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Pricing And Market Strategies In The National Branded Cheese Industry
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Book Synopsis Pricing and Market Strategies in the National Branded Cheese Industry by : Andrew William Franklin
Download or read book Pricing and Market Strategies in the National Branded Cheese Industry written by Andrew William Franklin and published by . This book was released on 1994 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Branded Product Marketing Strategies in the Cottage Cheese Market by : Lawrence Edward Haller
Download or read book Branded Product Marketing Strategies in the Cottage Cheese Market written by Lawrence Edward Haller and published by . This book was released on 1992 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Branded Product Pricing Strategies in the Catsup and Cottage Cheese Industries by : Lawrence Edward Haller
Download or read book Branded Product Pricing Strategies in the Catsup and Cottage Cheese Industries written by Lawrence Edward Haller and published by . This book was released on 19?? with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Organization and Competition in the Dairy Industry by : United States. National Commission on Food Marketing
Download or read book Organization and Competition in the Dairy Industry written by United States. National Commission on Food Marketing and published by . This book was released on 1966 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dairy Markets and Policy written by and published by . This book was released on 1995 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Price Competition Between Store Brands and National Brands by : Min-Hsin Huang
Download or read book Price Competition Between Store Brands and National Brands written by Min-Hsin Huang and published by . This book was released on 2004 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: Store brands and national brands (Kraft) account for eighty percent of the retail cheese market in the United States. The goal of this study is to estimate brand demand elasticities and reveal factors that determine price elasticities for store and national brands of cheese; more importantly, to provide implications for marketing managers. Data used in this study are store-level scanner data provided by a national supermarket chain in the Columbus, Ohio metropolitan area (CMA). Based on product forms, cheese is classified into five product categories: shredded, sliced, chunk, snack, and miscellaneous. Six stores are included in the data set and these stores are selected from geographic areas that can be described as being populated by higher- and lower-income consumers. A two-stage modeling process is utilized in this study. First, brand demand elasticities are estimated with respect to various store locations, cheese product forms, and package sizes. Second, a meta-analysis is applied to reveal the factors that determine price elasticities of store and national brands. This process involves regressing the estimated price elasticities of store and national brands on the determinants of elasticities: store location, market share, product form, and package size. Both the nonlinear Almost Ideal Demand System (AIDS) and linear approximation AIDS (LA/AIDS) are utilized in the first stage to estimate brand demand elasticities. Given five product categories and two income groups, a total of 20 demand systems are estimated for the two AIDS models. Before estimating the two versions of AIDS model, the unit-root test was initially conducted to confirm stationarity of the time-series variables. This study provides a rich knowledge base for retail store managers and manufacturers to use for maximizing sales and profits. Results from the first stage demand systems indicate that compared with store brands, consumers are very sensitive to national brands price changes for most cheese items even in higher-income areas. The second stage meta-analysis shows that store location, market share, product form, and package size affect price elasticities for store and national brands; moreover, the estimated demand elasticities between AIDS and LA/AIDS models are not significantly different.
Download or read book Research Report written by and published by . This book was released on 1991 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cheese Pricing written by and published by . This book was released on 1996 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Market Strategies in Branded Dairy Product Markets by : Ronald Cotterill
Download or read book Market Strategies in Branded Dairy Product Markets written by Ronald Cotterill and published by . This book was released on 1994 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Effects of the Beatrice-ConAgra Merger on Brand-level Marketing Strategies by : Lawrence Edward Haller
Download or read book The Effects of the Beatrice-ConAgra Merger on Brand-level Marketing Strategies written by Lawrence Edward Haller and published by . This book was released on 1995 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Competitive Strategy Analysis In The Food System by : Ronald W Cotterill
Download or read book Competitive Strategy Analysis In The Food System written by Ronald W Cotterill and published by CRC Press. This book was released on 2019-03-13 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the implications of the trend toward increased seller concentration due to mergers and leveraged buyouts that have helped increase food firm stock prices 900" during the 1980s. It is an essential reading for industrial organization economists and agricultural marketing economists.
Book Synopsis Competitive Strategy Analysis For Agricultural Marketing Cooperatives by : Ronald W Cotterill
Download or read book Competitive Strategy Analysis For Agricultural Marketing Cooperatives written by Ronald W Cotterill and published by CRC Press. This book was released on 2019-03-11 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the evolution of agricultural marketing cooperatives within the framework of competitive strategy analysis. It also explores issues of horizontal and vertical integration and product differentiation by discussing new strategic directions that cooperatives might pursue.
Download or read book Cheese Pricing written by and published by . This book was released on 1996 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Evaluating Traditional Share-price and Residual Demand Measures of Market Power in the Catsup Industry by : Lawrence E. Haller
Download or read book Evaluating Traditional Share-price and Residual Demand Measures of Market Power in the Catsup Industry written by Lawrence E. Haller and published by . This book was released on 1996 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cheese Pricing written by Harold W. Lough and published by . This book was released on 1980 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Global Competitiveness in the Bottled Water Industry by : Subhash C. Jain
Download or read book Global Competitiveness in the Bottled Water Industry written by Subhash C. Jain and published by . This book was released on 1994 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Global Competitiveness in the Beer Industry by : Subhash C. Jain
Download or read book Global Competitiveness in the Beer Industry written by Subhash C. Jain and published by . This book was released on 1994 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: