Price To Scale

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Price To Scale

Author : Ajit Ghuman
Publisher :
ISBN 13 :
Total Pages : 226 pages
Book Rating : 4.7/5 (343 download)

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Book Synopsis Price To Scale by : Ajit Ghuman

Download or read book Price To Scale written by Ajit Ghuman and published by . This book was released on 2021-04-13 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chances are that you are leaving money on the table. Smart pricing can add multiples to your revenue and valuation. Yet, pricing is often considered too complex or just not paid enough attention. Software pricing is not rocket science. But so far, literature on the subject has varied between clickbaity blogs or obtuse research methods. A practical guide to SaaS pricing has been sorely needed. This book aims to fill the void. Written for CEOs, CMOs, Product Marketers, Revenue Leaders, and Product Managers, this book provides a simple soup to nuts approach in deploying winning pricing systems for high growth SaaS startups. In addition to pricing techniques, learn from real-life case studies from pricing leaders drawing on their experiences at companies such as Gainsight, Mixpanel, Nosto, Oracle, Verint, Rubrik and more. The book will help you get to the following four fundamental pricing decisions and guide you on how to operationalize pricing within your organization: 1. Packaging: What will be your product 'offers'/'packages'? ★ Learn why Good-Better-Best packaging is not automatically the best approach and how to use packaging to unlock hidden value from your product's features. 2. Pricing Metric: Which metric or set of metrics will drive your core pricing model? ★ Learn how a Silicon Valley startup unlocked up to 10x revenue/account via smart pricing metric selection 3. Pricing Structure: How will you structure your pricing model? ★ Learn how an eCommerce SaaS company evolved its pricing structure as it grew first to maximize market share and then increase revenue predictability. 4. Price Point: What specific price point will you charge? ★ Learn five different methods to hone in on the right price point for your product. Finally, the book includes nine in-depth case studies from Silicon Valley's top pricing leaders from their past experiences at companies like Gainsight, Mixpanel, Nosto, Oracle, Verint, Rubrik, and more. Case studies include instances of pricing challenges across growth stage and established post-IPO companies and cover a wide gamut of topics, including: Moving from perpetual licensing to subscription pricing Revamping product packaging for maximum growth Switching the key SaaS pricing metric Pricing design in a high cost/unit environment Recommended ways to structure pricing projects

Not to Scale

Author : Jamer Hunt
Publisher : Grand Central Publishing
ISBN 13 : 1538715899
Total Pages : 200 pages
Book Rating : 4.5/5 (387 download)

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Book Synopsis Not to Scale by : Jamer Hunt

Download or read book Not to Scale written by Jamer Hunt and published by Grand Central Publishing. This book was released on 2020-03-03 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: From small decisions that paralyze us to big data that knows everything about us, Not to Scale is a thought-provoking guide to navigating the surprising complexities of a networked age when the things that are now shaping experience have no weight or size. The dictionary defines "scale" as a range of numbers, used as a system to measure or compare things. We use this concept in every aspect of our lives-it is essential to innovation, helps us weigh options, and shapes our understanding of the impact of our actions. In Not to Scale, Jamer Hunt investigates the complications of scale in the digital age, highlighting an interesting paradox: We now have a world of information at our fingertips, yet ironically the more informed we have become, the more overwhelmed we feel. The global effects of our daily choices (Paper or plastic? Own or lease? Shop local or buy online?) remain difficult for us to comprehend, and solutions to large-scale national and international issues feel inconceivable. Hunt explains how these challenges are intimately tied to a new logic of scale and provides readers with survival skills for the twenty-first century. By taking massive problems and shrinking them down to size, we can use scale to effect positive change and adapt to the modern era. Connecting our smallest decisions to the grand scheme of things, Not to Scale is a fascinating and empowering guide to comprehending and navigating the high stakes often obscured from our view.

To Scale

Author : Eric J. Jenkins
Publisher : Routledge
ISBN 13 : 0415954002
Total Pages : 242 pages
Book Rating : 4.4/5 (159 download)

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Book Synopsis To Scale by : Eric J. Jenkins

Download or read book To Scale written by Eric J. Jenkins and published by Routledge. This book was released on 2008 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This powerful reference features one hundred famous urban plans all drawn to the same scale, each accompanied by a one-page summary of the site discussing its history, design and lessons for future urban design.

Scale

Author : Geoffrey West
Publisher : Penguin
ISBN 13 : 014311090X
Total Pages : 498 pages
Book Rating : 4.1/5 (431 download)

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Book Synopsis Scale by : Geoffrey West

Download or read book Scale written by Geoffrey West and published by Penguin. This book was released on 2018-05-15 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is science writing as wonder and as inspiration." —The Wall Street Journal Wall Street Journal From one of the most influential scientists of our time, a dazzling exploration of the hidden laws that govern the life cycle of everything from plants and animals to the cities we live in. Visionary physicist Geoffrey West is a pioneer in the field of complexity science, the science of emergent systems and networks. The term “complexity” can be misleading, however, because what makes West’s discoveries so beautiful is that he has found an underlying simplicity that unites the seemingly complex and diverse phenomena of living systems, including our bodies, our cities and our businesses. Fascinated by aging and mortality, West applied the rigor of a physicist to the biological question of why we live as long as we do and no longer. The result was astonishing, and changed science: West found that despite the riotous diversity in mammals, they are all, to a large degree, scaled versions of each other. If you know the size of a mammal, you can use scaling laws to learn everything from how much food it eats per day, what its heart-rate is, how long it will take to mature, its lifespan, and so on. Furthermore, the efficiency of the mammal’s circulatory systems scales up precisely based on weight: if you compare a mouse, a human and an elephant on a logarithmic graph, you find with every doubling of average weight, a species gets 25% more efficient—and lives 25% longer. Fundamentally, he has proven, the issue has to do with the fractal geometry of the networks that supply energy and remove waste from the organism’s body. West’s work has been game-changing for biologists, but then he made the even bolder move of exploring his work’s applicability. Cities, too, are constellations of networks and laws of scalability relate with eerie precision to them. Recently, West has applied his revolutionary work to the business world. This investigation has led to powerful insights into why some companies thrive while others fail. The implications of these discoveries are far-reaching, and are just beginning to be explored. Scale is a thrilling scientific adventure story about the elemental natural laws that bind us together in simple but profound ways. Through the brilliant mind of Geoffrey West, we can envision how cities, companies and biological life alike are dancing to the same simple, powerful tune.

True Cost Accounting for Food

Author : Barbara Gemmill-Herren
Publisher : Routledge
ISBN 13 : 1000389987
Total Pages : 248 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis True Cost Accounting for Food by : Barbara Gemmill-Herren

Download or read book True Cost Accounting for Food written by Barbara Gemmill-Herren and published by Routledge. This book was released on 2021-06-22 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains how True Cost Accounting is an effective tool we can use to address the pervasive imbalance in our food system. Calls are coming from all quarters that the food system is broken and needs a radical transformation. A system that feeds many yet continues to create both extreme hunger and diet-related diseases, and one which has significant environmental impacts, is not serving the world adequately. This volume argues that True Cost Accounting in our food system can create a framework for a systemic shift. What sounds on the surface like a practice relegated to accountants is ultimately a call for a new lens on the valuation of food and a new relationship with the food we eat, starting with the reform of a system out of balance. From the true cost of corn, rice and water, to incentives for soil health, the chapters economically compare conventional and regenerative, more equitable farming practices in and food system structures, including taking an unflinching look at the true cost of cheap labour. Overall, this volume points towards the potential for our food system to be more human-centred than profit-centred and one that has a more respectful relationship to the planet. It sets forth a path forward based on True Cost Accounting for food. This path seeks to fix our current food metrics, in policy and in practice, by applying a holistic lens that evaluates the actual costs and benefits of different food systems, and the impacts and dependencies between natural systems, human systems, agriculture and food systems. This volume is essential reading for professionals and policymakers involved in developing and reforming the food system, as well as students and scholars working on food policy, food systems and sustainability.

From Single to Scale

Author : Michael Killen
Publisher : Apress
ISBN 13 : 1484238141
Total Pages : 221 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis From Single to Scale by : Michael Killen

Download or read book From Single to Scale written by Michael Killen and published by Apress. This book was released on 2018-09-07 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scale your single-person business to profitability. Increase your audience, create multiple products, and generate more profit. This book takes you through the entire process of building a scalable business from the seemingly impossible place of "being just one person." Most single-person businesses are stuck in a pattern of exchanging time for money. Through this book, you will learn how to beat that feast or famine cycle of work. Ask yourself the following questions: Do I have to do the work or can I outsource it to someone else? Can I receive 1,000 orders tomorrow and handle it? Is the process/delivery repeatable so anyone can do it? What You'll LearnDevelop a profitable, scalable business from what you’re doing now Create content and attract an audience to that content Outsource your scalable process Scale your profit and money management Optimize your growth and prioritize meeting and exceeding your goals Who This Book Is ForConsultants, freelancers, owners of small to medium-sized businesses, developers, and entrepreneurs

Spon's Architects' and Builders' Price

Author : Davis Langdon
Publisher : Routledge
ISBN 13 : 1134348789
Total Pages : 1131 pages
Book Rating : 4.1/5 (343 download)

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Book Synopsis Spon's Architects' and Builders' Price by : Davis Langdon

Download or read book Spon's Architects' and Builders' Price written by Davis Langdon and published by Routledge. This book was released on 2006-05-17 with total page 1131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spon's Architects' and Builders' Price Book 2004 is the most detailed, professionally relevant source of construction price information currently available anywhere. With competition growing fiercer throughout the industry and with increasing pressure to obtain a 'competitive advantage', the A and B's unique tender index will be more valuable than ever before. This is the only price book that publishes details of its cost base in such a way that it can be adjusted to allow for market conditions that affect building prices. A separate minor works section on coloured paper covers contracts of around £65,000 in value. The A and B comes with a 'free' CDROM that enables the reader to view the entire book on screen, cut and paste prices into other tender documents, export to other major packages, perform simple calculations, index search, produce estimate and tender documents and adjust rates and data. This complete package now means that Spon's Architects' and Builders' Price Book 2004 is now better than ever and is a resource that no building firm, surveyor or architect should be without. New features in this 129th edition include: an easier-to-read format; information on, and incorporating, the new CICJ three year wage agreement, effective from Monday, 30th June 2003. It also includes additional items for: hot and cold water piping systems; additional building boards and external wall cladding; further aluminium systems curtain walling; western red cedar external wall cladding; fire retardant steel beams; metal and glazed balustrading; sarnafil roofing and acoustic sliding partitions.

Scale

Author : Jeff Hoffman
Publisher : Penguin
ISBN 13 : 1591847249
Total Pages : 290 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis Scale by : Jeff Hoffman

Download or read book Scale written by Jeff Hoffman and published by Penguin. This book was released on 2014-08-14 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your concrete road map to rapidly grow your business and get your life back! Have you ever wanted to grow your business but held back because of fear that it would take over your life? As an owner, it’s all too common to feel you have to choose between your personal life and the success of your business. But the surprising truth is that the only way to truly scale and grow your company is to reduce its reliance on you. This means that, done right, scaling ensures that you can grow your business without sacrificing your life. Jeff Hoffman, a serial entrepreneur and former CEO in the Priceline (Priceline Yardsale) family of companies, and David Finkel, CEO of Maui Mastermind, a business coaching company with thousands of clients worldwide, offer a concrete road map for rapidly growing your business while also gaining more personal freedom. You’ll not only learn the best strategies to generate growth, but you’ll also get proven insider tips to sustain that growth through sound systems, empowered teams, and intelligent internal controls. Hoffman and Finkel will also show you how to overcome predictable obstacles in any pillar of your business—including sales, operations, and finance—with insight for building better lead-generation systems, managing cash flow, and retaining talent. You’ll learn how to: • Escape the Self-Employment Trap and build a business, not a job. • Systematize your business to reduce costs and increase capacity. • Ensure your company survives the “Hit by a Bus” test. • Uncover your company’s top leverage points (and execution strategies to implement what you discover). • Fund your growth with the seven cash flow commandments. • And much more. Scale offers a game plan to work less and get your business to produce more. Written by two worldclass entrepreneurs who have started, scaled, and successfully exited from multiple businesses, which collectively have generated tens of billions of dollars in sales, it gives you their bottom-line best ideas to effectively grow your company. If you have ever felt stuck in your business, not knowing the best way forward, this book is your mustread guide.

Platform Scale

Author : Sangeet Paul Choudary
Publisher :
ISBN 13 : 9789810967581
Total Pages : 325 pages
Book Rating : 4.9/5 (675 download)

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Book Synopsis Platform Scale by : Sangeet Paul Choudary

Download or read book Platform Scale written by Sangeet Paul Choudary and published by . This book was released on 2015 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Platform Scale explains the design of a family of emerging digital business models that enables today's startups to achieve rapid scale: the platform business model. The many manifestations of the platform business model - social media, the peer economy, cryptocurrencies, APIs and developer ecosystems, the Internet of things, crowdsourcing models, and many others - are becoming increasingly relevant. Yet, most new platform ideas fail because the business design and growth strategies involved in building platforms are not well understood. Platform scale is a builder's manual for anyone building a platform business today. It lays out a structured approach to desinging and growing a platform business model and addressess the key factors that lead to the success and failure of these businesses."--back cover.

Digital @ Scale

Author : Anand Swaminathan
Publisher : John Wiley & Sons
ISBN 13 : 1119433770
Total Pages : 241 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Digital @ Scale by : Anand Swaminathan

Download or read book Digital @ Scale written by Anand Swaminathan and published by John Wiley & Sons. This book was released on 2017-06-01 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: A blueprint for reinventing the core of your business Value in the next phase of the digital era will go to those companies that don't just try digital but also scale it. Digital@Scale examines what it takes for companies to break through the gravitational pull of their legacy organizations and capture the full value of digital. Digging into more than fifty detailed case studies and years of McKinsey experience and data, the authors, along with a group of expert contributors, show how companies can move beyond incremental change to transform the business where the greatest value is generated—at its core. The authors provide practical insights into the three pillars of digital transformations that successfully scale: reinventing the business model, building out a business architecture from the customer back into the organization, and establishing an 'amoeba' IT and organizational foundation that learns and evolves. This is the ideal guide for all leaders who recognize the power and promise of a digital transformation.

Masters of Scale

Author : Reid Hoffman
Publisher : Crown Currency
ISBN 13 : 0593239083
Total Pages : 305 pages
Book Rating : 4.5/5 (932 download)

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Book Synopsis Masters of Scale by : Reid Hoffman

Download or read book Masters of Scale written by Reid Hoffman and published by Crown Currency. This book was released on 2021-09-07 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: What can you learn from a Silicon Valley legend and a pantheon of iconic leaders? The key to scaling a successful business isn’t talent, network, or strategy. It’s an entrepreneurial mindset—and that mindset can be cultivated. “If you’re scaling a company—or if you just love a well-told story—this is a book to savor.”—Robert Iger, #1 New York Times bestselling author of The Ride of a Lifetime Behind the scenes in Silicon Valley, Reid Hoffman (founder of LinkedIn, investor at Greylock) is a sought-after adviser to heads of companies and heads of state. On each episode of his podcast, Masters of Scale, he sits down with a guest from an all-star list of visionary founders and leaders, digging into the surprising strategies that power their company’s growth. In this book, he draws on their most riveting, revealing stories—as well as his own experience as a founder and investor—to distill the secrets behind the most extraordinary success stories of our times. Here, Hoffman teams up with Masters of Scale’s executive producers to offer a rare window into the entrepreneurial mind, sharing hard-won wisdom from leaders of iconic companies (including Apple, Nike, Netflix, Spotify, Starbucks, Google, Instagram, and Microsoft) as well as the bold, disruptive startups (such as 23andMe, TaskRabbit, Black List, and Walker & Co.) that are solving the problems of the twenty-first century. Through vivid storytelling and incisive analysis, Masters of Scale distills their collective insights into a set of counterintuitive principles that anyone can use. How do you find a winning idea and turn it into a scalable venture? What can you learn from a “squirmy no”? When should you stop listening to your customers? Which fires should you put out right away, and which should you let burn? And can you really make money while making the world a better place? (Answer: Yes. But you have to keep your profits and values aligned.) Based on more than a hundred interviews and including a wealth of new material never aired on the podcast, this unique insider’s guide will inspire you to reimagine how you do business today.

Lean B2B

Author : Étienne Garbugli
Publisher : Étienne Garbugli
ISBN 13 : 1778074006
Total Pages : 225 pages
Book Rating : 4.7/5 (78 download)

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Book Synopsis Lean B2B by : Étienne Garbugli

Download or read book Lean B2B written by Étienne Garbugli and published by Étienne Garbugli. This book was released on 2022-03-22 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get from Idea to Product/Market Fit in B2B. The world has changed. Nowadays, there are more companies building B2B products than there’s ever been. Products are entering organizations top-down, middle-out, and bottom-up. Teams and managers control their budgets. Buyers have become savvier and more impatient. The case for the value of new innovations no longer needs to be made. Technology products get hired, and fired faster than ever before. The challenges have moved from building and validating products to gaining adoption in increasingly crowded and fragmented markets. This, requires a new playbook. The second edition of Lean B2B is the result of years of research into B2B entrepreneurship. It builds off the unique Lean B2B Methodology, which has already helped thousands of entrepreneurs and innovators around the world build successful businesses. In this new edition, you’ll learn: - Why companies seek out new products, and why they agree to buy from unproven vendors like startups - How to find early adopters, establish your credibility, and convince business stakeholders to work with you - What type of opportunities can increase the likelihood of building a product that finds adoption in businesses - How to learn from stakeholders, identify a great opportunity, and create a compelling value proposition - How to get initial validation, create a minimum viable product, and iterate until you're able to find product/market fit This second edition of Lean B2B will show you how to build the products that businesses need, want, buy, and adopt.

Do Scale

Author : Les McKeown
Publisher : Do Book Company
ISBN 13 : 9781907974595
Total Pages : 0 pages
Book Rating : 4.9/5 (745 download)

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Book Synopsis Do Scale by : Les McKeown

Download or read book Do Scale written by Les McKeown and published by Do Book Company. This book was released on 2019-06-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scaling up is something most founders aspire to, especially once the tricky start-up phase has been navigated. It can increase your reach and future proof your business. But how do you scale ? And how does it differ from flipping for a quick profit or slower organic growth? Les McKeown advises industry leaders on how to achieve scalable, sustainable growth. In Do Scale, he draws from his decades of experience to provide a clear understanding of what's involved, and the strategies needed to take your business (or not-for-profit) to the next level. You'll find out: What it means to scale and if now is the right time; Why founders need to get out of their own way ; How to develop winning teams; Your secret weapon for decision making. With practical advice and clear guidance, Do Scale is an essential manual for anyone looking to grow a successful and sustainable organisation and turn it into something truly remarkable.

To Scale

Author : Joan Kee
Publisher : John Wiley & Sons
ISBN 13 : 1119142504
Total Pages : 168 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis To Scale by : Joan Kee

Download or read book To Scale written by Joan Kee and published by John Wiley & Sons. This book was released on 2016-03-07 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative new volume offers an in-depth exploration of scale, one of the most crucial elements in the creation and reception of art. Illustrates how scale has compelled audiences to rethink the significance and importance of specific works of art Takes a comparative art historical approach exploring issues of scale in an array of forms, from Islamic architecture to contemporary photography A global consideration of scale, with examples of work from ancient Egypt, eighteenth-century Korea, and contemporary Europe The newest addition to the Art History Special Issue Book Series

Lifescale

Author : Brian Solis
Publisher : John Wiley & Sons
ISBN 13 : 1119535867
Total Pages : 311 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Lifescale by : Brian Solis

Download or read book Lifescale written by Brian Solis and published by John Wiley & Sons. This book was released on 2019-03-06 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Somewhere along the way, we got distracted. As much as we multitask, love our devices and feel like we’re in control, deep down we know that something is off. Shortened attention spans, declines in critical thinking, lack of sleep, self-doubt and decreased creativity are just some of the effects coming to light in an age of digital distraction. It’s time to reclaim our lives. It’s time to take control. Lifescale is a journey of self-discovery and growth. It’s about getting back into balance and remastering our destinies. Author Brian Solis knows first-hand. He struggled with distraction and all of its ill-effects. To get his life back, he developed a set of techniques, exercises, and thought experiments designed to tame the chaos, and positively and productively navigate our day-to-day lives. Instead of falling victim to the never-ending cycle of newsfeeds, Likes, addictive apps, and boredom scrolling (aka the endless scroll), we can learn to manage our time and inspire our own lives in a way that will bring meaning back—without sacrificing the benefits that our devices bring us. In Lifescale, Brian has done the legwork to pull together scientific findings and practical tools into one book. Readers—especially those who are distracted—will connect with the humor, pathos, and inspiration inside. Using this book’s simple but powerful lessons, we can: Identify sources of distraction and turn attention toward creativity and productivity Understand and resist the manipulative techniques that turn us into digital addicts Find meaning and purpose to guide our time in more meaningful ways Visualize future success to successfully dive into deep work and stop procrastinating Break bad habits, establish rituals, and establish routines that help you achieve goals Nurture imagination and learn to express ourselves more artistically Maximize productivity with simple but effective strategies Focus for extended periods and make breaks more restorative Foster a strong sense of purpose in life and identify the steps needed to bring it to life every day Smile more and build self-esteem With the renewed perspective Lifescale offers, we can finally learn to prioritize what matters, and live our digital and physical lives with intention and true happiness.

See, Solve, Scale

Author : Danny Warshay
Publisher : St. Martin's Press
ISBN 13 : 1250272327
Total Pages : 304 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis See, Solve, Scale by : Danny Warshay

Download or read book See, Solve, Scale written by Danny Warshay and published by St. Martin's Press. This book was released on 2022-03-22 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inspired by Brown University’s beloved course—The Entrepreneurial Process—Danny Warshay’s See, Solve, Scale is a proven and paradigm-shifting method to unlocking the power of entrepreneurship. The Entrepreneurial Process, one of Brown University’s highest-rated courses, has empowered thousands of students to start their own ventures. You might assume these ventures started because the founders were born entrepreneurs. You might assume that these folks had technical or finance degrees, or worked at fancy consulting firms, or had some other specialized knowledge. Yet that isn’t the case. Entrepreneurship is not a spirit or a gift. It is a process that anyone can learn, and that anyone can use to turn a problem into a solution with impact. In See, Solve, Scale, Danny Warshay, the creator of the Entrepreneurial Process course and founding Executive Director of Brown’s Center for Entrepreneurship, shares the same set of tools with aspiring entrepreneurs around the world. He overturns the common misconception that entrepreneurship is a hard-wired trait or the sole province of high-flying MBAs, and provides a proven method to identify consequential problems and an accessible process anyone can learn, master, and apply to solve them. Combining real-world experience backed by surprising research-based insights, See, Solve, Scale guides the reader through forming a successful startup team and through the three steps of the process: find and validate a problem, develop an initial small-scale solution, and scale a long-term solution. It also details eleven common errors of judgment that entrepreneurs make when they rely on their intuition and provides instruction for how to avoid them. Leveraging Warshay’s own entrepreneurship successes and his 15 years of experience teaching liberal arts students, See, Solve, Scale debunks common myths about entrepreneurship and empowers everyone, especially those who other entrepreneurship books have ignored and left behind. Its lasting message: Anyone can take a world-changing idea from conception to breakthrough entrepreneurial success.

Handbook of Marketing Scales

Author : William O. Bearden
Publisher : SAGE
ISBN 13 : 9780761910008
Total Pages : 568 pages
Book Rating : 4.9/5 (1 download)

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Book Synopsis Handbook of Marketing Scales by : William O. Bearden

Download or read book Handbook of Marketing Scales written by William O. Bearden and published by SAGE. This book was released on 1999-11-12 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are provided in this 2nd edition. A comprehensive index is included.