Primer of Public Relations Research, Third Edition

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Publisher : Guilford Publications
ISBN 13 : 146252270X
Total Pages : 417 pages
Book Rating : 4.4/5 (625 download)

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Book Synopsis Primer of Public Relations Research, Third Edition by : Don W. Stacks

Download or read book Primer of Public Relations Research, Third Edition written by Don W. Stacks and published by Guilford Publications. This book was released on 2016-11-23 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies. New to This Edition: *Chapter on standardization, moving beyond the prior edition's focus on best practices. *Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. *Addresses the strategic use of key performance indicators. *Covers the latest content analysis software. Pedagogical Features: *Each chapter opens with a chapter overview and concludes with review questions. *End-of-chapter practice problems guide readers to implement what they have learned in a PR project. *Appendix provides a dictionary of public relations measurement and research terms. *Supplemental Instructor's Manual and PowerPoint slides.

Causal Inference in Statistics

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Publisher : John Wiley & Sons
ISBN 13 : 1119186862
Total Pages : 162 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Causal Inference in Statistics by : Judea Pearl

Download or read book Causal Inference in Statistics written by Judea Pearl and published by John Wiley & Sons. This book was released on 2016-01-25 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: CAUSAL INFERENCE IN STATISTICS A Primer Causality is central to the understanding and use of data. Without an understanding of cause–effect relationships, we cannot use data to answer questions as basic as "Does this treatment harm or help patients?" But though hundreds of introductory texts are available on statistical methods of data analysis, until now, no beginner-level book has been written about the exploding arsenal of methods that can tease causal information from data. Causal Inference in Statistics fills that gap. Using simple examples and plain language, the book lays out how to define causal parameters; the assumptions necessary to estimate causal parameters in a variety of situations; how to express those assumptions mathematically; whether those assumptions have testable implications; how to predict the effects of interventions; and how to reason counterfactually. These are the foundational tools that any student of statistics needs to acquire in order to use statistical methods to answer causal questions of interest. This book is accessible to anyone with an interest in interpreting data, from undergraduates, professors, researchers, or to the interested layperson. Examples are drawn from a wide variety of fields, including medicine, public policy, and law; a brief introduction to probability and statistics is provided for the uninitiated; and each chapter comes with study questions to reinforce the readers understanding.

A Primer of Ecological Statistics

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Author :
Publisher : Sinauer
ISBN 13 : 9781605350646
Total Pages : 0 pages
Book Rating : 4.3/5 (56 download)

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Book Synopsis A Primer of Ecological Statistics by : Nicholas J. Gotelli

Download or read book A Primer of Ecological Statistics written by Nicholas J. Gotelli and published by Sinauer. This book was released on 2013-03-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Primer of Ecological Statistics, Second Edition explains fundamental material in probability theory, experimental design, and parameter estimation for ecologists and environmental scientists. The book emphasizes a general introduction to probability theory and provides a detailed discussion of specific designs and analyses that are typically encountered in ecology and environmental science. Appropriate for use as either a stand-alone or supplementary text for upper-division undergraduate or graduate courses in ecological and environmental statistics, ecology, environmental science, environmental studies, or experimental design, the Primer also serves as a resource for environmental professionals who need to use and interpret statistics daily but have little or no formal training in the subject. The book is divided into four parts. Part I discusses the fundamentals of probability and statistical thinking. It introduces the logic and language of probability (Chapter 1), explains common statistical distributions used in ecology (Chapter 2) and important measures of central tendency and spread (Chapter 3), explains P-values, hypothesis testing, and statistical errors (Chapter 4), and introduces frequentist, Bayesian, and Monte Carlo methods of analysis (Chapter 5). Part II discusses how to successfully design and execute field experiments and sampling studies. Topics include design strategies (Chapter 6), a 'bestiary' of experimental designs (Chapter 7), and transformations and data management (Chapter 8). Part III discusses specific analyses, and covers the material that is the main core of most statistics texts. Topics include regression (Chapter 9), analysis of variance (Chapter 10), categorical data analysis (Chapter 11), and multivariate analysis (Chapter 12). Part IV—new to this edition—discusses two central topics in estimating important ecological metrics. Topics include quantification of biological diversity (Chapter 13) and estimating occupancy, detection probability, and population sizes from marked and unmarked populations (Chapter 14). The book includes a comprehensive glossary, a mathematical appendix on matrix algebra, and extensively annotated tables and figures. Footnotes introduce advanced and ancillary material: some are purely historical, others cover mathematical/statistical proofs or details, and still others address current topics in the ecological literature. Data files and code used for some of the examples, as well as errata, are available online.

The Gini Methodology

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Publisher : Springer Science & Business Media
ISBN 13 : 1461447208
Total Pages : 549 pages
Book Rating : 4.4/5 (614 download)

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Book Synopsis The Gini Methodology by : Shlomo Yitzhaki

Download or read book The Gini Methodology written by Shlomo Yitzhaki and published by Springer Science & Business Media. This book was released on 2012-11-13 with total page 549 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gini's mean difference (GMD) was first introduced by Corrado Gini in 1912 as an alternative measure of variability. GMD and the parameters which are derived from it (such as the Gini coefficient or the concentration ratio) have been in use in the area of income distribution for almost a century. In practice, the use of GMD as a measure of variability is justified whenever the investigator is not ready to impose, without questioning, the convenient world of normality. This makes the GMD of critical importance in the complex research of statisticians, economists, econometricians, and policy makers. This book focuses on imitating analyses that are based on variance by replacing variance with the GMD and its variants. In this way, the text showcases how almost everything that can be done with the variance as a measure of variability, can be replicated by using Gini. Beyond this, there are marked benefits to utilizing Gini as opposed to other methods. One of the advantages of using Gini methodology is that it provides a unified system that enables the user to learn about various aspects of the underlying distribution. It also provides a systematic method and a unified terminology. Using Gini methodology can reduce the risk of imposing assumptions that are not supported by the data on the model. With these benefits in mind the text uses the covariance-based approach, though applications to other approaches are mentioned as well.

Model Based Inference in the Life Sciences

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Publisher : Springer Science & Business Media
ISBN 13 : 0387740759
Total Pages : 203 pages
Book Rating : 4.3/5 (877 download)

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Book Synopsis Model Based Inference in the Life Sciences by : David R. Anderson

Download or read book Model Based Inference in the Life Sciences written by David R. Anderson and published by Springer Science & Business Media. This book was released on 2007-12-22 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook introduces a science philosophy called "information theoretic" based on Kullback-Leibler information theory. It focuses on a science philosophy based on "multiple working hypotheses" and statistical models to represent them. The text is written for people new to the information-theoretic approaches to statistical inference, whether graduate students, post-docs, or professionals. Readers are however expected to have a background in general statistical principles, regression analysis, and some exposure to likelihood methods. This is not an elementary text as it assumes reasonable competence in modeling and parameter estimation.

Applied Choice Analysis

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Publisher : Cambridge University Press
ISBN 13 : 1107092647
Total Pages : 1219 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis Applied Choice Analysis by : David A. Hensher

Download or read book Applied Choice Analysis written by David A. Hensher and published by Cambridge University Press. This book was released on 2015-06-11 with total page 1219 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fully updated second edition of this popular introduction to applied choice analysis, written for graduate students, researchers, professionals and consultants.

Modeling Ordered Choices

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Publisher : Cambridge University Press
ISBN 13 : 1139485954
Total Pages : 383 pages
Book Rating : 4.1/5 (394 download)

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Book Synopsis Modeling Ordered Choices by : William H. Greene

Download or read book Modeling Ordered Choices written by William H. Greene and published by Cambridge University Press. This book was released on 2010-04-08 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is increasingly common for analysts to seek out the opinions of individuals and organizations using attitudinal scales such as degree of satisfaction or importance attached to an issue. Examples include levels of obesity, seriousness of a health condition, attitudes towards service levels, opinions on products, voting intentions, and the degree of clarity of contracts. Ordered choice models provide a relevant methodology for capturing the sources of influence that explain the choice made amongst a set of ordered alternatives. The methods have evolved to a level of sophistication that can allow for heterogeneity in the threshold parameters, in the explanatory variables (through random parameters), and in the decomposition of the residual variance. This book brings together contributions in ordered choice modeling from a number of disciplines, synthesizing developments over the last fifty years, and suggests useful extensions to account for the wide range of sources of influence on choice.

A Primer in Econometric Theory

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Publisher : MIT Press
ISBN 13 : 0262337460
Total Pages : 449 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis A Primer in Econometric Theory by : John Stachurski

Download or read book A Primer in Econometric Theory written by John Stachurski and published by MIT Press. This book was released on 2016-07-29 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise treatment of modern econometrics and statistics, including underlying ideas from linear algebra, probability theory, and computer programming. This book offers a cogent and concise treatment of econometric theory and methods along with the underlying ideas from statistics, probability theory, and linear algebra. It emphasizes foundations and general principles, but also features many solved exercises, worked examples, and code listings. After mastering the material presented, readers will be ready to take on more advanced work in different areas of quantitative economics and to understand papers from the econometrics literature. The book can be used in graduate-level courses on foundational aspects of econometrics or on fundamental statistical principles. It will also be a valuable reference for independent study. One distinctive aspect of the text is its integration of traditional topics from statistics and econometrics with modern ideas from data science and machine learning; readers will encounter ideas that are driving the current development of statistics and increasingly filtering into econometric methodology. The text treats programming not only as a way to work with data but also as a technique for building intuition via simulation. Many proofs are followed by a simulation that shows the theory in action. As a primer, the book offers readers an entry point into the field, allowing them to see econometrics as a whole rather than as a profusion of apparently unrelated ideas.

A Primer of Ecology

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Publisher :
ISBN 13 : 9780878932740
Total Pages : 236 pages
Book Rating : 4.9/5 (327 download)

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Book Synopsis A Primer of Ecology by : Nicholas J. Gotelli

Download or read book A Primer of Ecology written by Nicholas J. Gotelli and published by . This book was released on 1998 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: A detailed exposition of the most common mathematical models in population and community ecology, covering exponential and logistic population growth, age-structured demography, metapopulation dynamics, competition, predation, and island biogeography. Intended to demystify ecological models and the math behind them by deriving the models from first principles. The primer may be used as a self-teaching tutorial, as a primary textbook, or as a supplemental text to a general ecology textbook. Annotation copyright by Book News, Inc., Portland, OR

Bayesian Models

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Publisher : Princeton University Press
ISBN 13 : 1400866553
Total Pages : 315 pages
Book Rating : 4.4/5 (8 download)

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Book Synopsis Bayesian Models by : N. Thompson Hobbs

Download or read book Bayesian Models written by N. Thompson Hobbs and published by Princeton University Press. This book was released on 2015-08-04 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bayesian modeling has become an indispensable tool for ecological research because it is uniquely suited to deal with complexity in a statistically coherent way. This textbook provides a comprehensive and accessible introduction to the latest Bayesian methods—in language ecologists can understand. Unlike other books on the subject, this one emphasizes the principles behind the computations, giving ecologists a big-picture understanding of how to implement this powerful statistical approach. Bayesian Models is an essential primer for non-statisticians. It begins with a definition of probability and develops a step-by-step sequence of connected ideas, including basic distribution theory, network diagrams, hierarchical models, Markov chain Monte Carlo, and inference from single and multiple models. This unique book places less emphasis on computer coding, favoring instead a concise presentation of the mathematical statistics needed to understand how and why Bayesian analysis works. It also explains how to write out properly formulated hierarchical Bayesian models and use them in computing, research papers, and proposals. This primer enables ecologists to understand the statistical principles behind Bayesian modeling and apply them to research, teaching, policy, and management. Presents the mathematical and statistical foundations of Bayesian modeling in language accessible to non-statisticians Covers basic distribution theory, network diagrams, hierarchical models, Markov chain Monte Carlo, and more Deemphasizes computer coding in favor of basic principles Explains how to write out properly factored statistical expressions representing Bayesian models

Applied Choice Analysis

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Publisher : Cambridge University Press
ISBN 13 : 9780521844260
Total Pages : 746 pages
Book Rating : 4.8/5 (442 download)

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Book Synopsis Applied Choice Analysis by : David A. Hensher

Download or read book Applied Choice Analysis written by David A. Hensher and published by Cambridge University Press. This book was released on 2005-06-02 with total page 746 pages. Available in PDF, EPUB and Kindle. Book excerpt: Almost without exception, everything human beings undertake involves a choice. In recent years there has been a growing interest in the development and application of quantitative statistical methods to study choices made by individuals with the purpose of gaining a better understanding both of how choices are made and of forecasting future choice responses. In this primer the authors provide an unintimidating introduction to the main techniques of choice analysis and include detail on themes such as data collection and preparation, model estimation and interpretation and the design of choice experiments. A companion website to the book provides practice data sets and software to estimate the main discrete choice models such as multinomial logit, nested logit and mixed logit. This primer will be an invaluable resource to students as well as of immense value to consultants and professionals, researchers and anyone else interested in choice analysis and modelling.

A Primer for Mathematics Competitions

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Publisher : OUP Oxford
ISBN 13 : 0191561703
Total Pages : 368 pages
Book Rating : 4.1/5 (915 download)

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Book Synopsis A Primer for Mathematics Competitions by : Alexander Zawaira

Download or read book A Primer for Mathematics Competitions written by Alexander Zawaira and published by OUP Oxford. This book was released on 2008-10-31 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The importance of mathematics competitions has been widely recognised for three reasons: they help to develop imaginative capacity and thinking skills whose value far transcends mathematics; they constitute the most effective way of discovering and nurturing mathematical talent; and they provide a means to combat the prevalent false image of mathematics held by high school students, as either a fearsomely difficult or a dull and uncreative subject. This book provides a comprehensive training resource for competitions from local and provincial to national Olympiad level, containing hundreds of diagrams, and graced by many light-hearted cartoons. It features a large collection of what mathematicians call "beautiful" problems - non-routine, provocative, fascinating, and challenging problems, often with elegant solutions. It features careful, systematic exposition of a selection of the most important topics encountered in mathematics competitions, assuming little prior knowledge. Geometry, trigonometry, mathematical induction, inequalities, Diophantine equations, number theory, sequences and series, the binomial theorem, and combinatorics - are all developed in a gentle but lively manner, liberally illustrated with examples, and consistently motivated by attractive "appetiser" problems, whose solution appears after the relevant theory has been expounded. Each chapter is presented as a "toolchest" of instruments designed for cracking the problems collected at the end of the chapter. Other topics, such as algebra, co-ordinate geometry, functional equations and probability, are introduced and elucidated in the posing and solving of the large collection of miscellaneous problems in the final toolchest. An unusual feature of this book is the attention paid throughout to the history of mathematics - the origins of the ideas, the terminology and some of the problems, and the celebration of mathematics as a multicultural, cooperative human achievement. As a bonus the aspiring "mathlete" may encounter, in the most enjoyable way possible, many of the topics that form the core of the standard school curriculum.

Thinking Through Statistics

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Publisher : University of Chicago Press
ISBN 13 : 022656777X
Total Pages : 377 pages
Book Rating : 4.2/5 (265 download)

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Book Synopsis Thinking Through Statistics by : John Levi Martin

Download or read book Thinking Through Statistics written by John Levi Martin and published by University of Chicago Press. This book was released on 2018-08-21 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simply put, Thinking Through Statistics is a primer on how to maintain rigorous data standards in social science work, and one that makes a strong case for revising the way that we try to use statistics to support our theories. But don’t let that daunt you. With clever examples and witty takeaways, John Levi Martin proves himself to be a most affable tour guide through these scholarly waters. Martin argues that the task of social statistics isn't to estimate parameters, but to reject false theory. He illustrates common pitfalls that can keep researchers from doing just that using a combination of visualizations, re-analyses, and simulations. Thinking Through Statistics gives social science practitioners accessible insight into troves of wisdom that would normally have to be earned through arduous trial and error, and it does so with a lighthearted approach that ensures this field guide is anything but stodgy.

A Mathematical Primer of Molecular Phylogenetics

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Publisher : CRC Press
ISBN 13 : 0429759312
Total Pages : 366 pages
Book Rating : 4.4/5 (297 download)

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Book Synopsis A Mathematical Primer of Molecular Phylogenetics by : Xuhua Xia

Download or read book A Mathematical Primer of Molecular Phylogenetics written by Xuhua Xia and published by CRC Press. This book was released on 2020-04-13 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume, A Mathematical Primer of Molecular Phylogenetics, offers a unique perspective on a number of phylogenetic issues that have not been covered in detail in previous publications. The volume provides sufficient mathematical background for young mathematicians and computational scientists, as well as mathematically inclined biology students, to make a smooth entry into the expanding field of molecular phylogenetics. The book will also provide sufficient details for researchers in phylogenetics to understand the workings of existing software packages used. The volume offers comprehensive but detailed numerical illustrations to render difficult mathematical and computational concepts in molecular phylogenetics accessible to a variety of readers with different academic background. The text includes examples of solved problems after each chapter, which will be particularly helpful for fourth-year undergraduates, postgraduates, and postdoctoral students in biology, mathematics and computer sciences. Researchers in molecular biology and evolution will find it very informative as well.

Statistics for Health Care Professionals

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Publisher : SAGE
ISBN 13 : 9780761974765
Total Pages : 252 pages
Book Rating : 4.9/5 (747 download)

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Book Synopsis Statistics for Health Care Professionals by : Ian Scott

Download or read book Statistics for Health Care Professionals written by Ian Scott and published by SAGE. This book was released on 2005-02-09 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on quantative approaches to investigating problems, this title introduces the basics rules and principles of statistics, encouraging the reader to think critically about data analysis and research design, and how these factors can impact upon evidence-based practice.

A Primer of LISREL

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Publisher : Springer Science & Business Media
ISBN 13 : 1461388856
Total Pages : 244 pages
Book Rating : 4.4/5 (613 download)

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Book Synopsis A Primer of LISREL by : Barbara M. Byrne

Download or read book A Primer of LISREL written by Barbara M. Byrne and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Primer of LISREL represents the first complete guide to the use of LISREL computer programming in analyses of covariance structures. Rather than writing for the expert statistician, Dr. Byrne draws examples from her own research in providing a practical guide to applications of LISREL modeling for the unsophisticated user. This book surpasses the other theoretically cumbersome manuals, as the author describes procedures and examples establishing for the user the first book requiring no supplement to the understanding of causal modeling and LISREL.

A Fan Studies Primer

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Publisher : University of Iowa Press
ISBN 13 : 1609388097
Total Pages : 323 pages
Book Rating : 4.6/5 (93 download)

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Book Synopsis A Fan Studies Primer by : Rebecca Williams

Download or read book A Fan Studies Primer written by Rebecca Williams and published by University of Iowa Press. This book was released on 2021-12 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The discipline of fan studies is famously undisciplined. But that doesn't mean it isn't structured. A Fan Studies Primer: Methods, Research, Ethics will be the first comprehensive primer for classroom use that shows students how to do fan studies, in practical terms. The expansion of fan studies as an academic field and the growing visibility of fandom and fan activities in popular culture have led to more instructors using students' fandom in the classroom, and teaching fan studies as a disciplinary focus. Teaching fandom and fan studies means drawing from a multidisciplinary spectrum of methodologies and foci. Yet, as fan studies itself is often a "moving target," it is imperative to have a volume that approaches the various contributions, methodologies, ethics, and lacunae of the field in a classroom setting. With contributions from many of the biggest names in fan studies, co-editors Paul Booth and Rebecca Williams pull together case studies that demonstrate the wide array of methodologies available to fan studies scholars, such as auto/ethnography, immersion, interviews, online data mining, historiography, and textual analysis. They also probe the ethical questions that are unique to fan studies work and that continue to crop up as the field develops, such as use of online fan content for research, interview methods, consent, and privacy. Both experienced scholars and new students alike will find a useful overview of the diverse research topics in fan studies, whether it's Harry Potter, superheroes, or celebrities, as well as a catalog of conscientious and effective techniques for those who want to join in"--