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Profitable Business Networking For Entrepreneurs
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Book Synopsis Profitable Business Networking for Entrepreneurs by : Ntokozo Hlatshwayo
Download or read book Profitable Business Networking for Entrepreneurs written by Ntokozo Hlatshwayo and published by . This book was released on 2020-05-27 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Profitable Businesses Networking for Entrepreneurs is a practical guide on how to develop a highly functional business network, which will help you to increase your customer base and achieve profitability for your business. It is broken down into 7 Practical keys which can be easily understood and applied by anyone who is looking to employ the powerful art of business networking successfully.This book will help you to: - Understand what true business networking is and all its benefits- Learn how to plan and develop your business network from scratch- Become a master at business networking events- Know what to say in order to gain valuable connections- Learn how to gain customers through business networking- Learn how to use your network to make money for your business.- Learn how to incorporate business networking as a business development strategy. Ntokozo Hlatshwayo is a serial entrepreneur and founder of the tech-start up: FiligreeNet (Pty) Ltd. He graduated from the University of the Witwatersrand with a Bachelor of Accounting Science degree. He has spent the last 10 years establishing various business ventures which gave him practical experience in the difficulties plaguing the entrepreneurship sphere. Through this he gained a love for entrepreneurship and is an avid believer in continuously finding ways to change the small business narrative. "every good business was made to solve a problem, imagine if all of those businesses succeed". As a result, he has dedicated himself to finding systems and solutions that will help small businesses succeed, the top of which, as he sternly believes, is innovations surrounding business networking.
Book Synopsis Business Networking for Startups and Side Hustlers by : Anthony Lindsay
Download or read book Business Networking for Startups and Side Hustlers written by Anthony Lindsay and published by Astor Business Centers. This book was released on 2023-11-01 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Networking for Startups and Side Hustlers" offers a practical guide to mastering the art of networking. Designed specifically for the ambitious yet budget-conscious individual, this book is an essential tool for startups and side hustlers looking to expand their professional circle without breaking the bank. Packed with easy-to-understand tips and strategies, this guide ensures that you can start making meaningful connections immediately, regardless of your financial constraints. Moreover, it recognizes the value of your time, offering concise, impactful advice that fits into even the busiest of schedules. What sets this book apart is its integration of ChatGPT prompts, providing interactive support to enhance your networking skills. Additionally, it includes a carefully curated list of networking groups, opening doors to communities where you can forge valuable relationships. Whether you're just starting or looking to grow your side hustle, this book is your gateway to building a robust, supportive network that can propel your business to new heights.
Book Synopsis Life Profitability by : Adii Pienaar
Download or read book Life Profitability written by Adii Pienaar and published by Lioncrest Publishing. This book was released on 2021-01-26 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does "success" mean to you? If you're an entrepreneur, this probably feels like a straightforward question with a simple answer: you want your business to thrive. You want to make a profit, stand out, be noticed. But then what? Are you done? Are you fulfilled? Are you happy? For Adii Pienaar, selling two multimillion-dollar businesses wasn't enough. He was an entrepreneur because he wanted freedom; instead, he was stuck in a destructive cycle, almost losing everything in his constant search for more. That's when he changed his mindset, his expectations, and his life. In Life Profitability, Adii provides you with a new perspective for becoming self-aware, recognizing your values, and understanding your impact. An enriched life and a successful business are not mutually exclusive. In fact, this book will provide you with the first steps in building a business that is more sustainable, with increased options for you, your employees, and your community. Learn how to give yourself some space, measure meaningful output, and live with intention so that you can maximize profit that truly counts.
Book Synopsis Why Startups Fail by : Tom Eisenmann
Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.
Book Synopsis Business Networking by : Geoffrey Wright
Download or read book Business Networking written by Geoffrey Wright and published by . This book was released on 2014-07-06 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're an Entrepreneur who's looking to grow your business exponentially through the power of Business Networking, then this book is for you!How is it possible to grow a business exponentially within a finite period of time? Well, if you're reading this, you probably already have the answer to this question. Networking, or reaching out to others and forming partnerships, is typically one of the best ways for a new business to thrive. Through networking, millions of new entrepreneurs have been able to conquer their market, and achieve astronomical profits in the process. But how does marketing this way work? And where should you even start with regards to networking? There are proven, definitive tips and tricks that can help you, the new entrepreneur, tremendously, in the plight to stand out from your competitors. Join me for this short read, and I'll explain how to make contact and build credibility so that your efforts will result in getting lots of work for your new company.
Book Synopsis Networking on Purpose by : Beth Bridges
Download or read book Networking on Purpose written by Beth Bridges and published by Ibridge Enterprises. This book was released on 2013-09 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine the Power of a Deliberate and Intentional Networking Strategy... What would it do for your business? Whether you're new to networking and want to start out strong or you've got experience and want to refine your skills, it's time to start Networking on Purpose Now. You'll discover *the Five-Part Networking Success Plan(tm) which gives you confidence in any situation. *where to go so that you are guaranteed to meet influential new people every time you network. *why "small talk" is one of your best tools...and the elevator pitch isn't. *what one thing you must do to be in the top 10% of all networkers. *how to become so valuable to other people that the sales practically make themselves. Beth Bridges is the Networking Motivator (tm) and developer of the Five-Part Networking Success Plan(tm). In the last ten years she has attended over 2,300 networking events. She is recognized as one of the industry's top networkers by Chamber executives across North America and has given hundreds of presentations to entrepreneurs, associations and business people looking to strategically grow their networking skills.
Download or read book Superconnector written by Scott Gerber and published by Da Capo Lifelong Books. This book was released on 2018-02-27 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abandon the networking-for-networking's-sake mentality in favor of a more powerful and effective approach to creating and enhancing connections. STOP NETWORKING. Seriously, stop doing it. Now. It is time to ditch the old networking-for networking's-sake mentality in favor of a more powerful and effective approach to creating and enhancing connections. In Superconnector, Scott Gerber and Ryan Paugh reveal a new category of professionals born out of the social media era: highly valuable community-builders who make things happen through their keen understanding and utilization of social capital. Superconnectors understand the power of relationship-building, problem-solve by connecting the dots at high levels, and purposefully cause different worlds and communities to interact with the intention of creating mutual value. How can you become a Superconnector? Gerber and Paugh share instructive anecdotes from a who's who roster of high achievers, revealing how to systematically manage a professional community and maximize its value. Of utmost importance is practicing Habitual Generosity, acting on the knowledge that your greatest returns come when you least expect them, and that by putting others' needs first the good karma will flow back to you tenfold. Gerber and Paugh also explore winning strategies such as The Art of Selectivity, a well-honed ability to define which relationships matter most for you and decide how you will maintain them over time. Full of helpful advice on how to communicate with anyone about anything, Google-proof your reputation, and much more, Superconnector is a must-read for those seeking personal and business success.
Book Synopsis Entrepreneurship by : Michael Laverty
Download or read book Entrepreneurship written by Michael Laverty and published by . This book was released on 2020-01-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook is intended for use in introductory Entrepreneurship classes at the undergraduate level. Due to the wide range of audiences and course approaches, the book is designed to be as flexible as possible. Theoretical and practical aspects are presented in a balanced manner, and specific components such as the business plan are provided in multiple formats. Entrepreneurship aims to drive students toward active participation in entrepreneurial roles, and exposes them to a wide range of companies and scenarios.
Book Synopsis Influencer Networking Secrets by : Paul S. Edwards
Download or read book Influencer Networking Secrets written by Paul S. Edwards and published by Morgan James Publishing. This book was released on 2021-01-05 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a series of stories tied to five key principles (one per chapter), within Influencer Networking Secrets, readers learn how to connect with people, build influence, and get publicity through the power of strong personal relationships in business. The goal of Influencer Networking Secrets is to help people understand and apply spiritual laws that leverage rapport with others. This bypasses the costs and layers of labor and know-how needed for traditional, paid PR and advertising. By following these examples throughout Influencer Networking Secrets, entrepreneurs can build brands and businesses from scratch. Most people in business hear the mantra of relationships repeated daily. Far fewer take time to observe and apply those laws in their favor. With a clearer understanding and concrete examples to follow, however, more of them can tap into this invisible energy. It’s what gives Radically Generous Entrepreneurs a powerful reputation that precedes them everywhere they go.
Book Synopsis Building the Ultimate Network by : Chuck Boyce
Download or read book Building the Ultimate Network written by Chuck Boyce and published by . This book was released on 2011-09-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Never Eat Alone written by Keith Ferrazzi and published by Penguin UK. This book was released on 2014-06-05 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: An updated and expanded edition of the runaway bestseller Never Eat Alone by Keith Ferrazzi Proven advice on networking for success: over 400,000 copies sold. As Keith Ferrazzi discovered early in life, what distinguishes highly successful people from everyone else is the way they use the power of relationships - so that everyone wins. His form of connecting to the world around him is based on generosity and he distinguishes genuine relationship-building from the crude, desperate glad-handling usually associated with 'networking'. In Never Eat Alone, Ferrazzi lays out the specific steps - and inner mindset - he uses to reach out to connect with the thousands of colleagues, friends, and associates on his Rolodex, people he has helped and who have helped him. He then distills his system of reaching out to people into practical, proven principles. Keith Ferrazzi is founder and CEO of Ferrazzi Greenlight, a marketing and sales consulting company. He is the author of the #1 New York Times bestseller Who's Got Your Back and has been a contributor to Inc., the Wall Street Journal, and Harvard Business Review. Previously, he was CMO of Deloitte Consulting and at Starwood Hotels & Resorts, and CEO of YaYa media. He lives in Los Angeles and New York.
Book Synopsis From Business Cards to Business Relationships by : Allison Graham
Download or read book From Business Cards to Business Relationships written by Allison Graham and published by John Wiley & Sons. This book was released on 2012-04-10 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to supercharge your life? Effective networking is theanswer and this book will teach you how. Professionals of all stripes and ages are told to 'get outthere' and network so they can build their careers, grow theirbusinesses and elevate their influence in the community, but theyare rarely taught the skills to do that. Most people are lost,intimidated by the idea of presenting their own personal brand, andfrustrated when it comes to networking. Despite long hours atevents and attempts to make the right connections, theyaren’t seeing their desired results. From Business Cards to Business Relationships is astart-to-finish guide that demystifies the networking process andteaches readers how to truly benefit from getting connected.Allison Graham provides an easy to follow road map that isadaptable to your personality, circumstances and growth goals. Youwill learn how to strategically decide where to go, what to do whenyou get there and what to do afterwards to turn those casualbusiness card contacts into meaningful relationships. Allison'sapproach is based on the Four Pillars of Profitable Networking:Perspective, Personal Brand, Procedures, and a Strategic Plan. This is a prescriptive, practical system based on the author'sreal-life experience of going from unconnected to connected in ashort period of time. No cheesy gimmicks or high-pressure nonsense,just the skills and knowledge that will create success for anyonewilling to do the work and follow this advice. Regardless of yourpast experience or current level of connectivity, your industry orprofession, whether you're an entrepreneur or climbing thecorporate ladder: you can accomplish whatever you want by meetingand connecting with the right people. From Business Cardsto Business Relationships gives you the tools you need tocement a positive personal brand and build your own profitablenetwork. Praise for From Business Cards to BusinessRelationships "Allison Graham can help you turn an introduction into abusiness, a dinner into a relationship, and an average practiceinto world class. I've long preached that we're in a relationshipbusiness, and this book provides the handshakes, codes, actions,and routes to master those relationships." —Alan Weiss, PhD, Author of Million DollarConsulting and The Consulting Bible "At last—a networking book that actually makes sense!Allison Graham's four pillars of networking are as simple as theyare powerful. If you are willing to follow her lead with consistentand persistent effort, you will make your mark and expand yourhorizons both personally and professionally." —Lou Heckler, Humorous Business Keynote Speaker andSpeech Coach "This book is an excellent and much-needed resource to sharewith the business community." —PJ Hartson, Business Editor, Sun Media
Book Synopsis 101 Ways to Build a Successful Network Marketing Business by : Andrew Griffiths
Download or read book 101 Ways to Build a Successful Network Marketing Business written by Andrew Griffiths and published by Allen & Unwin. This book was released on 2008-01-01 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of network marketing is sound: build relationships with like-minded people and sell quality products and services within this network. Some people make amazingly high incomes from their network marketing businesses, while others unexpectedly fall by the wayside. Why do some fail while others prosper? This insightful business guide gives smart, practical tips on how to succeed at network marketing. It explains simple and commonsense ways to treat any network marketing business like a mainstream business. By taking away the mystery, it illustrate.
Book Synopsis Successful Business Networking Online by : Ladey Adey
Download or read book Successful Business Networking Online written by Ladey Adey and published by Ladey Adey Publications. This book was released on 2020-11-09 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The FIRST book dedicated to Business Networking ONLINE Covid-19 has changed business networking. Forever. Networking is the life-blood for many business people: to find new clients and make sales. The way to do it well has changed. Markedly. No one could have predicted the new emerging 'networking' normal. This amazing, and swift, transformation has created huge opportunities for those smart enough to exploit them fully. - How do you become successful using Online Networking post Covid-19? - Discover the secret strategies that all but guarantee your success. - Understand the differences from 'in-person' networking - and it's not just technology! - Know your Ideal Client and Avator - Measure Your Networking Activity with the Balanced Business Networking Scorecard - Perfect your Elevator Pitch Ladey Adey, one of the UK's most experienced networkers and pioneers of online networking, unlocks the critical secrets to guide you through the principles to catapult your business forward using online networking. She includes interviews and featured opinions of over 100 super-successful business owners and seasoned networkers who understand this online phenomenon.
Download or read book The Mom Test written by Rob Fitzpatrick and published by Robfitz Ltd. This book was released on 2013-10-09 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
Book Synopsis Effective Business Networking by : Steven D'Souza
Download or read book Effective Business Networking written by Steven D'Souza and published by Pearson UK. This book was released on 2015-01-14 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed full of tried and tested techniques and secrets from some of the UK’s most successful networkers, Effective Business Networking from Brilliant contains useful tools, anecdotes and real life examples of people who have used networking to secure their dream jobs, make career moves, grow their business or even find their life partner, to those who network and connect people professionally for a living. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Book Synopsis 33 Million People in the Room by : Juliette Powell
Download or read book 33 Million People in the Room written by Juliette Powell and published by Que Publishing. This book was released on 2009 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Juliette Powell has provided a timely crash course on how to leverage your business's online presence. A must-read for any aspiring entrepreneur, activist, brand manager, or c-level executive." -Jeffrey Stewart, Serial Technology Entrepreneur; Founder, Mimeo, Urgent Career, and Monitor110 "Reading Juliette Powell's book is like perusing the secret trade documents of the most connected social butterfly. Upon first meeting Juliette, she immediately grabbed me by the arm and introduced me to the most important person in the room. When you pick up her book, it's the same experience. She reaches through the pages and gives the reader entry to the halls of power through online networking." -Amy Shuster, Editorial Producer, MSNBC "Juliette knows her way around a social network; she regales us with tales and practical advice from the plastic porous mediascape of today." -David Thorpe, Global Director of Innovation, Ogilvy & Mather "If you are in business or starting one, and wonder what the heck all this talk about social networking is about, this book is the best quick guide I've seen. It's full of juicy stories, backed up by sound social science, lucidly explained." -Howard Rheingold, Author, "Smartmobs"; Professor, Stanford and Berkeley "The exciting new world of online social networking is demonstrating the profound power of these truths to change the very fabric of society as we know it. Our interactions, relationships, and values are changing faster than most of us can comprehend. For some, the pace of this change is alarming. For others it is empowering. In "33 Million People in the Room "Juliette Powell takes us on a funfilled tour of this rapidly changing hypo-manic digital ecosystem simultaneously providing both practical advice and an insightful commentary on the increasing importance of authenticity in modern culture. Along the way we meet a hilarious cast of characters and gain a behind-the-scenes glimpse into real social networking success stories showing how to leverage the power of this modern phenomenon to achieve meaningful social and economic results for you and your business." -Michael Spencer, CTO, ASMALLWORLD "Juliette Powell has captured the strength, excitement, and opportunity of social networks in this compelling work. Opening with an arresting saga about Chris Anderson's debut as the new TED owner, she deftly sketches vignette after vignette that will have you thinking-why not me? Social networking power is awesome for those who have experienced it-but most people remain skeptical, guarded, and untrusting. Give up control? All control? Well, as she explains-YES! I've tried it, using six hundred fifty 'coauthors' to write a book-a book no one could have written, but to which 'everyone' could contribute. It was hard, very hard at first, to relinquish control, just as Powell describes. But the benefits she outlines are real. Try it-you'll see!" -Chuck House, Executive Director, Media X, Stanford University "Digital society is all about expanding and energizing connections between people and ideas in ways we are just starting to understand. "33 Million People in the Room "shares the perspective of an insider and shows us how business, entertainment, and politics all connect in the brave new world of social networking." -Kenny Miller, Creative Director and EVP, MTV Network Global Digital Media "If you thought social networks were just for kids, or geeks, or simply too frivolous for your time, then think again. Juliette Powell reveals the power of connections, the strategies to gain audience and the best practices to build community in this brisk-paced canter through the new tools and techniques for doing business. It's jargon-free and an easy read for those who have never dipped a toe in the water, but even experienced networkers will find wisdom in its pages. Real-world examples make a compelling case for her notion that social capital makes sound business sense and when successfully established can translate into capital in the bank." -Paul Brannan, Deputy Editor, News Interactive, BBC "Juliette Powell has written a book that will advance your understanding of social networking whether you're a nerd, Luddite, a savvy teen blogger, or, most importantly, a business person trying to gain an edge by embracing the latest Internet phenomenon." -Joel Dreyfuss, Editor in Chief, "Red Herring "magazine "Juliette Powell's book "33 Million People in the Room "is the perfect book for the class. Powell understands that social networking is the best way to find like-minded people online, either to pursue an interest, reach a particular goal, create or grow a business, or just to help establish a sense of community among people online and beyond. Bravo Prof. Powell for a job well done!" -Bill Sobel, Sobel Media, NY: MIEG, www.nymieg.org "Juliette Powell has brilliantly answered in rich dimensions "why "you should be deeply involved in this new communications fabric. Through vignettes with the true leaders of this revolution, Juliette has set forth all the energy and steam you need for your boilers to get going and enter the room." -Chris Brogan, Business Advisor, chrisbrogan.com "Juliette Powell has delivered a wonderfully succinct snapshot for embracing social computing as a way of doing business, not just the latest technology trend. Whether you are new to making connections online or are a social computing technology veteran, Juliette encapsulates the themes, concepts, and ideas that are most relevant for anyone in business interested in working in or exploring social computing." -Jeffrey Dachis, Cofounder, Razorfish, Inc.; Cofounder, Senior Partner Bond Art & Science; Chairman, Producers Guild of America New Media Council "Social networking is just not for breakfast anymore. "33 Million People in the Room "demonstrates how it transcends marketing and promotion, connecting people and companies in ways none of us dared dream. Thanks to Juliettte for putting this in perspective, and to social networks for so many of my restless nights." -David Blumenstein, Cofounder, The Hatchery "Juliette Powell puts a human face on the social changes being wrought online, whether describing new tools like MySpace and Facebook, or key concepts like viral communication and social capital." -Clay Shirky, Adjunct Professor, NYU's Graduate Interactive Telecommunications Program (ITP); Author, "Here Comes Everybody" " " "We all recognize that social networking and the technologies of connection and collaboration are an enormous phenomenon. But what do they mean? How can they, how will they be used to create social and economic value? Drawing on her own experience and on the insights of The Gathering Think Tank, Juliette Powell has developed a powerful set of answers to those critical questions. Full of clear explanations, helpful examples, and accessible advice, "33 Million People in the Room "is an important tool for managers and citizens alike-a sourcebook for the next economy." -Lawrence Wilkinson, Cofounder and Vice Chair, Oxygen Media; Cofounder and President, Global Business Network; Cofounder and Chair, Heminge & Condell "Juliette has done a terrific job of capturing the power of and the opportunities presented by social networks. Whether you are looking to maximize the impact of 'You Inc' or a global company, there are important lessons in this book. Things have changed, again, and this book will help you capitalize on it." -Doug Zingale, General Manager of Strategic Partnerships, Zune, Microsoft Corporation Social networks are no fad. They're a permanent reality: one that offers immense opportunities to smart, innovative businesses. Now, top social networking consultant Juliette Powell reveals how dozens of innovators are driving real ROI through social networks-and how you can, too. Powell's wide-ranging research, including coverage on Barack Obama's successful online strategy in his bid for the presidency, focuses on technology, media and gaming companies, leaders in fashion, beauty, publishing, finance, retail, event planning, and beyond. These powerful narratives illuminate the reality of doing business on today's social networks as never before. Through them, Powell introduces new best practices, shows how to avoid crucial pitfalls, and helps you prepare for the newest trends in online social networking. Drawing on the latest research, Powell connects the dots, uncovering the human dynamics and patterns that consistently underlie successful social networking initiatives. Along the way, she offers practical tools and advice for optimizing every stage of your own social networking initiative-from planning through measurement, and beyond. Getting on, getting started, and making social networks work for you Defining and implementing your optimal social networking strategy Leveraging the amazing power of the microcelebrity Achieving worldwide impact in the niche that matters to you Transforming social and cultural capital into financial capital Be generous, build your trusted personal network-and discover all you get in return Profiting from the knowledge you never knew you had Opening your organization's own social networking channels- inside and out
