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Prints And Visual Communication
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Book Synopsis Prints and Visual Communication by : William M. Ivins, Jr.
Download or read book Prints and Visual Communication written by William M. Ivins, Jr. and published by MIT Press. This book was released on 1969-07-15 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sophistication of the photographic process has had two dramatic results—freeing the artist from the confines of journalistic reproductions and freeing the scientist from the unavoidable imprecision of the artist's prints. So released, both have prospered and produced their impressive nineteenth- and twentieth-century outputs. It is this premise that William M. Ivins, Jr., elaborates in Prints and Visual Communication, a history of printmaking from the crudest wood block, through engraving and lithography, to Talbot's discovery of the negative-positive photographic process and its far reaching consequences.
Book Synopsis Visual Rhetoric by : Lester C. Olson
Download or read book Visual Rhetoric written by Lester C. Olson and published by SAGE. This book was released on 2008-03-20 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual images, artifacts, and performances play a powerful part in shaping U.S. culture. To understand the dynamics of public persuasion, students must understand this "visual rhetoric." This rich anthology contains 20 exemplary studies of visual rhetoric, exploring an array of visual communication forms, from photographs, prints, television documentary, and film to stamps, advertisements, and tattoos. In material original to this volume, editors Lester C. Olson, Cara A. Finnegan, and Diane S. Hope present a critical perspective that links visuality and rhetoric, locates the study of visual rhetoric within the disciplinary framework of communication, and explores the role of the visual in the cultural space of the United States. Enhanced with these critical editorial perspectives, Visual Rhetoric: A Reader in Communication and American Culture provides a conceptual framework for students to understand and reflect on the role of visual communication in the cultural and public sphere of the United States. Key Features and Benefits Five broad pairs of rhetorical action—performing and seeing; remembering and memorializing; confronting and resisting; commodifying and consuming; governing and authorizing—introduce students to the ways visual images and artifacts become powerful tools of persuasion Each section opens with substantive editorial commentary to provide readers with a clear conceptual framework for understanding the rhetorical action in question, and closes with discussion questions to encourage reflection among the essays The collection includes a range of media, cultures, and time periods; covers a wide range of scholarly approaches and methods of handling primary materials; and attends to issues of gender, race, sexuality and class Contributors include: Thomas Benson; Barbara Biesecker; Carole Blair; Dan Brouwer; Dana Cloud; Kevin Michael DeLuca; Anne Teresa Demo; Janis L. Edwards; Keith V. Erickson; Cara A. Finnegan; Bruce Gronbeck; Robert Hariman; Christine Harold; Ekaterina Haskins; Diane S. Hope; Judith Lancioni; Margaret R. LaWare; John Louis Lucaites; Neil Michel; Charles E. Morris III; Lester C. Olson; Shawn J. Parry-Giles; Ronald Shields; John M. Sloop; Nathan Stormer; Reginald Twigg and Carol K. Winkler "This book significantly advances theory and method in the study of visual rhetoric through its comprehensive approach and wise separations of key conceptual components." —Julianne H. Newton, University of Oregon
Download or read book Propaganda Prints written by Colin Moore and published by A&C Black. This book was released on 2010-08-06 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Propaganda Prints reviews the history, cultural diversity and artistic legacy of art produced in the service of social and political change from ancient times to the present day. The author presents the arts of state control, of opposition, of revolution, of advertising, politics and self-promotion in their historical contexts, with three hundred images to evoke some of the dreams and concerns which have driven humanity through the last five thousand years. The Ancient Mesopotamians are there with the Romans, the Crusaders, the Normans, the Victorians, the Suffragettes, the Nazis and the Hippies. The American, French, Russian, Mexican, Chinese and Cuban revolutions all contribute as do many, far too many, wars. From Gutenberg's printing press to You Tube, from Alexander to Obama, this review of propaganda art reflects the best and the worst of us, and offers the pictures by way of consolation.
Download or read book Graphic Passion written by John Bidwell and published by Penn State University Press. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Recounts the publication history of nearly fifty books illustrated by Henri Matisse, including Lettres portugaises, Mallarmae's Poaesies, and Matisse's own Jazz. Explores his illustration methods, typographic precepts, literary sensibilities, and opinions about the role of the artist in the publication process"--Provided by publisher.
Download or read book Picture This written by Pearl James and published by U of Nebraska Press. This book was released on 2009 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essays by Jay Winter, Jeffrey T. Schnapp, Jennifer D. Keene, and others reveal the centrality of visual media, particularly the poster, within the specific national contexts of Britain, France, Germany, Russia, and the United States during World War I.℗¡Ultimately, posters were not merely representations of popular understanding of the war, but instruments influencing the.
Book Synopsis Interacting with Print by : The Multigraph Collective
Download or read book Interacting with Print written by The Multigraph Collective and published by University of Chicago Press. This book was released on 2018-01-26 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thorough rethinking of a field deserves to take a shape that is in itself new. Interacting with Print delivers on this premise, reworking the history of print through a unique effort in authorial collaboration. The book itself is not a typical monograph—rather, it is a “multigraph,” the collective work of twenty-two scholars who together have assembled an alphabetically arranged tour of key concepts for the study of print culture, from Anthologies and Binding to Publicity and Taste. Each entry builds on its term in order to resituate print and book history within a broader media ecology throughout the eighteenth and nineteenth centuries. The central theme is interactivity, in three senses: people interacting with print; print interacting with the non-print media that it has long been thought, erroneously, to have displaced; and people interacting with each other through print. The resulting book will introduce new energy to the field of print studies and lead to considerable new avenues of investigation.
Download or read book Viscomm written by Jacinta Patterson and published by Cambridge University Press. This book was released on 2012-10-26 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: VISCOMM has been developed by experienced and knowledgeable teachers who understand what works in the Visual Communication Design classroom, to offer a complete and flexible resource package for the new study design. Contemporary design practise and trends are showcased along with examples of student work and both local and global designers to demonstrate current skills, methods and techniques at a variety of levels. Step-by-step visual guides and instructional diagrams cater for visual learners and help students understand and apply design elements and principles. Assessment tasks include a wide variety of individual, group work and extended tasks. These tasks can be matched to the outcomes of the study design, cater to different learning styles and provide opportunities to build up assessable folios. A strong focus on historical and contemporary typographic practice ensures a comprehensive coverage of the new study design. Many chapters rely on minimal prior knowledge, allowing for a flexible course structure that suits the needs and interests of teachers and students. If you order this product you will receive the following components: Print Textbook: delivered in full colour print. PDF Textbook: a downloadable PDF version of the student text that enables students to take notes and bookmark pages. The PDF textbook can be used in class or as a reference at home. To access the PDF textbook, simply register for a Cambridge GO account and enter the 16 character access code found in the front inside cover of your textbook.
Book Synopsis The Practice of Light by : Sean Cubitt
Download or read book The Practice of Light written by Sean Cubitt and published by MIT Press. This book was released on 2014-09-05 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: An account of Western visual technologies since the Renaissance traces a history of the increasing control of light's intrinsic excess. Light is the condition of all vision, and the visual media are our most important explorations of this condition. The history of visual technologies reveals a centuries-long project aimed at controlling light. In this book, Sean Cubitt traces a genealogy of the dominant visual media of the twenty-first century—digital video, film, and photography—through a history of materials and practices that begins with the inventions of intaglio printing and oil painting. Attending to the specificities of inks and pigments, cathode ray tubes, color film, lenses, screens, and chips, Cubitt argues that we have moved from a hierarchical visual culture focused on semantic values to a more democratic but value-free numerical commodity. Cubitt begins with the invisibility of black, then builds from line to surface to volume and space. He describes Rembrandt's attempts to achieve pure black by tricking the viewer and the rise of geometry as a governing principle in visual technology, seen in Dürer, Hogarth, and Disney, among others. He finds the origins of central features of digital imaging in nineteenth-century printmaking; examines the clash between the physics and psychology of color; explores the representation of space in shadows, layers, and projection; discusses modes of temporal order in still photography, cinema, television, and digital video; and considers the implications of a political aesthetics of visual technology.
Book Synopsis Quack, Quack, Quack by : William H. Helfand
Download or read book Quack, Quack, Quack written by William H. Helfand and published by Grolier, Incorporated. This book was released on 2002 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This catalog accompanies an exhibition on medical quackery, tracing its prevalence from the itinerant seller of nostrums four centuries ago to unsolicited spam on the Internet today. Prints by William Hogarth, Honore Daumier and others highlight the theatrics of the quack at work; posters by Jules Cheret, Maxfield Parrish and their contemporaries illustrate the remarkable artistry with which proprietary medicines were once advertised; and works by H.G. Wells, Weir Mitchell and other writers offer a delightful look at the elaborate language once used to promote the quack's wares." "The quack doctor's lavish pronouncements and excessive postures were matched only by similarly exalted promises of therapeutic cure. Quacks dressed elaborately, inflated their credentials, and embraced a particularly extravagant vocabulary to market their panaceas, at times claiming their pills and salves would cure all disease. Some wryly observed that the quacks' nomadic nature was necessary to enable them to avoid the inevitable reprisals of dissatisfied customers. They were later succeeded by the makers of proprietary medicines, many of whom adopted quackery's promotional methods while, at the same time, introducing new ones of their own. These vendors advertised widely (often with celebrity testimonials), publishing broadsides, posters, pamphlets and manifestoes to further amplify the popular reach of their product claims. Until the mid-nineteenth century, both physicians and quacks relied upon certain standard agents - including opium, quinine and antimony (which worked) and a great many others (which did not)."--BOOK JACKET.
Book Synopsis Photography and Belief by : David Levi Strauss
Download or read book Photography and Belief written by David Levi Strauss and published by David Zwirner Books. This book was released on 2020-10-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this exploration of contemporary photography, David Levi Strauss questions the concept that “seeing is believing” Identifying a recent shift in the dominance of photography, David Levi Strauss looks at the power of the medium in the age of Photoshop, smart phones, and the internet, asking important questions about how we look and what we trust. In the first ekphrasis title on photography, Strauss challenges the aura of believability and highlights the potential dangers around this status. He examines how images produced on cameras gradually gained an inordinate power to influence public opinion, prompt action, comfort and assuage, and direct or even create desire. How and why do we believe technical images the way we do? Offering a poignant argument in the era of “fake news,” Strauss draws attention to new changes in the technology of seeing. Some uses of "technical images" are causing the connection between images and belief (between seeing and believing) to fray and pull apart. How is this shifting our relationship to images? Will this crisis in what we can believe come to threaten our very purchase on the real? This book is an inquiry into the history and future of our belief in images.
Book Synopsis The Politics of Design by : Ruben Pater
Download or read book The Politics of Design written by Ruben Pater and published by BIS Publishers. This book was released on 2016-07-07 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many designs that appear in today's society will circulate and encounter audiences of many different cultures and languages. With communication comes responsibility; are designers aware of the meaning and impact of their work? An image or symbol that is acceptable in one culture can be offensive or even harmful in the next. A typeface or colour in a design might appear to be neutral, but its meaning is always culturally dependent. If designers learn to be aware of global cultural contexts, we can avoid stereotyping and help improve mutual understanding between people. Politics of Design is a collection of visual examples from around the world. Using ideas from anthropology and sociology, it creates surprising and educational insight in contemporary visual communication. The examples relate to the daily practice of both online and offline visual communication: typography, images, colour, symbols, and information. Politics of Design shows the importance of visual literacy when communicating beyond borders and cultures. It explores the cultural meaning behind the symbols, maps, photography, typography, and colours that are used every day. It is a practical guide for design and communication professionals and students to create more effective and responsible visual communication.
Book Synopsis EBOOK: Using Visual Evidence by : Richard Howells
Download or read book EBOOK: Using Visual Evidence written by Richard Howells and published by McGraw-Hill Education (UK). This book was released on 2009-05-16 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do we mean by ‘visual evidence’? How should we interpret visual texts, and what can they tell us? Why is ‘visual literacy’ so important and what benefits does it offer? Visual evidence encompasses a diverse range of media, from painting, cartoons and photography, to film, television and documentary. The central argument of this book is that visual evidence is a key to understanding both history and the present day and should not be relegated to a supporting role as merely illustrating the written word. The book shows students, scholars and researchers how to read the visual media to elicit meaning. As primary sources, visual texts can be studied not only for what is directly depicted in the painting or film but also for what it tells us about the people, cultures and societies that made them. Each chapter features fascinating case studies and examples which situate theory in real life. A major appeal of the book is the wealth of illustrations and photographs of visual texts which are included throughout. The authors make detailed reference to these examples to illustrate the theory surrounding visual evidence. An intriguing case study of an unknown girl’s photo album is just one of many examples offered, showing how we can analyze and learn from the visual text. This comprehensive and insightful edited collection brings together international media and cultural theorists, historians and art historians to demonstrate the value of visual evidence not only to media and cultural studies, but also to history, the general humanities and the social sciences.
Book Synopsis Transporting Visions by : Jennifer L. Roberts
Download or read book Transporting Visions written by Jennifer L. Roberts and published by Univ of California Press. This book was released on 2014-01-17 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Published with the assistance of the Getty Foundation."
Book Synopsis Envisioning Information by : Edward R. Tufte
Download or read book Envisioning Information written by Edward R. Tufte and published by . This book was released on 1990 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Escaping flatland -- Micro/macro readings -- Layering and separation -- Small multiples -- Color and information -- Narratives and space and time -- Epilogue.
Book Synopsis The Gutenberg Galaxy by : Marshall McLuhan
Download or read book The Gutenberg Galaxy written by Marshall McLuhan and published by University of Toronto Press. This book was released on 1962-01-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its first appearance in 1962, the impact of The Gutenberg Galaxy has been felt around the world. It gave us the concept of the global village; that phrase has now been translated, along with the rest of the book, into twelve languages, from Japanese to Serbo-Croat. It helped establish Marshall McLuhan as the original 'media guru.' More than 200,000 copies are in print. The reissue of this landmark book reflects the continuing importance of McLuhan's work for contemporary readers.
Book Synopsis Visual Communication by : Paul Martin Lester
Download or read book Visual Communication written by Paul Martin Lester and published by Wadsworth Publishing Company. This book was released on 2014 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual communication is just as important as verbal communication, if not more so. VISUAL COMMUNICATION: IMAGES WITH MESSAGES, 6E, International Edition shows you how visual perception is used in all forms of communication, whether it's graphic design, photography, television, video, or interactive media. In addition, this 6th edition is presented in full color from cover to cover. And because it's packed with study and review tools, it not only clearly explains the theories you need to know, it helps you prepare for tests and will help you succeed in the class.
Book Synopsis The Graphic World of Paul Peter Piech by : Paul Peter Piech
Download or read book The Graphic World of Paul Peter Piech written by Paul Peter Piech and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first monograph on acclaimed Brooklyn-born, UK-based designer Paul Peter Piech, this volume brings together 120 key works from the collections of the Victoria and Albert Museum and the University of Reading in the UK. Having worked as a printmaker producing prints, posters and books for much of his career, Piech's own pieces often carried stylistic traces of the advertising industry, giving his works a bold, rugged style that became immediately recognizable. His graphic images--sometimes joyful, sometimes angry, but always inventive--tackled the political concerns of the late twentieth century, imbuing them with his forthright personal beliefs (Piech was an ardent pacifist). The Graphic World of Paul Peter Piech collects Piech's most vibrant works, and includes a text by curator and art historian Zoe Whitley that traces the artist's biography and stylistic influences, offering the reader a contextualizing vision for this influential designer's career. Paul Peter Piech (1920-1996) was a graphic artist, printer and publisher. He studied at Cooper Union and worked in advertising before being posted to Cardiff during the Second World War. Settling in Britain after the war, he worked in advertising and then as a freelance graphic artist, and set up his own press (the Taurus Press) in 1959 to print and disseminate more politically committed work.
