Product Life Cycle Management

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Product Lifecycle Management

Author : John Stark
Publisher : Springer Science & Business Media
ISBN 13 : 0857295462
Total Pages : 573 pages
Book Rating : 4.8/5 (572 download)

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Book Synopsis Product Lifecycle Management by : John Stark

Download or read book Product Lifecycle Management written by John Stark and published by Springer Science & Business Media. This book was released on 2011-08-12 with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product Lifecycle Management (2nd edition) explains what Product Lifecycle Management (PLM) is, and why it's needed. It describes the environment in which products are developed, realised and supported, before looking at the basic components of PLM, such as the product, processes, applications, and people. The final part addresses the implementation of PLM, showing the steps of a project or initiative, and typical activities. This new and expanded edition of Product Lifecycle Management is fully updated to reflect the many advances made in PLM since the release of the first edition. It includes descriptions of PLM technologies and examples of implementation projects in industry. Product Lifecycle Management will broaden the reader’s understanding of PLM, nurturing the skills needed to implement PLM successfully and to achieve world-class product performance across the lifecycle. “A 20-year veteran of PLM, I highly recommend this book. A clear and complete overview of PLM from definition to implementation. Everything is there - reasons, resources, strategy, implementation and PLM project management.” Achim Heilmann, Manager, Global Technical Publications, Varian Medical Systems “Product Lifecycle Management is an important technology for European industry. This state-of-the art book is a reference for those implementing and researching PLM.” Dr. Erastos Filos, Head of Sector "Intelligent Manufacturing Systems", European Commission “This book, written by one of the best experts in this field, is an ideal complement for PLM courses at Bachelor and Master level, as well as a well-founded reference book for practitioners.” Prof. Dr.-Ing. Dr. h.c. Sandor Vajna, University of Magdeburg, Germany “This comprehensive book can help drive an understanding of PLM at all levels – from CEOs to CIOs, and from professors to students – that will help this important industry continue to expand and thrive.” James Heppelmann, President and Chief Executive Officer, PTC “PLM is a mission-critical decision-making system leveraged by the world’s most innovative companies to transform their process of innovation on a continuous basis. That is a powerful value proposition in a world where the challenge is to get better products to the market faster than ever before. That is the power of PLM.” Tony Affuso, Chairman and CEO, Siemens PLM Software

Product Lifecycle Management (Volume 1)

Author : John Stark
Publisher : Springer
ISBN 13 : 3319174401
Total Pages : 363 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Product Lifecycle Management (Volume 1) by : John Stark

Download or read book Product Lifecycle Management (Volume 1) written by John Stark and published by Springer. This book was released on 2015-04-10 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition updates and adds to the successful second edition and gives the reader a thorough description of PLM, providing them with a full understanding of the theory and the practical skills to implement PLM within their own business environment. This new and expanded edition is fully updated to reflect the many technological and management advances made in PLM since the release of the second edition. Describing the environment in which products are developed, manufactured and supported, before addressing the Five Pillars of PLM: business processes, product data, PLM applications, Organisational Change Management (OCM) and Project Management, this book explains what Product Lifecycle Management is, and why it’s needed. The final part of the book addresses the PLM timeline, showing the typical steps and activities of a PLM project or initiative. “Product Lifecycle Management” will broaden the reader’s understanding of PLM, nurturing the skills needed to implement PLM successfully and to achieve world-class product performance across the lifecycle.

Product Lifecycle Management: Driving the Next Generation of Lean Thinking

Author : Michael Grieves
Publisher : McGraw Hill Professional
ISBN 13 : 0071786309
Total Pages : 336 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Product Lifecycle Management: Driving the Next Generation of Lean Thinking by : Michael Grieves

Download or read book Product Lifecycle Management: Driving the Next Generation of Lean Thinking written by Michael Grieves and published by McGraw Hill Professional. This book was released on 2005-11-16 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product Lifecycle Management (PLM) is the newest wave in productivity. This revolutionary approach is an outcome of lean thinking; however, PLM eliminates waste and efficiency across all aspects of a product's life--from design to deployment--not just in its manufacture. By using people, product information, processes, and technology to reduce wasted time, energy, and material across an organization and into the supply chain, PLM drives the next generation of lean thinking. Now PLM pioneer Michael Grieves offers everyone from Six Sigma and lean practitioners to supply chain managers, product developers, and consultants a proven framework for adopting this information-driven approach. Product Lifecycle Management shows you how to greatly enhance your firm's productivity by integrating the efforts of your entire organization. Most companies are seeing the returns of their efforts in lean methods diminishing, as the most fruitful applications have already been addressed. Here, Grieves reveals how PLM gives you an opportunity to make improvements both within and across functional areas in order to increase agility, optimize efficiency, and reduce costs across the board. He gives you the most comprehensive view of PLM available, fully outlining its characteristics, method, and tools and helping you assess your organizational readiness. There's also proven examples from the field, where PLM is being widely adopted by leading companies, including General Motors, General Electric, and Dell, that are widely adopting the approach. You'll see how PLM has saved these companies billions in unnecessary costs and shaved as much as 60% off cycle times. With this book you'll learn how to: Develop and implement your PLM strategy to support your corporate objectives Engage all your employees in using information to eliminate waste Enable improved information flow Better organize and utilize your intellectual capital Foster an environment that drives PLM Lean manufacturing can only take your organization so far. To bring your productivity to the next level and save remarkable amounts of time, money, and resources, Product Lifecycle Management is your one-stop, hands-on guide to implementing this powerful methodology.

Product Lifecycle Management

Author : Antti Saaksvuori
Publisher : Springer Science & Business Media
ISBN 13 : 3540269061
Total Pages : 257 pages
Book Rating : 4.5/5 (42 download)

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Book Synopsis Product Lifecycle Management by : Antti Saaksvuori

Download or read book Product Lifecycle Management written by Antti Saaksvuori and published by Springer Science & Business Media. This book was released on 2005-12-06 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today`s industrial manufacturing Product Lifecycle Management (PLM) is essential in order to cope with the challenges of more demanding global competition. New and more complex products must be introduced to markets faster than ever before. Companies form large collaborative networks, and the product process must flow flexibly across company borders. This first book on Product Lifecycle Management in English language is designed to introduce the reader to the basic terms and fundamentals of PLM and to give a solid foundation for starting a PLM development project. It gives ideas and examples how PLM can be utilized in various industries. In addition, it also offers an insight into how PLM can assist in creating new business opportunities and in making real eBusiness possible.

Product Lifecycle Management (PLM)

Author : Uthayan Elangovan
Publisher : CRC Press
ISBN 13 : 1000056317
Total Pages : 130 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Product Lifecycle Management (PLM) by : Uthayan Elangovan

Download or read book Product Lifecycle Management (PLM) written by Uthayan Elangovan and published by CRC Press. This book was released on 2020-06-24 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: As featured on CNN, Forbes and Inc – BookAuthority identifies and rates the best books in the world, based on recommendations by the world's most successful business leaders and experts. Winning the spot of #19 out of 26 on the 2020 Bookauthority Best New Industrial Management Books of All Time. Winning the spot of #3 out of 8 on the 2021 Bookauthority Best New Industrial Management Books to Read in 2021. Winning the spot of #5 out of 11 on the 2021 Bookauthority Best New Product Design Books to Read in 2021. 2020 Taylor & Francis Award Winner for Outstanding Professional Book! Product Lifecycle Management (PLM): A Digital Journey Using Industrial Internet of Things (IIot) provides a summary of the essential topics of Product Lifecycle Management (PLM) and the Industrial Internet of Things (IIoT) in the era of Industry 4.0. The book discusses emerging technologies, their contribution towards enhancing product design, development, and manufacturing. It also presents the integration of PLM, Enterprise Resource Planning (ERP), and Manufacturing Execution System (MES) along with IIoT as well the integration of mechanical, electronic components, embedded systems, firmware and software focusing on smart design, development, and manufacturing in the digital transformation journey. The book provides a high-level overview of how the smart product development through smart manufacturing materializes within the smart ecosystem. Manufacturing professionals, designers, mechanical, electrical, electronics, instrumentation and industrial engineers, information and communication technology consultants and those working in production planning, process control, and operations will find this book invaluable.

Product Lifecycle Management (Volume 3): The Executive Summary

Author : John Stark
Publisher : Springer
ISBN 13 : 3319722360
Total Pages : 137 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Product Lifecycle Management (Volume 3): The Executive Summary by : John Stark

Download or read book Product Lifecycle Management (Volume 3): The Executive Summary written by John Stark and published by Springer. This book was released on 2017-12-28 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third volume provides an executive overview of Product Lifecycle Management (PLM), and details the roles that executives play in PLM initiatives. This book also explains why PLM emerged, why it is so important, the principles of PLM strategy, and the typical steps in a PLM initiative. Throughout the book, the author presents examples and cases studies, demonstrating the various roles of executives in PLM initiatives. The coverage is informed by John Stark’s experience of working with companies on more than 100 PLM initiatives. The present book broadens the reader’s understanding of PLM, nurturing the skills needed to implement PLM successfully and to achieve world-class product performance across the product lifecycle. The book provides the executive reader with a thorough explanation of PLM, and the required knowledge to lead or participate in a PLM Initiative.

Introduction to Business

Author : Lawrence J. Gitman
Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)

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Book Synopsis Introduction to Business by : Lawrence J. Gitman

Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Product Lifecycle Management

Author : Razvan Udroiu
Publisher : BoD – Books on Demand
ISBN 13 : 1789845424
Total Pages : 133 pages
Book Rating : 4.7/5 (898 download)

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Book Synopsis Product Lifecycle Management by : Razvan Udroiu

Download or read book Product Lifecycle Management written by Razvan Udroiu and published by BoD – Books on Demand. This book was released on 2018-11-21 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this book is to present the terminology, applications, trends, and developments in Product Lifecycle Management (PLM). This book has a total of seven chapters that treat the fundamental and future terminology used in PLM, aspects regarding the design, customization, and development of products, products testing, supply chain optimization, and recycling of the products made of special materials.

Life Cycle Management

Author : Guido Sonnemann
Publisher : Springer
ISBN 13 : 9401772215
Total Pages : 352 pages
Book Rating : 4.4/5 (17 download)

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Book Synopsis Life Cycle Management by : Guido Sonnemann

Download or read book Life Cycle Management written by Guido Sonnemann and published by Springer. This book was released on 2015-07-16 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides insight into the Life Cycle Management (LCM) concept and the progress in its implementation. LCM is a management concept applied in industrial and service sectors to improve products and services, while enhancing the overall sustainability performance of business and its value chains. In this regard, LCM is an opportunity to differentiate through sustainability performance on the market place, working with all departments of a company such as research and development, procurement and marketing, and to enhance the collaboration with stakeholders along a company’s value chain. LCM is used beyond short-term business success and aims at long-term achievements by minimizing environmental and socio-economic burden, while maximizing economic and social value.

The Lean Product Lifecycle

Author : Tendayi Viki
Publisher : Pearson UK
ISBN 13 : 1292186909
Total Pages : 185 pages
Book Rating : 4.2/5 (921 download)

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Book Synopsis The Lean Product Lifecycle by : Tendayi Viki

Download or read book The Lean Product Lifecycle written by Tendayi Viki and published by Pearson UK. This book was released on 2018-11-21 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Lean Product Lifecycle is a playbook that provides frameworks, methods and tools to develop innovative new products and business models, while managing your core portfolio. Follow the 6 key phases of a product’s life - idea, explore, validate, grow, sustain and retire – and discover how to develop products according to their life stage and ensure the right investment for each.. For each stage there is a step-by-step guide of product development best practices using examples and case studies from several companies and start-ups. Using the tools and templates in this book, you’ll be able to: Take a new product from idea to scale within a market. Understand the difference between executing on products that are already successful in the market and searching for profitable business models for new products. Use the right tools and methods for validating new products ideas and business models. Understand how to manage mature products and retire old products using lean innovation principles. Discover how lessons from lean start-ups can transform your business. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Product Lifecycle Management (Volume 2)

Author : John Stark
Publisher : Springer
ISBN 13 : 3319244361
Total Pages : 653 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis Product Lifecycle Management (Volume 2) by : John Stark

Download or read book Product Lifecycle Management (Volume 2) written by John Stark and published by Springer. This book was released on 2015-10-30 with total page 653 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second volume moves beyond a general introduction to product lifecycle management (PLM) and its principal elements to provide a more in-depth analysis of the subjects introduced in Volume 1 (21st Century Paradigm for Product Realisation). Providing insights into the emergence of PLM and the opportunities it offers, key concepts such as the PLM Grid and the PLM Paradigm are introduced along with the main components of PLM and the associated characteristics, issues and approaches. Detailing the 10 components of PLM: objectives and metrics; management and organisation; business processes; people; product data; PDM systems; other PLM applications; facilities and equipment; methods; and products, it provides examples and best practices. The book concludes with instructions to help readers implement and use PLM successfully, including outlining the phases of a PLM Initiative: development of PLM vision and strategy; documentation of the current situation; description of future scenarios; development of implementation strategies and plans; implementation and use. The main activities, tasks, methods, timing and tools of the different phases are also described.

Product Lifecycle Management

Author : Anselmi Immonen
Publisher : Springer Science & Business Media
ISBN 13 : 3540247998
Total Pages : 235 pages
Book Rating : 4.5/5 (42 download)

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Book Synopsis Product Lifecycle Management by : Anselmi Immonen

Download or read book Product Lifecycle Management written by Anselmi Immonen and published by Springer Science & Business Media. This book was released on 2013-06-05 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first English-language book on Product Lifecycle Management (PLM) that introduces the reader to the basic terms and fundamentals of PLM. The text provides a solid foundation for starting a PLM development project. It gives ideas and examples how PLM can be utilized in various industries. In addition, it also offers an insight into how PLM can assist in creating new business opportunities and in making real eBusiness possible.

Integration of Practice-Oriented Knowledge Technology: Trends and Prospectives

Author : Madjid Fathi
Publisher : Springer
ISBN 13 : 9783642444975
Total Pages : 0 pages
Book Rating : 4.4/5 (449 download)

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Book Synopsis Integration of Practice-Oriented Knowledge Technology: Trends and Prospectives by : Madjid Fathi

Download or read book Integration of Practice-Oriented Knowledge Technology: Trends and Prospectives written by Madjid Fathi and published by Springer. This book was released on 2015-01-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Scientific Network of Integrated Systems, Design and Technology (ISDT) is an initiative that has been established to respond industrial needs for integration of “Knowledge Technology" (KT) with multi- and inter-disciplinary applications. In particular the objective of ISDT is to incorporate multilateral engineering disciplines i.e. Composite-, Automotive-, Industrial- , Control- and Micro-Electronics Engineering, and derive knowledge for design and development of innovative product and services. In this context, the discourse of KT is established to address effective use of Knowledge Management, Semantic Technology, Information Systems and Software Engineering towards evolution of adaptive and intelligent systems for industrial applications. This carefully edited book presents the results of the latest ISDT meeting with special involvement of leading researchers and industries whose contributions are presented in the book chapters. This book consists of three main chapters namely: · Chapter 1: Applied Knowledge Management in Practice · Chapter 2: Semantic Technologies for Industrial Management and Process Controlling · Chapter 3: Knowledge Driven Approaches for Product Engineering Each article presents a unique in-progress research with respect to the target goal of improving our common understanding of KT integration and promoting further researches and cooperation in future.

The Lean Startup

Author : Eric Ries
Publisher : Crown Currency
ISBN 13 : 0307887898
Total Pages : 337 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis The Lean Startup by : Eric Ries

Download or read book The Lean Startup written by Eric Ries and published by Crown Currency. This book was released on 2011-09-13 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

Knowledge Sharing in the Integrated Enterprise

Author : Peter Bernus
Publisher : Springer
ISBN 13 : 0387297669
Total Pages : 452 pages
Book Rating : 4.3/5 (872 download)

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Book Synopsis Knowledge Sharing in the Integrated Enterprise by : Peter Bernus

Download or read book Knowledge Sharing in the Integrated Enterprise written by Peter Bernus and published by Springer. This book was released on 2006-03-09 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enterprise Architects, in their endeavor to achieve Enterprise Integration, have limited guidance on how best to use Enterprise Models and Modeling Tools to support their practice. It is widely recognized that the practice of engineering enterprises needs a number of models, but how to maintain the relation between these models with ease is still a problem. Model interoperability is an issue on multiople counts: - How to interchange models between enterprise modeling tools? - How to maintain the interdependencies between models - whether they describe the enterprise on the same level (but from different points of view), or from the same point of view (but on different levels of abstraction and granularity)? - How to maintain a coherent and evolving set of enterprise models in support onf continuous change processes? - How to use and reuse enterprise models as a knowledge resource? The answers to these questions are of great importance to anyone who is implementing ISO9001:2000 requirements, whether through using enterprise architecture practice or not - although it can be argued that a well executed architecture practice should satisfy ISO9001 without additional effort. This volume attacks the problem on three fronts: 1. Authors working in international standardisation and tool development as well as in enterprise modeling research present the latest developments in semantic integration; 2. Authors who are practitioners of, or conducting active research in, enterprise architecting methodologies give an account on the latest developments and strategic directions in architecture frameworks and methodologies; 3. Authors who use or develop information integration infrastructures present best practice and future trends of this aspect of enterprise integration. Chapters of this book include contributions to the International Conference on Enterprise Integration and Modelling Technology (ICEIMT'04), and those presented at the Design of Information Infrastructure Systems for Manufacturing (DIISM'04) Workshop. While DIISM is traditionally oriented at supporting manufacturing practice, the results have a far greater domain of applicability.

Product Development with SAP PLM

Author : Eudes Canuto
Publisher : SAP PRESS
ISBN 13 : 9781493215201
Total Pages : 715 pages
Book Rating : 4.2/5 (152 download)

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Book Synopsis Product Development with SAP PLM by : Eudes Canuto

Download or read book Product Development with SAP PLM written by Eudes Canuto and published by SAP PRESS. This book was released on 2017-04 with total page 715 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looking for better control over your product development? With this guide to SAP Product Lifecycle Management (SAP PLM), you'll get in-depth instructions and configuration information for all stages! Set up and use SAP Portfolio and Project Management (PPM), variant configuration, Product Structure Management, and more. Then integrate with R&D, manufacturing, and authoring systems. From product visualization to collaborative development--get all the tools you need to succeed with SAP PLM! Highlights: -SAP Innovation Management -SAP Portfolio and Project Management (PPM) -Requirements and target management -Variant configuration -Product structures -Product validation -Processes management -Change, release, and configuration management -Product visualization -Collaboration product developme

Product and Services Management

Author : George Avlonitis
Publisher : Pine Forge Press
ISBN 13 : 1446223221
Total Pages : 277 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Product and Services Management by : George Avlonitis

Download or read book Product and Services Management written by George Avlonitis and published by Pine Forge Press. This book was released on 2006-04-11 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: `A text that successfully bridges the gap between academic theorizing and practitioner applicability because it uses multiple real-world examples/mini-cases of management techniques to illustrate the well-researched academic theoretical foundations of the book′ - Creativity and Innovation Management `A complete and useful treatment of the domain of product and service decisions. This book is unique in its treatment, dealing with product and service portfolio evaluation, new product/service development and product/service elimination in an integrated manner. Enlivened by many mini-cases, the book provides a soup-to-nuts approach that will prove very attractive for students and be a valuable reference for managers as well. Highly recommended′ - Gary L Lilien, Distinguished Research Professor of Management Science, Penn State University `Product and Services Management (PSM) is a welcome, up to date summary of the key issues facing firms in developing and refreshing their portfolios. The examples and cases bring the academic arguments clearly into focus and demonstrate the crucial role of PSM in leading the overall strategy of the firm′ - Professor Graham Hooley, Senior Pro-Vice-Chancellor, Aston University, Birmingham `Managers responsible for and students interested in product portfolio decisions previously had to consult several sources for obtaining up-to-date information; books on new product development, articles on service development, readers on product management, and frameworks for product evaluation and termination. With the book Product and Services Management the reader obtains four-in-one. Avlonitis and Papastathopoulou reveal in a compelling and comprehensive manner why product decisions are the cornerstone of modern marketing and business, and illustrate the theory with numerous mini-cases from Europe and elsewhere. A must read for everyone with a passion for products′ - Dr Erik Jan Hultink, Professor of New Product Marketing, Delft University of Technology This book provides a holistic approach to the study of product and services management. It looks at the key milestones within a product′s or service life cycle and considers in detail three crucial areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice. The pedagogical features provided in each chapter include chapter introduction, summary, questions and a further reading section. Additional material for instructors include PowerPoint slides and indicative answers to each chapter′s questions. This book is written for undergraduate and postgraduate students of business administration who are pursuing courses in marketing, product portfolio management, new product development and product policy.