Product Policy And Brand Management Text And Cases

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PRODUCT POLICY AND BRAND MANAGEMENT, Fourth Edition

Author : CHITALE, AVINASH K.
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 9389347513
Total Pages : 393 pages
Book Rating : 4.3/5 (893 download)

Book Synopsis PRODUCT POLICY AND BRAND MANAGEMENT, Fourth Edition by : CHITALE, AVINASH K.

Download or read book PRODUCT POLICY AND BRAND MANAGEMENT, Fourth Edition written by CHITALE, AVINASH K. and published by PHI Learning Pvt. Ltd.. This book was released on 2020-06-01 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book, now in its fourth edition, continues to elucidate the concepts and topics of Product Policy and Brand Management in a concise and clear manner. The text has been further enriched by introducing more case studies based on various mobile phones and smartphones as well as on generic drugs and pharmaceuticals to explain and highlight the concept of branding process. In addition, there are case studies on new product development, branding of foods, their positioning and pricing strategy. The book has been systematically divided into four parts. Part I on "Fundamentals of Product Management" throws light on the concepts of product and its management, role of product managers, product life cycle, diffusion models, developing a product manager, and the product planning system and strategies. Part II on "New Product Development and Its Barriers" explains the challenges that are faced by a new product during its development, the test marketing stages and its alternatives, launching a product, future trends of product management and success stories. Part III on "Brand Management" defines branding, branding decisions, brand equity, brand identity, and brand positioning. Whereas, Part IV “Live Case Studies” exclusively includes 40 live cases that provide analytical and practical insights to the readers on the discussed concepts. The text is primarily intended for the students of MBA, MMS, and ME/MTech (Industrial Management). Besides, the book is also a valuable source for practicing managers. TARGET AUDIENCE • MBA • MMS • ME/MTech (Industrial Management)

Brand Management

Author : Harsh V. Verma
Publisher : Excel Books India
ISBN 13 : 9788174464804
Total Pages : 500 pages
Book Rating : 4.4/5 (648 download)

Book Synopsis Brand Management by : Harsh V. Verma

Download or read book Brand Management written by Harsh V. Verma and published by Excel Books India. This book was released on 2006 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands are wealth generators of the 21st century. With this in mind 'Brand Management' focuses on the key decision areas of competition and brand, concept of brand, brand equity, brand over time and branding strategies. The theoretical constructs are illustrated using case studies.

Product Policy and Brand Management Text and Cases

Author : A. K. Chitale
Publisher :
ISBN 13 : 9788120352605
Total Pages : 0 pages
Book Rating : 4.3/5 (526 download)

Book Synopsis Product Policy and Brand Management Text and Cases by : A. K. Chitale

Download or read book Product Policy and Brand Management Text and Cases written by A. K. Chitale and published by . This book was released on 2016-06-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, this text explains the concepts of product policy and brand management. The text includes nine extra case studies based on the power of branding, positioning of brands, repositioning and pricing strategy.

Strategic Management (Text and Cases)

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Author : Gupta C.B.
Publisher : S. Chand Publishing
ISBN 13 : 9384319341
Total Pages : 420 pages
Book Rating : 4.3/5 (843 download)

Book Synopsis Strategic Management (Text and Cases) by : Gupta C.B.

Download or read book Strategic Management (Text and Cases) written by Gupta C.B. and published by S. Chand Publishing. This book was released on with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gives chapter outline to indicate the topics covered in each chapter. Provides diagrams and tables to illustrate the text. Includes examples from Indian organisations. Incorporates chapter-end summary for quick recapitulation. Gives test questions culled from MBA, M.Com and BBA examinations Includes case studies at the end of every chapter. This textbook is designed for the students of MBA and M.Com. Besides, it will also be useful to the students of MHROD, MIB and MBE. Students of postgraduate diploma in global business operations, chartered accountancy and BBA will also find this book useful.

B2B Brand Management

Author : Philip Kotler
Publisher : Springer Science & Business Media
ISBN 13 : 3540447296
Total Pages : 368 pages
Book Rating : 4.5/5 (44 download)

Book Synopsis B2B Brand Management by : Philip Kotler

Download or read book B2B Brand Management written by Philip Kotler and published by Springer Science & Business Media. This book was released on 2006-09-22 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.

PRODUCT DESIGN AND MANUFACTURING, SEVENTH EDITION

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Author : CHITALE, AVINASH K.
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 9391818668
Total Pages : 631 pages
Book Rating : 4.3/5 (918 download)

Book Synopsis PRODUCT DESIGN AND MANUFACTURING, SEVENTH EDITION by : CHITALE, AVINASH K.

Download or read book PRODUCT DESIGN AND MANUFACTURING, SEVENTH EDITION written by CHITALE, AVINASH K. and published by PHI Learning Pvt. Ltd.. This book was released on 2023-04-01 with total page 631 pages. Available in PDF, EPUB and Kindle. Book excerpt: This well-established and widely adopted text, now in its Seventh Edition, continues to provide a comprehensive coverage of the morphology of the design process. It gives a holistic view of product design, which has inputs from diverse fields such as aesthetics, strength analysis, production design, ergonomics, value analysis, reliability and quality, Taguchi methods, and quality with six sigma and computer applications in design and manufacturing. The topic of new product development, which is carried out in pre-market phase, has been discussed in detail. In addition, analysis of product life cycles and forecasting models in post-market phase has been carried out in detail. The text discusses the importance and objectives of design for environment. Many examples have been provided to illustrate the concepts discussed. The book is primarily intended as a text for students of Mechanical Engineering, Production Engineering, and Industrial Design and Management. It will also prove handy of practising engineers. KEY FEATURES • “Appendix F” on use of Autodesk AutoCAD has been illustrated through an example. • Appendices A to F are very important and useful additions to the book. • The provision of Answer Key to Review Questions pertaining to all the 17 chapters of the book. • Classification of Products into Convenience Products, Shopping Products, Specialty Products with a more detailed coverage on Industrial Products. • Defines the latest concept of Product Lifecycle Management. • Describes use of Autodesk AutoCAD for solid modelling. • A Question Bank comprising 51 Questions has been appended at the end of this book to provide information in a question answer form about the latest developments in Concepts in Engineering Design as per latest syllabi. • Chapter 17 on Design for Environment has been recast considering the present developments in this area.

TEXTBOOK OF PRODUCTION ENGINEERING

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Author : K. C. JAIN
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 8120347498
Total Pages : 918 pages
Book Rating : 4.1/5 (23 download)

Book Synopsis TEXTBOOK OF PRODUCTION ENGINEERING by : K. C. JAIN

Download or read book TEXTBOOK OF PRODUCTION ENGINEERING written by K. C. JAIN and published by PHI Learning Pvt. Ltd.. This book was released on 2014-02-03 with total page 918 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thoroughly revised book, now in its second edition, gives a complete coverage of the fundamental concepts and applications of Production Engineering. Divided into six parts, the text covers the various theoretical concepts, design and process of metal cutting, the design and mechanism of various machine tools, and various aspects of precision measurement and manufacturing. The concepts and processes of metal working and the design of press tools, various modern methods of manufacturing, such as ultrasonic machining (USM), electrochemical deburring (ECD), and hot machining are also covered. A variety of worked-out examples and end-of-chapter review questions are provided to strengthen the grasp as well as to test the comprehension of the underlying concepts and principles. The text is extensively illustrated to aid the students in gaining a thorough understanding of various production processes and the principles behind them. The text is intended to serve the needs of the undergraduate students of Mechanical Engineering and Production Engineering. The postgraduate students of Mechanical Engineering and Production Engineering will also find the book highly useful. Key Features • Incorporates a new chapter on Grinding and other Abrasive metal removal processes. • Includes new sections on – Electric motors for machine tools in Chapter 18. – Production of screw threads in Chapter 22. – Linear precision measurement, surface finish, and machine tools in Chapter 23. • Presents several new illustrative examples throughout the book.

Marketing Management: Text and Cases Indian Context

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Author : Tapan K. Panda
Publisher : Excel Books India
ISBN 13 : 9788174465481
Total Pages : 780 pages
Book Rating : 4.4/5 (654 download)

Book Synopsis Marketing Management: Text and Cases Indian Context by : Tapan K. Panda

Download or read book Marketing Management: Text and Cases Indian Context written by Tapan K. Panda and published by Excel Books India. This book was released on 2009 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Brand Management and Development

Author : Sotiris T. Lalaounis
Publisher : Routledge
ISBN 13 : 1000298183
Total Pages : 382 pages
Book Rating : 4.0/5 (2 download)

Book Synopsis Strategic Brand Management and Development by : Sotiris T. Lalaounis

Download or read book Strategic Brand Management and Development written by Sotiris T. Lalaounis and published by Routledge. This book was released on 2020-12-30 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understanding of how organisations can successfully develop, market, and manage their brands. It draws extensively from scholarly research published in social sciences and humanities to provide a detailed discussion of the process of brand management and development. This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples that contextualise theory, enabling the reader to understand how past and present branding campaigns and strategies can be deconstructed, analysed, and evaluated, using these theoretical insights.With end-of-chapter case studies on Burberry, Juventus F.C., Pukka Herbs, YO!, and many other European and global brands, Strategic Brand Management and Development is an essential text for students in marketing, brand management, and consumer research, or for anyone interested in understanding the extraordinary power and scope of brands and branding in contemporary post-modern society.

Industrial Product Design of Solids and Liquids

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Author : Wilfried Rähse
Publisher : John Wiley & Sons
ISBN 13 : 352766761X
Total Pages : 599 pages
Book Rating : 4.5/5 (276 download)

Book Synopsis Industrial Product Design of Solids and Liquids by : Wilfried Rähse

Download or read book Industrial Product Design of Solids and Liquids written by Wilfried Rähse and published by John Wiley & Sons. This book was released on 2014-04-23 with total page 599 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering invaluable insights from a chemist with over 35 years experience in the industry, this practical guide incorporates numerous practical examples and case studies to explain the concepts included here. The author explains the processes involved in product design, how to set up experiments, and ultimately how to scale-up. Among the host of topics covered is a discussion of recent advances in the fundamentals and innovative technologies leading to new and improved products. Industrial Product Design of Solids and Liquids: A Practical Guide is essential reading for the pharmaceutical, cosmetics and personal care, food, fragrance, paints, plastics and agricultural industries.

Strategic Brand Management

Author : Kevin Lane Keller
Publisher :
ISBN 13 : 9780130411501
Total Pages : 0 pages
Book Rating : 4.4/5 (115 download)

Book Synopsis Strategic Brand Management by : Kevin Lane Keller

Download or read book Strategic Brand Management written by Kevin Lane Keller and published by . This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by today's leading authority in brand management and incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-- and thus improving the long-term profitability of specific brand strategies. Finely focused on "how-to" and "why" throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 100 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so. For industry professionals from brand managers to chief marketing officers.

Rural Marketing: Text And Cases, 2/E

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Author : Krishnamacharyulu C. S. G.
Publisher : Pearson Education India
ISBN 13 : 9788131732632
Total Pages : 612 pages
Book Rating : 4.7/5 (326 download)

Book Synopsis Rural Marketing: Text And Cases, 2/E by : Krishnamacharyulu C. S. G.

Download or read book Rural Marketing: Text And Cases, 2/E written by Krishnamacharyulu C. S. G. and published by Pearson Education India. This book was released on 2011-09 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Management

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Author : S.H.H. Kazmi
Publisher : Excel Books India
ISBN 13 : 9788174465429
Total Pages : 728 pages
Book Rating : 4.4/5 (654 download)

Book Synopsis Marketing Management by : S.H.H. Kazmi

Download or read book Marketing Management written by S.H.H. Kazmi and published by Excel Books India. This book was released on 2007 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is of interest to students of marketing, or marketers of tangibles or non tangibles.

ORGANIZATIONAL BEHAVIOUR, SECOND EDITION

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Author : CHITALE, AVINASH K.
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 9389347076
Total Pages : 695 pages
Book Rating : 4.3/5 (893 download)

Book Synopsis ORGANIZATIONAL BEHAVIOUR, SECOND EDITION by : CHITALE, AVINASH K.

Download or read book ORGANIZATIONAL BEHAVIOUR, SECOND EDITION written by CHITALE, AVINASH K. and published by PHI Learning Pvt. Ltd.. This book was released on 2019-07-01 with total page 695 pages. Available in PDF, EPUB and Kindle. Book excerpt: For creating a balance in the organizational environment, harmony amongst the employees and the employer is a prerequisite. The factors that help in determining an organizational balance are the sociology of an environment, psychology of the people working there, channels of communication along with a sound and rational management. The book highlights the fundamental concepts of organizational behaviour, and its applications in the Indian organizational scenario. The second edition of the book, maintaining the same chapters' organization as in the previous edition, comprises 28 chapters based on the fundamental concepts of organizational behaviour, and case studies from various Indian industry verticals. These case studies reveal the authors' experience in real-life scenario as consultants as well as their observations pertaining to the concepts of organizational behaviour. Besides, the text lays emphasis on some modern tools of management such as TQM, BPR and Knowledge Management, which is a unique feature of this book. The book is designed for the students of management and psychology. Moreover, it is useful for the postgraduate students of commerce as well as it is of immense use to the personnel associated with technical, commercial and IT-based industries requiring human resource management. KEY FEATURES • Every chapter is concluded with a real-life case study. • Appendices added to most of the chapters contain research-based questionnaire instruments. • Discussion Questions on Case studies enhance learning among students. NEW TO THE SECOND EDITION Includes three new sections on 'Case Study Method as an Important Pedagogy', 'Classification of Case Studies' and 'Steps of Solving a Case'. Incorporates 29 new short and sharp cases at the end of the book to make the reader aware of real-life situations. TARGET AUDIENCE • MBA / PGDM / BBA • BA (Hons.) Psychology • MCom

University of Michigan Official Publication

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Author :
Publisher : UM Libraries
ISBN 13 :
Total Pages : 986 pages
Book Rating : 4.3/5 (91 download)

Book Synopsis University of Michigan Official Publication by :

Download or read book University of Michigan Official Publication written by and published by UM Libraries. This book was released on 1960 with total page 986 pages. Available in PDF, EPUB and Kindle. Book excerpt:

General Register

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Author : University of Michigan
Publisher :
ISBN 13 :
Total Pages : 1256 pages
Book Rating : 4.3/5 (91 download)

Book Synopsis General Register by : University of Michigan

Download or read book General Register written by University of Michigan and published by . This book was released on 1961 with total page 1256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Announcements for the following year included in some vols.

Catalogue of the University of Michigan

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Author : University of Michigan
Publisher :
ISBN 13 :
Total Pages : 1256 pages
Book Rating : 4.3/5 (91 download)

Book Synopsis Catalogue of the University of Michigan by : University of Michigan

Download or read book Catalogue of the University of Michigan written by University of Michigan and published by . This book was released on 1961 with total page 1256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Announcements for the following year included in some vols.