Project Mindshift

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Mindshift

Author : Barbara Oakley, PhD
Publisher : Penguin
ISBN 13 : 1101982853
Total Pages : 306 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Mindshift by : Barbara Oakley, PhD

Download or read book Mindshift written by Barbara Oakley, PhD and published by Penguin. This book was released on 2017-04-18 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mindshift reveals how we can overcome stereotypes and preconceived ideas about what is possible for us to learn and become. At a time when we are constantly being asked to retrain and reinvent ourselves to adapt to new technologies and changing industries, this book shows us how we can uncover and develop talents we didn’t realize we had—no matter what our age or background. We’re often told to “follow our passions.” But in Mindshift, Dr. Barbara Oakley shows us how we can broaden our passions. Drawing on the latest neuroscientific insights, Dr. Oakley shepherds us past simplistic ideas of “aptitude” and “ability,” which provide only a snapshot of who we are now—with little consideration about how we can change. Even seemingly “bad” traits, such as a poor memory, come with hidden advantages—like increased creativity. Profiling people from around the world who have overcome learning limitations of all kinds, Dr. Oakley shows us how we can turn perceived weaknesses, such as impostor syndrome and advancing age, into strengths. People may feel like they’re at a disadvantage if they pursue a new field later in life; yet those who change careers can be fertile cross-pollinators: They bring valuable insights from one discipline to another. Dr. Oakley teaches us strategies for learning that are backed by neuroscience so that we can realize the joy and benefits of a learning lifestyle. Mindshift takes us deep inside the world of how people change and grow. Our biggest stumbling blocks can be our own preconceptions, but with the right mental insights, we can tap into hidden potential and create new opportunities.

Mindshift

Author : Dr. Marty Lerman
Publisher : AuthorHouse
ISBN 13 : 1481714783
Total Pages : 185 pages
Book Rating : 4.4/5 (817 download)

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Book Synopsis Mindshift by : Dr. Marty Lerman

Download or read book Mindshift written by Dr. Marty Lerman and published by AuthorHouse. This book was released on 2013-02-15 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Im too fat. I MUST be successful. Im scared. Its because when I was a kid Daddy is never home. We all have frameworks weve built for ourselves throughout life. Ways of being. Of believing. Glasses through which we see life. Whether positive or negative, they shape our whole being and affect our daily lives. From being unsatisfied at home or in a relationship, to impressions left with us from childhood, we constantly live out of lives through these lenses we create in our mind. In Mindshift, Drs. Marty Lerman and Samuel Kupper seek to take the reader on an experiential journey to show how simple changes in perception, a reworking of the way we see through our own lenses, can create drastic positive change. Read about how one woman conquered cancer, how a veteran came home and now lives without the lasting effects of war, how kids no longer suffer from ADHD, and more. If these people can create these kinds of changes in their lives with just a simple shift of the mind, imagine what you could do. Your mind is powerful. Harness it. Shift.

Project Mindshift

Author : Michael Mannion
Publisher : M. Evans
ISBN 13 : 9780871319074
Total Pages : 0 pages
Book Rating : 4.3/5 (19 download)

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Book Synopsis Project Mindshift by : Michael Mannion

Download or read book Project Mindshift written by Michael Mannion and published by M. Evans. This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are extraterrestrials real? Or are they the product of overactive imaginations fed by weekly TV shows and tabloid headlines? Is the government's silence due to ignorance, or to a plan that was implemented long before the public ever heard of 'Martians'? Is the motive of the media to simply profit from this phenomenon, or is it to act as a medium of something much larger and more complex than entertainment? This book is for both the believer and the sceptic -- to be used to decipher the connection between the role of the media and the history of UFOs. For nearly fifty years, in TV shows from Captain Video to The X-Files, movies from The Day the Earth Stood Still to Men in Black, from headline stories in both trashy tabloids and respectable publications, and now on the internet -- we have constantly been exposed to extraterrestrials. This book examines the media's saturation with UFOs and aliens, and addresses a series of arguments as to how it became that way, when it will end, and who's pulling the strings.

Mind Shift

Author : John Parrington
Publisher : Oxford University Press
ISBN 13 : 0192521640
Total Pages : 400 pages
Book Rating : 4.1/5 (925 download)

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Book Synopsis Mind Shift by : John Parrington

Download or read book Mind Shift written by John Parrington and published by Oxford University Press. This book was released on 2021-04-22 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: John Parrington argues that social interaction and culture have deeply shaped the exceptional nature of human consciousness. The mental capacities of the human mind far outstrip those of other animals. Our imaginations and creativity have produced art, music, and literature; built bridges and cathedrals; enabled us to probe distant galaxies, and to ponder the meaning of our existence. When our minds become disordered, they can also take us to the depths of despair. What makes the human brain unique, and able to generate such a rich mental life? In this book, John Parrington draws on the latest research on the human brain to show how it differs strikingly from those of other animals in its structure and function at a molecular and cellular level. And he argues that this 'shift', enlarging the brain, giving it greater flexibility and enabling higher functions such as imagination, was driven by tool use, but especially by the development of one remarkable tool - language. The complex social interaction brought by language opened up the possibility of shared conceptual worlds, enriched with rhythmic sounds, and images that could be drawn on cave walls. This transformation enabled modern humans to leap rapidly beyond all other species, and generated an exceptional human consciousness, a sense of self that arises as a product of our brain biology and the social interactions we experience. Our minds, even those of identical twins, are unique because they are the result of this extraordinarily plastic brain, exquisitely shaped and tuned by the social and cultural environment in which we grew up and to which we continue to respond through life. Linking early work by the Russian psychologist Lev Vygotsky to the findings of modern neuroscience, Parrington explores how language, culture, and society mediate brain function, and what this view of the human mind may bring to our understanding and treatment of mental illness.

Humanizing the Education Machine

Author : Rex Miller
Publisher : John Wiley & Sons
ISBN 13 : 1119283124
Total Pages : 266 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Humanizing the Education Machine by : Rex Miller

Download or read book Humanizing the Education Machine written by Rex Miller and published by John Wiley & Sons. This book was released on 2016-10-24 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: A clear roadmap for the new territory of education Education in the U.S. has been under fire for quite some time, and for good reason. The numbers alone tell a very disconcerting story: according to various polls, 70% of teachers are disengaged. Add to that the fact that the United States ranks last among industrialized nations for college graduation levels, and it's evident there's a huge problem that needs to be addressed. Yet the current education system and its school buildings—with teachers standing in front of classrooms and lecturing to students—have gone largely unchanged since the 19th century. Humanizing the Education Machine tackles this tough issue head-on. It describes how the education system has become ineffective by not adapting to fit students' needs, learning styles, perspectives, and lives at home. This book explains how schools can evolve to engage students and involve parents. It serves to spread hope for reform and equip parents, educators, administrators, and communities to: Analyze the pitfalls of the current U.S. education system Intelligently argue the need to reform the current landscape of education Work to make a difference in the public education system Be an informed advocate for your child or local school system If you're a concerned parent or professional looking for a trusted resource on the need for education reform, look no further than Humanizing the Education Machine. This illuminating resource provides the information you need to become a full partner in the new human-centered learning revolution.

The Omniverse

Author : Alfred Lambremont Webre
Publisher : Simon and Schuster
ISBN 13 : 1591432162
Total Pages : 269 pages
Book Rating : 4.5/5 (914 download)

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Book Synopsis The Omniverse by : Alfred Lambremont Webre

Download or read book The Omniverse written by Alfred Lambremont Webre and published by Simon and Schuster. This book was released on 2015-11-17 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: A tour through the new science of the Omniverse, its spiritual and physical dimensions, and its incalculable intelligent civilizations • Reveals the key travel and communication technologies of the Omniverse: time travel, teleportation, and telepathy • Unveils newly disclosed state secrets about these technologies, about the findings of the NASA Mars rover missions, and about a secret colony and life on Mars • Explains through science how souls are holographic fragments of God and how they help create planets, solar systems, galaxies, and universes in the multiverse We are all citizens of the Omniverse, the overarching matrix of energy, spirit, and intelligence that encompasses all that exists: all universes within the multiverse as well as the spiritual dimensions centered on the divine Source that many call God. In this scientific guide to the Omniverse, Alfred Lambremont Webre reveals startling replicable evidence about extraterrestrial and extra-universal life, the intelligent civilizations created by souls in the afterlife, top-secret alien technology, and the existence of a secret base as well as life on Mars. The author explains how our souls are holographic fragments of God/Source and how souls and Source are co-creating planets and galaxies as virtual realities for soul development. He addresses Grey alien control over soul reincarnation and also sheds light on the presence of invisible hyperdimensional controllers known as the Archons, who feed off negative energy. Revealing the key technologies of the Omniverse, the author explains how hyperdimensional civilizations communicate telepathically, teleport interdimensionally, and travel through time. He unveils newly disclosed state secrets about government possession of these technologies, the findings of the NASA Mars rover missions, and the secret Mars colony whose permanent security personnel is age-reversed and shot back through time to their specific space-time origin points--with their memories blocked. Integrating science and spirituality, this map of the dimensions of the Omniverse sounds the call for scientific inquiry into the holographic origins of the soul, the potential of time travel, and our role as divine co-creators with Source.

Developing A Body Of Knowledge For Green Construction Project Management

Author : Amos Darko
Publisher : World Scientific
ISBN 13 : 9811251436
Total Pages : 676 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Developing A Body Of Knowledge For Green Construction Project Management by : Amos Darko

Download or read book Developing A Body Of Knowledge For Green Construction Project Management written by Amos Darko and published by World Scientific. This book was released on 2024-09-10 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: Growing global imperatives to address sustainability concerns have boosted the importance and prominence of green construction projects worldwide. However, project managers may lack the specialist knowledge and/or technical skills to overcome the unique challenges to successfully deliver suitably sustainable green projects. This book aims to address this shortfall by unearthing, refining and synergising the hitherto scattered gems of experiential and theoretical knowledge, into a unified Body of Knowledge for green construction project management.Comprising both conceptual principles as well as practical case studies, this book for the first time assembles, structures and consolidates a comprehensive body of knowledge for green construction project management that addresses the unique aspects of this critical domain. It will fulfil a now critical need: equipping industry practitioners, researchers and students with the core project management knowledge and skills needed to successfully deliver green construction projects. It is a must-read for anyone who seeks to develop core green construction project management knowledge and skills, and those intending to move into green construction project management.

A Culture of Conspiracy

Author : Michael Barkun
Publisher : Univ of California Press
ISBN 13 : 0520276825
Total Pages : 320 pages
Book Rating : 4.5/5 (22 download)

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Book Synopsis A Culture of Conspiracy by : Michael Barkun

Download or read book A Culture of Conspiracy written by Michael Barkun and published by Univ of California Press. This book was released on 2013-08-15 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is well known that some Americans are obsessed with conspiracies. Films, best-selling books, and television shows talk about plots by the Illuminati or sightings of black helicopters. But American society has changed dramatically since A Culture of Conspiracy was first published in 2001. In this revised and expanded edition, leading expert Michael Barkun delves deeper into America's conspiracy subculture, exploring the rise of 9/11 conspiracy theories, the "birther" controversy surrounding Barack Obama's American citizenship, and how the conspiracy landscape has changed with the rise of the Internet and other new media. Unraveling the extraordinary genealogies and permutations of these increasingly widespread conspiracies, Barkun shows how the web of urban legends has spread among subcultures on the Internet and through mass media, how a new style of conspiracy thinking has recently arisen, and how this phenomenon relates to larger changes in American culture. By looking closely at the manifestations of these ideas in a wide range of literature and source material, Barkun finds that America is in the throes of an unrivaled period of millenarian activity and underscores the importance of understanding why this phenomenon is permeating segments of mainstream American culture. Book jacket.

WHOLE

Author : Rex Miller
Publisher : John Wiley & Sons
ISBN 13 : 1119651069
Total Pages : 338 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis WHOLE by : Rex Miller

Download or read book WHOLE written by Rex Miller and published by John Wiley & Sons. This book was released on 2020-02-25 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A shocking statistic in education reveals that 70% of K-12 teachers work under chronic stress. This revolutionary new book explains how removing stress from the classroom holds the key to improving education. The book also explains what administrators, teachers, parents, and communities can do to help accomplish a stress-free classroom. For years, the expert voices said “disengagement” was the crucial issue behind poor educational environments and results. Naturally, only massive reform could fix it. But what if the enormous restructuring and expenditures attacked the wrong problem? MindShift, an organization that reframes tired and clogged conversations, pushed the old conclusions off the table and started fresh. They gathered diverse leaders in education, leadership, neuroscience, architecture, and wellness in working forums around the nation. These pivotal meetings produced WHOLE, a game-changing approach to education. This book captures the story and details of how the system can be remade for real and lasting benefits to everyone. With the authors’ expertise, the book exposes the exhausted and antiquated thinking that led to the present crisis. But, WHOLE also proposes a new era of disruptive change that can produce happier, healthier, and more successful education for the 21st century. The book introduces the outliers, tells the stories, and presents the roadmaps to: Why teachers should be seen as high-performance athletes, requiring time for recovery and preparation How schools can become “field hospitals,” combining learning with healing Why space matters, how redesigning and refurnishing schools can eliminate stress and produce learning environments that are more open and inviting Ways to properly integrate schools within communities, building honest relationships, increasing social capital, and achieving transparency that increases success Packed with real-life examples, new research, and solutions that you can introduce to your own schools, students, and communities, WHOLE shows us how to move schools from the age of stress and insecurity to an age of true educational flourishing.

Culture of Conspiracy

Author : Michael Barkun
Publisher : Univ of California Press
ISBN 13 : 0520939727
Total Pages : 256 pages
Book Rating : 4.5/5 (29 download)

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Book Synopsis Culture of Conspiracy by : Michael Barkun

Download or read book Culture of Conspiracy written by Michael Barkun and published by Univ of California Press. This book was released on 2003-11-07 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do UFO believers, Christian millennialists, and right-wing conspiracy theorists have in common? According to Michael Barkun in this fascinating yet disturbing book, quite a lot. It is well known that some Americans are obsessed with conspiracies. The Kennedy assassination, the Oklahoma City bombing, and the 2001 terrorist attacks have all generated elaborate stories of hidden plots. What is far less known is the extent to which conspiracist worldviews have recently become linked in strange and unpredictable ways with other "fringe" notions such as a belief in UFOs, Nostradamus, and the Illuminati. Unraveling the extraordinary genealogies and permutations of these increasingly widespread ideas, Barkun shows how this web of urban legends has spread among subcultures on the Internet and through mass media, how a new style of conspiracy thinking has recently arisen, and how this phenomenon relates to larger changes in American culture. This book, written by a leading expert on the subject, is the most comprehensive and authoritative examination of contemporary American conspiracism to date. Barkun discusses a range of material—involving inner-earth caves, government black helicopters, alien abductions, secret New World Order cabals, and much more—that few realize exists in our culture. Looking closely at the manifestions of these ideas in a wide range of literature and source material from religious and political literature, to New Age and UFO publications, to popular culture phenomena such as The X-Files, and to websites, radio programs, and more, Barkun finds that America is in the throes of an unrivaled period of millennarian activity. His book underscores the importance of understanding why this phenomenon is now spreading into more mainstream segments of American culture.

Sustainability in Project Management

Author : Gilbert Silvius
Publisher : Routledge
ISBN 13 : 1351896563
Total Pages : 133 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Sustainability in Project Management by : Gilbert Silvius

Download or read book Sustainability in Project Management written by Gilbert Silvius and published by Routledge. This book was released on 2017-03-02 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of sustainability has grown in recognition and importance. The pressure on companies to broaden their reporting and accountability from economic performance for shareholders, to sustainability performance for all stakeholders is leading to a change of mindset in consumer behaviour and corporate policies. How can we develop prosperity without compromising the life and needs of future generations? Sustainability in Project Management explores and identifies the questions surrounding the integration of the concepts of sustainability in projects and project management and provides valuable guidance and insights. Sustainability relates to multiple perspectives, economical, environmental and social, but also to responsibility and accountability and values in terms of ethics, fairness and equality. The authors will inspire project managers to be aware of these considerations, and to apply them to the role they play in projects, not just 'doing things right' but 'doing the right things right'.

A Maverick's Odyssey: One Doctor's Quest to Conquer Disease

Author : Michael Mannion
Publisher : Author House
ISBN 13 : 1463462123
Total Pages : 260 pages
Book Rating : 4.4/5 (634 download)

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Book Synopsis A Maverick's Odyssey: One Doctor's Quest to Conquer Disease by : Michael Mannion

Download or read book A Maverick's Odyssey: One Doctor's Quest to Conquer Disease written by Michael Mannion and published by Author House. This book was released on 2007-11-14 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can we quickly alter our health care system so that we can discover new medical breakthrough therapies and make them rapidly available to patients? The answer to this critical question is a resounding Yes! Dr. Stephen L. DeFelice has put forthhis creative solution to this critical problem through conferences, talks, articles, books and the efforts of his Foundation for Innovation in Medicine, FIM.His solution has yet to catch on so its tremendous promise remains to be fulfilled. But things may be about to change dramatically. Dr. DeFelices answer seems simple at firstperhaps too simple. Its called Doctornauts, the term he coined to describe physicians who can more easily volunteer for clinical studies than the rest of us. These physician-volunteers can be the subjects in clinical trials that the general public cannot participate in because of legal and ethical concerns. Doctornauts has the potential to help patients all over America--immediately and immensely. This book tells the story of Dr. DeFelice and of his life-long passion, not only to prevent and treat illness, but also, to conquer disease through his innovative approach to increasing medical discovery and improving medical treatment. Perhaps the single most important aspect of the Doctornaut concept becomes evident when it is understood who it will most helpyou!

Mind Maps for Business

Author : Tony Buzan
Publisher : Pearson UK
ISBN 13 : 0273788574
Total Pages : 191 pages
Book Rating : 4.2/5 (737 download)

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Book Synopsis Mind Maps for Business by : Tony Buzan

Download or read book Mind Maps for Business written by Tony Buzan and published by Pearson UK. This book was released on 2013-11-18 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tony Buzan knows more than a little about Mind Maps – after all, he did invent them! Often referred to as the ‘the Swiss-army knife for the brain’, Mind Maps are a ground-breaking, note-taking and mind-organising technique that has already revolutionised the lives of many millions of people around the world and taken the educational world by storm. Now Tony Buzan is sharing the powerful techniques of mind mapping with the business world to help business professionals everywhere revolutionise the way they think and practise. Mind Maps for Business is the very first and only book on mind mapping that has been written by Tony Buzan specifically for a business audience. No matter how big or small the business you work in; no matter if you’re an employer or an employee; no matter what your role is, you’ll find the benefits of using mind maps to help you think, organise, plan and control are vast: Accelerate your productivity to levels you never thought possible. Generate exciting new possibilities for growth and expansion. Make meetings, discussions and forums really productive and useful. Negotiate, talk and consult more constructively and effectively. Be more focussed, more organised and much smarter. Unleash your amazing creative capabilities. Whether you’re writing marketing plans or strategy documents; looking for new ways to develop your business; planning a conference or event; restructuring your staff; or looking to improve your management and leadership skills – discover today the amazing advantages that using Mind Maps for Business can bring.

The Handbook of Project Management

Author : Martina Huemann
Publisher : Taylor & Francis
ISBN 13 : 100385091X
Total Pages : 603 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis The Handbook of Project Management by : Martina Huemann

Download or read book The Handbook of Project Management written by Martina Huemann and published by Taylor & Francis. This book was released on 2024-02-28 with total page 603 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practice-oriented handbook presents practitioners and students with a comprehensive overview of the essential knowledge and current best practices in project management. It includes the most up-to-date thinking in the discipline, describing recent developments in a way that practitioners can immediately use in their work. The Handbook of Project Management was the first “APM Body of Knowledge Approved” title for the Association for Project Management. Over the course of six editions, The Handbook of Project Management has become the definitive desk reference for project management practitioners. The team of expert contributors, selected to introduce the reader to the knowledge and skills required to manage projects, includes many of the most experienced and highly regarded international writers and practitioners. The book is divided into six parts: Projects; Performance; Process; People; Portfolio; and Perspectives. Including over 25 completely new chapters, this sixth edition provides a fully up-to-date encyclopaedia for the discipline and profession of project management. The book will be of use to all project management practitioners, from those starting out in the profession to people with advanced experience. It is also highly relevant to students, with earlier editions being used as a set or recommended text on Masters’ courses in project management.

Exopolitics: Politics, Government and Law in the Universe

Author : Alfred Lambremont Webre
Publisher : Universebooks
ISBN 13 : 9780973766301
Total Pages : 184 pages
Book Rating : 4.7/5 (663 download)

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Book Synopsis Exopolitics: Politics, Government and Law in the Universe by : Alfred Lambremont Webre

Download or read book Exopolitics: Politics, Government and Law in the Universe written by Alfred Lambremont Webre and published by Universebooks. This book was released on 2005 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: EXOPOLITICS is the evolution of Alfred Lambremont Webre's groundbreaking work as a futurist at the Stanford Research Institute, where in 1977 he directed a proposed extraterrestrial communication study project for the Carter White House. Exopolitics may turn the dominant view of our Universe upside down. It reveals that we live on an isolated planet in the midst of a populated, evolving, and highly organized inter-planetary, inter-galactic, and multi-dimensional Universe society. It explores why Earth seems to have been quarantined for eons from a more evolved Universe society. Exopolitics suggests specific steps to end our isolation, by reaching out to the technologically and spiritually advanced civilizations that are engaging our world at this unique, challenging time in human history.

Research Handbook on Sustainable Project Management

Author : Gilbert Silvius
Publisher : Edward Elgar Publishing
ISBN 13 : 1800885458
Total Pages : 501 pages
Book Rating : 4.8/5 (8 download)

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Book Synopsis Research Handbook on Sustainable Project Management by : Gilbert Silvius

Download or read book Research Handbook on Sustainable Project Management written by Gilbert Silvius and published by Edward Elgar Publishing. This book was released on 2024-07-05 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Research Handbook provides a comprehensive overview of the role of project management in sustainable development. Examining how to successfully integrate sustainability into the processes and practices involved, it highlights the significant development in sustainable project management whilst exploring potential future directions for the field.

The Mobile Mind Shift

Author : Ted Schadler
Publisher : Greenleaf Book Group
ISBN 13 : 0991361016
Total Pages : 240 pages
Book Rating : 4.9/5 (913 download)

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Book Synopsis The Mobile Mind Shift by : Ted Schadler

Download or read book The Mobile Mind Shift written by Ted Schadler and published by Greenleaf Book Group. This book was released on 2014-06-24 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile has reprogrammed your customers’ brains. Your customers now turn to their smartphones for everything. What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you’re there for them, they’ll love you; if you’re not, you’ll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you? Based on 200 interviews with entrepreneurs and major companies across the globe, The Mobile Mind Shift is the first book to explain how you can exploit mobile moments. You’ll learn how to: • Find your customer’s most powerful mobile moments with a mobile moment audit. • Master the IDEA Cycle, the business discipline for exploiting mobile. Align your business and technology teams in four steps: Identify, Design, Engineer, Analyze. • Manufacture mobile moments as Krispy Kreme does — it sends a push notification when hot doughnuts are ready near you. Result: 500,000 app downloads, followed by a double-digit increase in same-store sales. • Turn one-time product sales into ongoing services and engagement, as the Nest thermostat does. And master new business models, as Philips and Uber do. Find ways to charge more and create indelible customer loyalty. • Transform your technology into systems of engagement. Engineer your business and technology systems to meet the ever-expanding demands of mobile. It’s how Dish Network not only increased the efficiency of its installers but also created new on-the-spot upsell opportunities. Mobile is rapidly shifting your customers into a new way of thinking. You’ll need your own mobile mind shift to respond.