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Marketing Your Book: An Author's Guide

Author : Alison Baverstock
Publisher : Bloomsbury Yearbooks
ISBN 13 : 9780713673838
Total Pages : 0 pages
Book Rating : 4.6/5 (738 download)

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Book Synopsis Marketing Your Book: An Author's Guide by : Alison Baverstock

Download or read book Marketing Your Book: An Author's Guide written by Alison Baverstock and published by Bloomsbury Yearbooks. This book was released on 2008-05-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Authors will benefit hugely from this practical book by seeing how effective they can be at helping to promote their own books. Alison Baverstock encourages authors to work with publishers and agents but also explains how to 'go it alone' for authors who plan to self publish. The book covers: how marketing works; what opportunities there are; how authors can help; how to get noticed; how to get local publicity, organise a launch event and keep the momentum going after publication. The book also provides authors with a real insight into the publishing process and contains illuminating interviews with everyone concerned: editors, marketing people and, most importantly, authors.

Promotional Marketing

Author : Roddy Mullin
Publisher :
ISBN 13 : 9780815359951
Total Pages : 312 pages
Book Rating : 4.3/5 (599 download)

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Book Synopsis Promotional Marketing by : Roddy Mullin

Download or read book Promotional Marketing written by Roddy Mullin and published by . This book was released on 2018 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edition numbering starts over again with the title change; the earlier edition is called sixth edition but is the first under the new title.

The Preacher's Bride

Author : Jody Hedlund
Publisher : Bethany House
ISBN 13 : 1441213902
Total Pages : 384 pages
Book Rating : 4.4/5 (412 download)

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Book Synopsis The Preacher's Bride by : Jody Hedlund

Download or read book The Preacher's Bride written by Jody Hedlund and published by Bethany House. This book was released on 2010-10-01 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1650s England, a young Puritan maiden is on a mission to save the baby of her newly widowed preacher--whether her assistance is wanted or not. Always ready to help those in need, Elizabeth ignores John's protests of her aid. She's even willing to risk her lone marriage prospect to help the little family. Yet Elizabeth's new role as nanny takes a dangerous turn when John's boldness from the pulpit makes him a target of political and religious leaders. As the preacher's enemies become desperate to silence him, they draw Elizabeth into a deadly web of deception. Finding herself in more danger than she ever bargained for, she's more determined than ever to save the child--and man--she's come to love.

The Role of Language and Symbols in Promotional Strategies and Marketing Schemes

Author : Epure, Manuela
Publisher : IGI Global
ISBN 13 : 1522557792
Total Pages : 359 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis The Role of Language and Symbols in Promotional Strategies and Marketing Schemes by : Epure, Manuela

Download or read book The Role of Language and Symbols in Promotional Strategies and Marketing Schemes written by Epure, Manuela and published by IGI Global. This book was released on 2018-09-28 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics.

How to Write Copy That Sells

Author : Ray Edwards
Publisher : Morgan James Publishing
ISBN 13 : 1630475025
Total Pages : 186 pages
Book Rating : 4.6/5 (34 download)

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Book Synopsis How to Write Copy That Sells by : Ray Edwards

Download or read book How to Write Copy That Sells written by Ray Edwards and published by Morgan James Publishing. This book was released on 2016-02-16 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing

The Power of Promotional Products

Author : Maria Carlton
Publisher : Maruki Books
ISBN 13 : 0958282609
Total Pages : 103 pages
Book Rating : 4.9/5 (582 download)

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Book Synopsis The Power of Promotional Products by : Maria Carlton

Download or read book The Power of Promotional Products written by Maria Carlton and published by Maruki Books. This book was released on 2007-08-15 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Power of Promotional Products is all about how to include Promotionally printed gifts and business products as part of a marketing strategy that motivates prospects, rewards performance, and created targeted promotions with residual value. Packed with tips on how to select the best promotional products for your particular budget, brand, and marketing focus, how to differentiate between a successful give away or promotion, balancing budgets, quality and quantity and much more.

Compendium of Medical Advertising

Author : United States. Food and Drug Administration
Publisher :
ISBN 13 :
Total Pages : 84 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Compendium of Medical Advertising by : United States. Food and Drug Administration

Download or read book Compendium of Medical Advertising written by United States. Food and Drug Administration and published by . This book was released on 1967 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Associated Advertising

Author :
Publisher :
ISBN 13 :
Total Pages : 514 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Associated Advertising by :

Download or read book Associated Advertising written by and published by . This book was released on 1922 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Translating Promotional and Advertising Texts

Author : Ira Torresi
Publisher : Routledge
ISBN 13 : 1000294315
Total Pages : 226 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Translating Promotional and Advertising Texts by : Ira Torresi

Download or read book Translating Promotional and Advertising Texts written by Ira Torresi and published by Routledge. This book was released on 2020-12-29 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The translation of promotional and advertising texts requires the application of techniques which, although they vary depending on the specific text type, are all aimed at preserving their persuasive purpose. This often requires in-depth cultural adaptation and, on occasion, thorough rewriting. Translating Promotional and Advertising Texts covers the key types of promotional texts, including personal, business-to-business, institutional, business-to-consumer, and advertising. With numerous examples from a wide variety of languages and media, taken from the author's own professional experience and observations, this volume is designed for use as a coursebook for classroom practice or as a handbook for self-learning. It also provides insight for research into promotional and advertising translation. This second, updated edition offers entirely new sections on self-promotion in social media, text analysis, and tools for the cross-cultural appraisal of promotional texts. Revised with new examples, a glossary of terms, and activities and tasks on the Routledge Translation Studies Portal, this is the essential text for students, researchers, translators, and professionals working in copywriting, marketing, public relations, or related areas.

The Doctor's Lady

Author : Jody Hedlund
Publisher :
ISBN 13 : 9781410441744
Total Pages : 0 pages
Book Rating : 4.4/5 (417 download)

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Book Synopsis The Doctor's Lady by : Jody Hedlund

Download or read book The Doctor's Lady written by Jody Hedlund and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two people determined to give their hearts to God alone find love on their journey west to serve as missionaries in 1830's America.

The Copyright Handbook

Author : Stephen Fishman
Publisher : Nolo
ISBN 13 : 1413331149
Total Pages : 380 pages
Book Rating : 4.4/5 (133 download)

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Book Synopsis The Copyright Handbook by : Stephen Fishman

Download or read book The Copyright Handbook written by Stephen Fishman and published by Nolo. This book was released on 2024-01-30 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you work with words, you need this book No writer likes to see their hard work or creativity copied by others—or to be accused of copying. Fortunately,The Copyright Handbook provides everything you need to protect yourself. Find information and forms to help you: learn what copyright law protects and doesn’t register your work with the Copyright Office deal with infringers, online and off transfer ownership of a copyright get international copyright protection understand the “fair use” rule obtain permission to use copyrighted work, and profit from your copyright. This edition is updated with key court decisions and emerging rules in order to provide the latest guidance on registering and protecting your work, plus new information covering artificial intelligence (AI) and copyright, the Copyright Office’s new Public Records System online database, and the Copyright Claims Board (small claims court for copyright infringement). With Downloadable Forms: Essential forms and agreements including a Copyright Assignment, Work-Made-for-Hire Agreement, Collaboration Agreement, and Permission Agreement are available for download (details inside).

Library of Congress Subject Headings

Author : Library of Congress
Publisher :
ISBN 13 :
Total Pages : 1160 pages
Book Rating : 4.:/5 (3 download)

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Book Synopsis Library of Congress Subject Headings by : Library of Congress

Download or read book Library of Congress Subject Headings written by Library of Congress and published by . This book was released on 2013 with total page 1160 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Textbook of Pharmaceutical Medicine

Author : John P. Griffin
Publisher : John Wiley & Sons
ISBN 13 : 9781444317565
Total Pages : 776 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis The Textbook of Pharmaceutical Medicine by : John P. Griffin

Download or read book The Textbook of Pharmaceutical Medicine written by John P. Griffin and published by John Wiley & Sons. This book was released on 2009-10-15 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Textbook of Pharmaceutical Medicine is a standardreference for all those working in pharmaceutical medicine and therecognised text for the UK Faculty of Pharmaceutical MedicineDiploma. This is a comprehensive volume covering the processes bywhich medicines are developed, tested and approved. Regulations fordrug development in the UK, EU, USA, Australia and Japan arediscussed, providing relevant information for drug approval in themain continents where new drugs are developed. The chapters are written by leading academics, medical directorsand lawyers, providing authoritative and in-depth information fortrainees on the Faculty course, and for physicians working in thepharmaceutical industry. As well as thorough updating of theregulatory chapters, the 6th edition includes chapters onthese vital new areas: Paediatric regulation Ethics Due diligence and the pharmaceutical physician

Library of Congress Subject Headings

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Library of Congress Subject Headings by :

Download or read book Library of Congress Subject Headings written by and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Law of Advertising in Ireland

Author : Patrick Ambrose
Publisher : Bloomsbury Publishing
ISBN 13 : 178043958X
Total Pages : 717 pages
Book Rating : 4.7/5 (84 download)

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Book Synopsis The Law of Advertising in Ireland by : Patrick Ambrose

Download or read book The Law of Advertising in Ireland written by Patrick Ambrose and published by Bloomsbury Publishing. This book was released on 2015-10-29 with total page 717 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Law of Advertising in Ireland identifies both the general and specific laws and regulations that apply to the advertising of products and services in Ireland. Divided into two parts, the first focuses on law, regulation and other key issues to be considered when advertising generally, for example consumer protection and contract law. The second part contains separate chapters on specific advertising law, regulation and codes of practice imposed on certain industries or services, for example financial services, solicitors and alcohol advertising.

Dictionary of Marketing Communications

Author : Norman A. P. Govoni
Publisher : SAGE
ISBN 13 : 9780761927716
Total Pages : 260 pages
Book Rating : 4.9/5 (277 download)

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Book Synopsis Dictionary of Marketing Communications by : Norman A. P. Govoni

Download or read book Dictionary of Marketing Communications written by Norman A. P. Govoni and published by SAGE. This book was released on 2004 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.

Between Text and Image

Author : Delia Chiaro
Publisher : John Benjamins Publishing
ISBN 13 : 9027291101
Total Pages : 306 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Between Text and Image by : Delia Chiaro

Download or read book Between Text and Image written by Delia Chiaro and published by John Benjamins Publishing. This book was released on 2008-08-14 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past decade interest in research on screen translation has increased sharply while at the same time fast moving technological breakthroughs are continually modifying and renewing both products and well-established methods of linguistic mediation. Thus, as more scholars choose to devote their energies to investigating this multi-faceted field, there is an ever-growing need to map out where the discipline stands and where it is going in terms of research. This book sets out to establish the state of the art of this ever expanding field and at the same time to underscore the work of scholars following new paths of investigation both in terms of innovative linguistic mediations being examined and pioneering experimental design. The volume includes descriptions of sophisticated electronic databases and corpora of audiovisual products for the big and small screen, and the rationale behind them, e.g. how they are created and programmed for querying; technical limitations; homogeneity in querying languages. Furthermore, Between Text and Image also includes a number of cutting edge studies in audience perception of audiovisual products, i.e. empirically based viewer centred studies which are still rare yet essential if we wish to gain a thorough understanding of the field. Finally, the volume does not fail to ignore examples of original research carried out from both a traditional linguistic viewpoint and from a more cultural perspective.