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Author : Robert Dodge
Publisher : Palgrave
ISBN 13 : 9781349134496
Total Pages : 232 pages
Book Rating : 4.1/5 (344 download)
Download or read book Pricing written by Robert Dodge and published by Palgrave. This book was released on 2013-12-31 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nessim Hanna
Publisher : Palgrave
ISBN 13 : 9780333694138
Total Pages : 216 pages
Book Rating : 4.6/5 (941 download)
Download or read book Pricing written by Nessim Hanna and published by Palgrave. This book was released on 1997 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pricing is a vital and complex element of the marketing mix. The right price can be the key to profitability and establishment of a sustainable market position. This applications-oriented approach covers pricing for different types of business.
Author : M. Calogridis
Publisher : Springer
ISBN 13 : 0230102344
Total Pages : 186 pages
Book Rating : 4.2/5 (31 download)
Download or read book Practical Pricing written by M. Calogridis and published by Springer. This book was released on 2016-04-30 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about taking a theory, pricing, and translating it into an operational practice that can be used by a company on an everyday basis easily with maximum results. This book provides, in detail, all the steps and input required to build out a pricing strategy and function.
Author : Donald Ferguson Mulvihill
Publisher :
ISBN 13 :
Total Pages : 352 pages
Book Rating : 4.3/5 (512 download)
Download or read book Price Policies and Practices written by Donald Ferguson Mulvihill and published by . This book was released on 1967 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Almarin Phillips
Publisher : University of Pennsylvania Press
ISBN 13 : 1512805874
Total Pages : 264 pages
Book Rating : 4.5/5 (128 download)
Download or read book Prices written by Almarin Phillips and published by University of Pennsylvania Press. This book was released on 2016-11-11 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sixteen essays in this collection are organized around five themes. The first group is concerned with the pricing implications of recent developments in the theory of the firm. The subject of the second group is wage-price guidelines, in theory and practice. The third set deals with pricing in regulated industries, with special attention to marginal cost pricing. Marketing models and empirical studies of pricing behavior are considered in the fourth set of essays. And the final group, closely related to this, deals with the rationality properties of business pricing decisions and the implications of pricing practices for antitrust enforcement. If a common view on pricing emerges from these provocative and timely papers; it is that an eclectic approach to pricing theories, policies, and practices appears at this stage to be appropriate, since neither neoclassical theory nor recent amendments, extensions, or alternatives to it appear individually rich enough to embrace the full range of variety that pricing behavior affords.
Author : Hermann Simon
Publisher : Springer
ISBN 13 : 3319994565
Total Pages : 569 pages
Book Rating : 4.3/5 (199 download)
Download or read book Price Management written by Hermann Simon and published by Springer. This book was released on 2018-12-11 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of “price theory” and “price policy,” the authors coined the term “price management” to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, pretium, to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet. Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation. Thereby, the authors take into account the nuances across industry sectors, including consumer goods, industrial products, services, and trade/distribution. In particular, they address the implications of technological advancements, such as the Internet and new measurement and sensor technologies that have led to a wealth of price management innovations, such as flat rates, freemium, pay-per-use, or pay-what-you-want. They also address the emergence of new price metrics, Big Data applications, two-sided price systems, negative prices, and the sharing economy, as well as emerging payment systems such as bitcoin. The result is a “bible” for leaders who recognize that price is not only a means to drive profit in the short term, but a tool to generate sustained growth in shareholder value over the longer term, and a primer for researchers, instructors, and students alike. Praise for Price Management “This book is truly state of the art and the most comprehensive work in price management.” - Prof. Philip Kotler, Kellogg School of Management, Northwestern University “This very important book builds an outstanding bridge between science and practice.“ - Kasper Rorsted, CEO, Adidas “This book provides practical guidelines on value creation, communication and management, which is an imperative for businesses to survive in the coming era of uncertainty.” - Dr. Chang-Gyu Hwang, Chairman and CEO, KT Corporation (Korea Telecom)
Author :
Publisher : World Health Organization
ISBN 13 : 9240011870
Total Pages : 70 pages
Book Rating : 4.2/5 (4 download)
Download or read book WHO guideline on country pharmaceutical pricing policies written by and published by World Health Organization. This book was released on 2020-09-29 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, high prices of pharmaceutical products have posed challenges in high- and low-income countries alike. In many instances, high prices of pharmaceutical products have led to significant financial hardship for individuals and negatively impacted on healthcare systems' ability to provide population-wide access to essential medicines. Pharmaceutical pricing policies need to be carefully planned, carried out, and regularly checked and revised according to changing conditions. Strong, well-thought-out policies can guide well-informed and balanced decisions to achieve affordable access to essential health products. This guideline replaces the 2015 WHO guideline on country pharmaceutical pricing policies, revised to reflect the growing body of literature since the last evidence review in 2010. This update also recognizes country experiences in managing the prices of pharmaceutical products.
Author : Hilda Crowell Wasson
Publisher :
ISBN 13 :
Total Pages : 438 pages
Book Rating : 4.3/5 ( download)
Download or read book Retail Pricing Policies and Practices written by Hilda Crowell Wasson and published by . This book was released on 1959 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : American Management Association. General Management Division
Publisher :
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4.F/5 ( download)
Download or read book Competitive Pricing written by American Management Association. General Management Division and published by . This book was released on 1958 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Massimo Motta
Publisher : Cambridge University Press
ISBN 13 : 9780521016919
Total Pages : 650 pages
Book Rating : 4.0/5 (169 download)
Download or read book Competition Policy written by Massimo Motta and published by Cambridge University Press. This book was released on 2004-01-12 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to provide a systematic treatment of the economics of antitrust (or competition policy) in a global context. It draws on the literature of industrial organisation and on original analyses to deal with such important issues as cartels, joint-ventures, mergers, vertical contracts, predatory pricing, exclusionary practices, and price discrimination, and to formulate policy implications on these issues. The interaction between theory and practice is one of the main features of the book, which contains frequent references to competition policy cases and a few fully developed case studies. The treatment is written to appeal to practitioners and students, to lawyers and economists. It is not only a textbook in economics for first year graduate or advanced undergraduate courses, but also a book for all those who wish to understand competition issues in a clear and rigorous way. Exercises and some solved problems are provided.
Author : Katharine Briar-Lawson
Publisher : Columbia University Press
ISBN 13 : 9780231121071
Total Pages : 494 pages
Book Rating : 4.1/5 (21 download)
Download or read book Family-centered Policies & Practices written by Katharine Briar-Lawson and published by Columbia University Press. This book was released on 2001 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a foreword by Edward O. Wilson, this book brings together internationally known experts from the scientific, societal, and conservation policy areas who address policy responses to the problem of biodiversity loss: how to determine conservation priorities in a scientific fashion, how to weigh the long-term, often hidden value of conservation against the more immediate value of land development, the need for education in areas of rapid population growth, and how lack of knowledge about biodiversity can impede conservation efforts. United in their belief that conservation of biological diversity is a primary concern of humankind, the contributing authors address the full scope of global biodiversity and its decline -- the threatened marine life and extinction of many mammals in the modern era in relation to global patterns of development, and the implications of biodiversity loss for human health, agricultural productivity, and the economy. The Living Planet in Crisis is the result of a conference of the American Museum of Natural History's Center for Biodiversity and Conservation.
Author : Earl L. Bailey
Publisher :
ISBN 13 :
Total Pages : 78 pages
Book Rating : 4.3/5 (512 download)
Download or read book Pricing Practices and Strategies written by Earl L. Bailey and published by . This book was released on 1978 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. House. Committee on Government Operations. Foreign Operations and Government Information Subcommittee
Publisher :
ISBN 13 :
Total Pages : 1518 pages
Book Rating : 4.:/5 (319 download)
Download or read book U.S. Government Information Policies and Practices written by United States. Congress. House. Committee on Government Operations. Foreign Operations and Government Information Subcommittee and published by . This book was released on 1972 with total page 1518 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. House. Committee on Government Operations. Foreign Operations and Government Information Subcommittee
Publisher :
ISBN 13 :
Total Pages : 676 pages
Book Rating : 4.0/5 (1 download)
Download or read book U.S. Government Information Policies and Practices--the Pentagon Papers written by United States. Congress. House. Committee on Government Operations. Foreign Operations and Government Information Subcommittee and published by . This book was released on 1971 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. House. Committee on Armed Services. Special Panel on Defense Procurement Procedures
Publisher :
ISBN 13 :
Total Pages : 1204 pages
Book Rating : 4.F/5 ( download)
Download or read book Defense Procurement Policies and Procedures written by United States. Congress. House. Committee on Armed Services. Special Panel on Defense Procurement Procedures and published by . This book was released on 1981 with total page 1204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rudani R.B.
Publisher : S. Chand Publishing
ISBN 13 : 8121931681
Total Pages : pages
Book Rating : 4.1/5 (219 download)
Download or read book Basics of Marketing Management (Theory & Practice) written by Rudani R.B. and published by S. Chand Publishing. This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction To Marketing 1 – 42 2. Emerging Issues In Marketing 43 – 66 3. Marketing Environment And Demand Forecasting 67 – 81 4. Consumer Behavior And Market Segmentation 82 – 119 5. Product Decisions 120 – 152 5.1. Product-Related Strategies 153 – 174 6. Pricing Decisions 175 – 189 7. Market Promotion Mix 190 – 198 7.1. Advertising 199 – 235 7.2. Personal Selling And Sales Force Management 236 – 262 7.3. Sales Promotion 263 – 268 7.4. Publicity And Public Relations 269 – 283 8. Physical Distribution And Channel Of Distribution 284 – 305 9. Marketing Information System And Marketing Research 306 – 341 10. Rural Marketing 342 – 357 11. Marketing Of Services 358 – 264 12. Elements Of Retailing 365 – 387 13. International Marketing 388 – 399 14. Marketing Control 400 – 413 15. Analysing Competition 414 – 430 16. Case Study – Marketing Cases And Analysis 431 – 448 17. Project Report In Marketing – Practical Study 449 – 469 Bibliography
Author : Inc Bizmanualz
Publisher : Bizmanualz, Incorporated
ISBN 13 : 9781931591119
Total Pages : 870 pages
Book Rating : 4.5/5 (911 download)
Download or read book Sales & Marketing Policies and Procedures Manual written by Inc Bizmanualz and published by Bizmanualz, Incorporated. This book was released on 2014-09-01 with total page 870 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sales & Marketing Policies and Procedures Manual - Easily Create your Growth Policy Manual Using a Process Approach to Manage Sales Strategies and Marketing Tactics Procedures. This Manual is the foundation of any business and can help you take control of your Sales & Marketing processes and improve key facets like lead generation and sales closing. Thoroughly researched and reviewed by experts, these pre-written policies and procedures are based on the continually improving process philosophy, and they incorporate best practices and proven techniques that provide results. Creating clear policies and procedures can help align your sales and marketing efforts, which dramatically improves your sales pipeline management. They also assist in determining which efforts and practices produce tangible results; leading to improved cost per lead and cost per sale performance. This new edition also includes updated and complete job descriptions for every job referenced in the text. Designed for busy professionals like Sales Managers, Marketing Managers, Sales & Marketing VPs, and Business Owners, the Sales & Marketing Policies and Procedures Manual can save you hundreds of hours in researching and writing the procedures you need to standardize efforts and practices in areas such as developing strategies and tactics, administration, lead management and lead qualification, customer life cycle management, training, and product launch. There is no need to start from scratch. It has already been done for you.
