Psychological Factors Influence Consumer Behaviors

Download Psychological Factors Influence Consumer Behaviors full books in PDF, epub, and Kindle. Read online Psychological Factors Influence Consumer Behaviors ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Can Psychological and Marketing Information Both Factors Be Felt to Influence: Consumer Behavior?

Author : Johnny Ch Lok
Publisher : Independently Published
ISBN 13 : 9781719971041
Total Pages : 84 pages
Book Rating : 4.9/5 (71 download)

DOWNLOAD NOW!

Book Synopsis Can Psychological and Marketing Information Both Factors Be Felt to Influence: Consumer Behavior? by : Johnny Ch Lok

Download or read book Can Psychological and Marketing Information Both Factors Be Felt to Influence: Consumer Behavior? written by Johnny Ch Lok and published by Independently Published. This book was released on 2018-08-30 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: First part Psychological factor Chapter One "Motivation" psychological factor Like any human behavior, consumer behavior is seems as determined by effect of certain factors. Such as motivation psychological factor, which will influence consumer behavior. The " motivation" factor is one of the consumer behavior factors to process, phenomena to influence consumers to make decisions to purchase products and service. The " motivation" factor's effect can be relatively easily identified and measured because it is located on the " visible range" of the forces as well as its impact is tangible with the psychological factors. How can " motivation" cause a positive or negative impact on consumer activity? Understanding motivation factor how to influence consumer behavior, it can help businessmen to predict that whether how they ought need to achieve commercial policy with the objective causal phenomena to achieve the desired positive result more easily. How can motivation psychological factor influence consumer behavior? In fact, the psychological factors are not seen and difficult measurement. But, in some situation, or environment, businessmen can attempt to fell or measure or visible or predict why and how the consumer changes whose consumption behavior easily. I shall indicate that "motivation" is one example of visible and feeling and measurement psychological factor to help businessmen predict how and why the consumer's consumption desire will be changed by motivation psychological factor influence. Motivation factor can represent the consumer individual unique qualities and ways of responding to choose to buy the product or service. What is " motivation" factor mean? Motivation factor can influence every consumer how to make final purchasing decisions and to determine which factors play a decisive role in consumer behavior requires a special approach to the issue of motivation or the consumer ( motivator). This is a key issue and many science focus on the creation of the explanatory model of human behavior or consumer behavior in consumption environment.

Can Psychological Factor Be Felt to Influence Consumer Behavior?

Author : Johnny Ch Lok
Publisher : Independently Published
ISBN 13 : 9781719898492
Total Pages : 46 pages
Book Rating : 4.8/5 (984 download)

DOWNLOAD NOW!

Book Synopsis Can Psychological Factor Be Felt to Influence Consumer Behavior? by : Johnny Ch Lok

Download or read book Can Psychological Factor Be Felt to Influence Consumer Behavior? written by Johnny Ch Lok and published by Independently Published. This book was released on 2018-08-26 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction I write this book aims to give opinions whether psychological factor can be felt how to predict or influence consumer behavior. Can businessmen attempt to understand the role of psychological factors in determining consumer behavior. It is an attempt to apply psychological and economic knowledge in order to solve significant problems in nowadays competitive business environment. In chapter one, I shall indicate whether " motivation" psychological factors can influence consumer behavior. How can it bring positive or negative influences to cause consumer behavioral changes? In chapter two, I shall explain why and how packaging factor will influence consumption behavior changes. Finally both chapters, I shall indicate economic and psychological methods how to predict or change consumption behaviors in these two sample business cases, such as clothing, property both industries as well asI shall give opinions to conclude how to apply psychological methods to achieve some positive changes in the activities of the commercial organizations in our societies.

How Psychological and Marketing Information Both Factors

Author : Johnny Ch LOK
Publisher :
ISBN 13 : 9781723774911
Total Pages : 173 pages
Book Rating : 4.7/5 (749 download)

DOWNLOAD NOW!

Book Synopsis How Psychological and Marketing Information Both Factors by : Johnny Ch LOK

Download or read book How Psychological and Marketing Information Both Factors written by Johnny Ch LOK and published by . This book was released on 2018-09-17 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: First part Psychological factorChapter One "Motivation" psychological factor Like any human behavior, consumer behavior is seems as determined by effect of certain factors. Such as motivation psychological factor, which will influence consumer behavior. The " motivation" factor is one of the consumer behavior factors to process, phenomena to influence consumers to make decisions to purchase products and service. The " motivation" factor's effect can be relatively easily identified and measured because it is located on the " visible range" of the forces as well as its impact is tangible with the psychological factors. How can " motivation" cause a positive or negative impact on consumer activity? Understanding motivation factor how to influence consumer behavior, it can help businessmen to predict that whether how they ought need to achieve commercial policy with the objective causal phenomena to achieve the desired positive result more easily. How can motivation psychological factor influence consumer behavior? In fact, the psychological factors are not seen and difficult measurement. But, in some situation, or environment, businessmen can attempt to fell or measure or visible or predict why and how the consumer changes whose consumption behavior easily. I shall indicate that "motivation" is one example of visible and feeling and measurement psychological factor to help businessmen predict how and why the consumer's consumption desire will be changed by motivation psychological factor influence. Motivation factor can represent the consumer individual unique qualities and ways of responding to choose to buy the product or service. What is " motivation" factor mean? Motivation factor can influence every consumer how to make final purchasing decisions and to determine which factors play a decisive role in consumer behavior requires a special approach to the issue of motivation or the consumer ( motivator). This is a key issue and many science focus on the creation of the explanatory model of human behavior or consumer behavior in consumption environment. So, motivation factor can influence the consumer to decide the product purchase or service consumption between the objective and subjective mutually contradicting motives. For example, firstly, the consumer feels need, than " need" will cause or influence the consumer has " motive consumption desire" in the more consumption choice environment. The motivation factor" will influence the consumer feel that who needs to do choice behavior to decide to buy which product or consumer service which is the most in whose purchase decision process. So " motivation" factor will be influenced by need to cause every consumer does choice consumption behavior in any consumption choice decision making process. Hence, motivation is understanding and connecting needs, interests, values, norms, goals in such a way that they can included as reasons motives for the consumption activity. For example, when the consumer feels the product's quality is the best among of the similar product choices in the consumption market. Then, the best quality of product is a factor assuming the quality of an internal driving force to motive the consumer to choose to buy the product to use or service to consume. This is a impulse action to the consumer and the motive is a " reflection" of the best quality of product useful needs to force the consumer's desire to buy particular product. Another explanation indicates unsatisfied needs are the major motivator. When the consumer feels unsatisfied needs, then the source of consumption motivation will persuade the consumer to choose to buy the product to achieve whose satisfied needs. For every consumption cases, every consumer will usually do these three activities as below:

The Psychology of Consumer Behavior

Author : Brian Mullen
Publisher : Psychology Press
ISBN 13 : 1134932898
Total Pages : 290 pages
Book Rating : 4.1/5 (349 download)

DOWNLOAD NOW!

Book Synopsis The Psychology of Consumer Behavior by : Brian Mullen

Download or read book The Psychology of Consumer Behavior written by Brian Mullen and published by Psychology Press. This book was released on 2013-06-17 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.

Psychological Ownership and Consumer Behavior

Author : Joann Peck
Publisher : Springer
ISBN 13 : 3319771582
Total Pages : 278 pages
Book Rating : 4.3/5 (197 download)

DOWNLOAD NOW!

Book Synopsis Psychological Ownership and Consumer Behavior by : Joann Peck

Download or read book Psychological Ownership and Consumer Behavior written by Joann Peck and published by Springer. This book was released on 2018-05-02 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consumer behavior and the wider decision-making of consumer populations. An individual’s feeling of ownership toward a target represents the perception that something is “mine!”, and is highly relevant to buying and relating to specific goods, economic and health decision-making and, especially salient given today’s privacy concerns, psychological ownership of digital content and personal data. Experts analyze the social conditions and cognitive processes concerning shared consumer experiences and psychological ownership. Contributors also discuss possibilities for socially responsible forms of psychological ownership using examples from environmental causes, and the behavioral mechanisms involved when psychological ownership becomes problematic, as in cases of hoarding. Included among the topics: Evidence from young children suggesting that even legal ownership is fundamentally psychological. Ownership, the extended self, and the extended object. Psychological ownership in financial decisions. The intersection of ownership and design. Can consumers perceive collective psychological ownership of an organization? Whose experience is it, anyway? Psychological ownership and enjoyment of shared experiences. Psychological ownership as a facilitator of sustainable behaviors including stewardship. Future research avenues in psychological ownership. Psychological Ownership and Consumer Behavior pinpoints research topics and real-world issues that will define the field in the coming years. It will be especially useful in graduate classes in marketing, consumer behavior, policy interventions, and business psychology.

Methods Predict Consumer Behavior Influence Factors

Author : Johnny Ch LOK
Publisher :
ISBN 13 : 9781980634874
Total Pages : 388 pages
Book Rating : 4.6/5 (348 download)

DOWNLOAD NOW!

Book Synopsis Methods Predict Consumer Behavior Influence Factors by : Johnny Ch LOK

Download or read book Methods Predict Consumer Behavior Influence Factors written by Johnny Ch LOK and published by . This book was released on 2018-03-23 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: I write this book aims to research how psychological and/or economy factors can influence consumer behavior. This study of consumer behavior emphasizes how to do the " why" and "how" questions involved in decision making and buying behavior by psychological and economy influence factors. Consumer behavior in this day and age is highly applicable to modern society as it is an integral part of our everyday lives. It focuses on the rationale behind common consumer decision making processes and analyses the ways in which marketers can better understand how consumers think and behave. Internal influences, motivation, emotions and personality and influencing attitudes are different kind of psychological factors to influence any consumers to choose to make buying decision. External influences, such as environment and economy change factors will influence consumer individual consumption decision making. Whether it be travelling, shopping or watching television, individuals are directly or indirectly engaging in consumer behavior. It can be defined as the processes involved when individuals select, purchase and use products or services to fulfil their needs and desires. In my this book, I shall indicate these kind of products to explain how psychological and economy factors can influence these kind of product consumers' consumption change. These products include smartphone, Conclusion, I write this book aims to give better insight in order to better understand what psychological and economy elements can influence consumer individual behavioral change easily. Also , in my this book, I shall give different product cases to explain why these psycholgical and/or economy factors can influence consumer behavioral change to choose to buy or not buy the product or to consume the service, e.g. choosing to watch the movie, choosing the restaurant to eat foods. Any readers can analyze to judge why the consumer will choose to buy the product or consume the service which will be influenced to choose to buy/consume or not buy/not consume from these any one of psychological and/or economy factors more easily after you read my book.

Influences and Attitudes Within Consumer Behaviour Process

Author : Olga Sokolowski
Publisher : GRIN Verlag
ISBN 13 : 3640979788
Total Pages : 41 pages
Book Rating : 4.6/5 (49 download)

DOWNLOAD NOW!

Book Synopsis Influences and Attitudes Within Consumer Behaviour Process by : Olga Sokolowski

Download or read book Influences and Attitudes Within Consumer Behaviour Process written by Olga Sokolowski and published by GRIN Verlag. This book was released on 2011-08 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Gdansk, course: Consumer Behaviour, language: English, abstract: Currently, the behaviour of consumers is changing more frequently than it was decades ago. What used to be "in" yesterday is "out" today. Identifying and understanding the subcon-scious triggers that are accountable for particular customer actions and reactions is a key fac-tor for enterprises when establishing efficient solutions. Being unaware to customer behaviour is not feasible. There are various influences on human behaviour. The decision-making proc-ess is affected by cultural and social factors, for example through the individual's family and friends. The childhood and the human's development has a crucial impact on personal deci-sion making process. Furthermore, it is affected by individual characteristics, e.g. age and lifestyle, as well as psychological factors, e.g. motivation, beliefs and attitudes. Examining complex relations of a variety of aspects, present at diverse stages, from arousal to decision, as well as from purchase to post-purchase experiences is vital in order to understand purchasing behaviour. For that reason, this essay intends to give a general overview on consumer behaviour and to point out the development and changes of consumer attitude over time. Concerning this matter, the consumer behaviour process with its general main stages will be discussed at first. As major power of influence within the purchasing process the environmental and personal fac-tors as well as the marketing mix will be highlighted especially. For clarifying the importance of further discussed theoretical models as well as illustrating its ubiquity an practical example of a day-to-day purchasing decision will be discussed. As a rounding up for the reader a conclusion will follow.

How Psychological and Marketing Information Both Factors Influence Consumer Beh

Author : Johnny Ch Lok
Publisher :
ISBN 13 : 9781726434065
Total Pages : 174 pages
Book Rating : 4.4/5 (34 download)

DOWNLOAD NOW!

Book Synopsis How Psychological and Marketing Information Both Factors Influence Consumer Beh by : Johnny Ch Lok

Download or read book How Psychological and Marketing Information Both Factors Influence Consumer Beh written by Johnny Ch Lok and published by . This book was released on 2018-08-31 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book divides two parts to explain how psychological and marketing information factors which can influence consumer behavioral changes. In first part, it aims to give opinions whether psychological factor can be felt how to predict or influence consumer behavior. Can businessmen attempt to understand the role of psychological factors in determining consumer behavior. It is an attempt to apply psychological and economic knowledge in order to solve significant problems in nowadays competitive business environment.

Online Consumer Psychology

Author : Curtis P. Haugtvedt
Publisher : Psychology Press
ISBN 13 : 1135608105
Total Pages : 685 pages
Book Rating : 4.1/5 (356 download)

DOWNLOAD NOW!

Book Synopsis Online Consumer Psychology by : Curtis P. Haugtvedt

Download or read book Online Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2005-03-23 with total page 685 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book: focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum; examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks; provides readers with reasons why consumers customize products and the benefits of customization; discusses the psychological effects of site design; asks the question of whether the Internet empowers consumers to make better decisions; and discusses research tools that can be used online.

Introduction to Business

Author : Lawrence J. Gitman
Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!

Book Synopsis Introduction to Business by : Lawrence J. Gitman

Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Inside the Mind of the Buyer

Author : Paschal Creation Publication
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.3/5 (277 download)

DOWNLOAD NOW!

Book Synopsis Inside the Mind of the Buyer by : Paschal Creation Publication

Download or read book Inside the Mind of the Buyer written by Paschal Creation Publication and published by Independently Published. This book was released on 2024-06-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dive into the intricate world of consumer behavior with "Inside the Mind of the Buyer: Unveiling the Psychology and Sociology of Consumer Behavior." This essential guide provides deep insights into the psychological and sociological factors that influence purchasing decisions, making it an invaluable resource for marketing professionals, academic researchers, consumer analysts, and business consultants. Who Should Read This Book? Marketing Professionals and Strategists: Enhance your marketing prowess by understanding the core drivers of consumer behavior. Learn to create impactful campaigns that connect with your audience and boost sales. Academic Researchers and Students in Marketing, Psychology, and Sociology: Gain access to a wealth of theories, case studies, and practical applications that bridge academic research and practical implementation. Consumer Insights Analysts: Improve your analytical capabilities with advanced methods for interpreting consumer data, leading to more precise predictions and effective strategies. Business Consultants: Equip yourself with a thorough understanding of consumer behavior to provide your clients with data-driven recommendations that foster business growth. What You'll Discover Psychological and Sociological Theories: Delve into fundamental and modern theories explaining consumer behavior, including insights from behavioral economics and social psychology. Decision-Making Processes: Uncover the stages of consumer decision-making, from need recognition to post-purchase evaluation, and learn how to influence decisions at every step. Factors Influencing Purchasing Decisions: Explore the cultural, social, personal, and psychological factors that shape consumer choices. Understand how demographics, lifestyle, and societal trends affect buying behavior. Future Trends in Consumer Behavior: Stay ahead with insights into emerging trends such as digital transformation, sustainability, health and wellness, and technological innovations like AI and IoT. Case Studies and Practical Applications: Learn from real-world examples and detailed case studies of leading brands that successfully apply consumer behavior theories in their marketing strategies. Why This Book? "Inside the Mind of the Buyer" is a comprehensive resource that blends rigorous academic research with practical insights, making it essential for professionals and scholars alike. Authored by an expert, this book equips you with the tools to decode consumer motivations, predict behavior, and develop strategies that not only meet but exceed consumer expectations. Whether you aim to refine your marketing strategies, conduct detailed consumer research, or offer top-tier consulting advice, this book is your ultimate guide to understanding and influencing consumer behavior. Unlock the secrets of consumer psychology and sociology and turn insights into impactful actions that drive success. Embark on a journey to understand the complexities of consumer behavior and learn how to transform your knowledge into effective business strategies.

Psychological Factors Influence Consumer Behaviors

Author : Johnny Ch LOK
Publisher :
ISBN 13 :
Total Pages : 83 pages
Book Rating : 4.6/5 (162 download)

DOWNLOAD NOW!

Book Synopsis Psychological Factors Influence Consumer Behaviors by : Johnny Ch LOK

Download or read book Psychological Factors Influence Consumer Behaviors written by Johnny Ch LOK and published by . This book was released on 2020-02-21 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packaging effect influences consumer behaviorDoes packaging factor influence the consumer buying desire to the product? Why does packaging factor impact consumption behavior? What packaging elements can help companies to attract consumer attraction or the product consideration? Has packaging factor an impact and influences to consumers' purchase decision?In fact, the primary purpose of packaging is to protect the product, but packaging can be used as an instrument for promoting marketing offer, and for boosting sales in possible. I shall indicate the reasons at below:The first reason is that it is only feel packaging is used for easily delivery and safety purpose in benefit to consumers, but it has another function, such as it can differentiate the product brand form other brands. Companies must understand what influences consumers in their consumer buying process. They must also understand what factors influence the buying behavior and what is the role of the packaging element toward buying decision process of consumers during their purchase decision.Hence, when the consumers recognize the product's brand packaging is different to other brands. The consumers will become loyal consumers to the company , due to it's packaging is very attractive. The loyal customers tend to buy more frequently and are less likely to be influenced by competitors' promotion and communication strategies, due to its packaging is very attractive. So, the brand will be built familiar loyalty to let customers to know, due to attractive packaging elements influence. The company can use this right packaging element design understanding in a very strategic way in order to offer the right products and services to the right customers at the right time.Usually, consumers respond to packaging based on previous information, learned reactions and individual preferences. So, packaging elements include: shapes, colors, sizes and labels which might influence consumers to respond positively.The second reason is that packaging is an image of the product or service to attract consumer consideration. I shall assume packaging can be built this image by this elements to attract consumer consideration. They include: packaging color, label, quality of packaging material, design of wrapper material, printed information , the language used on the package brand image. So, these information will represent the product image from the package design to influence consumer consideration or attraction. Moreover, these packaging elements are factors that influence the buying behavior of consumers, such as packaging color, printed information, packaging information brand image, innovation and practicality. This is visual packaging image to influence consumer buying behavior.The third reasons is that every element of package will influence consumer buying behavior. For color example, colors are used in packaging , which can help every customer attention because color can differentiate its product from other competitors, it makes an important role in a potential customer's decision making process. Companies use different colors for emphasizing a different mood, like e.g. blue is for trust feeling, black is for power feeling, red is for energy feeling, green is for balance feeling or fresh or organic. So, colors can influence consumer's feeling to the product image. Different colors can represent different product images to let consumers to feel as well as different colors also symbolize different meanings to consumers. Hence, color perception can influence different countries' consumer cultures to be leaded to let them to choose the product, due to the country consumers feel the product color can represent to their culture.

Time Factor Influences Consumer Behavior

Author : Johnny Ch Lok
Publisher :
ISBN 13 : 9781085971232
Total Pages : 294 pages
Book Rating : 4.9/5 (712 download)

DOWNLOAD NOW!

Book Synopsis Time Factor Influences Consumer Behavior by : Johnny Ch Lok

Download or read book Time Factor Influences Consumer Behavior written by Johnny Ch Lok and published by . This book was released on 2019-07-28 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is consumer psychological time zone ?Studies find that it's part of our psychological makeup to do the same things over and over again. Essentially humans are pretty predictable, and stores take advantage of that to get us to buy more. If a shopper touches or picks up the merchandise they are more likely to buy it. (that's why certain items are in easy reach). However, consumer psychologist had done conclusion that client psychological time zone can influence consumer becomes any one kind of below shoppers.Thus, it seems that time pressure situational environment psychological factor may build consumer psychological time zone to any consumers as well as itcan also build five types of shoppers' purchase mode as below: The 5 Types of personality may include. The Way You Shop Can Influence How Much You Spend. If you've ever come home after shopping and wondered, "why in the world did I buy that?" the answer might have to do with your shopping personality type.

Psychological and Social Factors Influencing Consumer Buying Behavior in Relation to Consumer Durables Selection

Author : Salvi Franklin
Publisher : Jordanpeterson
ISBN 13 : 9781805454229
Total Pages : 0 pages
Book Rating : 4.4/5 (542 download)

DOWNLOAD NOW!

Book Synopsis Psychological and Social Factors Influencing Consumer Buying Behavior in Relation to Consumer Durables Selection by : Salvi Franklin

Download or read book Psychological and Social Factors Influencing Consumer Buying Behavior in Relation to Consumer Durables Selection written by Salvi Franklin and published by Jordanpeterson. This book was released on 2022-12-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction A study of the consumer buying behaviour though not a recent trend in the area of marketing has gained major significance and has become a much-studied science in the past two decades on account of globalization leading to market widening, increase in the number of consumers, increase in the number of players with each player formulating various marketing strategies to examine its market shares in the market globally. One of the earliest references of the study on consumer buying behaviour is found in the book " The Wealth of Nations" by Adam Smith published in the year 1776. Study of the Consumer buying behaviour in simple terms refers to how the decision to purchase is arrived at by a consumer or the decision to spend the available resources of money, time and efforts on acquiring products for consumption. This study of the buying behaviour of the consuemrs is done at every stage of the consumer purchase decision i.e. before buying, during the process of buying and postpurchase behaviour.

What Is the Main Psychological Factor Influences Consumer Behaviors

Author : Johnny Ch Lok
Publisher :
ISBN 13 : 9781677515844
Total Pages : 262 pages
Book Rating : 4.5/5 (158 download)

DOWNLOAD NOW!

Book Synopsis What Is the Main Psychological Factor Influences Consumer Behaviors by : Johnny Ch Lok

Download or read book What Is the Main Psychological Factor Influences Consumer Behaviors written by Johnny Ch Lok and published by . This book was released on 2019-12-19 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: However, time pressure factor will be the consumer individual intrinsic ( internal) psychological feeling factor, and it is the consumer individual intrinsic feeling to judge whether when he/she ought spend some money to buy the kind ofcnew product or the kind of consume service ( what time is the most reasonable or the most suitable time) to make purchase choice decision. However, when the consumer feels hurry to make purchase decision. So, he/she will not hope to spend more time to gather more information to compare and evaluate which one is the right brand of product tochoose to buy or the right service to consume among different brands of products or services. Otherwise, if the consumer has more time or he/she can make the decision to buy any brand of product. Then, he/she ought spend more time to gather more information to compare and evaluate which one is the most suitable product choice to buy or which one is the right service choice to consume. So, time pressure factor will have some influence to any consumers to make decision about what time is the suitable time to buy the kind of product or consume the service. For example, heater product is usually when winter weather time, the heater products need number ought increase in winter weather time or season. But, it is possible that the heater products need number won't increase in winter season / weather possible, when one country, there are many householders or families, they have one heater number at least at home. Then, it is possible that these householders or families won't have consumption desires to buy one more heater product to use in winter at home, because they have had one heater to use at home in winter. So, when the country has have many customers number, they are using the kind of heater products at homes. Most people own at least one heater number factor will have possible to influence enough time available to cause they do not feel hurry to buy any heaters to use at homes, so, their do not feel time pressure to buy any heaters in short time. Because they do not plan to buy the kind of product to use at home in short time when they have one heater product at least to use at homes in present.

The Psychology of Consumer Behavior

Author : Brian Mullen
Publisher : Psychology Press
ISBN 13 : 1134932820
Total Pages : 231 pages
Book Rating : 4.1/5 (349 download)

DOWNLOAD NOW!

Book Synopsis The Psychology of Consumer Behavior by : Brian Mullen

Download or read book The Psychology of Consumer Behavior written by Brian Mullen and published by Psychology Press. This book was released on 2013-06-17 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.

The Psychology of Consumer Behavior

Author : Faisal Jamil
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.3/5 (336 download)

DOWNLOAD NOW!

Book Synopsis The Psychology of Consumer Behavior by : Faisal Jamil

Download or read book The Psychology of Consumer Behavior written by Faisal Jamil and published by Independently Published. This book was released on 2024-07-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Description of the book "The Psychology of Consumer Behavior: Understanding What Drives FMCG Purchases" delves into the intricate dynamics of consumer behavior within the fast-moving consumer goods (FMCG) sector. It explores the various psychological, social, and cultural factors that influence purchasing decisions, offering a comprehensive understanding of what drives consumers to choose certain products over others. The book begins with an introduction to consumer behavior, emphasizing the importance of studying consumer psychology in FMCG. It then breaks down the consumer decision-making process, examining how need recognition, information search, and evaluation play crucial roles. The psychological factors influencing consumer behavior are explored in depth, including motivation, needs, perception, and sensation. The impact of social and cultural influences such as family, reference groups, social classes, and cultural norms is also highlighted. The formation and change of consumer attitudes are examined, alongside the role of personality traits and the concept of brand personality. The book also delves into the significance of consumer lifestyles and lifestyle segmentation in FMCG marketing. Perceived product quality and its implications for marketing are discussed, along with strategies for building brand loyalty and measuring brand equity. Pricing and promotional strategies are analyzed, focusing on price perception, sensitivity, and the psychological impact of various pricing techniques. The importance of packaging and visual appeal is addressed, emphasizing the psychological aspects of design. The book covers consumer decision heuristics and impulse buying behavior, as well as cross-cultural differences in FMCG consumption and the need for global marketing adaptations. The role of consumer emotions in purchasing decisions is explored, highlighting emotional triggers and branding strategies. The influence of advertising is discussed, with a focus on effective strategies and psychological principles. Consumer behavior in the digital age is examined, considering the impact of online shopping and digital marketing on FMCG purchases. The book also addresses consumer satisfaction, post-purchase behavior, and strategies to mitigate post-purchase dissonance and enhance loyalty. Ethical considerations, including trends in ethical consumerism and corporate social responsibility, are analyzed. Innovation and consumer adoption of new products are discussed, emphasizing the psychological aspects of brand switching and customer retention strategies. Research methods in consumer behavior are detailed, including qualitative and quantitative approaches and their application in FMCG case studies. Future trends in consumer behavior are predicted, with a focus on emerging trends in FMCG marketing. The book concludes by summarizing key insights and discussing their implications for FMCG marketers, highlighting the importance of a consumer-centric approach, leveraging data and technology, building emotional connections, and maintaining adaptability to succeed in the dynamic FMCG landscape.