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Produccion Cinematografica
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Book Synopsis Marketing cinematográfico by : Elena Neira
Download or read book Marketing cinematográfico written by Elena Neira and published by Editorial UOC. This book was released on 2015-01-01 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Detrás del estreno de una película, existe una cuidada estrategia en la que se llevan a cabo distintas acciones con un objetivo común: conseguir un buen debut en cines y, por extensión, un recorrido comercial óptimo en el resto de las ventanas de explotación. Este libro aborda la promoción de una película de manera global. El lector descubrirá, de la mano de sus autores, las principales herramientas y estrategias que la empresa audiovisual tiene a su disposición durante toda la cadena de generación de valor de un título: desde la idea creativa hasta el día de su proyección en salas. Por un lado se exponen los procesos, estrategias, materiales y medios que forman parte de una campaña de marketing cinematográfico para explicar, posicionar y promocionar un título entre los espectadores potenciales. En segundo lugar se abordan las técnicas que proporciona la investigación de mercado para definir productos más afines, dimensionar la película y conocer mejor el público objetivo (target) al que nos dirigimos. Por último se explican las posibilidades de promoción que ofrecen las redes sociales al sector del entretenimiento, especialmente en uno de los nichos de audiencia más esquivo: los jóvenes.
Download or read book Mexican Cinema written by Carl J. Mora and published by McFarland. This book was released on 2015-05-07 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mexican filmmaking is traced from its early beginnings in 1896 to the present in this book. Of particular interest are the great changes from 1990 to 2004: the confluence of talented and dedicated filmmakers, important changes in Mexican cinematic infrastructure and significant social and cultural transformations. From Nicolas Echevarria's Cabeza de Vaca (1991), to the 1992 releases of Hellboy director Guillermo del Toro's Cronos and Alfonso Arau's Como agua para chocolate, to Alfonso Cuaron's Y tu mama tambien (2001), this work provides a close look at Mexican films that received international commercial success and critical acclaim and put Mexico on the cinematic world map. Arranged chronologically, this edition (originally published in 2005) covers the entire scope of Mexican cinema. The main films and their directors are discussed, together with the political, social and economic contexts of the times.
Book Synopsis Historical Dictionary of Spanish Cinema by : Alberto Mira
Download or read book Historical Dictionary of Spanish Cinema written by Alberto Mira and published by Scarecrow Press. This book was released on 2010-04-28 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spanish cinema is emerging as one of the most exciting, fascinating, and special cinemas in the world. Not only are others viewing Spanish films, but they are adopting Spanish producers and Spanish actors as their own. While Spanish cinema has been maturing for a long time and has been producing excellent directors, actors, and films for decades_including during the dark times of the Franco regime_only now is it winning numerous fans not only at home but also abroad. And with directors like Pedro Almod-var, actors and actresses like Javier Bardem and PenZlope Cruz, and films such as Abre los ojos and Alatriste to build upon, the outlook for Spanish Cinema appears brighter than ever. The Historical Dictionary of Spanish Cinema provides a better understanding of the role Spanish cinema has played in film history through a chronology, an introductory essay, a bibliography, and hundreds of cross-referenced dictionary entries on producers, directors, film companies, actors, and films.
Book Synopsis Globalization and Latin American Cinema by : Sophia A. McClennen
Download or read book Globalization and Latin American Cinema written by Sophia A. McClennen and published by Springer. This book was released on 2018-05-25 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studying the case of Latin American cinema, this book analyzes one of the most public - and most exportable- forms of postcolonial national culture to argue that millennial era globalization demands entirely new frameworks for thinking about the relationship between politics, culture, and economic policies. Concerns that globalization would bring the downfall of national culture were common in the 1990s as economies across the globe began implementing neoliberal, free market policies and abolishing state protections for culture industries. Simultaneously, new technologies and the increased mobility of people and information caused others to see globalization as an era of heightened connectivity and progressive contact. Twenty-five years later, we are now able to examine the actual impact of globalization on local and regional cultures, especially those of postcolonial societies. Tracing the full life-cycle of films and studying blockbusters like City of God, Motorcycle Diaries, and Children of Men this book argues that neoliberal globalization has created a highly ambivalent space for cultural expression, one willing to market against itself as long as the stories sell. The result is an innovative and ground-breaking text suited to scholars interested in globalization studies, Latin-American studies and film studies.
Book Synopsis New Mythological Figures in Spanish Cinema by : Pietsie Feenstra
Download or read book New Mythological Figures in Spanish Cinema written by Pietsie Feenstra and published by Amsterdam University Press. This book was released on 2011 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 1970s, especially after Franco's death in 1975, Spanish cinema was bursting at the seams. Numerous film directors broke free from the ancient taboos which had reigned under the dictatorship. They introduced characters who, through their bodies, transgress the traditional borders of social, cultural and sexual identities. Post- Franco cinema exhibits women, homosexuals, transsexuals, and delinquents in new and challenging ways.Under Franco rule, all of these dissident bodies were 'lost'. Here, they reflect new mythological figures, inhabiting an idealised body form (a prototypical body).
Book Synopsis The A to Z of Spanish Cinema by : Alberto Mira
Download or read book The A to Z of Spanish Cinema written by Alberto Mira and published by Rowman & Littlefield. This book was released on 2010 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging as one of the most exciting, fascinating, and special kinds of filmmaking in the world, Spanish cinema has been producing excellent directors, actors, and films for decades, including during the dark times of the Franco regime. With directors (Pedro Almodovar), actors and actresses (Javier Bardem and Penelope Cruz), and films (Abre los ojos and Alatriste) amassing popularity, the outlook for Spanish cinema appears brighter than ever, and it is deservedly winning numerous fans abroad. --
Book Synopsis Miradas Sobre Pasado Y Presente en El Cine Espanol (1990-2005) by : Pietsie Feenstra
Download or read book Miradas Sobre Pasado Y Presente en El Cine Espanol (1990-2005) written by Pietsie Feenstra and published by Rodopi. This book was released on 2008 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: El cine español contemporáneo (1990-2005) dedica mucha atención a la rememoración del pasado (Segunda República, la Guerra Civil, el período franquista,¿) y la realidad social (el paro, la violencia doméstica, inmigración, eutanasia,¿). Directores renombrados como Pedro Almodóvar, Alejandro Amenábar, Fernando León de Aranoa, Icíar Bollaín, o Isabel Coixet, muestran este interés dentro de sus miradas cinematográficas. La gran popularidad de este cine ha estimulado su migración en pantallas ajenas y dentro de contextos universitarios nacionales e internacionales. Este libro reúne unos veinte artículos, de investigadores americanos y europeos, que ilustran las múltiples tradiciones culturales en vigor dentro de los estudios cinematográficos, y que se enfocan al mismo tiempo en el tema central del libro: ¿Cómo se puede leer, la mirada de los autores españoles, sobre el pasado y el presente, dentro del contexto de su cine nacional?
Book Synopsis The Palgrave Handbook of Comparative New Cinema Histories by : Daniela Treveri Gennari
Download or read book The Palgrave Handbook of Comparative New Cinema Histories written by Daniela Treveri Gennari and published by Springer Nature. This book was released on with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Mexico's Cinema by : Joanne Hershfield
Download or read book Mexico's Cinema written by Joanne Hershfield and published by Rowman & Littlefield Publishers. This book was released on 1999-11-01 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, Mexican films have received high acclaim and impressive box-office returns. Moreover, Mexico has the most advanced movie industry in the Spanish-speaking world, and its impact on Mexican culture and society cannot be overstated. Mexico's Cinema: A Century of Film and Filmmakers is a collection of fourteen essays that encompass the first 100 years of the cinema of Mexico. Included are original contributions written specifically for this title, plus a few classic pieces in the field of Mexican cinema studies never before available in English. These essays explore a variety of themes including race and ethnicity, gender issues, personalities, and the historical development of a national cinematic style. Each of the book's three sections-The Silent Cinema, The Golden Age, and The Contemporary Era-is preceded by a short introduction to the period and a presentation of the major themes addressed in the section. This insightful anthology is the first published study that includes pieces by Mexican and North American scholars, including a piece by the internationally acclaimed essayist Carlos Monsivais. Contributors include other acclaimed scholars and critics as well as young scholars who are currently making their mark in the area of film studies of Mexico. These authors represent various fields-community studies, film studies, cultural history, ethnic studies, and gender studies-making this volume an interdisciplinary resource, important for courses in Latin America and Third World cinema, Mexican history and culture, and Chicana/o and ethnic studies.
Book Synopsis Popular Music in Spanish Cinema by : Lidia López Gómez
Download or read book Popular Music in Spanish Cinema written by Lidia López Gómez and published by Taylor & Francis. This book was released on 2023-08-25 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular Music in Spanish Cinema analyses the aesthetics and stylistic development of soundtracks from national productions, considering how political instability and cultural diversity in Spain determined the ways of making art and managing culture. As a pioneering study in this field, the chronologically structured approach of this book provides readers with a complete overview of Spanish music and connects it to the complex historical events that conditioned Spanish culture throughout the 20th century to the present day, from the Second Republic, the Spanish Civil war, and the dictatorship through to democracy. The book enables an understanding of the relationships between the recording and film production industries, the construction of collective imagination, the formulation of new stereotypes, semiotic meanings within film music and the musical exchanges between national and international cinema. This volume is an essential read for students and academics in the field of musicology, ethnomusicology and history as well as those interested in the study of diverse musical styles such as copla, zarzuela, flamenco, jazz, foxtrot, pop and rock and how they have been used in Spanish films throughout history.
Book Synopsis Mexican National Cinema by : Andrea Noble
Download or read book Mexican National Cinema written by Andrea Noble and published by Psychology Press. This book was released on 2005 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining key film texts and genres, and set in a broad historical and theoretical context, this student-friendly study provides a thorough and detailed account of the vital and complex relationship between cinema and national identity in Mexico.
Book Synopsis The Faber Book of Mexican Cinema by : Jason Wood
Download or read book The Faber Book of Mexican Cinema written by Jason Wood and published by Faber & Faber. This book was released on 2021-06-01 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twelve years ago, Amores Perros erupted in the cinemas across the world and announced the arrival of Mexican film-makers. The film-makers profiled in that book have now come of age and have made a decisive impact on the international cinema scene The last few years Mexican film-makers winning the Best Director Oscars 5 times, and Best Picture 4 times: Alfonso Cuaron with Gravity and Roma. Alejandro Inarritu with Birdman and The RevenantGuillermo del Toro with The Shape of WaterThis revised edition of The Faber Book of Mexican Cinema brings this astounding story up to date, as well as profiling the next generation, waiting in the wings.
Book Synopsis Latin American Film Industries by : Tamara L. Falicov
Download or read book Latin American Film Industries written by Tamara L. Falicov and published by Bloomsbury Publishing. This book was released on 2019-06-27 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Film production in Latin America is as old as cinema itself, but local film industries have always been in a triangulated relationship with Hollywood and European cinema. This book situates Latin American film industries within the global circulation of film production, exhibition and distribution, charting the changes that the industries have undergone from the sound era to the present day. Focusing in particular on Argentina, Brazil and Mexico, Tamara Falicov examines commonalities among Latin American film industries, such as the challenges of procuring funding, competition from Hollywood, state funding battles, and the fickle nature of audiences, as well as censorship issues, competition from television, and the transnational nature of Latin American film. She addresses production, exhibition, and distribution contexts and financing and co-production with Europe and the United States, as well as the role of film festivals in funding and circulating films both within and outside of Latin America. Newer trends such as the revival of protectionist measures like the screen quota are framed in contrast to the U.S.'s push for trade policy liberalization and issues of universal concern such as film piracy, and new technologies and the role of television in helping and hindering Latin American cinema.
Book Synopsis Cultura al otro lado de la frontera by : David Maciel
Download or read book Cultura al otro lado de la frontera written by David Maciel and published by Siglo XXI. This book was released on 1999 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Primer libro dedicado al análisis de las manifestaciones culturales de la inmigración mexicana en Estados Unidos: arte, literatura, cine, canciones, humor. Muestra cómo los inmigrantes mexicanos han sido y son pintados, y cómo los artistas, escritores e intelectuales, chicanos y otros han utilizado los medios artísticos para protestar contra el injusto tratamiento que reciben por parte de las autoridades de Estados Unidos.
Book Synopsis Letras hispánicas en la gran pantalla by : Andres Lema-Hincapie
Download or read book Letras hispánicas en la gran pantalla written by Andres Lema-Hincapie and published by Routledge. This book was released on 2016-11-18 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Letras Hispánicas en la Gran Pantalla es un libro de texto innovador para estudiantes avanzados de estudios hispánicos, que fusiona los estudios de obras literarias canónicas y sus adaptaciones cinematográficas. Los estudiantes son guiados a través de obras maestras literarias clave que abarcan desde el Renacimiento hasta la actualidad mientras, al mismo tiempo, interpretan sus versiones cinematográficas. Este enfoque paralelo alienta a los estudiantes a desarrollar sus habilidades analíticas a medida que dominan la terminología de los estudios contemporáneos en literatura y cine. Al explorar obras completas de autores y directores masculinos y femeninos de Argentina, Chile, Colombia, Costa Rica, México y España, Letras Hispánicas en la Gran Pantalla permite a los estudiantes descubrir la asombrosa diversidad del mundo de habla hispana, en una forma única y atractiva. camino. Letras Hispánicas en la Gran Pantalla is an innovative textbook for advanced students of Hispanic studies, which merges the studies of canonical literary works and their film adaptions. Students are guided through key literary masterpieces spanning from the Renaissance to the present day while, at the same time, interpreting their film versions. This parallel approach encourages students to develop their analytical skills as they master the terminology of contemporary studies in literature and cinema. Exploring complete works by both male and female authors and directors from Argentina, Chile, Colombia, Costa Rica, Mexico, and Spain, Letras Hispánicas en la Gran Pantalla allows students discover the astounding diversity of the Spanish-speaking world, in a unique and engaging way.
Book Synopsis Cinema of Solitude by : Charles Ramírez Berg
Download or read book Cinema of Solitude written by Charles Ramírez Berg and published by University of Texas Press. This book was released on 2010-07-05 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: La crisis, a period of political and economic turmoil in Mexico that began in the late 1960s, spawned a new era in Mexican cinema. Known as el Nuevo Cine (the New Cinema), these films presented alienated characters caught in a painful transition period in which old family, gender, and social roles have ceased to function without being replaced by viable new ones. These are the films explored by Charles Ramírez Berg in Cinema of Solitude, the first book-length critical study of Mexican cinema in English. Berg discusses the major films and filmmakers of el Nuevo Cine in depth. He analyzes dozens of commercial movies, from popular comedies and adventures to award-winning films. Introductory chapters address the issue of mexicanidad (Mexican national identity) and outline Mexican history, the history of film as popular culture and as a leading national industry, and the ideological dynamics of Mexican cinema. In thematically arranged chapters, Berg investigates the images of women, men, and social structures portrayed in New Cinema films. He finds that women characters have begun to reject traditional stereotypes for more positive images, while male characters have grown ambiguous and undefined as machismo is abandoned. Other chapters trace the continuing marginalization of Indians in Mexican culture, the changes in male dominance within the family, and the disruptive social and economic effects caused by migration. For everyone interested in Mexican culture as reflected in its major cinematic productions, as well as students of film theory and national cinemas, this book will be important reading.
Book Synopsis Inter-American Yearbook on Human Rights / Anuario Interamericano de Derechos Humanos, Volume 17 (2001) by : Inter-American Commission on Human Rights
Download or read book Inter-American Yearbook on Human Rights / Anuario Interamericano de Derechos Humanos, Volume 17 (2001) written by Inter-American Commission on Human Rights and published by BRILL. This book was released on 2022-11-28 with total page 789 pages. Available in PDF, EPUB and Kindle. Book excerpt:
