Propaganda Y Comunicacion

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Propaganda y comunicación

Author : Antonio Pineda Cachero
Publisher :
ISBN 13 : 9788496082069
Total Pages : 241 pages
Book Rating : 4.0/5 (82 download)

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Book Synopsis Propaganda y comunicación by : Antonio Pineda Cachero

Download or read book Propaganda y comunicación written by Antonio Pineda Cachero and published by . This book was released on 2004 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comienzos del siglo XXI, y en el contexto terminológico de los estudios de la comunicación social, un libro como este podría ser tachado de anacrónico. La razón radica en parte en los términos con los que se ha pretendido sustituir a la "propaganda" en el citado contexto comunicativo, tales como "comunicación", "publicidad", "marketing político" o "publicidad institucional". Pero ninguno de ellos se ajusta plenamente al fenómeno propagandístico, como tendrá oportunidad de comprobar el lector en este volumen. Propaganda y comunicación. Una aproximación plural examina tanto la cualidad versátil y polimorfa de la propaganda como la referencia a casos contemporáneos que demuestran la persistencia de este tipo de comunicación social. Algunos de los capítulos de este libro versan sobre ejemplos clásicos de actividad propagandística, como la Guerra Civil española, la II Guerra Mundial o la propaganda totalitaria reflejada en novelas como 1984 de Orwell, mientras que otros trabajos demuestran la existencia de fenómenos ideológicos actuales que se canalizan a través de medios poco estudiados tradicionalmente, como la música rock o el fútbol. Adrián Huici ha coordinado en esta misma editorial el libro Los heraldos de acero. La propaganda de guerra y sus medios.

Política y propaganda

Author : Marqués Pascual; Joaquín
Publisher : Editorial UOC
ISBN 13 : 8491163956
Total Pages : 224 pages
Book Rating : 4.4/5 (911 download)

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Book Synopsis Política y propaganda by : Marqués Pascual; Joaquín

Download or read book Política y propaganda written by Marqués Pascual; Joaquín and published by Editorial UOC. This book was released on 2016-12-25 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: En esta obra hemos querido presentar un compendio de cómo interacciona la sociedad con sus gobernantes, de cómo la política intenta influir en los ciudadanos mediante el uso de la propaganda. Este proceso tendrá como eje lo acaecido en los últimos siglos, memento en que las masas devinieron en ilustradas y la democracia se asentó como el sistema político más estable. La pretensión de esta obra, su hilo conductor, ha sido apuntar la evolución de esas interacciones, explicar las tendencias de la academia, indicar la doctrina más arraigada en cada momento histórico, reseñar el nacimiento y desarrollo de la comunicación política entendida como una profesión y reflejar cómo los medios de comunicación han sido coprotagonistas de todo ello. Estos ascendieron a dueños de la intermediación hasta que, en un momento reciente, empiezan a perder protagonismo fruto de unos cambios tecnológicos que generan profundas transformaciones sociales.

Política y propaganda. Medios de comunicación y opinión pública

Author :
Publisher :
ISBN 13 : 9788491163930
Total Pages : 276 pages
Book Rating : 4.1/5 (639 download)

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Book Synopsis Política y propaganda. Medios de comunicación y opinión pública by :

Download or read book Política y propaganda. Medios de comunicación y opinión pública written by and published by . This book was released on with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Propaganda

Author : Eduardo Luis Calcagno
Publisher :
ISBN 13 : 9789879907702
Total Pages : 415 pages
Book Rating : 4.9/5 (77 download)

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Book Synopsis Propaganda by : Eduardo Luis Calcagno

Download or read book Propaganda written by Eduardo Luis Calcagno and published by . This book was released on 1992 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Poder, comunicaciones y propaganda

Author :
Publisher :
ISBN 13 : 9788490422816
Total Pages : 237 pages
Book Rating : 4.4/5 (228 download)

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Download or read book Poder, comunicaciones y propaganda written by and published by . This book was released on 2016 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Propaganda digital

Author : Leticia Rodríguez Fernández
Publisher :
ISBN 13 : 9788491807926
Total Pages : 189 pages
Book Rating : 4.8/5 (79 download)

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Book Synopsis Propaganda digital by : Leticia Rodríguez Fernández

Download or read book Propaganda digital written by Leticia Rodríguez Fernández and published by . This book was released on 2021 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Propaganda

Author : Edward L. Bernays
Publisher :
ISBN 13 :
Total Pages : 174 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Propaganda by : Edward L. Bernays

Download or read book Propaganda written by Edward L. Bernays and published by . This book was released on 1928 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities

Author : Kavo?lu, Samet
Publisher : IGI Global
ISBN 13 : 1799817369
Total Pages : 212 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities by : Kavo?lu, Samet

Download or read book Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities written by Kavo?lu, Samet and published by IGI Global. This book was released on 2019-10-25 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public opinion is an important factor affecting the political decision-making process. In almost every community, the ones in power—no matter what type of political system is established—want to be aware of the ideas and opinions of the rules regarding policies that they have implemented. The factors that take part in the determination of public opinion must be explored further. Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities is an essential reference source that discusses public opinion on policies as well as political communication activities. Featuring research on topics such as campaign management, branding, and political marketing, this book is ideally designed for campaign managers, social media mangers, government officials, advertisers, media consultants, public relations specialists, researchers, politicians, academicians, and students seeking coverage on current technological trends and political communication.

The Propaganda Model Today

Author : Joan Pedro-Carañana
Publisher : University of Westminster Press
ISBN 13 : 1912656175
Total Pages : 315 pages
Book Rating : 4.9/5 (126 download)

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Book Synopsis The Propaganda Model Today by : Joan Pedro-Carañana

Download or read book The Propaganda Model Today written by Joan Pedro-Carañana and published by University of Westminster Press. This book was released on 2018-10-25 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: While the individual elements of the propaganda system (or filters) identified by the Propaganda Model (PM) – ownership, advertising, sources, flak and anti-communism – have previously been the focus of much scholarly attention, their systematisation in a model, empirical corroboration and historicisation have made the PM a useful tool for media analysis across cultural and geographical boundaries. Despite the wealth of scholarly research Herman and Chomsky’s work has set into motion over the past decades, the PM has been subjected to marginalisation, poorly informed critiques and misrepresentations. Interestingly, while the PM enables researchers to form discerning predictions as regards corporate media performance, Herman and Chomsky had further predicted that the PM itself would meet with such marginalisation and contempt. In current theoretical and empirical studies of mass media performance, uses of the PM continue, nonetheless, to yield important insights into the workings of political and economic power in society, due in large measure to the model’s considerable explanatory power.

Propaganda y medios de comunicación en el primer franquismo (1936-1959)

Author : José Miguel Delgado Idarreta
Publisher : Universidad de La Rioja Servicio de Publicaciones
ISBN 13 :
Total Pages : 252 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Propaganda y medios de comunicación en el primer franquismo (1936-1959) by : José Miguel Delgado Idarreta

Download or read book Propaganda y medios de comunicación en el primer franquismo (1936-1959) written by José Miguel Delgado Idarreta and published by Universidad de La Rioja Servicio de Publicaciones. This book was released on 2006 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: El presente trabajo tiene como origen un proyecto de investigación financiado por el I Plan I+D de la Consejería de Educación, Cultura, Juventud y Deportes del Gobierno de la Rioja bajo el título Propaganda y medios de comunicación en la provincia de Logroño. Del primer franquismo al final del aislamiento (1936-1959) y en el que se pretendía analizar la naturaleza e importancia del entramado de la propaganda política del franquismo como elemento integrador y consolidador de la propia dictadura en unos momentos en que era de trascendencia el asentamiento de la denominada ‘Nueva España’. Con ello se procuraba mostrar el armazón de relaciones entre la Delegación Nacional de Propaganda y la Delegación provincial correspondiente en el intento de imponer un programa de adoctrinamiento sobre la población, que lógicamente persistía con su actividad convertirse en uno de los pilares básicos para la legitimación de la dictadura franquista. Además descender a la realidad cotidiana permitía entender desde la perspectiva local las funciones que se le atribuían a la prensa, tal como pretendía la ley de 1938, de ser capaz de crear y diseñar espacios imaginarios y simbólicos que pasaran a formar parte del día a día. Así se podía acceder y aproximarse a los diferentes grupos sociales, como los jóvenes, las mujeres o los denominados por el régimen productores, bello eufemismo para describir al trabajador, que permitieran adoptar medidas, llamémoslas “de corte regional”. Con todo esto agradecer la concesión de la ayuda de I+D inicial que ha servido de base para la realización del presente libro, la colaboración de todo un grupo de trabajo, así como los encuentros y debates que han permitido perfilar la propuesta que el lector tiene en sus manos.

Manufacturing Consensus

Author : Samuel Woolley
Publisher : Yale University Press
ISBN 13 : 0300251238
Total Pages : 231 pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis Manufacturing Consensus by : Samuel Woolley

Download or read book Manufacturing Consensus written by Samuel Woolley and published by Yale University Press. This book was released on 2023-01-31 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: An in-depth exploration of social media and emergent technology that details the inner workings of modern propaganda Until recently, propaganda was a top-down, elite-only system of communication control used largely by state actors. Samuel Woolley argues that social media has democratized today's propaganda, allowing nearly anyone to launch a fairly sophisticated, computationally enhanced influence campaign. Woolley shows how social media, with its anonymity and capacity for automation, allows a wide variety of groups to build the illusion of popularity through computational tools (such as bots) and human-driven efforts (such as sockpuppets--real people assuming false identities online--and partisan influencers). They use these technologies and strategies to create a bandwagon effect by bringing the content into parallel discussions with other legitimate users, or to mold discontent for political purposes. Drawing on eight years of original international ethnographic research among the people who build, combat, and experience these propaganda campaigns, Woolley presents an extensive view of the evolution of computational propaganda, offers a glimpse into the future, and suggests pragmatic responses for policy makers, academics, technologists, and others.

Ética en los medios de comunicación

Author : López Talavera, María del Mar
Publisher : Editorial UOC
ISBN 13 : 8491162429
Total Pages : 206 pages
Book Rating : 4.4/5 (911 download)

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Book Synopsis Ética en los medios de comunicación by : López Talavera, María del Mar

Download or read book Ética en los medios de comunicación written by López Talavera, María del Mar and published by Editorial UOC. This book was released on 2016-11-08 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hablar de ética en los medios de comunicación, en un momento histórico de crisis moral de valores, no resulta tarea sencilla, por lo que es imprescindible subrayar la importancia y actualidad de una deontología en este ámbito. Hoy en día, tanto estudiantes como profesionales de las ciencias de la información se enfrentan con problemas éticos que exigen tomar decisiones desde el punto de vista moral. Es lo que los anglosajones denominan making ethical decision. A tal efecto, este libro aporta fundamentales contenidos y reflexiones para una correcta resolución de los dilemas éticos en el ejercicio profesional del periodismo y de la comunicación audiovisual. Se abordan temas de actualidad y aplicación práctica como son, entre otros, el tratamiento ético de informaciones sobre violencia y terrorismo; la publicidad engañosa e información subliminal; la ética de los anuncios televisivos; la influencia de la televisión en los niños; la ética del fotógrafo en prensa y los paparazzi; la deontología del contertulio radiofónico; la importancia de la calidad de los contenidos en televisión; la telebasura y la responsabilidad social del cineasta.

Press, Propaganda and Politics

Author : Rubén Jarazo Álvarez
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443865672
Total Pages : 250 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis Press, Propaganda and Politics by : Rubén Jarazo Álvarez

Download or read book Press, Propaganda and Politics written by Rubén Jarazo Álvarez and published by Cambridge Scholars Publishing. This book was released on 2014-08-11 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collective work aims to compare media (and in particular cultural press) in Francoist Spain and Communist Romania, placing the two opposing paradigms in a common approach with the intention of identifying shared patterns and intricate connections between them, but, at the same time, without ignoring their radical differences. This comparison is performed both explicitly, through several chapters focusing on the general methodological implications of such a comparison between Francoist Spain and Communist Romania in the development of totalitarian / dictatorial propagandistic systems; and implicitly, by offering the academic frame to a series of case studies from both regimes. The contributors to this volume – Spanish, Anglo-Saxon and Romanian scholars – approach several aspects of media in relation to politics, propaganda, historical or social aspects in the two regimes, based on their academic backgrounds: history, cultural studies, media and literature. The volume intends to suggest – through its collection of general, comparative or analytic chapters, as well as through a new approach on two political and cultural phenomena otherwise studied as opposing paradigms – the need for a larger debate on the potential of the approach to these phenomena in a common framework.

The SAGE Handbook of Propaganda

Author : Paul Baines
Publisher : SAGE
ISBN 13 : 1526486237
Total Pages : 896 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis The SAGE Handbook of Propaganda by : Paul Baines

Download or read book The SAGE Handbook of Propaganda written by Paul Baines and published by SAGE. This book was released on 2019-11-25 with total page 896 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Propaganda unpacks the ever-present and exciting topic of propaganda to explain how it invades the human psyche, in what ways it does so, and in what contexts. As a beguiling tool of political persuasion in times of war, peace, and uncertainty, propaganda incites people to take, often violent, action, consciously or unconsciously. This pervasive influence is particularly prevalent in world politics and international relations today. In this interdisciplinary Handbook, the editors have gathered together a group of world-class scholars from Europe, America, Asia, and the Middle East, to discuss leadership propaganda, war propaganda, propaganda for peace marketing, propaganda as a psychological tool, terror-enhanced propaganda, and the contemporary topics of internet-mediated propaganda. Unlike previous publications on the subject, this book brings to the forefront current manifestations and processes of propaganda such as Islamist, and Far Right propaganda, from interdisciplinary perspectives. In its four parts, the Handbook offers researchers and academics of propaganda studies, peace and conflict studies, media and communication studies, political science and governance marketing, as well as intelligence and law enforcement communities, a comprehensive overview of the tools and context of the development and evolution of propaganda from the twentieth century to the present: Part One: Concepts, Precepts and Techniques in Propaganda Research Part Two: Methodological Approaches in Propaganda Research Part Three: Tools and Techniques in Counter-Propaganda Research Part Four: Propaganda in Context

Yankee Don't Go Home!

Author : Julio Moreno
Publisher : UNC Press Books
ISBN 13 : 0807862088
Total Pages : 336 pages
Book Rating : 4.8/5 (78 download)

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Book Synopsis Yankee Don't Go Home! by : Julio Moreno

Download or read book Yankee Don't Go Home! written by Julio Moreno and published by UNC Press Books. This book was released on 2004-07-21 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the aftermath of the 1910 Mexican Revolution, Mexican and U.S. political leaders, business executives, and ordinary citizens shaped modern Mexico by making industrial capitalism the key to upward mobility into the middle class, material prosperity, and a new form of democracy--consumer democracy. Julio Moreno describes how Mexico's industrial capitalism between 1920 and 1950 shaped the country's national identity, contributed to Mexico's emergence as a modern nation-state, and transformed U.S.-Mexican relations. According to Moreno, government programs and incentives were central to legitimizing the postrevolutionary government as well as encouraging commercial growth. Moreover, Mexican nationalism and revolutionary rhetoric gave Mexicans the leverage to set the terms for U.S. businesses and diplomats anxious to court Mexico in the midst of the dual crises of the Great Depression and World War II. Diplomats like Nelson Rockefeller and corporations like Sears Roebuck achieved success by embracing Mexican culture in their marketing and diplomatic pitches, while those who disregarded Mexican traditions were slow to earn profits. Moreno also reveals how the rapid growth of industrial capitalism, urban economic displacement, and unease caused by World War II and its aftermath unleashed feelings of spiritual and moral decay among Mexicans that led to an antimodernist backlash by the end of the 1940s.

Propaganda and Communication in World History

Author : Harold Dwight Lasswell
Publisher :
ISBN 13 :
Total Pages : 561 pages
Book Rating : 4.:/5 (468 download)

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Book Synopsis Propaganda and Communication in World History by : Harold Dwight Lasswell

Download or read book Propaganda and Communication in World History written by Harold Dwight Lasswell and published by . This book was released on 1980 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Propaganda

Author : Edward L. Bernays
Publisher : BoD – Books on Demand
ISBN 13 : 1628618329
Total Pages : 173 pages
Book Rating : 4.6/5 (286 download)

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Book Synopsis Propaganda by : Edward L. Bernays

Download or read book Propaganda written by Edward L. Bernays and published by BoD – Books on Demand. This book was released on 2024-07-22 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wissen Sie, was Propaganda ist? Haben Sie in Ihrem täglichen Leben Beispiele dafür gesehen? Denken Sie an die Werbung, die Sie täglich sehen. Werden darin emotionale Anreize, Angstappelle oder prominente Befürworter eingesetzt? Auffällige Werbeslogans von einem bekannten Sportartikelhersteller oder einer Fastfood-Kette oder emotionale Appelle in Autowerbung mit Bildern glücklicher Familien sind nur einige Beispiele dafür, wie Propaganda eingesetzt wird, um unsere Gedanken und Gefühle zu manipulieren. Wenn Sie verstehen möchten, wie Meinungen und Einstellungen in der Gesellschaft gezielt gesteuert werden können und wie Propaganda als Instrument der Wahrnehmungsbeeinflussung eingesetzt wird, dann ist "Propaganda" von Edward Bernays ein Werk, das Sie unbedingt lesen sollten. Dieses Buch wird Ihnen erklären: - Die Bedeutung der öffentlichen Meinung; - Die Rolle von Propaganda in der modernen Gesellschaft; - Techniken der Meinungsbildung und Propaganda, einschließlich emotionaler Ansprachen, Stereotypisierung, Identifikation und Symbolsprache; - Die Bedeutung von Führungspersönlichkeiten in der Propaganda; - Den Einsatz von Propaganda in Kriegen und bei der nationalen Sicherheit; - Die Verbindung zwischen Propaganda und Demokratie; - Die ethischen Fragen im Zusammenhang mit Propaganda und Meinungsbildung. Obwohl dieses Buch bereits 1928 veröffentlicht wurde, sind seine Erkenntnisse heute noch genauso relevant wie damals. Es bietet nicht nur ein tiefes Verständnis für die Mechanismen der Propaganda, sondern auch einen historischen Einblick in ihre Rolle bei der Gestaltung der modernen Welt.