Price Elasticity of Demand and Marketing

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Publisher :
ISBN 13 : 9781523257232
Total Pages : 56 pages
Book Rating : 4.2/5 (572 download)

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Book Synopsis Price Elasticity of Demand and Marketing by : John Story

Download or read book Price Elasticity of Demand and Marketing written by John Story and published by . This book was released on 2016-01-06 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic pricing requires an understanding of demand elasticity and how it impacts profitability. Price Elasticity of Demand and Marketing goes beyond the typical introduction to elasticity and explores strategic applications, supported by concrete examples. This book is enlightened by nearly 20 years of teaching marketing strategy to MBA students. It includes the concepts they have found most enlightening, presented in the manner they have found most helpful. Whether you are a student, or a practitioner, of marketing, this book will change how you think about price elasticity of demand as a strategic tool.

Principles of Economics 2e

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Publisher :
ISBN 13 : 9781947172364
Total Pages : pages
Book Rating : 4.1/5 (723 download)

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Book Synopsis Principles of Economics 2e by : Steven A. Greenlaw

Download or read book Principles of Economics 2e written by Steven A. Greenlaw and published by . This book was released on 2017-10-11 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Introductory Business Statistics 2e

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Publisher :
ISBN 13 :
Total Pages : 1801 pages
Book Rating : 4./5 ( download)

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Book Synopsis Introductory Business Statistics 2e by : Alexander Holmes

Download or read book Introductory Business Statistics 2e written by Alexander Holmes and published by . This book was released on 2023-12-13 with total page 1801 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introductory Business Statistics 2e aligns with the topics and objectives of the typical one-semester statistics course for business, economics, and related majors. The text provides detailed and supportive explanations and extensive step-by-step walkthroughs. The author places a significant emphasis on the development and practical application of formulas so that students have a deeper understanding of their interpretation and application of data. Problems and exercises are largely centered on business topics, though other applications are provided in order to increase relevance and showcase the critical role of statistics in a number of fields and real-world contexts. The second edition retains the organization of the original text. Based on extensive feedback from adopters and students, the revision focused on improving currency and relevance, particularly in examples and problems. This is an adaptation of Introductory Business Statistics 2e by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Price Elasticity of Demand and its effect on Revenue

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Publisher : GRIN Verlag
ISBN 13 : 3668178828
Total Pages : 18 pages
Book Rating : 4.6/5 (681 download)

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Book Synopsis Price Elasticity of Demand and its effect on Revenue by : Stefanie Mücka

Download or read book Price Elasticity of Demand and its effect on Revenue written by Stefanie Mücka and published by GRIN Verlag. This book was released on 2016-03-22 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2014 in the subject Mathematics - Applied Mathematics, grade: 2, Leipzig International School, language: English, abstract: I have chosen to focus my mathematical exploration on applications of Calculus in Business situations. To begin with, I was looking for an interesting real life situation I could base my investigation on. Having lived in an economically well developed country like Germany for almost my whole life, the accessibility to a wide range of products and their varying appeal to the consumer are subconsciously part of my daily life. The fact that some products are enormously demanded by society whereas others aren‘t that successful on the market gave me the idea to investigate how demand is influenced by outside factors. Thereby I discovered the concept of Price Elasticity of Demand which is useful in indicating the responsiveness of the demand of a certain good to a change in its price. I thus decided to explore the different levels of Price Elasticity of demand, namely elastic, inelastic and unit elasticity, and their effect on revenue by means of both an exponential and a quadratic demand function. Finally I applied the acquired knowledge to a highly demanded and very popular product in Germany, which is coffee, and modeled its change in demand dependent on varying prices as well as outside factors such as brand loyalty and income.

Principles of Economics

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Publisher :
ISBN 13 :
Total Pages : 866 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis Principles of Economics by : Alfred Marshall

Download or read book Principles of Economics written by Alfred Marshall and published by . This book was released on 1898 with total page 866 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Principles of Macroeconomics for AP® Courses 2e

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Publisher :
ISBN 13 : 9781947172432
Total Pages : 0 pages
Book Rating : 4.1/5 (724 download)

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Book Synopsis Principles of Macroeconomics for AP® Courses 2e by : Steven A. Greenlaw

Download or read book Principles of Macroeconomics for AP® Courses 2e written by Steven A. Greenlaw and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Principles of Macroeconomics for AP® Courses 2e covers the scope and sequence requirements for an Advanced Placement® macroeconomics course and is listed on the College Board's AP® example textbook list. The second edition includes many current examples and recent data from FRED (Federal Reserve Economic Data), which are presented in a politically equitable way. The outcome is a balanced approach to the theory and application of economics concepts. The second edition was developed with significant feedback from current users. In nearly all chapters, it follows the same basic structure of the first edition. General descriptions of the edits are provided in the preface, and a chapter-by-chapter transition guide is available for instructors.

Understanding Microeconomics

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Publisher : Thomson South-Western
ISBN 13 : 9780324583892
Total Pages : 504 pages
Book Rating : 4.5/5 (838 download)

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Book Synopsis Understanding Microeconomics by : Gwartney

Download or read book Understanding Microeconomics written by Gwartney and published by Thomson South-Western. This book was released on 2008-05 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors believe that a course on principles of economics should focus on the power and relevance of the economic way of thinking. The text integrates applications and real-world data in an effort to make the basic concepts of economics come alive for the reader.

Economics Private and Public Choice

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Publisher : Elsevier
ISBN 13 : 1483264300
Total Pages : 679 pages
Book Rating : 4.4/5 (832 download)

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Book Synopsis Economics Private and Public Choice by : James D Gwartney

Download or read book Economics Private and Public Choice written by James D Gwartney and published by Elsevier. This book was released on 2013-09-11 with total page 679 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economics: Private and Public Choice is an aid for students and general readers to develop a sound economic reasoning. The book discusses several ways to economic thinking including six guideposts as follows: (i) scarce goods have costs; (ii) Decision-makers economize in their choices; (iii) Incentives are important; (iv) Decision-makers are dependent on information scarcity; (v) Economic actions can have secondary effects; and (vi) Economic thinking is scientific. The book explains the Keynesian view of money, employment, and inflation, as well as the monetarist view on the proper macropolicy, business cycle, and inflation. The book also discusses consumer decision making, the elasticity of demand, and how income influences demand. The text analyzes costs and producer decisions, the firm under pure competition, and how a competitive model functions. The book explains monopoly, and also considers the high barriers that prevent entry such as legal barriers, economies of scale, and control over important resources. The author also presents comparative economic systems such as capitalism and socialism. This book can prove useful for students and professors in economics, as well as general readers whose works are related to public service and planning in the area of economic development.

MBA ASAP: Master the Game of Business

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Publisher : MBA ASAP
ISBN 13 : 9781795149617
Total Pages : 546 pages
Book Rating : 4.1/5 (496 download)

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Book Synopsis MBA ASAP: Master the Game of Business by : John Cousins

Download or read book MBA ASAP: Master the Game of Business written by John Cousins and published by MBA ASAP. This book was released on 2019-01-26 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential MBA education. Master the game of business. Be the chess player, not the chess piece. MBA programs provide some benefits, but at a steep price in time, money, and opportunity costs. Get the knowledge here in one volume ASAP. Your book makes it easy for someone like myself to understand the concepts of Business and "Get It" .A world class MBA education in a single volume. Skip Business School and educate yourself. Save hundreds of thousands of dollars and years of time. Don't wait for the gate keepers to grant you permission. Start now.This is your portable and personal MBA. It is a world-class MBA education in a single volume. Here are the subject areas I cover in this book. These make up the disciplines of Business Administration. -Entrepreneurship and Startups-Ethics-Financial Literacy: Understanding Financial Statements-Marketing in the Digital Age-Accounting-Management & Leadership-Negotiations-Operations and Supply Chain Management-Corporate Finance -Economics-Understanding the Financial Markets-Business Law-Human Resource Management-Statistics for Business-Intellectual Property-Strategic Planning and ImplementationThese 16 subjects constitute an MBA program. These are the Rules of the Game of Business. You become a Master of Business Administration when you understand these 16 subjects. You have to learn the rules of the game, and then you have to play better than anyone else.This book is your portable and personal MBA. You are a business. I like Jay Z's great quote: "I'm not a businessman I'm a business, man." He gets it. You already know all you need to know about running a business. You just haven't convinced yourself of this fact. Once you read through this book you will gain the confidence to move forward and eliminate the self-doubt that holds you back. "People always overestimate how complex business is. This isn't rocket science-we've chosen one of the world's most simple professions."Jack Welch former CEO of GEBusiness is a GameYou need to know the rules in order to play. And you need to know how to play well in order to succeed. This book is designed to help you become the chess player, not the chess piece. Most of business knowledge is common sense. Practitioners, professionals, and academics wrap business fundamentals in jargon. The fundamentals are common sense and the further one strays from business fundamentals the more mistakes are made.

Cost and Production Functions

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Publisher : Springer Science & Business Media
ISBN 13 : 3642515789
Total Pages : 116 pages
Book Rating : 4.6/5 (425 download)

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Book Synopsis Cost and Production Functions by : R.W. Shephard

Download or read book Cost and Production Functions written by R.W. Shephard and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study is the result of an interest in the economic theory of production intermittently pursued during the past three years. Over this period I have received substantial support from the Office of Naval Research, first from a personal service consulting contract directly with the Mathematics Division of the Office of Naval Research and secondly from Project N6 onr-27009 at Princeton Univer sity under the direction of Professor Oskar Morgenstern. Grateful acknowledgement is made to the ·Office of Naval Research for this support and to Professor Morgenstern, in particular, for his interest in the puolication of this research. The responsibility for errors and omissions, how ever, rests entirely upon the author. Professor G. C. Evans has given in terms of a simple total cost function, depending solely upon output rate, a treatment of certain aspects of the economic theory of production which has inherent generality and convenience of formulation. The classical approach of expressing the technology of production by means of a production function is potentially less restrictive than the use of a simple total cost function, but it has not been applied in a more general form other than to derive the familiar conditions between marginal productivities of the factors of produc tion and their market prices.

Why Popcorn Costs So Much at the Movies

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Publisher : Springer Science & Business Media
ISBN 13 : 0387770011
Total Pages : 332 pages
Book Rating : 4.3/5 (877 download)

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Book Synopsis Why Popcorn Costs So Much at the Movies by : Richard B. McKenzie

Download or read book Why Popcorn Costs So Much at the Movies written by Richard B. McKenzie and published by Springer Science & Business Media. This book was released on 2008-04-17 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This entertaining book seeks to unravel an array of pricing puzzles from the one captured in the book’s title to why so many prices end with "9" (as in $2.99 or $179). Along the way, the author explains how the 9/11 terrorists have, through the effects of their heinous acts on the relative prices of various modes of travel, killed more Americans since 9/11 than they killed that fateful day. He also explains how well-meaning efforts to spur the use of alternative, supposedly environmentally friendly fuels have starved millions of people around the world and given rise to the deforestation of rainforests in Malaysia and Indonesia.

Demand Elasticities in Antitrust Analysis

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Publisher :
ISBN 13 :
Total Pages : 66 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Demand Elasticities in Antitrust Analysis by : Gregory Werden

Download or read book Demand Elasticities in Antitrust Analysis written by Gregory Werden and published by . This book was released on 1996 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Consumer Demand in the United States

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Publisher : Springer Science & Business Media
ISBN 13 : 1441905103
Total Pages : 530 pages
Book Rating : 4.4/5 (419 download)

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Book Synopsis Consumer Demand in the United States by : Lester D. Taylor

Download or read book Consumer Demand in the United States written by Lester D. Taylor and published by Springer Science & Business Media. This book was released on 2009-11-25 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: A classic treatise that defined the field of applied demand analysis, Consumer Demand in the United States: Prices, Income, and Consumption Behavior is now fully updated and expanded for a new generation. Consumption expenditures by households in the United States account for about 70% of America’s GDP. The primary focus in this book is on how households adjust these expenditures in response to changes in price and income. Econometric estimates of price and income elasticities are obtained for an exhaustive array of goods and services using data from surveys conducted by the Bureau of Labor Statistics and aggregate consumption expenditures from the National Income and Product Accounts, providing a better understanding of consumer demand. Practical models for forecasting future price and income elasticities are also demonstrated. Fully revised with over a dozen new chapters and appendices, the book revisits the original Houthakker-Taylor models while examining new material as well, such as the use of quantile regression and the stationarity of consumer preference. It also explores the emerging connection between neuroscience and consumer behavior, integrating the economic literature on demand theory with psychology literature. The most comprehensive treatment of the topic to date, this volume will be an essential resource for any researcher, student or professional economist working on consumer behavior or demand theory, as well as investors and policymakers concerned with the impact of economic fluctuations.

Visualizing Marketing

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Publisher : Springer
ISBN 13 : 3319480278
Total Pages : 129 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Visualizing Marketing by : S. Umit Kucuk

Download or read book Visualizing Marketing written by S. Umit Kucuk and published by Springer. This book was released on 2016-12-20 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss the marketing concepts visually and open a door to future predictions of the evolution of such marketing concepts. Marketing concepts are, by nature, abstract and there is a need for approaches that provide a clear picture of such concepts and concrete and hands-on knowledge tools to students, scholars, and practitioners. Furthermore, the recent rising importance and popularity of marketing metrics make visualization of such important marketing phenomena possible. Visualizing or concretizing of marketing data is more important than ever as the usage and presentation of such enormous amounts of data requires visual representation. Thus, the book provides collection of such marketing visualization examples that can help marketing scholars and students to make sense of marketing concepts and their data, so that they can develop clearer and winning marketing strategies.

The Elasticity of Demand for Health Care

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Publisher : Rand Corporation
ISBN 13 : 9780833031099
Total Pages : 57 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis The Elasticity of Demand for Health Care by : Jeanne S. Ringel

Download or read book The Elasticity of Demand for Health Care written by Jeanne S. Ringel and published by Rand Corporation. This book was released on 2002 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a framework for understanding the effects of changes in the Military Health System benefit structure on the demand for health care services paid for by the DoD.

The Book Publishing Industry

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Publisher : Taylor & Francis
ISBN 13 : 1135615888
Total Pages : 396 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis The Book Publishing Industry by : Albert N. Greco

Download or read book The Book Publishing Industry written by Albert N. Greco and published by Taylor & Francis. This book was released on 2004-11-16 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides an innovative and detailed overview of the book publishing industry, including details about the business processes in editorial, marketing and production. The work explores the complex issues that occur everyday in the publishing in

HBR Guide to Dealing with Conflict (HBR Guide Series)

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Publisher : Harvard Business Review Press
ISBN 13 : 1633692167
Total Pages : 157 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis HBR Guide to Dealing with Conflict (HBR Guide Series) by : Amy Gallo

Download or read book HBR Guide to Dealing with Conflict (HBR Guide Series) written by Amy Gallo and published by Harvard Business Review Press. This book was released on 2017-03-14 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to assess the situation, manage your emotions, and move on. While some of us enjoy a lively debate with colleagues and others prefer to suppress our feelings over disagreements, we all struggle with conflict at work. Every day we navigate an office full of competing interests, clashing personalities, limited time and resources, and fragile egos. Sure, we share the same overarching goals as our colleagues, but we don't always agree on how to achieve them. We work differently. We rub each other the wrong way. We jockey for position. How can you deal with conflict at work in a way that is both professional and productive--where it improves both your work and your relationships? You start by understanding whether you generally seek or avoid conflict, identifying the most frequent reasons for disagreement, and knowing what approaches work for what scenarios. Then, if you decide to address a particular conflict, you use that information to plan and conduct a productive conversation. The HBR Guide to Dealing with Conflict will give you the advice you need to: Understand the most common sources of conflict Explore your options for addressing a disagreement Recognize whether you--and your counterpart--typically seek or avoid conflict Prepare for and engage in a difficult conversation Manage your and your counterpart's emotions Develop a resolution together Know when to walk away Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.