Proust Was A Neuroscientist

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Proust Was a Neuroscientist

Author : Jonah Lehrer
Publisher : HMH
ISBN 13 : 0547394284
Total Pages : 295 pages
Book Rating : 4.5/5 (473 download)

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Book Synopsis Proust Was a Neuroscientist by : Jonah Lehrer

Download or read book Proust Was a Neuroscientist written by Jonah Lehrer and published by HMH. This book was released on 2008-09-01 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times–bestselling author provides an “entertaining” look at how artists enlighten us about the workings of the brain (New York magazine). In this book, the author of How We Decide and Imagine: How Creativity Works “writes skillfully and coherently about both art and science”—and about the connections between the two (Entertainment Weekly). In this technology-driven age, it’s tempting to believe that science can solve every mystery. After all, it’s cured countless diseases and sent humans into space. But as Jonah Lehrer explains, science is not the only path to knowledge. In fact, when it comes to understanding the brain, art got there first. Taking a group of artists—a painter, a poet, a chef, a composer, and a handful of novelists—Lehrer shows how each one discovered an essential truth about the mind that science is only now rediscovering. We learn, for example, how Proust first revealed the fallibility of memory; how George Eliot discovered the brain’s malleability; how the French chef Escoffier discovered umami (the fifth taste); how Cézanne worked out the subtleties of vision; and how Gertrude Stein exposed the deep structure of language—a full half-century before the work of Noam Chomsky and other linguists. More broadly, Lehrer shows that there’s a cost to reducing everything to atoms and acronyms and genes. Measurement is not the same as understanding, and art knows this better than science does. An ingenious blend of biography, criticism, and first-rate science writing, Proust Was a Neuroscientist urges science and art to listen more closely to each other, for willing minds can combine the best of both to brilliant effect. “His book marks the arrival of an important new thinker . . . Wise and fresh.” —Los Angeles Times

Proust Was a Neuroscientist

Author : Jonah Lehrer
Publisher : Canongate Books
ISBN 13 : 0857860429
Total Pages : 257 pages
Book Rating : 4.8/5 (578 download)

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Book Synopsis Proust Was a Neuroscientist by : Jonah Lehrer

Download or read book Proust Was a Neuroscientist written by Jonah Lehrer and published by Canongate Books. This book was released on 2011-02-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is science the only path to knowledge? In this sparkling and provocative book, Jonah Lehrer explains that when it comes to understanding the brain, art got there first. Taking a group of celebrated writers, painters and composers, Lehrer shows us how artists have discovered truths about the human mind - real, tangible truths - that science is only now rediscovering. We learn, for example, how Proust first revealed the fallibility of memory; how George Eliot understood the brain's malleability; how the French chef Escoffier intuited umami (the fifth taste); how Cézanne worked out the subtleties of vision; and how Virginia Woolf pierced the mysteries of consciousness. It's a riveting tale of art trumping science again and again.

How We Decide

Author : Jonah Lehrer
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0547347480
Total Pages : 357 pages
Book Rating : 4.5/5 (473 download)

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Book Synopsis How We Decide by : Jonah Lehrer

Download or read book How We Decide written by Jonah Lehrer and published by Houghton Mifflin Harcourt. This book was released on 2010-01-14 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to use the unexpected discoveries of neuroscience to help us make the best decisions Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we “blink” and go with our gut. But as scientists break open the mind’s black box with the latest tools of neuroscience, they’re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason—and the precise mix depends on the situation. When buying a house, for example, it’s best to let our unconscious mull over the many variables. But when we’re picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think. Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of “deciders”—from airplane pilots and hedge fund investors to serial killers and poker players. Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?

Proust and the Squid

Author : Maryanne Wolf
Publisher : HarperCollins
ISBN 13 : 0062010638
Total Pages : 340 pages
Book Rating : 4.0/5 (62 download)

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Book Synopsis Proust and the Squid by : Maryanne Wolf

Download or read book Proust and the Squid written by Maryanne Wolf and published by HarperCollins. This book was released on 2017-08-01 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Wolf restores our awe of the human brain—its adaptability, its creativity, and its ability to connect with other minds through a procession of silly squiggles.” — San Francisco Chronicle How do people learn to read and write—and how has the development of these skills transformed the brain and the world itself ? Neuropsychologist and child development expert Maryann Wolf answers these questions in this ambitious and provocative book that chronicles the remarkable journey of written language not only throughout our evolution but also over the course of a single child’s life, showing why a growing percentage have difficulty mastering these abilities. With fascinating down-to-earth examples and lively personal anecdotes, Wolf asserts that the brain that examined the tiny clay tablets of the Sumerians is a very different brain from the one that is immersed in today’s technology-driven literacy, in which visual images on the screen are paving the way for a reduced need for written language—with potentially profound consequences for our future.

Iconoclast

Author : Gregory Berns
Publisher : Harvard Business Press
ISBN 13 : 1422133303
Total Pages : 263 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Iconoclast by : Gregory Berns

Download or read book Iconoclast written by Gregory Berns and published by Harvard Business Press. This book was released on 2010 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through vivid accounts of successful innovators ranging from glass artist Dale Chihuly to physicist Richard Feynman to the country/rock trio the Dixie Chicks, Berns reveals the inner workings of the iconoclastâ€™s mind with remarkable clarity. Each engaging chapter goes on to describe practical actions we can each take to understand and unleash our own potential to think differentlyâ€”such as seeking out new environments, novel experiences, and first-time acquaintances.

A Book About Love

Author : Jonah Lehrer
Publisher : Simon and Schuster
ISBN 13 : 1476761396
Total Pages : 304 pages
Book Rating : 4.4/5 (767 download)

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Book Synopsis A Book About Love by : Jonah Lehrer

Download or read book A Book About Love written by Jonah Lehrer and published by Simon and Schuster. This book was released on 2016-07-12 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Jonah Lehrer has a lot to offer the world….The book is interesting on nearly every page….Good writers make writing look easy, but what people like Lehrer do is not easy at all.” —David Brooks, The New York Times Book Review Science writer Jonah Lehrer explores the mysterious subject of love. Weaving together scientific studies from clinical psychologists, longitudinal studies of health and happiness, historical accounts and literary depictions, child-rearing manuals, and the language of online dating sites, Jonah Lehrer’s A Book About Love plumbs the most mysterious, most formative, most important impulse governing our lives. Love confuses and compels us—and it can destroy and define us. It has inspired our greatest poetry, defined our societies and our beliefs, and governs our biology. From the way infants attach to their parents, to the way we fall in love with another person, to the way some find a love for God or their pets, to the way we remember and mourn love after it ends, this book focuses on research that attempts, even in glancing ways, to deal with the long-term and the everyday. The most dangerous myth of love is that it’s easy, that we fall into the feeling and then the feeling takes care of itself. While we can easily measure the dopamine that causes the initial feelings of “falling” in love, the partnerships and devotions that last decades or longer remain a mystery. This book is about that mystery. Love, Lehrer argues, is not built solely on overwhelming passion, but, fascinatingly, on a set of skills to be cultivated over a lifetime.

Mystery

Author : Jonah Lehrer
Publisher : Simon and Schuster
ISBN 13 : 1501195891
Total Pages : 256 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Mystery by : Jonah Lehrer

Download or read book Mystery written by Jonah Lehrer and published by Simon and Schuster. This book was released on 2021-08-17 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times bestselling author Jonah Lehrer “unravels the mystery of mysteries” in this “absolute delight” (Malcolm Gladwell) of a book that blends psychology, neuroscience, and anthropology to shine a new light on everything from the formulas of our favorite detective shows to the tricks of successful advertising campaigns and the calculated risks of the stock market. Why is mystery so compelling? What draws us to the unknown? Jonah Lehrer sets out to answer these questions in a vividly entertaining and surprisingly profound journey through the science of suspense. He finds that nothing can capture a person’s attention as strongly as mystery, and that mystery is the key principle in how humans view and understand the world. Whenever patterns are broken, we are hard-wired to find out why. Without our curiosity driving us to pursue new discoveries and solve stubborn problems, we would never have achieved the breakthroughs that have revolutionized human medicine, technology—and culture. From Shakespeare’s plays to the earliest works of the detective genre, our entertainment and media have continually reinvented successful forms of mystery to hook audiences. Here, Lehrer interviews individuals in unconventional fields—from dedicated small-business owners to innovative schoolteachers—who use mystery to challenge themselves and to motivate others to reach to new heights. He also examines the indelible role of mystery in our culture, revealing how the magical world of Harry Potter triggers the magic of dopamine in our brains, why the baseball season is ten times longer than the football season, and when the suspect is introduced in each episode of Law & Order. Fascinating, illuminating, and fun, Mystery explores the many surprising ways in which embracing a sense of awe and curiosity can enrich our lives.

Reader, Come Home

Author : Maryanne Wolf
Publisher : HarperCollins
ISBN 13 : 0062388797
Total Pages : 233 pages
Book Rating : 4.0/5 (623 download)

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Book Synopsis Reader, Come Home by : Maryanne Wolf

Download or read book Reader, Come Home written by Maryanne Wolf and published by HarperCollins. This book was released on 2018-08-14 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author of the acclaimed Proust and the Squid follows up with a lively, ambitious, and deeply informative book that considers the future of the reading brain and our capacity for critical thinking, empathy, and reflection as we become increasingly dependent on digital technologies. A decade ago, Maryanne Wolf’s Proust and the Squid revealed what we know about how the brain learns to read and how reading changes the way we think and feel. Since then, the ways we process written language have changed dramatically with many concerned about both their own changes and that of children. New research on the reading brain chronicles these changes in the brains of children and adults as they learn to read while immersed in a digitally dominated medium. Drawing deeply on this research, this book comprises a series of letters Wolf writes to us—her beloved readers—to describe her concerns and her hopes about what is happening to the reading brain as it unavoidably changes to adapt to digital mediums. Wolf raises difficult questions, including: Will children learn to incorporate the full range of "deep reading" processes that are at the core of the expert reading brain? Will the mix of a seemingly infinite set of distractions for children’s attention and their quick access to immediate, voluminous information alter their ability to think for themselves? With information at their fingertips, will the next generation learn to build their own storehouse of knowledge, which could impede the ability to make analogies and draw inferences from what they know? Will all these influences change the formation in children and the use in adults of "slower" cognitive processes like critical thinking, personal reflection, imagination, and empathy that comprise deep reading and that influence both how we think and how we live our lives? How can we preserve deep reading processes in future iterations of the reading brain? Concerns about attention span, critical reasoning, and over-reliance on technology are never just about children—Wolf herself has found that, though she is a reading expert, her ability to read deeply has been impacted as she has become increasingly dependent on screens. Wolf draws on neuroscience, literature, education, and philosophy and blends historical, literary, and scientific facts with down-to-earth examples and warm anecdotes to illuminate complex ideas that culminate in a proposal for a biliterate reading brain. Provocative and intriguing, Reader, Come Home is a roadmap that provides a cautionary but hopeful perspective on the impact of technology on our brains and our most essential intellectual capacities—and what this could mean for our future.

Neurogastronomy

Author : Gordon Shepherd
Publisher : Columbia University Press
ISBN 13 : 0231159110
Total Pages : 286 pages
Book Rating : 4.2/5 (311 download)

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Book Synopsis Neurogastronomy by : Gordon Shepherd

Download or read book Neurogastronomy written by Gordon Shepherd and published by Columbia University Press. This book was released on 2013-07-16 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading neuroscientist Gordon M. Shepherd embarks on a paradigm-shifting trip through the "human brain flavor system," laying the foundations for a new scientific field: neurogastronomy. Challenging the belief that the sense of smell diminished during human evolution, Shepherd argues that this sense, which constitutes the main component of flavor, is far more powerful and essential than previously believed. Shepherd begins Neurogastronomy with the mechanics of smell, particularly the way it stimulates the nose from the back of the mouth. As we eat, the brain conceptualizes smells as spatial patterns, and from these and the other senses it constructs the perception of flavor. Shepherd then considers the impact of the flavor system on contemporary social, behavioral, and medical issues. He analyzes flavor's engagement with the brain regions that control emotion, food preferences, and cravings, and he even devotes a section to food's role in drug addiction and, building on Marcel Proust's iconic tale of the madeleine, its ability to evoke deep memories. Shepherd connects his research to trends in nutrition, dieting, and obesity, especially the challenges that many face in eating healthily. He concludes with human perceptions of smell and flavor and their relationship to the neural basis of consciousness. Everyone from casual diners and ardent foodies to wine critics, chefs, scholars, and researchers will delight in Shepherd's fascinating, scientific-gastronomic adventures.

Sleights of Mind

Author : Susana Martinez-Conde
Publisher : Profile Books
ISBN 13 : 1847652956
Total Pages : 402 pages
Book Rating : 4.8/5 (476 download)

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Book Synopsis Sleights of Mind by : Susana Martinez-Conde

Download or read book Sleights of Mind written by Susana Martinez-Conde and published by Profile Books. This book was released on 2011-02-03 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: What can magic tell us about ourselves and our daily lives? If you subtly change the subject during an uncomfortable conversation, did you know you're using attentional 'misdirection', a core technique of magic? And if you've ever bought an expensive item you'd sworn never to buy, you were probably unaware that the salesperson was, like an accomplished magician, a master at creating the 'illusion of choice'. Leading neuroscientists Stephen Macknik and Susana Martinez-Conde meet with magicians from all over the world to explain how the magician's art sheds light on consciousness, memory, attention, and belief. As the founders of the new discipline of NeuroMagic, they combine cutting-edge scientific research with startling insights into the tricks of the magic trade. By understanding how magic manipulates the processes in our brains, we can better understand how we work - in fields from law and education to marketing, health and psychology - for good and for ill.

Imagine

Author : Jonah Lehrer
Publisher : Canongate Books
ISBN 13 : 9781847677860
Total Pages : 0 pages
Book Rating : 4.6/5 (778 download)

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Book Synopsis Imagine by : Jonah Lehrer

Download or read book Imagine written by Jonah Lehrer and published by Canongate Books. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you measure the imagination? How do you quantify an epiphany? In Jonah Lehrer's book, we go in search of the epiphany. Shattering the myth of creative 'types', Lehrer shows how new research is deepening our understanding of the human imagination.

Mind Wide Open

Author : Steven Johnson
Publisher : Simon and Schuster
ISBN 13 : 0743258797
Total Pages : 289 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis Mind Wide Open by : Steven Johnson

Download or read book Mind Wide Open written by Steven Johnson and published by Simon and Schuster. This book was released on 2004-02-27 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: BRILLIANTLY EXPLORING TODAY'S CUTTING-EDGE BRAIN RESEARCH, MIND WIDE OPEN IS AN UNPRECEDENTED JOURNEY INTO THE ESSENCE OF HUMAN PERSONALITY, ALLOWING READERS TO UNDERSTAND THEMSELVES AND THE PEOPLE IN THEIR LIVES AS NEVER BEFORE. Using a mix of experiential reportage, personal storytelling, and fresh scientific discovery, Steven Johnson describes how the brain works -- its chemicals, structures, and subroutines -- and how these systems connect to the day-to-day realities of individual lives. For a hundred years, he says, many of us have assumed that the most powerful route to self-knowledge took the form of lying on a couch, talking about our childhoods. The possibility entertained in this book is that you can follow another path, in which learning about the brain's mechanics can widen one's self-awareness as powerfully as any therapy or meditation or drug. In Mind Wide Open, Johnson embarks on this path as his own test subject, participating in a battery of attention tests, learning to control video games by altering his brain waves, scanning his own brain with a $2 million fMRI machine, all in search of a modern answer to the oldest of questions: who am I? Along the way, Johnson explores how we "read" other people, how the brain processes frightening events (and how we might rid ourselves of the scars those memories leave), what the neurochemistry is behind love and sex, what it means that our brains are teeming with powerful chemicals closely related to recreational drugs, why music moves us to tears, and where our breakthrough ideas come from. Johnson's clear, engaging explanation of the physical functions of the brain reveals not only the broad strokes of our aptitudes and fears, our skills and weaknesses and desires, but also the momentary brain phenomena that a whole human life comprises. Why, when hearing a tale of woe, do we sometimes smile inappropriately, even if we don't want to? Why are some of us so bad at remembering phone numbers but brilliant at recognizing faces? Why does depression make us feel stupid? To read Mind Wide Open is to rethink family histories, individual fates, and the very nature of the self, and to see that brain science is now personally transformative -- a valuable tool for better relationships and better living.

Marcel Proust in the Light of William James

Author : Marilyn M. Sachs
Publisher : Lexington Books
ISBN 13 : 0739181637
Total Pages : 329 pages
Book Rating : 4.7/5 (391 download)

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Book Synopsis Marcel Proust in the Light of William James by : Marilyn M. Sachs

Download or read book Marcel Proust in the Light of William James written by Marilyn M. Sachs and published by Lexington Books. This book was released on 2013-11-29 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a century now, scholars have searched for the “source” of Marcel Proust’s startlingly innovative novel À la recherche du temps perdu. Some have pointed to Henri Bergson, Sigmund Freud, or Paul Sollier. Others have referenced the novels of Henry James. But no one has focused on the more significant influence of the writings of Henry’s older brother, the psychologist and Harvard professor William James. A close comparison reveals the degree to which Proust’s novel stems from James’s psychological and philosophical theories. William James was a prominent member of the scientific, medical and philosophical communities in Proust’s Paris and was close friends with two men well known to Proust. His works were translated into French and reviewed in French journals and newspapers. This book discloses how Proust likely became familiar with William James and illustrates how James’s writings were key to Proust’s ability to craft the book he had been trying to write, extending even to his use of similar language and imagery and a narrative schema that arguably mimics James’s descriptions of consciousness, perception, and memory. Proust’s hero assiduously explores the vague, uncertain, relational aspects of experience, the trials and comforts of habit, the salvational potential of memory, the “moral” aspects of personal history teeming with impression and desire—these are the truths of human psychology and behavior theorized by William James and made fictional flesh in Proust’s rendition of lived experience.

Living and Dying with Marcel Proust

Author : Christopher Prendergast
Publisher : Europa Editions
ISBN 13 : 1609457617
Total Pages : 209 pages
Book Rating : 4.6/5 (94 download)

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Book Synopsis Living and Dying with Marcel Proust by : Christopher Prendergast

Download or read book Living and Dying with Marcel Proust written by Christopher Prendergast and published by Europa Editions. This book was released on 2022-06-07 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times Editors’ Choice A Publisher’s Weekly Most Anticipated Book of 2022 Living and Dying with Marcel Proust is the result of a lifetime’s reading of, reflection on, and love for Proust’s masterpiece, In Search of Lost Time. One of the masterpieces of twentieth-century fiction, Proust’s In Search of Lost Time describes a unique journey, combining elements drawn from the timeless narratives of great expectations and lost illusions. In this lively and entertaining book, Christopher Prendergast traces that journey as it unfolds on an arc defined by the polarities in his title: living and dying. At once a careful contemplation Proust’s masterwork and an exploration of the rich sensory and impressionistic tapestry of a lived world, Living and Dying with Marcel Proust addresses such disparate Proustian obsessions as insomnia, food, digestion, color, addiction, memory, breath and breathing, breasts, snobbism, music, and humor. Entertaining and erudite, Prendergast’s book will surely become the companion for all readers either about to reembark on Proust’s three-million-word journey or setting out for the first time. “Splendid... Reading [it] feels like, say, seeing all of Venice in a gondola, seated beside a patient, smiling, all-knowing art historian.”—Edmund White, The New York Times Book Review

Jane Austen, Game Theorist

Author : Michael Suk-Young Chwe
Publisher : Princeton University Press
ISBN 13 : 0691162441
Total Pages : 290 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis Jane Austen, Game Theorist by : Michael Suk-Young Chwe

Download or read book Jane Austen, Game Theorist written by Michael Suk-Young Chwe and published by Princeton University Press. This book was released on 2014-03-23 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the works of Jane Austen show that game theory is present in all human behavior Game theory—the study of how people make choices while interacting with others—is one of the most popular technical approaches in social science today. But as Michael Chwe reveals in his insightful new book, Jane Austen explored game theory's core ideas in her six novels roughly two hundred years ago—over a century before its mathematical development during the Cold War. Jane Austen, Game Theorist shows how this beloved writer theorized choice and preferences, prized strategic thinking, and analyzed why superiors are often strategically clueless about inferiors. Exploring a diverse range of literature and folktales, this book illustrates the wide relevance of game theory and how, fundamentally, we are all strategic thinkers.

The 7 Secrets of Neuron Leadership

Author : W. Craig Reed
Publisher : John Wiley & Sons
ISBN 13 : 1119428688
Total Pages : 308 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis The 7 Secrets of Neuron Leadership by : W. Craig Reed

Download or read book The 7 Secrets of Neuron Leadership written by W. Craig Reed and published by John Wiley & Sons. This book was released on 2017-09-26 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leadership techniques backed by the world's most effective teams The 7 Secrets of Neuron Leadership offers a diverse collection of wisdom and practical knowledge to help you build and lead your most effective team yet. Written by a former U.S. Navy diver, this book draws from the author's experiences and beyond to reveal key truths about the nature of teamwork, and expose the core of effective team leadership. You'll go back to ancient Greece to discover the nine personality types and the seven types of love that form the foundation of human interaction, and learn how to use this wisdom as a scaffold for communication within your own team. You'll mine the latest neuroscience research as you delve into the Triune Brain and personality neurotransmitters, and explore the biological hardwiring that can be finessed and focused to achieve results. Throughout, you'll gain insightful perspective from military and business leaders about what does—and doesn't—work in the real world; discussions with a former head of NASA, a Deputy Secretary of Defense, Navy SEAL officers, two Secretaries of the Navy, and dozens of CEOs, executives, researchers, and renowned world leaders provide invaluable advice backed by a track record of success. Gain insight from top business and military leaders Explore ancient Greek philosophy on team building Discover helpful truths from modern neuroscience research Learn to communicate, educate, and motivate more effectively Effective teamwork begins with building the right team, and leading with the right kind of leadership for that particular team. The 7 Secrets of Neuron Leadership shows you how to put the right players in place and give them the support, guidance, and direction they need to bring home exceptional results.

The Decisive Moment

Author : Jonah Lehrer
Publisher : Canongate Books
ISBN 13 : 1847673155
Total Pages : 305 pages
Book Rating : 4.8/5 (476 download)

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Book Synopsis The Decisive Moment by : Jonah Lehrer

Download or read book The Decisive Moment written by Jonah Lehrer and published by Canongate Books. This book was released on 2010 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we 'blink' and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason - and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscious mull over the many variables. But when we're picking stocks and shares, intuition often leads us astray. The trick is to determine when to lean on which part of the brain, and to do this, we need to think harder (and smarter) about how we think.