate and benefit from how humans think, behave, and react. About the Book Design for the Mind: Seven Psychological Principles of Persuasive Design teaches you to recognize how websites and applications can benefit from an awareness of our innate, natural responses as humans, and to apply the same principles to your own designs. This approachable book introduces the psychological principles, deconstructs each into easily digestible concepts, and then shows how you can apply them. The idea is to deepen your understanding of why people react in the ways they do. After reading the book, you'll be ready to make your work more psychologically friendly, engaging, and persuasive. What's Inside Making design persuasive Encouraging visitors to take action Creating enduring messages Meeting the needs of both engaged and disengaged visitors Becoming a strategic influencer Applying theory, with case studies and real-world examples About the Reader This book is for web and UX designers and developers as well as anyone involved in customer-facing digital products. About the Author Victor Yocco, PhD, is a research director at a Philadelphia-based digital design firm. He received his PhD from The Ohio State University, where his research focused on psychology and communication in informal learning settings. Victor regularly writes and speaks on topics related to the application of psychology to design and addressing the culture of alcohol use in design and technology. He can be found at www.victoryocco.com or @victoryocco on Twitter. Table of Contents PART 1 INTRODUCING THE APPLICATION OF PSYCHOLOGY TO DESIGN Meeting users' needs: including psychology in design PART 2 WHY DO FOLKS ACT LIKE THAT? PRINCIPLES OF BEHAVIOR Designing for regular use: addressing planned behavior Risky decisions and mental shortcuts Motivation, ability, and trigger-boom! PART 3 PRINCIPLES OF INFLUENCE AND PERSUASION: NOT AS EVIL AS YOU'D THINK Influence: getting people to like and use your design Using family, friends, and social networks to influence users It's not what you say; it's how you say it! Persuasion: the deadliest art PART 4 USER EXPERIENCE DESIGN: PUTTING IT ALL TOGETHER Case study: KidTech Design Co.'s Good Choice app The next step: getting up and running

Head First Web Design

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Author :
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596520301
Total Pages : 495 pages
Book Rating : 4.5/5 (965 download)

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Book Synopsis Head First Web Design by : Ethan Watrall

Download or read book Head First Web Design written by Ethan Watrall and published by "O'Reilly Media, Inc.". This book was released on 2009 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at ways to create an attractive and user-friendly Web site, covering such topics as customer requirements, storyboards, HTML, and CSS.