Product Development and Management Body of Knowledge

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Publisher :
ISBN 13 : 9780578713717
Total Pages : pages
Book Rating : 4.7/5 (137 download)

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Book Synopsis Product Development and Management Body of Knowledge by : Allan Anderson

Download or read book Product Development and Management Body of Knowledge written by Allan Anderson and published by . This book was released on 2020-06-19 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The book covers the fundamental principles of product innovation and product management, which canbe applied to a wide range of product and service industries. It is intended to provide the basis for ongoinglearning and continuous improvement, both for individuals and their organizations. It is designed to provide the body of knowledge required by candidates studying for the Product Development and Management Association's New Product Development Professional certification examination (NPDP). Chapters include the following topics: Strategy, Portfolio management, Product innovation process, Product design and development tools, Market research in product innovation, Culture, teams and leadership, and Product Innovation Management.

Product Development and Management Body of Knowledge

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781544893389
Total Pages : 0 pages
Book Rating : 4.8/5 (933 download)

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Book Synopsis Product Development and Management Body of Knowledge by : Allan M. Anderson

Download or read book Product Development and Management Body of Knowledge written by Allan M. Anderson and published by Createspace Independent Publishing Platform. This book was released on 2017-04-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to provide the body of knowledge (BoK) required by candidates studying for PDMA's New Product Development Professional certification examination. The guide is divided into seven chapters, consistent with the seven topics used as a basis for the NPDP examination. These are: 1. Strategy 2. Portfolio management 3. New products process 4. Culture, organization, and teams 5. Tools and metrics 6. Market research 7. Life cycle management These chapters will cover the fundamental principles of product development and product management, which can be applied to a wide range of product and service industries. The information is intended to provide the basis for ongoing learning and continuous improvement, both in the individual and their organization. Clearly, there is a wide variation across industries. The type of products or services, the markets, organization size, and structure all contribute to differences in the approach to product development and product management. It is not possible to address the full range of specific practices and processes used in all industries. Instead, this book focuses on the fundamental principles that underpin successful product development and product management across a broad range of industries and individual organizations. Throughout the book we endeavor to provide relevant examples of the specific ways in which these fundamental principles are applied to a range of product and service situations. The material provided as the basis for the NPDP certification can be applied to the full range of product development projects included in most company portfolios: - New-to-the-company products or services - Line extensions - Cost reductions - Product or service improvements - features, functionality, aesthetics Throughout each chapter we have provided self-learning exercises. These are intended to encourage the reader to relate the specific material covered in that chapter to their own organization and personal experiences. These exercises are optional and are not a required component for successful certification.

Product Development and Management Body of Knowledge

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119829941
Total Pages : 436 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Product Development and Management Body of Knowledge by : Allan Anderson

Download or read book Product Development and Management Body of Knowledge written by Allan Anderson and published by John Wiley & Sons. This book was released on 2024-04-30 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully-updated Third Edition of the leading study resource for PDMA's New Product Development Professional certification exam The newly revised and updated Third Edition of PDMA Body of Knowledge (BoK) provides a singular reference for anyone currently involved in, or planning a career in product management and product innovation. It describes a proven framework for product innovation which is applicable to a wide cross-section of product and service industries at various levels of an organization. It is also the basis for candidates studying for PDMA's New Product Development Professional (NPDP) certification examination. The guide is divided into seven chapters, consistent with the seven product innovation topics used as a basis for the NPDP examination: management, strategy, portfolio, process, design and development, market research, and culture & teams. PDMA Body of Knowledge includes detailed coverage of topics including: The key factors that lead to successful product innovation management. The importance of strategy to product innovation success, hierarchy of strategies, and establishing the organization's direction via vision, mission, values, and more. The role of portfolio management in selection of the right product innovation projects for an organization. Description of various product innovation processes and the pros and cons of each. The application of tools and techniques at various stages of the design and development process. The application of market research throughout product innovation. The importance of the right culture and team development. The material provided can be applied to the full range of product development projects included in most company portfolios, such as new products or services, line extensions, cost reductions, and product or service improvements. This newly revised and updated Third Edition includes new case studies, examples, and chapter exercises, along with sample NPDP examination questions. PDMA Body of Knowledge is an essential study resource for those studying for PDMA's NPDP exam. The text is also highly valuable to product management professionals, consultants, instructors, and students seeking to increase their knowledge base

The PDMA Handbook of New Product Development

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Publisher : John Wiley & Sons
ISBN 13 : 1118415493
Total Pages : 375 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis The PDMA Handbook of New Product Development by : Kenneth B. Kahn

Download or read book The PDMA Handbook of New Product Development written by Kenneth B. Kahn and published by John Wiley & Sons. This book was released on 2012-11-28 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook of New Product Development 3rd Edition provides an exceptional review of cutting edge topics for both new and experienced product development leaders. It offers a comprehensive and updated guide to the practices, processes and tools critical to achieving and sustaining new product/service development success in today’s world, delivering valuable information about the fundamentals as well as emerging practices such as venturing, virtual product development and the use of social media in NPD. As the premier global advocate for professionals and organizations working in the fields of new product/service development, PDMA has assembled in the Handbook unique content on the critical aspects of product development success including its 2012 Best Practices Research, Lessons Learned from its Outstanding Corporate Innovator Award Winners and keys to success from organizations with proven innovation track records. The 3rd Edition is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts, and is relevant for all functions and all product/service industries.

Engineering and Product Development Management

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Publisher : Cambridge University Press
ISBN 13 : 1139936506
Total Pages : 362 pages
Book Rating : 4.1/5 (399 download)

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Book Synopsis Engineering and Product Development Management by : Stephen Armstrong

Download or read book Engineering and Product Development Management written by Stephen Armstrong and published by Cambridge University Press. This book was released on 2001-09-24 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engineering and Product Development Management is a practical guide to the components of engineering management, using a holistic approach. It will help engineers and managers understand what they have to do to improve the product development process by deploying new technology and new methods of working in concurrent teams. The book takes elements from six well known and understood bodies of knowledge and integrates them into a holistic approach: integrated product development, project management, process management, systems engineering, product data management, and organizational change management. These elements are framed within an overall enterprise-wide architecture. The techniques discussed in this book work for both huge multinational organizations and smaller enterprises. The emphasis throughout is on practical tools which will be invaluable for engineers, managers, and consultants responsible for project and product development.

The Guide to the Product Management and Marketing Body of Knowledge

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Publisher : Aipmm
ISBN 13 : 9780984518500
Total Pages : 346 pages
Book Rating : 4.5/5 (185 download)

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Book Synopsis The Guide to the Product Management and Marketing Body of Knowledge by : Greg Geracie

Download or read book The Guide to the Product Management and Marketing Body of Knowledge written by Greg Geracie and published by Aipmm. This book was released on 2013 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Setting the Standard for Product Management and Marketing Many of the leading voices in the product management profession collaborated closely with working product managers to develop The Guide to the Product Management and Marketing Body of Knowledge (the ProdBOK(r) Guide). This effort was enhanced by project management, user experience, and business analyst thought leaders who further defined and optimized several essential working relationships that improve product manager effectiveness. As a result of this groundbreaking collaboration within the product management community and across the adjoining professions, the ProdBOK Guide provides the most comprehensive view of product management and marketing as they apply to a wide range of goods and services. The resulting standard provides product managers with essential knowledge to improve the practice of product management and deliver organizational results. This edition of the ProdBOK Guide: Introduces a product management lifecycle for goods and services Encompasses and defines traditional product development processes such as waterfall, as well as newer approaches that fall under the Agile umbrella Illustrates the various inputs and outputs that product managers should consider at each phase of the product management lifecycle Highlights how to optimize the working relationship between product management professionals and our counterparts in the project, program, portfolio management, user experience, and business analyst communities Describes essential tools that product managers should be aware of and utilize as they work to create value for their Organizations The ProdBOK Guide represents an industry-wide effort to establish a standard for the practice of product management. The book was sponsored by the Association of International Product Marketing and Management (AIPMM). Founded in 1998, AIPMM aims to help professionals like you attain a higher level of knowledge and enhance the results you bring to your organizations every day. About the Authors Greg Geracie is a recognized product management thought leader and the president of Actuation Consulting, a global provider of product management training, consulting, and advisory services to some of the world's most well-known organizations. Greg is the author of the global best seller Take Charge Product Management and led the development of the ProdBOK Guide as editor-in-chief. He is also an adjunct professor at DePaul University in Chicago, Illinois. Steven D. Eppinger is professor of management science and innovation at the Massachusetts Institute of Technology (MIT) Sloan School of Management. Professor Eppinger teaches MIT's executive programs in product development and complex project management. He has co-authored a leading textbook, Product Design and Development (5th edition, 2012, McGraw-Hill), which is used by hundreds of universities around the worl

Lean Product and Process Development, 2nd Edition

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Publisher : Lean Enterprise Institute
ISBN 13 : 1934109444
Total Pages : 509 pages
Book Rating : 4.9/5 (341 download)

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Book Synopsis Lean Product and Process Development, 2nd Edition by : Allen C. Ward

Download or read book Lean Product and Process Development, 2nd Edition written by Allen C. Ward and published by Lean Enterprise Institute. This book was released on 2014-03-05 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The P-51 Mustang—perhaps the finest piston engine fighter ever built—was designed and put into flight in just a few months. Specifications were finalized on March 15, 1940; the airfoil prototype was complete on September 9; and the aircraft made its maiden flight on October 26. Now that is a lean development process!" —Allen Ward and Durward Sobek, commenting on the development of the P-51 Mustang and its exemplary use of trade-off curves. Shingo Research and Professional Publication Award recipient, 2008 Despite attempts to interpret and apply lean product development techniques, companies still struggle with design quality problems, long lead times, and high development costs. To be successful, lean product development must go beyond techniques, technologies, conventional concurrent engineering methods, standardized engineering work, and heavyweight project managers. Allen Ward showed the way. In a truly groundbreaking first edition of Lean Product and Process Development, Ward delivered -- with passion and penetrating insights that cannot be found elsewhere -- a comprehensive view of lean principles for developing and sustaining product and process development. In the second edition, Durward Sobek, professor of Mechanical and Industrial Engineering at Montana State University—and one of Ward’s premier students—edits and reorganizes the original text to make it more accessible and actionable. This new edition builds on the first one by: Adding five in-depth and inspiring case studies. Including insightful new examples and illustrations. Updating concepts and tools based on recent developments in product development. Expanding the discussion around the critical concept of set-based concurrent engineering. Adding a more detailed table of contents and an index to make the book more accessible and user-friendly. The True Purpose of Product Development Ward’s core thesis is that the very aim of the product development process is to create profitable operational value streams, and that the key to doing so predictably, efficiently, and effectively is to create useable knowledge. Creating useable knowledge requires learning, so Ward also creates a basic learning model for development. But Ward not only describes the technical tools needed to make lean product and process development actually work. He also delineates the management system, management behaviors, and mental models needed. In this breakthrough text, Ward: Asks fundamental questions about the purpose and “value added” in product development so you gain a crystal clear understanding of essential issues. Shows you how to find the most common forms of “knowledge waste” that plagues product development. Identifies four “cornerstones” of lean product development gleaned from the practices of successful companies like Toyota and its partners, and explains how they differ from conventional practices. Gives you specific, practical recommendations for establishing your own lean development processes. Melds observations of effective teamwork from his military background, engineering fundamentals from his education and personal experience, design methodology from his research, and theories about management and learning from his study of history and experiences with customers. Changes your thinking forever about product development.

Proactive Risk Management

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Author :
Publisher : CRC Press
ISBN 13 : 1482278227
Total Pages : 250 pages
Book Rating : 4.4/5 (822 download)

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Book Synopsis Proactive Risk Management by : Guy M. Merritt

Download or read book Proactive Risk Management written by Guy M. Merritt and published by CRC Press. This book was released on 2020-10-28 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Listed as one of the 30 Best Business Books of 2002 by Executive Book Summaries. Proactive Risk Management's unique approach provides a model of risk that is scalable to any size project or program and easily deployable into any product development or project management life cycle. It offers methods for identifying drivers (causes) of risks so you can manage root causes rather than the symptoms of risks. Providing you with an appropriate quantification of the key factors of a risk allows you to prioritize those risks without introducing errors that render the numbers meaningless. This book stands apart from much of the literature on project risk management in its practical, easy-to-use, fact-based approach to managing all of the risks associated with a project. The depth of actual how-to information and techniques provided here is not available anywhere else.

Product Development for the Lean Enterprise

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Publisher :
ISBN 13 : 9781892538185
Total Pages : 254 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Product Development for the Lean Enterprise by : Michael N. Kennedy

Download or read book Product Development for the Lean Enterprise written by Michael N. Kennedy and published by . This book was released on 2008-01-01 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether a group of engineers is developing new cars, software applications, aerospace equipment, kitchen appliances, controls, sensors, or any of hundreds of different items, the process they follow is pretty much the same. Except in one company - Toyota, perhaps the most innovative and highly respected car company on the planet. What is most startling is that Toyota's product development engineers are four times as productive as their counterparts in other companies, according to a study by the National Center for Manufacturing Sciences. Most follow a linear process in developing new products. Toyota's engineers do not. As this book reveals and explains, Toyota's development engineers rely on a development paradigm that is totally different than that found in the West. Companies that are early adopters of the Toyota product development system are certain to realize tremendous advantages over their competitors. This is a change that is coming to businesses everywhere and this book shows the way. It is a must-read for anyone in management.

Agile Product Development

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Publisher : Apress
ISBN 13 : 1484210670
Total Pages : 193 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Agile Product Development by : Tathagat Varma

Download or read book Agile Product Development written by Tathagat Varma and published by Apress. This book was released on 2015-11-05 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shows you what it takes to develop products that blow your users away—and take market share from your competitors. This book will explain how the principles behind agile product development help designers, developers, architects, and product managers create awesome products; and how to look beyond a shiny user interface to build a great product. Most importantly, this book will give you a shared framework for your product development team to collaborate effectively. Product development involves several key activities—including ideation, discovery, design, development, and delivery—and yet too many companies and innovators focus on just a few of them much to the detriment of the product’s success in the marketplace. As a result we still continue to see high failure rates in new product development, be it inside organizations or startups. Unfortunately, or rather fortunately, these failures are largely avoidable. In the last fifteen years, advances in agile software development, lean product development, human-centered design, design thinking, lean startups and product delivery have helped improve individual aspects of product development. However, not enough guidance has been available to integrate them in the context of the product development life cycle. Until now. Product developer extraordinaire Tathagat Varma in Agile Product Development integrates individual knowledge areas into a fiel d manual for product developers. Organized in the way an idea germinates, sprouts, and grows, the book synthesizes the body of knowledge in a pragmatic way that is more natural to the entire product creation process rather than from individual practices that constitute it. In today’s hyper-innovative world, being first to the market, or delivering feature-loaded products, or even offering the latest technology doesn’t guarantee success anymore. Sure, those elements are all needed in the right measures, but they are not sufficient by themselves. And getting it right couldn’t be more important: Building products that deliver awesome user experiences is the top challenge facing businesses today, especially in a post-Apple world where user experience and design has been elevated to a cult status.

Mastering Lean Product Development

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Author :
Publisher :
ISBN 13 : 9780966269741
Total Pages : 0 pages
Book Rating : 4.2/5 (697 download)

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Book Synopsis Mastering Lean Product Development by : Ronald Mascitelli

Download or read book Mastering Lean Product Development written by Ronald Mascitelli and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Product Development and Management Body of Knowledge

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 111982995X
Total Pages : 436 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Product Development and Management Body of Knowledge by : Allan Anderson

Download or read book Product Development and Management Body of Knowledge written by Allan Anderson and published by John Wiley & Sons. This book was released on 2024-03-27 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully-updated Third Edition of the leading study resource for PDMA's New Product Development Professional certification exam The newly revised and updated Third Edition of PDMA Body of Knowledge (BoK) provides a singular reference for anyone currently involved in, or planning a career in product management and product innovation. It describes a proven framework for product innovation which is applicable to a wide cross-section of product and service industries at various levels of an organization. It is also the basis for candidates studying for PDMA's New Product Development Professional (NPDP) certification examination. The guide is divided into seven chapters, consistent with the seven product innovation topics used as a basis for the NPDP examination: management, strategy, portfolio, process, design and development, market research, and culture & teams. PDMA Body of Knowledge includes detailed coverage of topics including: The key factors that lead to successful product innovation management. The importance of strategy to product innovation success, hierarchy of strategies, and establishing the organization's direction via vision, mission, values, and more. The role of portfolio management in selection of the right product innovation projects for an organization. Description of various product innovation processes and the pros and cons of each. The application of tools and techniques at various stages of the design and development process. The application of market research throughout product innovation. The importance of the right culture and team development. The material provided can be applied to the full range of product development projects included in most company portfolios, such as new products or services, line extensions, cost reductions, and product or service improvements. This newly revised and updated Third Edition includes new case studies, examples, and chapter exercises, along with sample NPDP examination questions. PDMA Body of Knowledge is an essential study resource for those studying for PDMA's NPDP exam. The text is also highly valuable to product management professionals, consultants, instructors, and students seeking to increase their knowledge base

Guide to the Engineering Management Body of Knowledge

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Author :
Publisher : Amer Society of Mechanical
ISBN 13 : 9780791802991
Total Pages : 395 pages
Book Rating : 4.8/5 (29 download)

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Book Synopsis Guide to the Engineering Management Body of Knowledge by : American Society of Mechanical Engineers

Download or read book Guide to the Engineering Management Body of Knowledge written by American Society of Mechanical Engineers and published by Amer Society of Mechanical. This book was released on 2010-01 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: An authoritative guide to key engineering management principles and practices, this book is divided into eight concise domains of engineering management knowledge, which are further broken down into 46 knowledge areas and 210 sub-knowledge areas. This guide covers a wide range of management topics and practices, including market research, product development, organizational leadership and the management of engineering projects and processes. A diverse panel of practicing engineers and subject matter experts from across industry, government and academia, formed a committee of professionals to develop a readable, comprehensive, user-friendly body of knowledge guide. Whether you're a practicing engineer, an engineering manager, or a trainer of engineers, you'll find this easy-to-use guide an indispensable resource.

Leveraging Constraints for Innovation

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Publisher : John Wiley & Sons
ISBN 13 : 1119389305
Total Pages : 208 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Leveraging Constraints for Innovation by : Sebastian Gurtner

Download or read book Leveraging Constraints for Innovation written by Sebastian Gurtner and published by John Wiley & Sons. This book was released on 2018-10-02 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides managers with actionable insight into a select set of innovation constraints and how to best deal with them This PDMA Essentials Book, the third in this series, provides a framework of individual, organizational, and market and societal constraints that guides managers in identifying specific constraints related to their innovation activities and provides them with corresponding tools and practices to overcome and leverage those constraints. Written by a team of international innovation experts, Leveraging Constraints for Innovation: New Product Development Essentials from the PDMA is presented in three parts. The first part, Individual Constraints, provides insights into how to: simultaneously solve social and commercial needs for greater creativity; apply a multi-stage approach to overcome knowledge sharing in teams; and anticipate and account for psychographic differences among customers during product launch. In the second part, Organizational Constraints, insights emerge that provide guidance on how to: identify and solve for sources of innovation constraints within the company; implement and manage virtual NPD teams; and effectively organize new service development in professional services. The last part, Market Constraints, examines how to: adapt firm capabilities to overcome constraints preventing consumers in low-end and under-resourced markets from purchasing new products; implement inclusive innovation strategies to address markets constrained by underdeveloped infrastructures; develop solutions for women and other disadvantaged market traders in emerging markets. This book: Is a single comprehensive volume that covers the full spectrum of constraint-related strategies and techniques in a coherent, integrated fashion Provides a set of frameworks, techniques, and tools that can be immediately implemented by individuals across firms Offers how-to knowledge on specific tools and methods as applied to innovating products and services when facing constraints as well as for the development of new business models Integrates problem- and solution-based knowledge to enable companies to develop sustainable growth strategies by leveraging constraints and restrictions toward innovation strategies, processes and offerings Leveraging Constraints for Innovation: New Product Development Essentials from the PDMA is an ideal book for all product development professionals, including marketers, engineers, project managers, and business managers in both startups and well-established firms, and from a broad range of industries from heavy manufacturing to the service sector.

Handbook of Research on New Product Development

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1784718157
Total Pages : 480 pages
Book Rating : 4.7/5 (847 download)

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Book Synopsis Handbook of Research on New Product Development by : Peter N. Golder

Download or read book Handbook of Research on New Product Development written by Peter N. Golder and published by Edward Elgar Publishing. This book was released on 2018-02-23 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. Managers will benefit from the handbook by expanding their knowledge of new product development and researchers will learn about opportunities to continue expanding on this body of knowledge.

Winning at New Products

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Author :
Publisher : Basic Books
ISBN 13 : 0465093337
Total Pages : 448 pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis Winning at New Products by : Robert G. Cooper

Download or read book Winning at New Products written by Robert G. Cooper and published by Basic Books. This book was released on 2017-09-19 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." --Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management

The PDMA Handbook of Innovation and New Product Development

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119890217
Total Pages : 692 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis The PDMA Handbook of Innovation and New Product Development by : Ludwig Bstieler

Download or read book The PDMA Handbook of Innovation and New Product Development written by Ludwig Bstieler and published by John Wiley & Sons. This book was released on 2023-05-09 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: State-of-the-art overview of all aspects of new product development from start to finish The Product Development and Management Association (PDMA) Handbook of New Product Development provides an exceptional review of cutting-edge topics for both new and experienced product development leaders, offering a comprehensive and updated guide to the practices, processes, and tools critical to achieving and sustaining new product/service development success in today’s world and delivering valuable information on the fundamentals as well as emerging practices. This edition is completely revised to include 12 new chapters on topics including: Creating Innovation, Sustainable New Product Development (NPD), NPD Teams and Leadership, Digital Transformation of NPD, Market Analytics, and much more. In The Product Development and Management Association (PDMA) Handbook of New Product Development, readers can expect to find specific information on: What separates the winners from the losers when it comes to new products, plus what drives new product success from a holistic standpoint Effective frontend innovation practices, portfolio management for product innovation, and identifying significant new business opportunities via the Magellan Process Obtaining customer needs for product development, harnessing user research for product innovation, and making market analytics work for you Lessons learned from outstanding corporate innovators and differences between goods and services development The 4th edition of The Product Development and Management Association (PDMA) Handbook of New Product Development is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts, and is relevant for all functions and all industries.