Product Direction

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Product Direction

Author : Nacho Bassino
Publisher :
ISBN 13 : 9781736824719
Total Pages : 248 pages
Book Rating : 4.8/5 (247 download)

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Book Synopsis Product Direction by : Nacho Bassino

Download or read book Product Direction written by Nacho Bassino and published by . This book was released on 2021-03-29 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you identify, select and define the right Product Strategy? How do you connect it to execution and align the entire company towards the same goals?Making great products is hard. Interdisciplinary teams must discover and deliver the right solutions to delight customers while creating a sustainable business model. But that is not enough to succeed. Product Leaders must play a critical role: they must identify the problems and opportunities most crucial to delight customers while creating a sustainable business. They must also align teams toward them. But how?How do you come up with the right insights and select the most promising opportunities?How does a successful product strategy look? Who has to define it?How do you focus product teams and the entire organization in the same direction?Product Direction is a practical approach to solve these problems, based on artifacts, tools, and best practices, to define, link, and communicate your product strategy, strategic roadmap, and objectives. These tools will help you:? Multiply your results, with increased team alignment and autonomy.? Align everyone on the right opportunities, and ignore other distractions.

Product Roadmaps Relaunched

Author : C. Todd Lombardo
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491971673
Total Pages : 272 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Product Roadmaps Relaunched by : C. Todd Lombardo

Download or read book Product Roadmaps Relaunched written by C. Todd Lombardo and published by "O'Reilly Media, Inc.". This book was released on 2017-10-25 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy. This practical guide teaches you how to create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. With it, you’ll learn to communicate how your products will make your customers and organization successful. Whether you're a product manager, product owner, business analyst, program manager, project manager, scrum master, lead developer, designer, development manager, entrepreneur, or business owner, this book will show you how to: Articulate an inspiring vision and goals for your product Prioritize ruthlessly and scientifically Protect against pursuing seemingly good ideas without evaluation and prioritization Ensure alignment with stakeholders Inspire loyalty and over-delivery from your team Get your sales team working with you instead of against you Bring a user and buyer-centric approach to planning and decision-making Anticipate opportunities and stay ahead of the game Publish a comprehensive roadmap without overcommitting

EMPOWERED

Author : Marty Cagan
Publisher : John Wiley & Sons
ISBN 13 : 1119691257
Total Pages : 435 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis EMPOWERED by : Marty Cagan

Download or read book EMPOWERED written by Marty Cagan and published by John Wiley & Sons. This book was released on 2020-12-03 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Great teams are comprised of ordinary people that are empowered and inspired. They are empowered to solve hard problems in ways their customers love yet work for their business. They are inspired with ideas and techniques for quickly evaluating those ideas to discover solutions that work: they are valuable, usable, feasible and viable. This book is about the idea and reality of "achieving extraordinary results from ordinary people". Empowered is the companion to Inspired. It addresses the other half of the problem of building tech products?how to get the absolute best work from your product teams. However, the book's message applies much more broadly than just to product teams. Inspired was aimed at product managers. Empowered is aimed at all levels of technology-powered organizations: founders and CEO's, leaders of product, technology and design, and the countless product managers, product designers and engineers that comprise the teams. This book will not just inspire companies to empower their employees but will teach them how. This book will help readers achieve the benefits of truly empowered teams"--

Escaping the Build Trap

Author : Melissa Perri
Publisher : O'Reilly Media
ISBN 13 : 1491973765
Total Pages : 200 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Escaping the Build Trap by : Melissa Perri

Download or read book Escaping the Build Trap written by Melissa Perri and published by O'Reilly Media. This book was released on 2018-11-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores: Why organizations ship features rather than cultivate the value those features represent How to set up a product organization that scales How product strategy connects a company’s vision and economic outcomes back to the product activities How to identify and pursue the right opportunities for producing value through an iterative product framework How to build a culture focused on successful outcomes over outputs

Radical Product Thinking

Author : R. Dutt
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523093331
Total Pages : 245 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis Radical Product Thinking by : R. Dutt

Download or read book Radical Product Thinking written by R. Dutt and published by Berrett-Koehler Publishers. This book was released on 2021-09-27 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Iteration rules product development, but it isn't enough to produce dramatic results. This book champions Radical Product Thinking, a systematic methodology for building visionary, game-changing products. In the last decade, we've learned to harness the power of iteration to innovate faster—we've invested in a fast car, but our ability to set a clear destination and navigate to it hasn't kept up. When we iterate without a clear vision or strategy, our products become bloated, fragmented, and driven by irrelevant metrics. They catch “product diseases” that often kill innovation. Radical Product Thinking (RPT) gives organizations a repeatable model for building world-changing products. The key? Being vision-driven instead of iteration-led. R. Dutt guides readers through the five elements of the methodology (vision, strategy, prioritization, execution and measurement, and culture) to develop a clear process for translating vision into reality, and turning RPT skills into muscle memory. This book offers refreshing solutions to the shortcomings of our current model for product development; be prepared to toss out everything you know about a good vision and learn how to measure progress to create revolutionary products. The best part? You don't have to be a natural-born visionary to produce extraordinary results.

Product-Led Growth

Author : Bush Wes
Publisher :
ISBN 13 : 9781777119317
Total Pages : 276 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Product-Led Growth by : Bush Wes

Download or read book Product-Led Growth written by Bush Wes and published by . This book was released on 2019-05 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it's done." - Nir Eyal, Wall Street Journal Bestselling Author of "Hooked"

Invention in PR

Author : Adam Ritchie
Publisher : Taylor & Francis
ISBN 13 : 1000593606
Total Pages : 128 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Invention in PR by : Adam Ritchie

Download or read book Invention in PR written by Adam Ritchie and published by Taylor & Francis. This book was released on 2022-06-28 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation. This book says the profession can do better than waiting for someone else to determine, develop and package what a company sells. It spurs PR pros to go beyond what they're handed and come up with new products and services that change a brand's life. Through tales of award-winning campaigns passionately told by their creator, readers learn how to apply invention at the beginning of the PR process and take away usable strategies and tactics. With PR under constant pressure to evolve, communications pioneer Adam Ritchie uncovers practitioners' aptitude for invention and empowers them to harness it. For PR professionals ready to rebel against taking a back seat to their counterparts in marketing and advertising, Invention in PR teaches them how to beat every other discipline to the punch by coming up with the product or service idea first. This guide will fire up professionals of all generations about what they can build. It will change the way experienced pros approach their jobs, and inspire students to break the rules in the best possible ways.

Vision with Direction

Author : Josef Bigun
Publisher : Springer Science & Business Media
ISBN 13 : 3540273220
Total Pages : 396 pages
Book Rating : 4.5/5 (42 download)

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Book Synopsis Vision with Direction by : Josef Bigun

Download or read book Vision with Direction written by Josef Bigun and published by Springer Science & Business Media. This book was released on 2006-02-09 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Image analysis is a computational feat which humans show excellence in, in comp- ison with computers. Yet the list of applications that rely on automatic processing of images has been growing at a fast pace. Biometric authentication by face, ?ngerprint, and iris, online character recognition in cell phones as well as drug design tools are but a few of its benefactors appearing on the headlines. This is, of course, facilitated by the valuable output of the resarch community in the past 30 years. The pattern recognition and computer vision communities that study image analysis have large conferences, which regularly draw 1000 parti- pants. In a way this is not surprising, because much of the human-speci?c activities critically rely on intelligent use of vision. If routine parts of these activities can be automated, much is to be gained in comfort and sustainable development. The - search ?eld could equally be called visualintelligence because it concerns nearly all activities of awake humans. Humans use or rely on pictures or pictorial languages to represent, analyze, and develop abstract metaphors related to nearly every aspect of thinking and behaving, be it science, mathematics, philosopy, religion, music, or emotions. The present volume is an introductory textbook on signal analysis of visual c- putation for senior-level undergraduates or for graduate students in science and - gineering. My modest goal has been to present the frequently used techniques to analyze images in a common framework–directional image processing.

Book of Ideas

Author : Radim Malinic
Publisher : Brand Nu Limited
ISBN 13 : 0993540015
Total Pages : 311 pages
Book Rating : 4.9/5 (935 download)

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Book Synopsis Book of Ideas by : Radim Malinic

Download or read book Book of Ideas written by Radim Malinic and published by Brand Nu Limited. This book was released on 2018-09-07 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book of Ideas series Vol.2 - suitable for art and design students, freelancers, art directors, graphic designers and all other creatives looking to grow their career. Book of Ideas - vol.2 continues what designer and creative director Radim Malinic started in the first edition, offering yet more indispensable advice on making it in the creative industries. Chapters cover issues ranging from creativity for good, how to decode our own creative DNA, embracing limitations, using humour and how to entertain the right wrongs . It discusses how to improve design work through more skilful use of language, and in doing so, how to stir the right reactions and present well-rounded creative projects with confidence. Among the ideas and the work illustrating them, Book of Ideas - vol.2 offers holistic guidance on better understanding yourself as a creative and how to approach your life and work in a mindful, smart way to make you a better designer, creator and thinker, at any point in your career.

One Direction: Where We Are

Author : One Direction
Publisher : Harper Collins
ISBN 13 : 0062219065
Total Pages : 247 pages
Book Rating : 4.0/5 (622 download)

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Book Synopsis One Direction: Where We Are by : One Direction

Download or read book One Direction: Where We Are written by One Direction and published by Harper Collins. This book was released on 2013-08-27 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Join ONE DIRECTION on their journey to superstardom. This is the only official book from 1D charting their journey—from the places they visited and fans they met, to their thoughts and feelings, hopes and dreams, highs and lows. It was a phenomenal time—and this is a phenomenal story. Packed with exclusive beautiful photos, backstage snapshots, hand-written annotations, and brand-new insights into the boys' world, Where We Are is a unique book that no fan's life is complete without.

Continuous Discovery Habits

Author : Teresa Torres
Publisher : Product Talk LLC
ISBN 13 : 1736633317
Total Pages : 201 pages
Book Rating : 4.7/5 (366 download)

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Book Synopsis Continuous Discovery Habits by : Teresa Torres

Download or read book Continuous Discovery Habits written by Teresa Torres and published by Product Talk LLC. This book was released on 2021-05-19 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: "If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success." - Marty Cagan How do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that creates value for your business? In this book, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right. If you want to discover products that customers love-that also deliver business results-this book is for you.

One Direction

Author : Triumph Books
Publisher : Triumph Books (IL)
ISBN 13 : 9781600787775
Total Pages : 0 pages
Book Rating : 4.7/5 (877 download)

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Book Synopsis One Direction by : Triumph Books

Download or read book One Direction written by Triumph Books and published by Triumph Books (IL). This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The new British invasion; five hot guys, seven top hits, all super stars"--Cover.

Winning at New Products

Author : Robert G. Cooper
Publisher : Basic Books
ISBN 13 : 0465093337
Total Pages : 587 pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis Winning at New Products by : Robert G. Cooper

Download or read book Winning at New Products written by Robert G. Cooper and published by Basic Books. This book was released on 2017-09-19 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management

Build What Matters

Author : Ben Foster
Publisher : Lioncrest Publishing
ISBN 13 : 9781544516189
Total Pages : 296 pages
Book Rating : 4.5/5 (161 download)

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Book Synopsis Build What Matters by : Ben Foster

Download or read book Build What Matters written by Ben Foster and published by Lioncrest Publishing. This book was released on 2020-08-28 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rapid iteration, A/B testing, and growth hacking-these buzzwords have everyone's attention in product management today. But while they dominate the current discussion, something even more significant has been lost in their limelight: long-term value creation for the customer. Product advisors Rajesh Nerlikar and Ben Foster believe that consistently delivering meaningful outcomes requires a deep understanding of your customer's definition of success. Combine a bold customer-centric vision with a practical execution strategy, and you have a recipe that reveals product development priorities and the pathway to innovation. In Build What Matters, Rajesh and Ben introduce you to their methodology for becoming a product-driven company. Through their tested strategies and stories of success, you'll learn how Vision-Led Product Management helps you achieve company objectives by meeting both current and future customer needs.

Taking Charge of Your Positive Direction

Author : J. Bert Freeman
Publisher : Trafford Publishing
ISBN 13 : 1412206375
Total Pages : 288 pages
Book Rating : 4.4/5 (122 download)

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Book Synopsis Taking Charge of Your Positive Direction by : J. Bert Freeman

Download or read book Taking Charge of Your Positive Direction written by J. Bert Freeman and published by Trafford Publishing. This book was released on 2007-02-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about handling personal and professional relationships in a positive direction. It contains skills and approaches that you can use right away when you interact with other people, at work, at home, at school and at play. The skills and approaches are called Consistent Positive Direction. This book can be your Consistent Positive Direction coach and guide. It contains all of the core skills and the major advanced skills and approaches for you to understand how to interact with anyone in a positive direction, including choices and alternatives that expand your options. Best of all you can always be yourself. There are numerous examples and exercises to help you. Chapters 1, 2 and 3 will provide you with the core know-how to use Consistent Positive Direction in any situation. The rest of the book advances your skills. Consequently, with practice you will be well equipped to use multiple approaches of Consistent Positive Direction in everyday life. Yet, the book acknowledges that you can take charge of what you say and write. Among the skills and approaches that are expressed in this book, some are called "Power Options". Power Options are approaches for many of the verbal and written encounters that we have in our lives. Many of them connect to what you already know. With the infusion of Consistent Positive Direction, they are connected to human experiences, stories and observations. Hence, you will encounter a number of approaches that include "catchy" acronyms or names such as the MC, Mo's Reality Check, CIC, Inside RAPPP, TOLL Free Openness and more. There are over 165 Power Options. Those that are included in this book expand your readiness for forward movement, resolving differences, finding solutions, building relationships, and making change work more easily, all in a positive direction.

INSPIRED

Author : Marty Cagan
Publisher : John Wiley & Sons
ISBN 13 : 111938754X
Total Pages : 370 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis INSPIRED by : Marty Cagan

Download or read book INSPIRED written by Marty Cagan and published by John Wiley & Sons. This book was released on 2017-11-17 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.

Re:direction

Author : Rebecca Schneider
Publisher : Psychology Press
ISBN 13 : 9780415213905
Total Pages : 396 pages
Book Rating : 4.2/5 (139 download)

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Book Synopsis Re:direction by : Rebecca Schneider

Download or read book Re:direction written by Rebecca Schneider and published by Psychology Press. This book was released on 2002 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: An extraordinary resource for practitioners and students of directing providing a collection of ground-breaking interviews, primary sources and essays on twentieth century directing theories and practices around the world.