Principles Of Semiotic

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Semiotic Principles in Semantic Theory

Author : Neal R. Norrick
Publisher : John Benjamins Publishing
ISBN 13 : 9027235139
Total Pages : 267 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Semiotic Principles in Semantic Theory by : Neal R. Norrick

Download or read book Semiotic Principles in Semantic Theory written by Neal R. Norrick and published by John Benjamins Publishing. This book was released on 1981-01-01 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study represents a contribution to the theory of meaning in natural language. It proposes a semantic theory containing a set of regular relational principles. These principles enable semantic theory to describe connections from the lexical reading of a word to its figurative contextual reading, from one variant reading of a polysemous lexical item to another, from the idiomatic to its literal reading or to the literal reading(s) of one or more of its component lexical items. Semiotic theory provides a foundation by supplying principles defining motivated expression-content relations for signs generally. The author argues that regular semantic relational principles must dervive from such semiotic principles, to ensures the psychological reality and generality of the semantic principles.

A Theory of General Semiotics

Author : Abraham Solomonick
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443882321
Total Pages : 415 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis A Theory of General Semiotics by : Abraham Solomonick

Download or read book A Theory of General Semiotics written by Abraham Solomonick and published by Cambridge Scholars Publishing. This book was released on 2015-09-10 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is devoted to the topic of general semiotics. It formulates some of the central laws and parameters of the paradigm of general semiotics, and illustrates them with various examples from branch semiotics – from the systems of semiotics of that are already in use in particular fields of endeavour. These laws and illustrations will prove useful for every distinct instance of branch semiotics, both those that are already well-established and those that will appear in the future.

Prose Fiction: An Introduction to the Semiotics of Narrative

Author : Ignasi Ribó
Publisher : Open Book Publishers
ISBN 13 : 1783748125
Total Pages : 119 pages
Book Rating : 4.7/5 (837 download)

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Book Synopsis Prose Fiction: An Introduction to the Semiotics of Narrative by : Ignasi Ribó

Download or read book Prose Fiction: An Introduction to the Semiotics of Narrative written by Ignasi Ribó and published by Open Book Publishers. This book was released on 2019-12-13 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise and highly accessible textbook outlines the principles and techniques of storytelling. It is intended as a high-school and college-level introduction to the central concepts of narrative theory – concepts that will aid students in developing their competence not only in analysing and interpreting short stories and novels, but also in writing them. This textbook prioritises clarity over intricacy of theory, equipping its readers with the necessary tools to embark on further study of literature, literary theory and creative writing. Building on a ‘semiotic model of narrative,’ it is structured around the key elements of narratological theory, with chapters on plot, setting, characterisation, and narration, as well as on language and theme – elements which are underrepresented in existing textbooks on narrative theory. The chapter on language constitutes essential reading for those students unfamiliar with rhetoric, while the chapter on theme draws together significant perspectives from contemporary critical theory (including feminism and postcolonialism). This textbook is engaging and easily navigable, with key concepts highlighted and clearly explained, both in the text and in a full glossary located at the end of the book. Throughout the textbook the reader is aided by diagrams, images, quotes from prominent theorists, and instructive examples from classical and popular short stories and novels (such as Jane Austen’s Pride and Prejudice, Franz Kafka’s ‘The Metamorphosis,’ J. K. Rowling’s Harry Potter, or Dostoyevsky’s The Brothers Karamazov, amongst many others). Prose Fiction: An Introduction to the Semiotics of Narrative can either be incorporated as the main textbook into a wider syllabus on narrative theory and creative writing, or it can be used as a supplementary reference book for readers interested in narrative fiction. The textbook is a must-read for beginning students of narratology, especially those with no or limited prior experience in this area. It is of especial relevance to English and Humanities major students in Asia, for whom it was conceived and written.

Theory and Methodology of Semiotics

Author : Alexandros Ph. Lagopoulos
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110616300
Total Pages : 320 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Theory and Methodology of Semiotics by : Alexandros Ph. Lagopoulos

Download or read book Theory and Methodology of Semiotics written by Alexandros Ph. Lagopoulos and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-11-23 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is an in-depth presentation of the European branch of semiotic theory, originating in the work of Ferdinand de Saussure. It has four parts: a historical introduction, the analysis of langue, narrative theory and communication theory. Part I briefly presents all the semiotic schools and their main points of reference. Although this material is accessible in many other Anglophone publications, the presentation is marked by specific choices aiming to display similarities and differences. The analysis of langue in Part II is also available in Anglophone bibliography, but the book presents Saussurean theory according to a new theoretical rationale and enriched with later developments. In addition, it is orientated so as to offer the foundation for the part that follows. Part III is a presentation of Greimasian narrative theory, well documented in Francophone bibliography but poorly represented in Anglophone publications. The presentation extends the theory in both a qualitative and a new quantitative direction, and includes a great number of examples and two extended textual analyses to help the reader understand and apply it. Part IV, communication theory, combines an extension of Greimasian sociosemiotics with other schools of thought. This original theoretical section discusses fourteen consecutive communication models, the synthesis of which results in a holistic, social semiotic theory of communication.

Elements of Semiology

Author : Roland Barthes
Publisher : Macmillan
ISBN 13 : 9780374521462
Total Pages : 116 pages
Book Rating : 4.5/5 (214 download)

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Book Synopsis Elements of Semiology by : Roland Barthes

Download or read book Elements of Semiology written by Roland Barthes and published by Macmillan. This book was released on 1968 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In his Course in General Linguistics, first published in 1916, Saussure postulated the existence of a general science of signs, or Semiology, of which linguistics would form only one part. Semiology, therefore aims to take in any system of signs, whatever their substance and limits; images, gestures, musical sounds, objects, and the complex associations of all these, which form the content of ritual, convention or public entertainment: these constitute, if not languages, at least systems of signification . . . The Elements here presented have as their sole aim the extraction from linguistics of analytical concepts which we think a priori to be sufficiently general to start semiological research on its way. In assembling them, it is not presupposed that they will remain intact during the course of research; nor that semiology will always be forced to follow the linguistic model closely. We are merely suggesting and elucidating a terminology in the hope that it may enable an initial (albeit provisional) order to be introduced into the heterogeneous mass of significant facts. In fact what we purport to do is furnish a principle of classification of the questions. These elements of semiology will therefore be grouped under four main headings borrowed from structural linguistics: I. Language and Speech; II. Signified and Signifier; III. Syntagm and System; IV. Denotation and Connotation."--Roland Barthes, from his Introduction

The Semiotic Engineering of Human-computer Interaction

Author : Clarisse Sieckenius De Souza
Publisher : MIT Press
ISBN 13 : 9780262042208
Total Pages : 318 pages
Book Rating : 4.0/5 (422 download)

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Book Synopsis The Semiotic Engineering of Human-computer Interaction by : Clarisse Sieckenius De Souza

Download or read book The Semiotic Engineering of Human-computer Interaction written by Clarisse Sieckenius De Souza and published by MIT Press. This book was released on 2005 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: A theory of HCI that uses concepts from semiotics and computer science to focus on the communication between designers and users during interaction. In The Semiotic Engineering of Human-Computer Interaction, Clarisse Sieckenius de Souza proposes an account of HCI that draws on concepts from semiotics and computer science to investigate the relationship between user and designer. Semiotics is the study of signs, and the essence of semiotic engineering is the communication between designers and users at interaction time; designers must somehow be present in the interface to tell users how to use the signs that make up a system or program. This approach, which builds on--but goes further than--the currently dominant user-centered approach, allows designers to communicate their overall vision and therefore helps users understand designs--rather than simply which icon to click. According to de Souza's account, both designers and users are interlocutors in an overall communication process that takes place through an interface of words, graphics, and behavior. Designers must tell users what they mean by the artifact they have created, and users must understand and respond to what they are being told. By coupling semiotic theory and engineering, de Souza's approach to HCI design encompasses the principles, the materials, the processes, and the possibilities for producing meaningful interactive computer system discourse and achieves a broader perspective than cognitive, ethnographic, or ergonomic approaches. De Souza begins with a theoretical overview and detailed exposition of the semiotic engineering account of HCI. She then shows how this approach can be applied specifically to HCI evaluation and design of online help systems, customization and end-user programming, and multiuser applications. Finally, she reflects on the potential and opportunities for research in semiotic engineering.

Writings on the General Theory of Signs

Author : Charles W. Morris
Publisher : Walter de Gruyter
ISBN 13 : 311081059X
Total Pages : 488 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Writings on the General Theory of Signs by : Charles W. Morris

Download or read book Writings on the General Theory of Signs written by Charles W. Morris and published by Walter de Gruyter. This book was released on 2014-01-02 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Peirce’s Twenty-Eight Classes of Signs and the Philosophy of Representation

Author : Tony Jappy
Publisher : Bloomsbury Publishing
ISBN 13 : 1474264840
Total Pages : 227 pages
Book Rating : 4.4/5 (742 download)

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Book Synopsis Peirce’s Twenty-Eight Classes of Signs and the Philosophy of Representation by : Tony Jappy

Download or read book Peirce’s Twenty-Eight Classes of Signs and the Philosophy of Representation written by Tony Jappy and published by Bloomsbury Publishing. This book was released on 2016-12-15 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is open access and available on www.bloomsburycollections.com. It is funded by Knowledge Unlatched. The major principles and systems of C. S. Peirce's ground-breaking theory of signs and signification are now generally well known. Less well known, however, is the fact that Peirce initially conceived these systems within a 'Philosophy of Representation', his latter-day version of the traditional grammar, logic and rhetoric trivium. In this book, Tony Jappy traces the evolution of Peirce's Philosophy of Representation project and examines the sign systems which came to supersede it. Surveying the stages in Peirce's break with this Philosophy of Representation from its beginnings in the mid-1860s to his final statements on signs between 1908 and 1911, this book draws out the essential theoretical differences between the earlier and later sign systems. Although the 1903 ten-class system has been extensively researched by scholars, this book is the first to exploit the untapped potential of the later six-element systems. Showing how these systems differ from the 1903 version, Peirce's Twenty-Eight Classes of Signs and the Philosophy of Representation offers an innovative and valuable reinterpretation of Peirce's thinking on signs and representation. Exploring the potential of the later sign-systems that Peirce scholars have hitherto been reluctant to engage with and extending Peirce's semiotic theory beyond the much canvassed systems of his Philosophy of Representation, this book will be essential reading for everyone working in the field of semiotics.

Semiotics and the Philosophy of Language

Author : Umberto Eco
Publisher : Indiana University Press
ISBN 13 : 9780253203984
Total Pages : 260 pages
Book Rating : 4.2/5 (39 download)

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Book Synopsis Semiotics and the Philosophy of Language by : Umberto Eco

Download or read book Semiotics and the Philosophy of Language written by Umberto Eco and published by Indiana University Press. This book was released on 1986-07-22 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Eco wittily and enchantingly develops themes often touched on in his previous works, but he delves deeper into their complex nature . . . this collection can be read with pleasure by those unversed in semiotic theory." —Times Literary Supplement

General Semiotics

Author : Lawrence Michael O'Toole
Publisher :
ISBN 13 :
Total Pages : 96 pages
Book Rating : 4.X/5 ( download)

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Book Synopsis General Semiotics by : Lawrence Michael O'Toole

Download or read book General Semiotics written by Lawrence Michael O'Toole and published by . This book was released on 1976 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Semiotics and Interpretation

Author : Robert Scholes
Publisher : Yale University Press
ISBN 13 : 9780300030938
Total Pages : 182 pages
Book Rating : 4.0/5 (39 download)

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Book Synopsis Semiotics and Interpretation by : Robert Scholes

Download or read book Semiotics and Interpretation written by Robert Scholes and published by Yale University Press. This book was released on 1982-01-01 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book offers . . . a clutch of examples of semiotics usefully and intelligently applied, which Scholes's patient, cheerful tone and his resolutely concrete vocabulary manage to combine into a breezily informative American confection.-Terence Hawkes, Times Literary Supplement

Peirce’s Speculative Grammar

Author : Francesco Bellucci
Publisher : Routledge
ISBN 13 : 1351811371
Total Pages : 370 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Peirce’s Speculative Grammar by : Francesco Bellucci

Download or read book Peirce’s Speculative Grammar written by Francesco Bellucci and published by Routledge. This book was released on 2017-11-08 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peirce’s Speculative Grammar: Logic as Semiotics offers a comprehensive, philologically accurate, and exegetically ambitious developmental account of Peirce’s theory of speculative grammar. The book traces the evolution of Peirce’s grammatical writings from his early research on the classification of arguments in the 1860s up to the complex semiotic taxonomies elaborated in the first decade of the twentieth century. It will be of interest to academic specialists working on Peirce, the history of American philosophy and pragmatism, the philosophy of language, the history of logic, and semiotics.

Semiotic Principles in Semantic Theory

Author : Neal R. Norrick
Publisher : John Benjamins Publishing
ISBN 13 : 9027280940
Total Pages : 268 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Semiotic Principles in Semantic Theory by : Neal R. Norrick

Download or read book Semiotic Principles in Semantic Theory written by Neal R. Norrick and published by John Benjamins Publishing. This book was released on 1981-01-01 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study represents a contribution to the theory of meaning in natural language. It proposes a semantic theory containing a set of regular relational principles. These principles enable semantic theory to describe connections from the lexical reading of a word to its figurative contextual reading, from one variant reading of a polysemous lexical item to another, from the idiomatic to its literal reading or to the literal reading(s) of one or more of its component lexical items. Semiotic theory provides a foundation by supplying principles defining motivated expression-content relations for signs generally. The author argues that regular semantic relational principles must dervive from such semiotic principles, to ensures the psychological reality and generality of the semantic principles.

The Semiotics of Movement in Space

Author : Robert James McMurtrie
Publisher : Routledge
ISBN 13 : 1317276515
Total Pages : 415 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis The Semiotics of Movement in Space by : Robert James McMurtrie

Download or read book The Semiotics of Movement in Space written by Robert James McMurtrie and published by Routledge. This book was released on 2016-12-01 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Semiotics of Movement in Space explores how people move through buildings and interact with objects in space. Focusing on visitors to the Museum of Contemporary Art in Sydney, McMurtrie analyses and interprets movement and space relations to highlight new developments and applications of spatial semiotics as he proposes that people’s movement options have the potential to transform the meaning of a particular space. He illustrates people’s interaction with microcamera footage of people’s movement through the museum from a first-person point of view, thereby providing an alternative, complementary perspective on how buildings are actually used. The book offers effective tools for practitioners to analyse people’s actual and potential movement patterns to rethink spatial design options from a semiotic perspective. The applicability of the semiotic principles developed in this book is demonstrated by examining movement options in a restaurant and a café, with the hope that the principles can be developed and applied to other sites of displays such as shopping centres and transportation hubs. This book should appeal to scholars of visual communication, semiotics, multimodal discourse analysis and visitor studies.

Marketing Semiotics

Author : Laura R. Oswald
Publisher : OUP Oxford
ISBN 13 : 019164790X
Total Pages : 234 pages
Book Rating : 4.1/5 (916 download)

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Book Synopsis Marketing Semiotics by : Laura R. Oswald

Download or read book Marketing Semiotics written by Laura R. Oswald and published by OUP Oxford. This book was released on 2012-02-16 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meanings is not only an academic question. These meanings contribute to 'brand equity', the financial value of intangible brand benefits that exceed the use value of goods, and impacts upon a firm's financial performance. Therefore, the management of brand equity demands first and foremost the management of brand meanings, or semiotics. The book uses structural semiotics, a discipline that extends the laws of structural linguistics to the analysis of verbal, visual, and spatial sign systems, to shed light on the cultural codes and discourse of brands. It proposes that semiotic research should form the cornerstone of brand equity management, since brands rely so heavily on sign systems that contribute to profitability by distinguishing brands from simple commodities, from competitors, and engaging consumers in the brand world. The book includes dozens of global business cases where semiotics has been used to refocus, reposition, or extend the brand to new products, customers, and markets. Drawing upon twenty years of academic and consulting experience, the book provides actionable direction for steering brands through technological and cultural change, differentiating brands in the competitive environment, and counteracting the natural depletion of brand meaning over time.

Strategies for Interpreting Qualitative Data

Author : Martha S. Feldman
Publisher : SAGE
ISBN 13 : 9780803959163
Total Pages : 88 pages
Book Rating : 4.9/5 (591 download)

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Book Synopsis Strategies for Interpreting Qualitative Data by : Martha S. Feldman

Download or read book Strategies for Interpreting Qualitative Data written by Martha S. Feldman and published by SAGE. This book was released on 1995 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces and gives examples of some interpretive techniques for analyzing qualitative data that derive from four theories: ethnomethodology, semiotics, dramaturgy and deconstruction.

Changing Signs of Truth

Author : Crystal L. Downing
Publisher : InterVarsity Press
ISBN 13 : 083086685X
Total Pages : 342 pages
Book Rating : 4.8/5 (38 download)

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Book Synopsis Changing Signs of Truth by : Crystal L. Downing

Download or read book Changing Signs of Truth written by Crystal L. Downing and published by InterVarsity Press. This book was released on 2012-05-15 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crystal Downing brings the postmodern theory of semiotics within reach for today's evangelists. Following the idea of the sign through Scripture, church history and the academy, Downing shows you how signs work and how sensitivity to their dynamics can make or break an attempt to communicate truth.