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Product Positioning In A Two Dimensional Vertical Differentiation Model
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Book Synopsis Game Theory and Business Applications by : Kalyan Chatterjee
Download or read book Game Theory and Business Applications written by Kalyan Chatterjee and published by Springer Science & Business Media. This book was released on 2013-06-26 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Game theory has been applied to a growing list of practical problems, from antitrust analysis to monetary policy; from the design of auction institutions to the structuring of incentives within firms; from patent races to dispute resolution. The purpose of Game Theory and Business Applications is to show how game theory can be used to model and analyze business decisions. The contents of this revised edition contain a wide variety of business functions – from accounting to operations, from marketing to strategy to organizational design. In addition, specific application areas include market competition, law and economics, bargaining and dispute resolution, and competitive bidding. All of these applications involve competitive decision settings, specifically situations where a number of economic agents in pursuit of their own self-interests and in accordance with the institutional “rules of the game” take actions that together affect all of their fortunes. As this volume demonstrates, game theory provides a compelling guide for analyzing business decisions and strategies.
Book Synopsis Handbook of Research on Distribution Channels by : Charles A. Ingene
Download or read book Handbook of Research on Distribution Channels written by Charles A. Ingene and published by Edward Elgar Publishing. This book was released on 2019 with total page 599 pages. Available in PDF, EPUB and Kindle. Book excerpt: Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present cutting-edge research on channel management and design from analytical, conceptual, and empirical perspectives. The breadth of this Handbook makes it appropriate for use in a doctoral course on distribution channels, or as a knowledge-broadening resource for faculty and researchers who wish to understand types of channels research that are outside the scope of their own approach to distribution.
Download or read book Wine Positioning written by Pierre Mora and published by Springer. This book was released on 2015-11-27 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Rather than focusing on a small group of elitist appellations, the Grand Crus universe and a handful of star brands, the book addresses the real, day-to-day wine world. In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands. In its analysis of wine appellation models, the book examines local parameters like geology, history and wine growing techniques; compares facts, figures and actors; analyzes the signals that are being sent to the market and presents a range of key factors for success. Similarly, the wine brands models are analyzed on the basis of their respective brand identity and apparent marketing policy. In the book’s final part, it summarizes recent developments in wine marketing, including the growing importance of wine brands as new territories in the global vineyard, and the role of appellations as the essence of cultural diversity.
Book Synopsis Handbook of New Product Development Management by : Christoph Loch
Download or read book Handbook of New Product Development Management written by Christoph Loch and published by Routledge. This book was released on 2008 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides a comprehensive view of the challenges in managing the development of new products from well-known and leading contributors in the field.
Download or read book Marketing Science written by and published by . This book was released on 1995 with total page 778 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Dynamics of Market Positioning by : Sengun Yeniyurt
Download or read book The Dynamics of Market Positioning written by Sengun Yeniyurt and published by . This book was released on 2005 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Responsible and Sustainable Operations by : Christopher S. Tang
Download or read book Responsible and Sustainable Operations written by Christopher S. Tang and published by Springer Nature. This book was released on with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Data Quality Management in the Data Age by : Haiyan Yu
Download or read book Data Quality Management in the Data Age written by Haiyan Yu and published by Springer Nature. This book was released on with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Contemporary Research on E-business Technology and Strategy by : Vasil Khachidze
Download or read book Contemporary Research on E-business Technology and Strategy written by Vasil Khachidze and published by Springer. This book was released on 2012-10-05 with total page 743 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the proceedings of the International Conference on E-business and Strategy, iCETS 2012, held in Tianjin, China, in August 2012. The 65 revised full papers presented were carefully reviewed and selected from 231 submissions. The papers feature contemporary research on developments in the fields of e-business technology, information management systems, and business strategy. Topics addressed are latest development on e-business technology, computer science and software engineering for e-business, e-business and e-commerce applications, social networking and social engineering for e-business, e-business strategic management and economics development, e-business education, entrepreneurship and e-learning, digital economy strategy, as well as internet and e-commerce policy.
Book Synopsis The Economic Analysis of Universities by : Susanne Warning
Download or read book The Economic Analysis of Universities written by Susanne Warning and published by Edward Elgar Publishing. This book was released on 2007 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a theoretical and empirical analysis of strategic positioning of public universities. The concept of strategic groups from management theory and a formal equilibrium model of differentiation under strategic interaction are developed to explain heterogeneity and the role of teaching and research quality as the two main strategic variables of universities. Using data for German publicly funded universities, the empirical tests apply Data Envelopment Analysis and econometric methods. The results offer important insights for all countries where publicly funded universities play a role. Recent shifts towards more competitive university systems further increase the relevance of this book.
Book Synopsis Theory of the Firm for Strategic Management by : Manuel Becerra
Download or read book Theory of the Firm for Strategic Management written by Manuel Becerra and published by Cambridge University Press. This book was released on 2009-02-05 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develops a value-based theory of the firm specifically aimed at strategic decision-making.
Download or read book Indian Economic Review written by and published by . This book was released on 2016 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Management Science written by and published by . This book was released on 2002-09 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issues for Feb. 1965-Aug. 1967 include Bulletin of the Institute of Management Sciences.
Book Synopsis Systems Analysis and Design for Advanced Modeling Methods: Best Practices by : Bajaj, Akhilesh
Download or read book Systems Analysis and Design for Advanced Modeling Methods: Best Practices written by Bajaj, Akhilesh and published by IGI Global. This book was released on 2009-04-30 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers research in the area of systems analysis and design practices and methodologies.
Book Synopsis Contemporary Strategy Analysis by : Robert M. Grant
Download or read book Contemporary Strategy Analysis written by Robert M. Grant and published by John Wiley & Sons. This book was released on 2024-12-31 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: The updated new edition of the classic strategic analysis textbook, addresses the emerging challenges that businesses face in an increasingly complex and dynamic environment A market-leading title across the world in upper-level undergraduate and MBA courses, Contemporary Strategy Analysis combines a rigorous approach to business strategy analysis with highly relevant examples of current practice and a rich collection of case studies. With a lively narrative style, expert strategist and lecturer Robert M. Grant introduces students to some of the latest thinking in the strategy field while addressing the strategic issues that business enterprises face today. Designed to be accessible for students from different backgrounds with varying levels of experience, the twelfth edition of Contemporary Strategy Analysis builds upon its tradition of clarity of exposition, emphasis on practicality, and concentration on the fundamentals of value creation and appropriation. A wide range of contemporary topics are presented alongside fully integrated business models, real-world examples of business model innovation, and practical tools for formulating and implementing business strategies. Contemporary Strategy Analysis, Twelfth Edition, remains the ideal textbook for core strategy courses in Business Studies, Management, and MBA programs, as well as for executive courses on competitive strategy, corporate strategy, and management consulting skills. It is also a valuable resource for managers, business owners, founders, and other professionals who are responsible for the strategic direction of a modern enterprise.
Book Synopsis Principles of Marketing Engineering by : Gary L. Lilien
Download or read book Principles of Marketing Engineering written by Gary L. Lilien and published by DecisionPro. This book was released on 2007 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing engineering blends the scientific rigor of marketing analytics with the craft of traditional marketing to create the 21st Century tools for marketing decision making
Book Synopsis Marketing Engineering by : Gary L. Lilien
Download or read book Marketing Engineering written by Gary L. Lilien and published by DecisionPro. This book was released on 2004 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accompanying CD-ROM contains ... "26 software programs, help files and tutorials."--Page 4 of cover.
