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Author : Anja Hallikainen
Publisher : Nordic Council of Ministers
ISBN 13 : 9789289308762
Total Pages : 158 pages
Book Rating : 4.3/5 (87 download)
Download or read book Proceedings from a Nordic Seminar written by Anja Hallikainen and published by Nordic Council of Ministers. This book was released on 2003 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Yhteenveto. - Resumé. - Samantekt.
Author : Abbie J. Shipp
Publisher : Psychology Press
ISBN 13 : 1317756355
Total Pages : 193 pages
Book Rating : 4.3/5 (177 download)
Download or read book Time and Work, Volume 2 written by Abbie J. Shipp and published by Psychology Press. This book was released on 2014-02-18 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of time is a crucial filter through which we understand any events or phenomena; nothing exists outside of time. It conditions not only the question of ‘when’, but also influences the ‘what, how and why’of our ideas about management. And yet management scholars have rarely considered this ‘temporal lens’ in understanding how time affects employees at work, or the organizations for which they work. This 2-volume set provides a fresh, temporal perspective on some of the most important and thriving areas in management research today. Volume 1 considers how time impacts the individual, and includes chapters on identity, emotion, motivation, stress and creativity. Volume 2 considers time in context with the organization, exploring a temporal understanding of leadership, HRM, entrepreneurship, teams and cross-cultural issues. There is an overall concern with the practical implications of understanding individuals and organizations within the most relevant timeframes, while the two volumes provide an actionable research agenda for the future. This is a highly significant contribution to management theory and research, and will be important reading for all students and researchers of Organizational Behavior, Organizational Psychology, Occupational Psychology, Business and Management and HRM.
Author : Gavriel Salvendy
Publisher : John Wiley & Sons
ISBN 13 : 1118129083
Total Pages : 1754 pages
Book Rating : 4.1/5 (181 download)
Download or read book Handbook of Human Factors and Ergonomics written by Gavriel Salvendy and published by John Wiley & Sons. This book was released on 2012-05-24 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth edition of the Handbook of Human Factors and Ergonomics has been completely revised and updated. This includes all existing third edition chapters plus new chapters written to cover new areas. These include the following subjects: Managing low-back disorder risk in the workplace Online interactivity Neuroergonomics Office ergonomics Social networking HF&E in motor vehicle transportation User requirements Human factors and ergonomics in aviation Human factors in ambient intelligent environments As with the earlier editions, the main purpose of this handbook is to serve the needs of the human factors and ergonomics researchers, practitioners, and graduate students. Each chapter has a strong theory and scientific base, but is heavily focused on real world applications. As such, a significant number of case studies, examples, figures, and tables are included to aid in the understanding and application of the material covered.
Author : Kyriaki Kaplanidou
Publisher : Taylor & Francis
ISBN 13 : 1040110762
Total Pages : 211 pages
Book Rating : 4.0/5 (41 download)
Download or read book Sport Events and Community Development written by Kyriaki Kaplanidou and published by Taylor & Francis. This book was released on 2024-09-02 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the relationships between sport event hosting and community development goals. With sport events proliferating around the world, from major events to local events, the book explains how community goals can be embedded into sports event planning, and how events at all levels can be most effectively leveraged to achieve positive outcomes and legacies for local communities. Featuring real-world case studies and the perspective of industry practitioners in every chapter, the book explores the commercial, social, and political contexts in which events take place and what is meant by "legacy" and "impact." It introduces the key stakeholders, from residents and local government to NGOs, as well as the spectrum of goals that might be in play, and looks at partnerships working for the best effect. The book also explains the sports event management process, from bidding to planning to venue management to monitoring and evaluation, and considers how community development goals can, and should, be incorporated at every stage. With a practical focus, and full of useful features for learning and understanding, this is essential reading for any student or practitioner with an interest in sports events, community sport, sport development, event management, or sustainable business.
Author : Jaafar Pyeman
Publisher : Springer
ISBN 13 : 9812874267
Total Pages : 633 pages
Book Rating : 4.8/5 (128 download)
Download or read book Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014) written by Jaafar Pyeman and published by Springer. This book was released on 2015-07-30 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014), held in Penang, Malaysia, gathers 57 refereed papers. They cover areas relating to various aspects of business management and reflect the conference’s three main themes (management and marketing, economics and finance, and entrepreneurship) and present original papers contributed by researchers, scholars, professionals and postgraduate students. They address a range of disciplines that encompass each of the main themes. Using basic and applied research findings together with case studies they provide valuable information on current research trends in business management, international business, marketing, economics, finance, Islamic finance and economics, and entrepreneurship.
Author : Artur Lugmayr
Publisher : Springer
ISBN 13 : 3642544878
Total Pages : 468 pages
Book Rating : 4.6/5 (425 download)
Download or read book Media Convergence Handbook - Vol. 2 written by Artur Lugmayr and published by Springer. This book was released on 2016-05-11 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint.
Author : Pei-Luen Patrick Rau
Publisher : CRC Press
ISBN 13 : 1439838739
Total Pages : 267 pages
Book Rating : 4.4/5 (398 download)
Download or read book Cross-Cultural Design for IT Products and Services written by Pei-Luen Patrick Rau and published by CRC Press. This book was released on 2012-12-04 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the increase of globalization of business and industry, IT products and services are often produced and marketed across geographical cultural boundaries without adequate consideration of culture. There is a high probability that IT products and services developed in one country may not be effectively used in another country, which may hinder their market penetration, sales, and use. Based on research and practice, Cross-Cultural Design for IT Products and Services provides a resource for human factors engineers, designers, and marketing professionals who define and develop IT products and services for the global market. With its extensive review of cross-cultural theory and cross-cultural design literature, it is also a resource for those who are interested in research on cross-cultural design. The book presents an overview of the dimensions of culture that have implications for human information processing and affective response. It examines a set of user interface design guidelines grouped into five areas: language, use of color, icons and images, navigation, and information architecture. Also, it addresses physical ergonomics and anthropometry issues. The text translates theory and guidelines into a practical methodology and discusses how to integrate methods of cross-cultural design into a standard engineering process for product development. The authors review and reappraise theories, models, principles, and techniques for design of IT products and services that will be marketed globally. They provide guidelines for user interface design across North American, Asian, and other cultures. Applying the guidelines within the methodological framework provided will enhance the usability and effectiveness of the IT product or service, and contribute to greater user satisfaction, increased productivity, higher sales, and lower product support costs.
Author : Sandra Diehl
Publisher : Springer Science & Business Media
ISBN 13 : 3835057022
Total Pages : 477 pages
Book Rating : 4.8/5 (35 download)
Download or read book International Advertising and Communication written by Sandra Diehl and published by Springer Science & Business Media. This book was released on 2006-09-19 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising
Author : British Library. Document Supply Centre
Publisher :
ISBN 13 :
Total Pages : 870 pages
Book Rating : 4.F/5 ( download)
Download or read book Index of Conference Proceedings written by British Library. Document Supply Centre and published by . This book was released on 2003 with total page 870 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Diana Woodburn
Publisher : John Wiley & Sons
ISBN 13 : 0470974737
Total Pages : 497 pages
Book Rating : 4.4/5 (79 download)
Download or read book Key Account Management written by Diana Woodburn and published by John Wiley & Sons. This book was released on 2012-11-13 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management should equip everyone involved with a copy, so they really understand what they are supposed to be doing. Anything less is just old-fashioned selling." Developing successful business-to-business relationships with more customers in highly competitive markets requires processes and skills that go beyond traditional selling activity. The very best state-of-the-art strategies are set out clearly in this book by intentionally known authors who have worked at the highest levels with more key and strategic account managers worldwide than probably any other leading advisors. Based on the hugely influential KEY CUSTOMERS it looks at: Why has account management become so critical to commercial success? What are the key challenges and how do successful companies respond? What part does key account management play in strategic planning? How do companies build profitable relationships with their customers? How does key account management actually work? What does a successful key account manager look like and what skills does he/she need? How should key account managers be evaluated and rewarded? How do companies achieve key account management? By addressing these key questions Woodburn and McDonald provide tools and processes for success honed by tough consultancy projects with the boards of some of the world's leading companies. The book stresses the elements that really matter - from developing a customer categorization system that really works and analyzing the needs of key accounts; to understanding the new skills required by key account managers and ensuring that key account plans are implemented. The 'real world' approach is backed by tested principles and the latest research from the renowned Cranfield School of Management. Key Account Management comes from authors who have taught leading companies how to approach their most powerful and demanding customers and still make money. It is essential reading for all senior management with strategic responsibility, for key or strategic account directors, and for marketing and sales executives. The clear and authoritative approach also makes it an outstanding text for the serious MBA and executive student as well as business-to-business company directors and key account managers.
Author : Anthony Pecotich
Publisher : Routledge
ISBN 13 : 1315498758
Total Pages : 915 pages
Book Rating : 4.3/5 (154 download)
Download or read book Handbook of Markets and Economies: East Asia, Southeast Asia, Australia, New Zealand written by Anthony Pecotich and published by Routledge. This book was released on 2016-07-22 with total page 915 pages. Available in PDF, EPUB and Kindle. Book excerpt: East and Southeast Asia is a vast and complex region. Its countries have a bewildering array of histories, demographics, economic structures, cultural backgrounds, and global marketing potential. This Handbook unravels the mystery. Each chapter is written by a country specialist and provides a thorough and up-to-date analysis of one of the ESEA countries. Each author follows a consistent model and covers geography and natural resources, the political system, the economic system, the social system, and the marketing environment. Complete chapters are devoted to: Australia, Brunei, Cambodia, China and Hong Kong, East Timor, Indonesia, Japan, Korea (North and South), Laos, Malaysia, Myanmar, New Zealand, Papua New Guinea, the Philippines, Singapore, Taiwan, Thailand, and Vietnam. Not just a review of current conditions, the Handbook offers prognoses for future marketing and commercial activity in each country. This definitive resource is generously illustrated with maps, figures, and tables, and includes comprehensive references and source materials for each country. It is an essential reference for students, researchers, and practitioners in the global economy.
Author : Malcolm McDonald
Publisher : Butterworth-Heinemann
ISBN 13 : 0750646152
Total Pages : 343 pages
Book Rating : 4.7/5 (56 download)
Download or read book Key Customers written by Malcolm McDonald and published by Butterworth-Heinemann. This book was released on 2000 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developing successful business-to-business relationships with more powerful customers in highly competitive markets requires processes and skills that go beyond traditional selling activity. The very best state-of-the-art strategies are set out clearly in this book in a practical way that can be implemented in all organizations. In particular 'Key Customers' looks at: * why has key account management become so critical to commercial success? * what are the key challenges and how do successful companies respond? * why is it vital to understand the role of key account management in strategic pla.
Author : Fanyu Chen
Publisher : Springer Nature
ISBN 13 : 2494069998
Total Pages : 489 pages
Book Rating : 4.4/5 (94 download)
Download or read book Proceedings of the 10th International Conference on Business, Accounting, Finance and Economics (BAFE 2022) written by Fanyu Chen and published by Springer Nature. This book was released on 2023-02-10 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. The Faculty of Business and Finance, Universiti Tunku Abdul Rahman (UTAR) is pleased to organize the 10th International Conference on Business, Accounting, Finance, and Economics (BAFE 2022) on 11th October 2022 in virtual mode via Microsoft Teams or Zoom platform. This conference aims to bring together researchers to present up-to-date works that contribute to new theoretical, methodological and empirical knowledge
Author : Carolin Plewa
Publisher : Springer
ISBN 13 : 9811004641
Total Pages : 280 pages
Book Rating : 4.8/5 (11 download)
Download or read book Making a Difference Through Marketing written by Carolin Plewa and published by Springer. This book was released on 2016-05-04 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. It provides readers with a comprehensive, contemporary perspective on marketing practice with an emphasis on the role of marketing in making a difference. Organisations are interwoven with the society in which they operate and are thus commonly expected to shoulder some responsibility in advancing that society. While there has been significant academic and practitioner focus on corporate social responsibility (CSR), research is often limited to the organisational benefits and implementation of CSR initiatives, this book presents a broader perspective. It highlights a variety of players and approaches that are making a difference to their various stakeholder groups, specifically in the areas of sponsorship, consumer behaviour, education, health and innovation.
Author : Gerard Hastings
Publisher : Elsevier
ISBN 13 : 0080550118
Total Pages : 386 pages
Book Rating : 4.0/5 (85 download)
Download or read book Social Marketing written by Gerard Hastings and published by Elsevier. This book was released on 2007-05-21 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains the principles of social marketing and examines the implications of using techniques devised on Wall Street to further social and health goals. Naomi Kein, Joel Bakan and George Monbiot have each done a great job of telling us what is wrong with corporate capitalism. This book begins to provide some solutions. It shows how we can a) borrow the techniques they use to promote consumption, to encourage more socially desirable behaviours, and b) use rigorous research to enable regulators to constrain the worst excesses of Wall Street. Modern marketing techniques now pervade every aspect of our lives: the government, charities, advocacy groups use it to encourage us to live more healthily, support good causes or be more ecologically sensitive. This book asks whether this works and what does it tell us about the relationship between business and civil society? Highly accessible with clear learning objectives, exercises and worked examples, this is also a text that stretches our understanding of the discipline and raises questions about future directions.* First European text in the ground-breaking field of social marketing* Authored by the founder and Director of the Institute of Social Marketing and Centre for Tobacco Control, whose high quality academic research in the field is disseminated to health professionals, government and academics in the UK, Europe and Australasia.* Tailored for accessibility with learning features throughout, the text also adopts an approach that stretches the discipline and takes it further.
Author : Joop van der Pligt
Publisher : Routledge
ISBN 13 : 1317212339
Total Pages : 333 pages
Book Rating : 4.3/5 (172 download)
Download or read book The Psychology of Influence written by Joop van der Pligt and published by Routledge. This book was released on 2016-10-04 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether it’s our choice of a new car or what we think about our neighbours, our opinions and attitudes are a way of negotiating the world around us. The Psychology of Influence explores how these preferences and behaviours are influenced and affected by the messages we receive in daily life. From consumer choices to political, lifestyle and financial decisions, the book examines how and why we may be influenced by a range of sources, from written text and television to social media and interpersonal communication. In a field that has fascinated scholars since Plato, the book addresses the key questions across cognitive, social and emotional domains: When do arguments become persuasive? What influence do role models have? What role do simple rules of thumb, social norms or emotions play? Which behaviours are difficult to influence, and why? Covering topics from attraction, prejudice and discrimination to reward, punishment and unconscious bias, The Psychology of Influence will be invaluable reading for students and researchers across a range of areas within applied and social psychology, as well as those in political science, communications, marketing and business and management.
Author : Joëlle Morana
Publisher : John Wiley & Sons
ISBN 13 : 111860413X
Total Pages : 228 pages
Book Rating : 4.1/5 (186 download)
Download or read book Sustainable Supply Chain Management written by Joëlle Morana and published by John Wiley & Sons. This book was released on 2013-05-06 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is commonly recognized that logistics has become a major strategic issue for all companies, whether they are part of the primary, secondary or tertiary sector. Faced with the external pressures of globalization and competition, logistics optimizes processes and reduces production and delivery cycles. The use of Sustainable Supply Chain Management (SuSCM) is now increasingly at the center of thought, due to the numerous factors favoring its implementation: requests from various stakeholders, governmental pressures (decrees, laws, regulations, etc.), environmental pressures (pollution, disappearance of fuel fossils, etc.) and societal pressures (reputation/image, protection, etc.). However, there are still obstacles to the implementation of SuSCM, including significant costs, the complexity of coordination and the lack of communication within the whole supply chain. Nevertheless, it should nowadays be included by any organization in its decisions towards a strategic approach towards sustainability. This book presents each economic, environmental and societal aspect of SuSCM. By considering each of these dimensions separately, the primary objective is to facilitate the implementation of the elements that make it up. Readers are also provided with several “strategic interpretive lenses” to be able to perform audits and diagnostics of each component. Contents: 1. The Economic Aspect of Sustainable Supply Chain Management. 2. The Environmental Aspect of Sustainable Supply Chain Management. 3. The Social/Societal Aspect of Sustainable Supply Chain Management. 4. Sustainable Supply Chain Management Balanced Scorecard. About the Authors Joëlle Morana is Lecturer in management science, attached to the Laboratoire d’Economie des Transports (Transport Economy Laboratory) at University Lumière Lyon II in France. Her fields of research concern economic, environmental and societal logistics.
