Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing

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Author :
Publisher : Springer Nature
ISBN 13 : 303107422X
Total Pages : 463 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing by : Bruce Kilpatrick

Download or read book Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing written by Bruce Kilpatrick and published by Springer Nature. This book was released on 2022-12-07 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers contributions from a broad range of jurisdictions, written by practitioners and academics alike, and offers an unparalleled comparative view of key issues in competition law, intellectual property and unfair competition law, with a specific focus on the use of personal data. The first part focuses on the role of competition law in shaping the digital economy. It discusses the use of personal data, the market power of platforms, the assessment of free services, and more broadly the responsibility of dominant companies in the smooth functioning of the digital economy. In turn, the second part sheds light on how the conduct of influencers, native advertising and the use of AI for marketing purposes can be controlled by the law, focusing on the use of personal data and the impact of behavioral advertising on consumers. In this regard, the book brings together the current legal responses across a number of European and other countries, all summarized and elaborated on in the form of two international reports. The LIDC is a long-standing international association that focuses on the interface between competition law and intellectual property law, including unfair competition issues.

Building Big Data Applications

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Publisher : Academic Press
ISBN 13 : 0128158042
Total Pages : 244 pages
Book Rating : 4.1/5 (281 download)

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Book Synopsis Building Big Data Applications by : Krish Krishnan

Download or read book Building Big Data Applications written by Krish Krishnan and published by Academic Press. This book was released on 2019-11-15 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building Big Data Applications helps data managers and their organizations make the most of unstructured data with an existing data warehouse. It provides readers with what they need to know to make sense of how Big Data fits into the world of Data Warehousing. Readers will learn about infrastructure options and integration and come away with a solid understanding on how to leverage various architectures for integration. The book includes a wide range of use cases that will help data managers visualize reference architectures in the context of specific industries (healthcare, big oil, transportation, software, etc.). - Explores various ways to leverage Big Data by effectively integrating it into the data warehouse - Includes real-world case studies which clearly demonstrate Big Data technologies - Provides insights on how to optimize current data warehouse infrastructure and integrate newer infrastructure matching data processing workloads and requirements

The EU General Data Protection Regulation (GDPR)

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Author :
Publisher : Springer
ISBN 13 : 3319579592
Total Pages : 385 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis The EU General Data Protection Regulation (GDPR) by : Paul Voigt

Download or read book The EU General Data Protection Regulation (GDPR) written by Paul Voigt and published by Springer. This book was released on 2017-08-07 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides expert advice on the practical implementation of the European Union’s General Data Protection Regulation (GDPR) and systematically analyses its various provisions. Examples, tables, a checklist etc. showcase the practical consequences of the new legislation. The handbook examines the GDPR’s scope of application, the organizational and material requirements for data protection, the rights of data subjects, the role of the Supervisory Authorities, enforcement and fines under the GDPR, and national particularities. In addition, it supplies a brief outlook on the legal consequences for seminal data processing areas, such as Cloud Computing, Big Data and the Internet of Things.Adopted in 2016, the General Data Protection Regulation will come into force in May 2018. It provides for numerous new and intensified data protection obligations, as well as a significant increase in fines (up to 20 million euros). As a result, not only companies located within the European Union will have to change their approach to data security; due to the GDPR’s broad, transnational scope of application, it will affect numerous companies worldwide.

Technology in Supply Chain Management and Logistics

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Publisher : Elsevier
ISBN 13 : 0128162813
Total Pages : 220 pages
Book Rating : 4.1/5 (281 download)

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Book Synopsis Technology in Supply Chain Management and Logistics by : Anthony M. Pagano

Download or read book Technology in Supply Chain Management and Logistics written by Anthony M. Pagano and published by Elsevier. This book was released on 2019-09-07 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology in Supply Chain Management and Logistics: Current Practice and Future Applications analyzes the implications of these technologies in a variety of supply chain settings, including block chain, Internet of Things (IoT), inventory optimization, and medical supply chain. This book outlines how technologies are being utilized for product planning, materials management and inventory, transportation and distribution, workflow, maintenance, the environment, and in health and safety. Readers will gain a better understanding of the implications of these technologies with respect to value creation, operational effectiveness, investment level, technical migration and general industry acceptance. In addition, the book features case studies, providing a real-world look at supply chain technology implementations, their necessary training requirements, and how these new technologies integrate with existing business technologies. - Identifies emerging supply chain technologies and trends in technology acceptance and utilization levels across various industry sectors - Assists professionals with technology investment decisions, procurement, best values, and how they can be utilized for logistics operations - Features videos showing technology application, including optimization software, cloud computing, mobility, 3D printing, autonomous vehicles, drones and machine learning

Data Protection Implementation Guide

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Author :
Publisher : Kluwer Law International B.V.
ISBN 13 : 9403529016
Total Pages : 463 pages
Book Rating : 4.4/5 (35 download)

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Book Synopsis Data Protection Implementation Guide by : Brendan Quinn

Download or read book Data Protection Implementation Guide written by Brendan Quinn and published by Kluwer Law International B.V.. This book was released on 2021-09-02 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complexities of implementing the General Data Protection Regulation (GDPR) continue to grow as it progresses through new and ever-changing technologies, business models, codes of conduct, and decisions of the supervisory authorities, and the courts. This eminently practical guide to implementing the GDPR – written in an original, problem-solving style by a highly experienced data protection expert with equal knowledge of both law and technology – provides a step-by-step project management approach to building a GDPR-compliant data protection system, assessing, and documenting the risks and then implementing these changes through processes at the operational level. With detailed attention to case law (Member State, ECJ, and ECHR), especially where affecting high-risk areas that have attracted scrutiny, the guidance proceeds systematically through such topics and issues as the following: required documentation, policies, and procedures; risk assessment tools and analysis frameworks; children’s data; employee and health data; international transfers post-Schrems II; data subject rights including the right of access; data retention and erasure; tracking and surveillance; and effects of technologies such as artificial intelligence, biometrics, and machine learning. With its practical examples derived from the author’s experience in building GDPR-compliant software, as well as its analysis of case law and enforcement priorities, this incomparable guide enables company data protection officers and compliance staff to advise on key issues with full awareness of the legal and reputational risks and how to mitigate them. It is also sure to be of immeasurable value to concerned regulators and policymakers at all government levels. “…it's going to be the go to resource for practitioners.” Tom Gilligan, Data Protection Consultant, September 2021 "I purchased this book recently and I’m very glad I did. It’s the textbook I have been waiting for. As someone relatively new to data protection, I was finding it very difficult to find books on the practical side of data protection. This book is very clearly laid out with practical examples and case law given for each topic, which is immensely helpful. I would recommend it to any data protection practitioners." Jennifer Breslin, LLM CIPP/E, AIPP Member

Privacy & Data Protection Foundation Courseware - English

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Author :
Publisher : Van Haren
ISBN 13 : 9401803609
Total Pages : 209 pages
Book Rating : 4.4/5 (18 download)

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Book Synopsis Privacy & Data Protection Foundation Courseware - English by : Ruben Zeegers

Download or read book Privacy & Data Protection Foundation Courseware - English written by Ruben Zeegers and published by Van Haren. This book was released on 2018-10-16 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Besides the Privacy & Data Protection Foundation Courseware - English (ISBN: 9789401803595) publication you are advised to obtain the publication EU GDPR, A pocket guide (ISBN: 978 1 849 2855 5). Privacy & Data Protection Foundation covers the main subjects related to the protection of personal data. Candidates benefit from a certification that is designed to impart all the required knowledge to help ensure compliancy to the General Data Protection Regulation. Within the European Union regulations and standards regarding the protection of data are stringent. The General Data Protection Regulation (GDPR) went into force in May 2016 and organizations have until May 2018 to change their policies and processes to ensure they fully comply. Companies outside Europe will also need to comply when doing business in Europe. One of the solutions to comply in time is to qualify staff. Having certified professionals with the right level of knowledge can help prepare your organization to face these opportunities. The EXIN Privacy & Data Protection program covers the required knowledge of legislation and regulations relating to data protection and how this knowledge should be used to be compliant.

Privacy & Data Protection Essentials Courseware - English

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Author :
Publisher : Van Haren
ISBN 13 : 9401804583
Total Pages : 151 pages
Book Rating : 4.4/5 (18 download)

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Book Synopsis Privacy & Data Protection Essentials Courseware - English by : Ruben Zeegers

Download or read book Privacy & Data Protection Essentials Courseware - English written by Ruben Zeegers and published by Van Haren. This book was released on 2019-05-15 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Besides the Privacy & Data Protection Essentials Courseware - English (ISBN: 978 940 180 457 8) publication you are advised to obtain the publication EU GDPR, A pocket guide (ISBN: 978 178 778 064 4). Privacy & Data Protection Essentials (PDPE) covers essential subjects related to the protection of personal data. Candidates benefit from a certification that is designed to impart all the required knowledge to help ensure compliancy to the General Data Protection Regulation (GDPR). This regulation affects every organization that processes European Union personal data. Wherever personal data is collected, stored, used, and finally deleted or destroyed, privacy concerns arise. With the European Union GDPR the Council of the European Union attempts to strengthen and unify data protection for all individuals within the European Union. Within the European Union regulations and standards regarding the protection of data are stringent. The GDPR came into effect in May 2016 and organizations had until May 2018 to change their policies and processes to ensure that they fully comply with the GDPR. Companies outside Europe also need to comply the GDPR when doing business in Europe. One of the solutions to comply on the GDPR is to train and qualify staff. Certified professionals with the right level of knowledge will help your organization to comply the GDPR. The EXIN Privacy & Data Protection program covers the required knowledge of legislation and regulations relating to data protection and how this knowledge should be used to be compliant. The EXIN Privacy & Data Protection Essentials is part of the EXIN qualification program Privacy and Data Protection.

Taming the algorithm

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Publisher : buch & netz
ISBN 13 : 3038055115
Total Pages : 144 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Taming the algorithm by : Paweł Kuch

Download or read book Taming the algorithm written by Paweł Kuch and published by buch & netz. This book was released on 2022-08-26 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Taming the Algorithm” by Paweł Kuch deals with the EU's latest data protection law that is special in various respects. In contrast to the other norms of the GDPR, the provision on automated individual decisions (Art. 22 GDPR) does not contain any general specifications for the processing of personal data but regulates a specific constellation of such processing. Art. 22 GDPR is based on the assumption that making decisions by machines and algorithms is problematic and must therefore be legally framed and the final decision left to a data subject. With the recent developments in artificial intelligence (AI), numerous fields opened up. The question of the legal understanding of automated individual decisions has thus recently gained importance.

DW 2.0: The Architecture for the Next Generation of Data Warehousing

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Author :
Publisher : Elsevier
ISBN 13 : 008055833X
Total Pages : 394 pages
Book Rating : 4.0/5 (85 download)

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Book Synopsis DW 2.0: The Architecture for the Next Generation of Data Warehousing by : W.H. Inmon

Download or read book DW 2.0: The Architecture for the Next Generation of Data Warehousing written by W.H. Inmon and published by Elsevier. This book was released on 2010-07-28 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: DW 2.0: The Architecture for the Next Generation of Data Warehousing is the first book on the new generation of data warehouse architecture, DW 2.0, by the father of the data warehouse. The book describes the future of data warehousing that is technologically possible today, at both an architectural level and technology level. The perspective of the book is from the top down: looking at the overall architecture and then delving into the issues underlying the components. This allows people who are building or using a data warehouse to see what lies ahead and determine what new technology to buy, how to plan extensions to the data warehouse, what can be salvaged from the current system, and how to justify the expense at the most practical level. This book gives experienced data warehouse professionals everything they need in order to implement the new generation DW 2.0. It is designed for professionals in the IT organization, including data architects, DBAs, systems design and development professionals, as well as data warehouse and knowledge management professionals. - First book on the new generation of data warehouse architecture, DW 2.0 - Written by the "father of the data warehouse", Bill Inmon, a columnist and newsletter editor of The Bill Inmon Channel on the Business Intelligence Network - Long overdue comprehensive coverage of the implementation of technology and tools that enable the new generation of the DW: metadata, temporal data, ETL, unstructured data, and data quality control

The General Data Protection Regulation in Plain Language

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Author :
Publisher : Amsterdam University Press
ISBN 13 : 9048553598
Total Pages : 109 pages
Book Rating : 4.0/5 (485 download)

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Book Synopsis The General Data Protection Regulation in Plain Language by : Bart van der Sloot

Download or read book The General Data Protection Regulation in Plain Language written by Bart van der Sloot and published by Amsterdam University Press. This book was released on 2020-05-14 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The General Data Protection Regulation in Plain Language' is a guide for anyone interested in the much-discussed rules of the GDPR. In this legislation, which came into force in 2018, the European Union meticulously describes what you can and cannot do with data about other people. Violating these rules can lead to a fine of up to 20 million euros. This book sets out the most important obligations of individuals and organisations that process data about others. These include taking technical security measures, carrying out an impact assessment and registering all data-processing procedures within an organisation. It also discusses the rights of citizens whose data are processed, such as the right to be forgotten, the right to information and the right to data portability.

Personal Data Protection and Legal Developments in the European Union

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Author :
Publisher : IGI Global
ISBN 13 : 1522594914
Total Pages : 375 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Personal Data Protection and Legal Developments in the European Union by : Tzanou, Maria

Download or read book Personal Data Protection and Legal Developments in the European Union written by Tzanou, Maria and published by IGI Global. This book was released on 2020-06-12 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the age of technological advancement, including the emergence of artificial intelligence, big data, and the internet of things, the need for privacy and protection has risen massively. This phenomenon has led to the enforcement of two major legal directives in the European Union (EU) that aim to provide vigorous protection of personal data. There is a need for research on the repercussions and developments that have materialized with these recent regulations and how the rest of the world has been affected. Personal Data Protection and Legal Developments in the European Union is an essential reference source that critically discusses different aspects of the GDPR and the Law Enforcement Directive as well as recent jurisprudential developments concerning data privacy in the EU and its member states. It also addresses relevant recent case law of the Court of Justice of the EU, the European Court of Human Rights, and national courts. Featuring research on topics such as public transparency, medical research data, and automated decision making, this book is ideally designed for law practitioners, data scientists, policymakers, IT professionals, politicians, researchers, analysts, academicians, and students working in the areas of privacy, data protection, big data, information technology, and human rights law.

Principles of Security and Trust

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Author :
Publisher : Springer
ISBN 13 : 3319897225
Total Pages : 353 pages
Book Rating : 4.3/5 (198 download)

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Book Synopsis Principles of Security and Trust by : Lujo Bauer

Download or read book Principles of Security and Trust written by Lujo Bauer and published by Springer. This book was released on 2018-04-13 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book constitutes the proceedings of the 7th International Conference on Principles of Security and Trust, POST 2018, which took place in Thessaloniki, Greece, in April 2018, held as part of the European Joint Conference on Theory and Practice of Software, ETAPS 2018. The 13 papers presented in this volume were carefully reviewed and selected from 45 submissions. The papers are organized in topical sections named: information flow and non-intereference; leakage, information flow, and protocols; smart contracts and privacy; firewalls and attack-defense trees.

The SAGE Handbook of Early Childhood Literacy

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Author :
Publisher : SAGE
ISBN 13 : 1446265919
Total Pages : 705 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis The SAGE Handbook of Early Childhood Literacy by : Joanne Larson

Download or read book The SAGE Handbook of Early Childhood Literacy written by Joanne Larson and published by SAGE. This book was released on 2012-11-09 with total page 705 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition of the much-loved Handbook of Early Childhood Literacy has been revised and updated to retain its cutting-edge focus on emergent and important areas of research. This comprehensive work guides the reader through current social, cultural and historical analysis on a global scale. The new edition contains a greater range of methodologies, and chapters on: - space and literacy - disabilities and early childhood literacy - digital literacies - indigenous literacy - play and literacy - policy In the Handbook, readers will find coverage of all the key topics in early childhood literacy. The exceptional list of contributors offers in-depth expertise in their respective areas of knowledge. The Handbook is essential for Undergraduate students; Masters students; PhD students; CPD students; researchers, and literacy-centre personel. ′The second edition of this internationally respected and widely used text encompases a myriad of new issues and insights, both through new contributions and thoughtfully revised chapters which raise fresh questions and challenges for research and practice. In pushing the boundaries still further, the handbook retains its rightful place at the forefront of research into early childhood literacy practice in the 21st century′ -Professor Teresa Cremin, Open University UK ′This handbook provides in-depth knowledge of insights and theories about the dynamic process of how children come to know literacy as thinking humans in social and cultural spaces. There is a rich array of research perspectives of children′s meaning-making through family and digital liteacies, play and literacy, and in-school and out-of-school literacy experiences′ - Yetta Goodman, Regents Professor, University of Arizona

GDPR

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Author :
Publisher : Routledge
ISBN 13 : 0429832281
Total Pages : 239 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis GDPR by : Mark Foulsham

Download or read book GDPR written by Mark Foulsham and published by Routledge. This book was released on 2019-01-10 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following the implementation of the new General Data Protect Regulation on 25 May 2018, organizations should now be fully compliant with their national interpretation of this far-reaching data protection standard. The reality is that most are not; whether through their inappropriate use of online cookies or ineffective physical data security, businesses continue to struggle with the increasing pressure from regulators to apply the Regulation. Non-compliance is widely due to misinterpretation, lack of real-world thinking, and challenges in balancing costs against business practicalities. This book provides insight into how to achieve effective compliance in a realistic, no-nonsense and efficient way. The authors have over 100 years’ collective international experience in security, compliance and business disciplines and know what it takes to keep companies secure and in-line with regulators’ demands. Whether your organization needs to swiftly adopt GDPR standards or apply them in “Business as Usual” this book provides a wide range of recommendations and explicit examples. With the likelihood of high-profile penalties causing major reputational damage, this book explains how to reduce risk, run a remedial project, and take immediate steps towards mitigating gaps. Written in plain English, it provides an invaluable international reference for effective GDPR adoption.

Protection of Natural Persons with Regard to Automated Individual Decision-Making in the GDPR

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Author :
Publisher : Kluwer Law International B.V.
ISBN 13 : 9403520515
Total Pages : 280 pages
Book Rating : 4.4/5 (35 download)

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Book Synopsis Protection of Natural Persons with Regard to Automated Individual Decision-Making in the GDPR by : Aleksandra Drożdż

Download or read book Protection of Natural Persons with Regard to Automated Individual Decision-Making in the GDPR written by Aleksandra Drożdż and published by Kluwer Law International B.V.. This book was released on 2020-03-09 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasingly, algorithms regulate our lives. Personal data is routinely processed on an unprecedented scale in both private and public sectors. This shift from more subjective and less structured human decision-making processes to automated ones has provoked numerous concerns with regard to the rights and freedoms of natural persons affected. In particular, those attached to profiling that can lead to discrimination influencing crucial opportunities of individuals, such as the ability to obtain credit, insurance, education, a job or even medical treatment. To the extent that automated individual decision-making is based on personal data, in the European Union it is subject to the General Data Protection Regulation. The author examines whether this legislative act affords sufficient protection of natural persons with regard to such processing, identifying the loopholes that hinder or prevent its efficacy and the de lege lata rules and de lege ferenda postulates that could provide individuals with effective protection in relation to automated individual decision-making. She provides an in-depth analysis of such aspects as the following: the GDPR’s background, terminology and material and territorial scope of application; key concerns regarding automated individual decision-making; specific and general provisions of the GDPR relevant to protection of natural persons with regard to automated individual decision-making; special and general rights of the data subject relevant to automated individual decision-making provided for in the GDPR; key limitations to algorithmic transparency; how profiling can create special categories of personal data by inference from ‘ordinary’ personal data; and how the version of reality derived from personal data is often at least partially inaccurate. To interpret the rules of the GDPR, the analysis draws on the travaux préparatoires, case law of the Court of Justice of the European Union and national courts that concerns the previous Data Protection Directive, guidelines and opinions of the Article 29 Working Party and the European Data Protection Board, various reports and recommendations and numerous academic writings. In its consideration of some of the most controversial issues in the realm of personal data protection – issues whose role in the information society will grow rapidly – this book represents a major contribution to research and legal guidance at the confluence of law and new technologies concerning algorithmic accountability. Policymakers, regulators and lawyers active in the ongoing development of personal data protection law will become knowledgeable about interpretations and guidelines formulated by European data protection authorities, as well as examples and best practices in the field. Moreover practitioners will find the implementation of automated individual decision-making systems in accordance with the GDPR greatly facilitated. The analysis will assist data protection authorities and judicature in assessing such systems and interpreting the GDPR framework with regard to protection of natural persons in the years to come.

Guide to the GDPR

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Author :
Publisher : Kluwer Law International B.V.
ISBN 13 : 9403514221
Total Pages : 302 pages
Book Rating : 4.4/5 (35 download)

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Book Synopsis Guide to the GDPR by : Maciej Gawronski

Download or read book Guide to the GDPR written by Maciej Gawronski and published by Kluwer Law International B.V.. This book was released on 2019-07-17 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: To execute and guarantee the right to privacy and data protection within the European Union (EU), the EU found it necessary to establish a stable, consistent framework for personal data protection and to enforce it in a decisive manner. This book, the most comprehensive guide available to the General Data Protection Regulation (GDPR), is the first English edition, updated and expanded, of a bestselling book published in Poland in 2018 by a renowned technology lawyer, expert to the European Commission on cloud computing and to the Article 29 Working Party (now: the European Data Protection Board) on data transfers who in fact contributed ideas to the GDPR. The implications of major innovations of the new system – including the obligation of businesses to consult the GDPR first rather than relevant Member State legislation and the extension of the GDPR to companies located outside of the European Economic Area – are fully analysed for the benefit of lawyers and companies worldwide. Among the specific issues and topics covered are the following: insight into the tricky nature of the GDPR; rules relating to free movement of personal data; legal remedies, liability, administrative sanctions; how to prove compliance with GDPR; direct liability of subcontractors (sub-processors); managing incidents and reporting data breaches; information on when and under what conditions the GDPR rules may apply to non-EU parties; backups and encryption; how to assess risk and adjust security accordingly and document the process; guidelines of the European Data Protection Board; and the GDPR’s digest for obligated parties in a form of a draft data protection policy. The Guide often breaks down GDPR articles into checklists of specific requirements. Of special value are the numerous ready-to-adapt template compliance documents presented in Part II. Because the GDPR contains a set of new obligations and a perspective of severe administrative fines for non-compliance, this guide is an indispensable practical resource for corporate data protection officers, in-house counsel, lawyers in data protection practice, and e-commerce start-ups worldwide.

Privacy and Data Protection based on the GDPR

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Author :
Publisher : Van Haren
ISBN 13 : 9401806772
Total Pages : 247 pages
Book Rating : 4.4/5 (18 download)

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Book Synopsis Privacy and Data Protection based on the GDPR by : Leo Besemer

Download or read book Privacy and Data Protection based on the GDPR written by Leo Besemer and published by Van Haren. This book was released on 2020-09-15 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information about people is becoming increasingly valuable. Enabled by new technologies, organizations collect and process personal data on a large scale. Free flow of data across Europe is vital for the common market, but it also presents a clear risk to the fundamental rights of individuals. This issue was addressed by the Council of the European Union and the European Parliament with the introduction of the General Data Protection Regulation (GDPR). For many organizations processing personal data, the GDPR came as a shock. Not so much its publication in the spring of 2016, but rather the articles that appeared about it in professional journals and newspapers leading to protests and unrest. “The heavy requirements of the law would cause very expensive measures in companies and organizations”, was a concern. In addition, companies which failed to comply “would face draconian fines”. This book is intended to explain where these requirements came from and to prove that the GDPR is not incomprehensible, that the principles are indeed remarkably easy to understand. It will help anyone in charge of, or involved in, the processing of personal data to take advantage of the innovative technologies in processing without being unduly hindered by the limitations of the GDPR. The many examples and references to EDPB (European Data Protection Board) publications, recent news articles and case law clarify the requirements of the law and make them accessible and understandable. “Leo’s book can provide very effective support to you and your colleagues in reaching this understanding and applying it in practice.” Fintan Swanton, Managing Director of Cygnus Consulting Ltd., Ireland.