Pricing Research In Marketing

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Handbook of Pricing Research in Marketing

Author : Vithala R. Rao
Publisher : Edward Elgar Publishing
ISBN 13 : 1848447442
Total Pages : 617 pages
Book Rating : 4.8/5 (484 download)

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Book Synopsis Handbook of Pricing Research in Marketing by : Vithala R. Rao

Download or read book Handbook of Pricing Research in Marketing written by Vithala R. Rao and published by Edward Elgar Publishing. This book was released on 2009 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The environment in which pricing decisions and transactions are implemented has changed dramatically, mainly due to the advent of the Internet and the practices of advance selling and yield management. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contributions to pricing research. These chapters, specifically written for this Handbook, cover these various developments and concepts as applied to tackling pricing problems. Academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.

Essentials of Marketing Research

Author : Kenneth E. Clow
Publisher : SAGE
ISBN 13 : 1412991307
Total Pages : 521 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Essentials of Marketing Research by : Kenneth E. Clow

Download or read book Essentials of Marketing Research written by Kenneth E. Clow and published by SAGE. This book was released on 2013-01-09 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing research and showing students how to apply marketing research results. This text focuses on understanding and interpreting marketing research studies. Focusing on the 'how-to' and 'so what' of marketing research helps students understand the value of marketing research and how they can put marketing research into practice. There is a strong emphasis on how to use marketing research to make better management decisions. The unique feature set integrates data analysis, interpretation, application, and decision-making throughout the entire text. The text opens with a discussion of the role of marketing research, along with a breakdown of the marketing research process. The text then moves into a section discussing types of marketing research, including secondary resources, qualitative research, observation research, and survey research. Newer methods (e.g. using blogs or Twitter feeds as secondary resources and using online focus groups) are discussed as extensions of traditional methods such. The third section discusses sampling procedures, measurement methods, marketing scales, and questionnaires. Finally, a section on analyzing and reporting marketing research focuses on the fundamental data analysis skills that students will use in their marketing careers. Features of this text include: - Chapter Openers describe the results of a research study that apply to the topics being presented in that chapter. These are taken from a variety of industries, with a greater emphasis on social media and the Internet. - A Global Concerns section appears in each chapter, helping prepare students to conduct market research on an international scale.This text emphasizes the presentation of research results and uses graphs, tables, and figures extensively. - A Statistics Review section emphasizes the practical interpretation and application of statistical principles being reviewed in each chapter. - Dealing with Data sections in each chapter provide students with opportunities to practice interpreting data and applying results to marketing decisions. Multiple SPSS data sets and step-by-step instructions are available on the companion site to use with this feature. - Each Chapter Summary is tied to the chapter-opening Learning Objectives. - A Continuing Case Study follows a group of students through the research process. It shows potential trade-offs, difficulties and flaws that often occur during the implementation of research project. Accompanying case questions can be used for class discussion, in-class group work, or individual assignments. - End-of-Chapter Critical Thinking Exercises are applied in nature and emphasize key chapter concepts. These can be used as assignments to test students' understanding of marketing research results and how results can be applied to decision-making. - End-of-chapter Your Research Project provides more challenging opportunities for students to apply chapter knowledge on an in-depth basis, and thus olearn by doing.

Price Management

Author : Hermann Simon
Publisher : Springer
ISBN 13 : 3319994565
Total Pages : 569 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Price Management by : Hermann Simon

Download or read book Price Management written by Hermann Simon and published by Springer. This book was released on 2018-12-11 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of “price theory” and “price policy,” the authors coined the term “price management” to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, pretium, to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet. Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation. Thereby, the authors take into account the nuances across industry sectors, including consumer goods, industrial products, services, and trade/distribution. In particular, they address the implications of technological advancements, such as the Internet and new measurement and sensor technologies that have led to a wealth of price management innovations, such as flat rates, freemium, pay-per-use, or pay-what-you-want. They also address the emergence of new price metrics, Big Data applications, two-sided price systems, negative prices, and the sharing economy, as well as emerging payment systems such as bitcoin. The result is a “bible” for leaders who recognize that price is not only a means to drive profit in the short term, but a tool to generate sustained growth in shareholder value over the longer term, and a primer for researchers, instructors, and students alike. Praise for Price Management “This book is truly state of the art and the most comprehensive work in price management.” - Prof. Philip Kotler, Kellogg School of Management, Northwestern University “This very important book builds an outstanding bridge between science and practice.“ - Kasper Rorsted, CEO, Adidas “This book provides practical guidelines on value creation, communication and management, which is an imperative for businesses to survive in the coming era of uncertainty.” - Dr. Chang-Gyu Hwang, Chairman and CEO, KT Corporation (Korea Telecom)

Marketing Research

Author : Bonita Kolb
Publisher : SAGE
ISBN 13 : 1446243966
Total Pages : 314 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Marketing Research by : Bonita Kolb

Download or read book Marketing Research written by Bonita Kolb and published by SAGE. This book was released on 2008-04-18 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essential to any student of the discipline, this textbook offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques, this book is ideal for the novice researcher, and for those more familiar with the discipline. With an emphasis on both critical thinking and hands-on application, the textbook contains: several real life case studies; useful learning features such as key terms, definitions and discussion topics, and is supported by a companion website.

The Handbook of Marketing Research

Author : Rajiv Grover
Publisher : SAGE
ISBN 13 : 141290997X
Total Pages : 721 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis The Handbook of Marketing Research by : Rajiv Grover

Download or read book The Handbook of Marketing Research written by Rajiv Grover and published by SAGE. This book was released on 2006-06-23 with total page 721 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.

Agricultural Marketing and Price Analysis

Author : F. Bailey Norwood
Publisher : Waveland Press
ISBN 13 : 1478648678
Total Pages : 445 pages
Book Rating : 4.4/5 (786 download)

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Book Synopsis Agricultural Marketing and Price Analysis by : F. Bailey Norwood

Download or read book Agricultural Marketing and Price Analysis written by F. Bailey Norwood and published by Waveland Press. This book was released on 2021-12-20 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: Friendly and readable, Agricultural Marketing and Price Analysis presents a comprehensive approach to agricultural price analysis, agricultural market structures, and agricultural marketing strategies. The authors engage students with very little exposure to economics and with only a basic grasp of algebra. The text utilizes a fresh approach and supplies thorough coverage of core topics, as well as complex topics such as general equilibrium models, game theory, and econometrics. It also provides an introduction to data analysis and incorporates many examples. Supplemental materials are available for additional practice and further exploration. Unique to the Second Edition is the inclusion of a chapter on consumer behavior and food preferences, as well as relevant areas of research. The authors introduce readers to the agricultural supply chain, including forecasting and inventory management. Succinct and approachable, this text sets the stage for an enjoyable and effective learning experience.

Handbook of Market Research

Author : Christian Homburg
Publisher : Springer
ISBN 13 : 9783319574110
Total Pages : 0 pages
Book Rating : 4.5/5 (741 download)

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Book Synopsis Handbook of Market Research by : Christian Homburg

Download or read book Handbook of Market Research written by Christian Homburg and published by Springer. This book was released on 2021-12-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal approaches to market research and guide students and practitioners in their real-life applications. Aspects covered include topics on data-related issues, methods, and applications. Data-related topics comprise chapters on experimental design, survey research methods, international market research, panel data fusion, and endogeneity. Method-oriented chapters look at a wide variety of data analysis methods relevant for market research, including chapters on regression, structural equation modeling (SEM), conjoint analysis, and text analysis. Application chapters focus on specific topics relevant for market research such as customer satisfaction, customer retention modeling, return on marketing, and return on price promotions. Each chapter is written by an expert in the field. The presentation of the material seeks to improve the intuitive and technical understanding of the methods covered.

The Rise of Marketing and Market Research

Author : H. Berghoff
Publisher : Springer
ISBN 13 : 1137071281
Total Pages : 507 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis The Rise of Marketing and Market Research by : H. Berghoff

Download or read book The Rise of Marketing and Market Research written by H. Berghoff and published by Springer. This book was released on 2012-10-29 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.

Fundamentals of Business Marketing Research

Author : David Alan Reid
Publisher : Psychology Press
ISBN 13 : 9780789023124
Total Pages : 314 pages
Book Rating : 4.0/5 (231 download)

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Book Synopsis Fundamentals of Business Marketing Research by : David Alan Reid

Download or read book Fundamentals of Business Marketing Research written by David Alan Reid and published by Psychology Press. This book was released on 2004 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on Business Marketing: A Twenty Year Review, a thorough study of industrial/business research from 1978-1997 with critical commenta

Marketing Research

Author : Carl D. McDaniel
Publisher : Thomson South-Western
ISBN 13 : 9780324131666
Total Pages : 0 pages
Book Rating : 4.1/5 (316 download)

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Book Synopsis Marketing Research by : Carl D. McDaniel

Download or read book Marketing Research written by Carl D. McDaniel and published by Thomson South-Western. This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Research provides comprehensive information on both the quantitative methods used in marketing research and the many considerations a manager faces when interpreting and using market research findings. Marketing research hot topics are featured, including competitive intelligence, published secondary data and the Internet, and marketing research suppliers and users. Each chapter helps you explore ethical dilemmas related to the topics discussed, the uses and needs for marketing research across business functions, and how to use the Internet to gather marketing research data in an efficient, cost-effective manner. By focusing on the managerial aspects of marketing research, this book provides you with both the tools to conduct marketing research, as well as those to interpret the results and use them effectively as a manager.

The Psychology of Price

Author : Leigh Caldwell
Publisher : Jaico Publishing House
ISBN 13 : 8184957688
Total Pages : 170 pages
Book Rating : 4.1/5 (849 download)

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Book Synopsis The Psychology of Price by : Leigh Caldwell

Download or read book The Psychology of Price written by Leigh Caldwell and published by Jaico Publishing House. This book was released on 2015-12-07 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Use Price to Increase Demand, Profit and Customer Satisfaction HOW SMART IS YOUR PRICING? For any business, deciding how much to charge for a product or service is crucial. By gaining an insight into the way consumers think and purchase, you can generate more demand, more customer value – and more profit. MAXIMISE REVENUE • How do unwanted products Influence what customers expect to pay? • How does offering extras for free dramatically increases Perceived Value? • Why does changing the timing of a payment make people pay 50% More? TRIED AND TESTED TECHNIQUES Written by the founder of Inon, a leading pricing consultancy, whose clients range from the BBC and Grant’s Whisky to Alzheimer’s Disease International and HM Treasury, The Psychology of Price provides an insight into the strategies used by multinational corporations. Leigh Caldwell is a pricing expert and leading researcher in behavioural economics, writing the UK’s most popular behavioural blog (www.knowingandmaking.com) and appearing as a frequent guest on BBC News. By background a mathematician and economist, he is the founder and chief executive of Inon, the UK’s leading pricing consultancy.

The Marketing Research Guide

Author : Robert E Stevens
Publisher : Routledge
ISBN 13 : 1136422196
Total Pages : 444 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis The Marketing Research Guide by : Robert E Stevens

Download or read book The Marketing Research Guide written by Robert E Stevens and published by Routledge. This book was released on 2012-10-12 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the tools you need for effective market research—including Internet surveys! The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis chapter. Step-by-step instructions take practitioners through the entire marketing research process. Worksheets, sample proposals, questionnaires, and a copy of a final report foster complete understanding of the tools and techniques of marketing research. The Marketing Research Guide: Second Edition contains the accessible writing, comprehensive coverage of major topics, and helpful supplementary materials that made this book the sought-after classic in 1997 that was chosen for Choice Magazine’s 34th annual Outstanding Academic Books (OAB) list. Marketing professionals now have an updated, essential guide through the complete marketing research process for the twenty-first century. Techniques and concepts are clearly explained and illustrative of the role marketing information plays in decision-making. Descriptions of the major forecasting, sampling, and analysis techniques are designed for optimum understanding without the reader needing to posess advanced mathematical expertise. Appendices include sample questionnaires and a sample marketing research report. The Marketing Research Guide: Second Edition provides practical information on: Internet sources of data and Internet surveys advanced statistical analysis decision-making information, planning, and forecasting test marketing developing valid and reliable measurement instruments data-collecting methods designing a questionnaire determining sampling frame and selecting sampling method data-summary methods and research reports mail survey design and mailing procedures full product testing techniques and procedures The Marketing Research Guide: Second Edition is an essential reference for anyone who needs to review or find illustrative marketing research procedures and techniques. Managers will find this source invaluable as they negotiate, evaluate, and use marketing research as part of the decision-making process.

Marketing Decision Making and the Management of Pricing

Author : Rajagopal
Publisher : IGI Global
ISBN 13 : 1466640952
Total Pages : 274 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Marketing Decision Making and the Management of Pricing by : Rajagopal

Download or read book Marketing Decision Making and the Management of Pricing written by Rajagopal and published by IGI Global. This book was released on 2013-05-31 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher.

FairPay

Author : Richard Reisman
Publisher : Business Expert Press
ISBN 13 : 1631574787
Total Pages : 195 pages
Book Rating : 4.6/5 (315 download)

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Book Synopsis FairPay by : Richard Reisman

Download or read book FairPay written by Richard Reisman and published by Business Expert Press. This book was released on 2016-09-16 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses recognize the need to become more customer focused, but struggle to see how. At the same time, our logic and business models for selling digital content and services are broken. Digital relationships enable services at low cost, but we still focus on discrete transactions at prices that consumers see as exploitive. This book explains how a revolutionary approach to pricing can solve these problems. It proposes a new architecture for cooperative service relationships that is personalized and continuously adaptive. FairPay operationalizes a new logic for conducting ongoing business relationships that adaptively seek win-win value propositions in which price reflects value. At a practical level, the author explains how this can be applied to transform a range of industries -- with motivations, and guidelines for implementation in stages -- to enhance loyalty, market share, and profits. At a conceptual level, he explores how novel processes for participative co-pricing can dynamically seek agreement on win-win value propositions -- to approach optimal price discrimination over a series of transactions. FairPay applies modern behavioral economics in choice architectures that enable deep relationship marketing. An online supplement is provided.

The Visible Expert

Author : Lee W. Frederiksen
Publisher :
ISBN 13 : 9780990445906
Total Pages : 150 pages
Book Rating : 4.4/5 (459 download)

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Book Synopsis The Visible Expert by : Lee W. Frederiksen

Download or read book The Visible Expert written by Lee W. Frederiksen and published by . This book was released on 2014-09-02 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it take to become a well-known expert in your field - someone other practitioners and the media seek out for leadership and insight? We call these stars Visible Experts . And becoming one is easier than it looks. In this research-based book, you will learn how you or your colleagues can become Visible Experts and leverage this status to drive significant new growth and profits for your firm. You will discover which tools and techniques you need to build your reputation and ascend to prominence. And you will hear from real experts from across the professional services who have climbed from obscurity to the peak of their profession. The Visible Expert is the essential manual for any individual or firm that is ready to take their expertise to the highest level. Based on interviews with over 1,000 experts and buyers of their services, this book will take you higher, faster."

Cost-Conscious Marketing Research

Author : Alan R. Andreasen
Publisher :
ISBN 13 : 9780000834010
Total Pages : pages
Book Rating : 4.8/5 (34 download)

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Book Synopsis Cost-Conscious Marketing Research by : Alan R. Andreasen

Download or read book Cost-Conscious Marketing Research written by Alan R. Andreasen and published by . This book was released on 1983-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

R for Marketing Research and Analytics

Author : Chris Chapman
Publisher : Springer
ISBN 13 : 9783319144351
Total Pages : 0 pages
Book Rating : 4.1/5 (443 download)

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Book Synopsis R for Marketing Research and Analytics by : Chris Chapman

Download or read book R for Marketing Research and Analytics written by Chris Chapman and published by Springer. This book was released on 2015-03-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis. Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conjoint analysis. With its emphasis on data visualization, model assessment, and development of statistical intuition, this book provides guidance for any analyst looking to develop or improve skills in R for marketing applications.