Product Shots

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The Art and Style of Product Photography

Author : J. Dennis Thomas
Publisher : John Wiley & Sons
ISBN 13 : 1118721624
Total Pages : 290 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis The Art and Style of Product Photography by : J. Dennis Thomas

Download or read book The Art and Style of Product Photography written by J. Dennis Thomas and published by John Wiley & Sons. This book was released on 2013-12-17 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: High quality images sell products. Here's how you do it. From cereal boxes to billboards to photos on Amazon, product photos have a strong impact on viewers. Now you can master the secrets of effective product photography with this essential guide. Author J. Dennis Thomas guides you through the basics, from selecting the right equipment and practicing different lighting techniques to controlling exposure, using backgrounds and props, and much more. Whether it's jewelry, food, fashion, or other products, learn how to photograph for effective selling, while building the skills and tools you need for a career. Explains how to produce quality photos for product or commercial photography, including fashion, food, jewelry, technology, and more The author is a professional photographer whose work has been published in major U.S. magazines including Rolling Stone, Elle, W Magazine, and US Weekly Covers choosing the right equipment, practicing different lighting techniques, controlling exposure, using backgrounds and props, and more Gives new and even experienced photographers the tools they need to build careers in product photography Take photographs that impress, intrigue, dazzle, and sell with The Art and Style of Product Photography.

New Product Shots

Author : Alex Larg
Publisher : Rotovision
ISBN 13 :
Total Pages : 176 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis New Product Shots by : Alex Larg

Download or read book New Product Shots written by Alex Larg and published by Rotovision. This book was released on 1999 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Features images produced for commercial, editorial, personal and fine art work.

Lighting Essentials

Author : Don Giannatti
Publisher : Amherst Media
ISBN 13 : 1608954595
Total Pages : 160 pages
Book Rating : 4.6/5 (89 download)

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Book Synopsis Lighting Essentials by : Don Giannatti

Download or read book Lighting Essentials written by Don Giannatti and published by Amherst Media. This book was released on 2012-04-01 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: The core goal of photography is representing subjects that have depth and texture in a medium that inherently lacks both those qualities, and this book shows the best way to rise to that challenge: through the careful application and capture of lighting. It demonstrates how to accentuate or minimize textures, add or subtract highlights, and create or combat shadows to showcase the subjects in the best way and create the illusion of a third dimension in the images. Exploring techniques for lighting portraits, still-life subjects, nature images, and architectural shots, both studio and location lighting are covered in detail. The book teaches photographers how to study their subjectsÑwith all of the textures, colors, shapes, and surfaces they haveÑthen visualize the image as a finished photograph before the photography actually begins. With chapters that thoroughly cover the science of lighting and visualization, photographers can apply that knowledge and successfully create artful images.

Studio Anywhere

Author : Nick Fancher
Publisher : Pearson Education
ISBN 13 : 0134084179
Total Pages : 264 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis Studio Anywhere by : Nick Fancher

Download or read book Studio Anywhere written by Nick Fancher and published by Pearson Education. This book was released on 2015 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept for Studio Anywhere came from photographer Nick Fancher's experience trying to build model shots for his portfolio. As a young professional photographer with a family, he didn't have the money to rent out a studio, and he wasn't familiar with all the areas around some of his models' locations (when he was traveling, for example). So he started shooting in the models' living spaces. Each place was different-a penthouse here, a dark art space there-and they all forced him to think a bit outside the box and seek out photographic opportunities. He also had to carry little gear, traveling light.All this gave him the idea for this book, which highlights what one can do with a bit of portable gear, a grasp of photographic basics, and a lot of imagination in order to see the possibilities in any given situation. In Studio Anywhere: A Photographer's Guide to Shooting in Unconventional Locations, Nick will cover different "studios" that can be created anywhere, from a basement to a street, from an office to a park, from a living room to a backyard. And he will do all this with just the following gear: 1-3 Speedlites, a foam core board, a grid for the flash, an umbrella, an ND filter, and gaffer tape. And because his photos have a unique "look" to them, Nick will also include his post-processing in Lightroom, with occasional "pro tips" as he jumps over to Photoshop for just a bit of heavier lifting in the digital darkroom.Nick will also have a "Deconstruct this photo" thread running throughout the book (one for each studio section), which will help students be able to better read photos (how many lights were used? what kind of modifier was used? where was the light placed?) in order to "reverse engineer" them, so that they can recreate similar lighting scenarios themselves. After reading Studio Anywhere, students will be inspired to get out and shoot in more "unconventional" locations, and will be equipped with the knowledge and know-how to do so.

The Publicity Handbook, New Edition

Author : David R. Yale
Publisher : McGraw Hill Professional
ISBN 13 : 9780844232423
Total Pages : 468 pages
Book Rating : 4.2/5 (324 download)

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Book Synopsis The Publicity Handbook, New Edition by : David R. Yale

Download or read book The Publicity Handbook, New Edition written by David R. Yale and published by McGraw Hill Professional. This book was released on 2001-05-25 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on hundreds of interviews with journalists and publicists, this book presents guidelines for working with journalists to create valuable publicity, controlling crisis situations, coordinating press conferences and media events, and other important PR skills.

Lighting for Product Photography

Author : Allison Earnest
Publisher : Amherst Media
ISBN 13 : 9781682034064
Total Pages : 128 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Lighting for Product Photography by : Allison Earnest

Download or read book Lighting for Product Photography written by Allison Earnest and published by Amherst Media. This book was released on 2019-06-15 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the Internet age, shoppers often don't have the advantage of touching or feeling an item in order to make a logical buying decision regarding. The same is true on menus; we have to decide whether or not to order that fancy drink or dessert based on a photograph of it. This makes the job of photographers more important than ever--without the right photos, even the best product won't sell in today's marketplace! In this book, photographer Allison Earnest shows you how to design images to contain all the information about color, depth, shape, and texture that potential buyers will need to evaluate the product using their eyes alone--and how to entice viewers with scene setups and lighting that set the right mood or match the needs of a specific publication, website, or advertising campaign. Comprehensive text and detailed setup shots make it easy to follow along and master the principles of photographing any product beautifully!

Start Your Own Etsy Business

Author : The Staff of Entrepreneur Media
Publisher : Entrepreneur Press
ISBN 13 : 161308367X
Total Pages : 198 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Start Your Own Etsy Business by : The Staff of Entrepreneur Media

Download or read book Start Your Own Etsy Business written by The Staff of Entrepreneur Media and published by Entrepreneur Press. This book was released on 2017-09-12 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: CRAFT YOUR OWN SUCCESS Whether you’re a master crafter, a carpenter, a jewelry designer, or have become passionate about making the best home décor in town, now is the time to go from hobby to full-time business owner. And with million shoppers ready to discover your unique offerings it only makes sense to join the largest, most successful online community of creative entrepreneurs on Etsy®. Our experts have teamed up with successful shop owners to provide you with Start Your Own Etsy® Business, an easy-to-understand, comprehensive blueprint that takes you through setting up, branding, marketing, and managing your store. You’ll learn how to: • Create listings and marketing plans that attract the right customers • Choose keywords and tags design to drive traffic to your shop • Pick the right shipping and packaging methods to meet your inventory needs • Define your brand with carefully crafted logos, product listings, and images • Reach more shoppers with targeted social media and advertising campaigns • Create storytelling product listings and professional looking product photos • Decide when it’s time to turn your part-time hobby into a full-time business venture Plus, gain worksheets, templates, resource lists and tips designed to go from passion to profits. If you’re ready to share your passion for your craft with millions around the world, this guide is for you.

#tweetsmart

Author : J. S. McDougall
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 144932925X
Total Pages : 107 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis #tweetsmart by : J. S. McDougall

Download or read book #tweetsmart written by J. S. McDougall and published by "O'Reilly Media, Inc.". This book was released on 2012-02-14 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: "OK. I’ve got my Twitter account…now what can I do with it?" Sound familiar? #tweetsmart provides the answer with 25 creative projects to help your business, cause, or organization grow. But this isn’t just another social media marketing book—it’s the anti-marketing how-to community-engagement book. Twitter is not a marketing channel (and should never be used as such) but it is a community of interested, engaged, and influential people. Meeting and getting to know these people can help you build your own community. In this useful guide, you’ll find projects to help you approach your Twitter audience in ways that are strategic, measurable, and fun. Put a new wrinkle on an old contest: "be the 10th person to tweet" Create a hashtag game around your company or products Instead of polling, ask your followers to help you make a product decision Make MadLibs out of your marketing copy or mission statement Hold a scavenger hunt, and relay clues via Twitter Organize a weekly Twitter chat on various subjects Solicit funny product shots, using Twitter’s photo-sharing utility Spontaneously tweet from a store location: "Meet me now and win!"

Digital Photography All-in-One Desk Reference For Dummies

Author : David D. Busch
Publisher : John Wiley & Sons
ISBN 13 : 0764584448
Total Pages : 770 pages
Book Rating : 4.7/5 (645 download)

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Book Synopsis Digital Photography All-in-One Desk Reference For Dummies by : David D. Busch

Download or read book Digital Photography All-in-One Desk Reference For Dummies written by David D. Busch and published by John Wiley & Sons. This book was released on 2004-10-28 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt: An 816-page All-in-One guide designed for both beginning and experienced digital photographers, offering seven minibooks on everything from buying a camera and choosing the right equipment to editing with high-end tools and restoring photos digitally Includes chapters on basics such as point-and-shoot photography, with later chapters exploring editing, printing, and shooting portraits or high-speed action This new edition covers the latest technology changes in digital photography, including Photoshop 7, new low-priced SLR cameras, updated storage and output options with DVD technology, and how each of these changes affects photography techniques David Busch is the author of more than fifty technology books, most covering digital photography, image editing, and digital restoration

Photography

Author : David Bate
Publisher : Routledge
ISBN 13 : 1000211118
Total Pages : 321 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Photography by : David Bate

Download or read book Photography written by David Bate and published by Routledge. This book was released on 2020-09-25 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a thorough and comprehensive introduction to the study of photography, this second edition of Photography: The Key Concepts has been expanded and updated to cover more fully contemporary changes to photography. Photography is a part of everyday life; from news and advertisements, to data collection and surveillance, to the shaping of personal and social identity, we are constantly surrounded by the photographic image. Outlining an overview of photographic genres, David Bate explores how these varied practices can be coded and interpreted using key theoretical models. Building upon the genres included in the first edition – documentary, portraiture, landscape, still life, art and global photography – this second edition includes two new chapters on snapshots and the act of looking. The revised and expanded chapters are supported by over three times as many photographs as in the first edition, examining contemporary practices in more detail and equipping students with the analytical skills they need, both in their academic studies and in their own practical work.An indispensable guide to the field, Photography: The Key Concepts is core reading for all courses that consider the place of photography in society, within photographic practice, visual culture, art, media and cultural studies.

eBay Photos That Sell

Author : Dan Gookin
Publisher : John Wiley & Sons
ISBN 13 : 0782150586
Total Pages : 189 pages
Book Rating : 4.7/5 (821 download)

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Book Synopsis eBay Photos That Sell by : Dan Gookin

Download or read book eBay Photos That Sell written by Dan Gookin and published by John Wiley & Sons. This book was released on 2006-02-20 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I've been an admirer of Dan Gookin since he wrote DOS For Dummies and spawned the For Dummies phenomenon. He takes things to a new level with this amazing and much needed book on practical product photography. Use his advice and you'll simply make more money. Highly recommended." —John C. Dvorak, columnist, PC Magazine Anyone can sell their stuff online. The challenge is to do it better than the competition and get the best possible results, every time. If you're attempting to sell your guitar on eBay, a photo of Aunt Pearl June strumming it in the backyard isn't likely to cut it. Does that mean you need to hire a professional photographer or invest in expensive equipment? Not if you follow the ingenious advice in this book! eBay Photos That Sell teaches home-spun entrepreneurs how to create professional-quality product photos using a standard digital camera and a few handy tricks and inexpensive techniques. With page after page of inspiring examples and expert insights, you'll figure out how to capture everything from hats to wineglasses to MP3 players. You'll understand what makes one photo better than another and discover how to create images that viewers connect with--ones that evoke the "I must have this" feeling. Ultimately, it will help you attract customers and make sales, without investing a lot of time or money. Inside, you'll learn how to: Follow the basic rules for taking crisp, well-lit shots that outshine the competition Set up shots quickly in your home or office Create props and accessories from inexpensive items found at home or the local hardware store Know how and when to use your camera's features, bells, and whistles to your advantage Take the time to set up your photograph properly so you don't have to fix things later Use photo-editing software to make final adjustments Learn to size and format your photos effectively for the Web Know when a simple black background is the best way to make your image pop Build a safe and organized place to store your pictures so you can easily find them

Public Relations

Author : Ellen Gunning
Publisher : Bloomsbury Publishing
ISBN 13 : 1352002795
Total Pages : 275 pages
Book Rating : 4.3/5 (52 download)

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Book Synopsis Public Relations by : Ellen Gunning

Download or read book Public Relations written by Ellen Gunning and published by Bloomsbury Publishing. This book was released on 2018-09-26 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, this core textbook provides students with a highly engaging and accessible introduction to the world of PR, covering diverse topics such as event planning, press releases, crisis management, ethics, managing your own PR agency and how to use social media effectively. The author draws on over 25 years of hands-on experience as a PR practitioner and lecturer to provide cutting-edge and insightful examples and debates relating to key contemporary issues, from Twitter-storms and whistleblowing, to the Ebola crisis and media relations in the White House. With information drawn from a wide range of international experts, the book offers case studies that cross continents and cover small, local and large multinational organisations, resulting in a truly global perspective. This new third edition has been comprehensively revised and updated throughout, equipping readers with the practical skills they need to succeed as a PR professional in the 21st century. Public Relations: A Practical Guide is a must-have companion for all those studying practitioner courses on public relations taught and accredited by PR professional organisations. It will be also be an essential textbook for undergraduate and postgraduate students studying introductory public relations modules at universities. New to this Edition: - A more international perspective, illustrated by up-to-date examples and case studies covering companies such as Pepsi, Samsung, Shell and United Airlines, and countries including Germany, the UK, the USA, Australia, China, India, Nigeria, Greece and Ireland - A new and enhanced pedagogical framework, offering chapter introductions, practical case studies and 'What You've Learned' sections at the end of each chapter - Extensively updated from the second edition to include increased coverage of social media and the latest PR practices Accompanying online resources for this title can be found at bloomsburyonlineresources.com/public-relations. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Handmade to Sell

Author : Kelly Rand
Publisher : Potter Craft
ISBN 13 : 0307587118
Total Pages : 178 pages
Book Rating : 4.3/5 (75 download)

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Book Synopsis Handmade to Sell by : Kelly Rand

Download or read book Handmade to Sell written by Kelly Rand and published by Potter Craft. This book was released on 2012-07-10 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business advice for enterprising crafters, by crafters No one knows more about helping handmade businesses than Hello Craft, the nonprofit trade association for crafty entrepreneurs. Written by the directors of Hello Craft, Handmade to Sell is the most complete, up-to-date, and authoritative guide for DIYers seeking to learn every aspect of selling, marketing, and branding. Based on the Summit of Awesome, Hello Craft’s annual business conference, this book covers topics including: • Developing successful product lines • Copyrights and trademarks • Taking perfect product shots • Using analytics to boost your online sales • Selling at fairs, shows, and other retail outlets • Diversifying income through licensing and teaching • Hiring and outsourcing Throughout, you’ll find expert tips and invaluable strategies and advice from some of the most successful indie crafters and artisans. Whether you’ve only contemplated selling your crafts or want to grow an existing handmade business, Handmade to Sell offers essential guidance for anyone who has ever dreamed of making a living from what they create.

Scott Kelby's Digital Photography Boxed Set, Parts 1, 2, 3, 4, And 5

Author : Scott Kelby
Publisher : Pearson Education
ISBN 13 : 0133988066
Total Pages : 1260 pages
Book Rating : 4.1/5 (339 download)

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Book Synopsis Scott Kelby's Digital Photography Boxed Set, Parts 1, 2, 3, 4, And 5 by : Scott Kelby

Download or read book Scott Kelby's Digital Photography Boxed Set, Parts 1, 2, 3, 4, And 5 written by Scott Kelby and published by Pearson Education. This book was released on 2014-08-14 with total page 1260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This attractive boxed set includes: The Digital Photography Book, Part 1, 2nd Edition (ISBN 0321934946), The Digital Photography Book, Part 2, 2nd Edition (ISBN 0321948548), The Digital Photography Book, Part 3 (ISBN 0321617657), The Digital Photography Book, Part 4 (ISBN 0321773020), and The Digital Photography Book, Part 5 (0133856887). Scott Kelby, the man who changed the "digital darkroom" forever, shows which buttons to push, which settings to use, when to use them, and hundreds of the most closely guarded photographic "tricks of the trade" to get budding photographers shooting dramatically better-looking, sharper, more colorful, more professional-looking photos with their digital camera every time they press the shutter button. Scott tackles the most important side of digital photography-how to take pro-quality shots using the same tricks today's top digital pros use (and it's easier than you'd think). Each chapter is packed with plain English tips on using flash, shooting close-up photography, travel photography, shooting people, and even how to build a studio from scratch, where he demystifies the process so anyone can start taking pro-quality portraits today! Plus, he's got full chapters on his most requested topics, including loads of tips for landscape photographers, wedding photographers, and sports photographers. Chapter after chapter, page after page, Scott shares all the pros' secrets for making your photos look more professional, no matter what you're shooting. This bundle has a value of US $125.

Cosmetics Marketing

Author : Lindsay Karchin
Publisher : Bloomsbury Publishing
ISBN 13 : 1350299448
Total Pages : 265 pages
Book Rating : 4.3/5 (52 download)

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Book Synopsis Cosmetics Marketing by : Lindsay Karchin

Download or read book Cosmetics Marketing written by Lindsay Karchin and published by Bloomsbury Publishing. This book was released on 2023-06-29 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.

Starting a Yahoo! Business For Dummies

Author : Rob Snell
Publisher : John Wiley & Sons
ISBN 13 : 0470043121
Total Pages : 434 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Starting a Yahoo! Business For Dummies by : Rob Snell

Download or read book Starting a Yahoo! Business For Dummies written by Rob Snell and published by John Wiley & Sons. This book was released on 2006-03-20 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn browsers into buyers, boost traffic, and more Build your store from scratch, or make the one you have more profitable His online business has been paying his mortgage for years. Now Rob Snell is sharing his Yahoo! Store secrets for planning, building, and managing an online store that delivers the goods! Here's how to profit from keywords, handle credit-card payments, find out what's hot in other stores, maximize your marketing efforts, and much more. Discover how to Use the Yahoo! Store Editor and Manager Plan effective store navigation Use better images to sell more products Build successful advertising strategies Generate more traffic from search engines

Packaging the Brand

Author : Gavin Ambrose
Publisher : Bloomsbury Publishing
ISBN 13 : 1350034223
Total Pages : 212 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis Packaging the Brand by : Gavin Ambrose

Download or read book Packaging the Brand written by Gavin Ambrose and published by Bloomsbury Publishing. This book was released on 2017-09-07 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.