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Price And Store Image As Mitigating Factors In The Perception And Evaluation Of Retailers Customer Based Brand Equity
Download Price And Store Image As Mitigating Factors In The Perception And Evaluation Of Retailers Customer Based Brand Equity full books in PDF, epub, and Kindle. Read online Price And Store Image As Mitigating Factors In The Perception And Evaluation Of Retailers Customer Based Brand Equity ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Price and Store Image as Mitigating Factors in the Perception and Evaluation of Retailers' Customer-based Brand Equity by : Hagai Gringarten
Download or read book Price and Store Image as Mitigating Factors in the Perception and Evaluation of Retailers' Customer-based Brand Equity written by Hagai Gringarten and published by . This book was released on 2013 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing and Smart Technologies by : José Luís Reis
Download or read book Marketing and Smart Technologies written by José Luís Reis and published by Springer Nature. This book was released on with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Strategies for Student Success in Higher Education by : Hagai Gringarten
Download or read book Strategies for Student Success in Higher Education written by Hagai Gringarten and published by Cambridge Scholars Publishing. This book was released on 2024-07-30 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together both leading-edge research and practical insights on the first-year experience in higher education. Written by a large team of experts, the text integrates a variety of multidisciplinary approaches and real-life case studies into an effective pedagogical resource for the higher education scholarly audience of both professors and administrators to address the needs of first-year students in higher education. The book includes material authored by 39 professors and professionals from more than 20 universities and higher education organizations from across the USA, Canada, the Philippines, and Germany. This book offers insights for disciplines including business administration and management, communications, counseling, education, law and governance, mental health and psychology, sociology, and others. Scholars and practitioners in a variety of higher education areas can benefit from it in terms of their work in academic success, advising, campus safety, career services, dual enrollment programs, emergency management, mathematics education, service learning, student well-being, technology management, and other areas.
Book Synopsis The Effect of In-store TV in Supermarkets on Customer-based Brand Equity for Consumer Goods by : Christian Üffing
Download or read book The Effect of In-store TV in Supermarkets on Customer-based Brand Equity for Consumer Goods written by Christian Üffing and published by GRIN Verlag. This book was released on 2009-09-09 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: B, Lund University, language: English, abstract: The purpose of the study is to provide empirical evidence if the exposure to in-store TV in retail stores does effect customer-based brand equity of the advertised product. The aim is to verify if a causal relationship between in-store TV and brand equity exists. The underlying research philosophy of this thesis is positivism. A cross-sectional research design and a deductive approach to theory are used. The quantitative data consists of structured observations and structured interviews with a sample size of n=169. A control group was used to be able to compare brand equity levels. The empirical work was performed in the Swedish supermarket ICA Kvantum Mobilia in Malm . Consumers that passed the in-store TV were observed and afterwards surveyed with a questionnaire. A comparison of consumers that viewed the TV with those who did not, makes it possible to analyze and compare customer-based brand equity. The findings indicate that in-store TV can in fact influence customer-based brand equity. A causal relationship between the two objects of study is confirmed. The brand equity dimension that showed a significant impact is uniqueness.
Book Synopsis The Interrelation between Private Label Brand Image and Store Image. A Systematic Literature Overview by : Jana Defontis
Download or read book The Interrelation between Private Label Brand Image and Store Image. A Systematic Literature Overview written by Jana Defontis and published by GRIN Verlag. This book was released on 2020-08-24 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, University of Münster, language: English, abstract: The aim of this thesis is to provide a systematic overview of existing literature, dealing with the concept of private label brand Image and store image and about the studies that have dealt with the interrelation between the two variables. Private label brands (PLBs) have gained tremendously in significance over the past decades. While at their first appearance in the market place in 1920 they only had to face little competition by now numerous large wholesalers offer private labels in a large number of product categories. Since competition has intensified retailers have become more engaged in developing an efficient differentiation strategy. In this context it has been found that the implementation of a private label program can contribute to a number of benefits for retailers as well as for consumers. Alongside an improved bargaining power vis-à-vis manufacturers resulting in lower wholesale prices for national brands (NBs). Private label brands can account for higher margins compared to NBs and they furthermore have the potential to serve as a significant determinant for store differentiation by expanding a retailers' merchandise with a unique alternative that is store specific and thus can contribute to increased store traffic and ultimately to more customers being loyal towards a certain store
Download or read book Perceived Quality written by Jacob Jacoby and published by Lexington Books. This book was released on 1985 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Retail Brand Equity and Loyalty by : Julia Katharina Weindel
Download or read book Retail Brand Equity and Loyalty written by Julia Katharina Weindel and published by Springer. This book was released on 2016-09-06 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship. The author analyzes which one of these has stronger effects on loyalty. Third, she addresses the interdependencies between brand beliefs, retail brand equity, and loyalty within multichannel retail structures. The study is forced through the knowledge that management of retail brands is highly valuable for scholars and managers, because retail brand equity is known to strongly influence consumer behavior in various contexts. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity.
Book Synopsis Impact of Brand Image and Service Quality on Consumer Purchase Intentions. A Study of Retail Stores in Pakistan by : Muhammad Arslan
Download or read book Impact of Brand Image and Service Quality on Consumer Purchase Intentions. A Study of Retail Stores in Pakistan written by Muhammad Arslan and published by GRIN Verlag. This book was released on 2015-03-17 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: The objective of this research is to determine the relationship between brand image, service quality and price on consumer purchase intention. Normative and informative susceptibility has indirect effect on consumer purchase intention. The empirical analysis were determined by collecting data from sample of 301 consumers of large retail stores. The findings of study reveal the positive effect of brand image and service quality on consumer purchase intention. Results reveal the insignificant relationship between price and consumer purchase intention. The findings also documented that consumers in large retail stores don’t bother prices because consumers consider that the stores charge reasonable prices. Most of consumer’s purchases depend upon the brand image and service quality. Normative and informative susceptibility have positive effect on brand image. The recommendations and suggestions are very helpful for managers and operators of large stores. Brand image depends on informative and normative susceptibility.
Book Synopsis The Antecedents and Consequences of Brand Image by : Sang Hee Park
Download or read book The Antecedents and Consequences of Brand Image written by Sang Hee Park and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: Due to the fact that brand equity has received significant research attention, brand image in the customer-based brand equity framework, has been recognized as an important concept in marketing and consumer behavior research. While an increasing number of studies have focused on conceptualizing brand image, empirical research on brand image in the restaurant industry has been consistently criticized for deficiencies of theoretical grounding and conceptual rigor. Therefore, there is an urgent need to investigate ways in which brand image can be empirically measured so that researchers can effectively analyze the key variables related to it. The current study attempted to bridge this existing gap by developing an effective brand image measurement and model. Grounded in the foundation of marketing and hospitality literature as well Keller's customer-based brand equity framework, this study developed a conceptual model that explains the relationships between the antecedents and consequences of brand image. The objectives of this research are: 1) to develop reliable and valid scales to measure brand image in a restaurant context; 2) to propose an integrated model of the causal relationship between the antecedents and consequences of brand image, by relying on Keller's customer-based brand equity framework. Based on the proposed model, nine hypotheses were developed with six latent variables. Through focus group interviews and a pretest, the measurements were refined and the questionnaire used for the main study was developed. Data was analyzed using the 417 surveys. A Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) in AMOS 17.0 were employed to evaluate the measurement model, to measure the model fitness of data and to test the research hypotheses and relationships among the latent constructs. The results from the main study revealed a significant relationship between mostly all constructs in the model except the relationship between brand image and attitudinal brand loyalty. The findings clearly showed the primary effect of brand awareness and brand familiarity as the antecedents to brand image. It was concluded that brand awareness drivers brand image, customer satisfaction, brand trust and attitudinal brand loyalty. Moreover, the results indicated the critical mediating effect of brand image between its antecedents and consequences. The study also highlighted the importance of customer satisfaction and trust in order to establishing a customer's attitudinal brand loyalty. From a theoretical perspective, this study developed a brand image scale and proposed an integrated model of brand image in customer-based brand equity framework in a casual dining restaurant context. The study also provides several managerial implications for chain restaurant managers and marketers by stressing the importance of brand image in the hospitality industry with a view to enhancing the marketers' understanding of the factors that may dilute or enhance brand image and thereby provide insights into brand equity management.
Book Synopsis The American Retail Value Proposition by : Kyle B. Murray
Download or read book The American Retail Value Proposition written by Kyle B. Murray and published by University of Toronto Press. This book was released on 2016-01-01 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: The American economy is profoundly dependent on the success of its retailers and the strength of its consumer spending. Yet, how do leading retailers create value for their customers? To a large extent this has been accomplished by streamlining operations and a decades-long focus on cost cutting and price competitiveness. Today, retailers realize that they need to discover new ways to differentiate themselves and attract consumer spending. The American Retail Value Proposition provides the framework for building that differentiation and establishing a competitive advantage that goes beyond price discounting. This framework is based on more than a decade of research, including hundreds of hours of interviews with executives from the world's leading retailers, including Starbucks, Walmart, Apple, Amazon, and Lowe's. Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.
Book Synopsis A Customer-Oriented Perspective on Retail Brand Equity in the Fashion Industry by : Dan-Cristian Dabija
Download or read book A Customer-Oriented Perspective on Retail Brand Equity in the Fashion Industry written by Dan-Cristian Dabija and published by . This book was released on 2015 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the major themes in the contemporary society -- greatly affected by hyper-competition, globalization and rapid change in the behavior of demand agents (buyers) -- consists of theoretical debates and practical challenges raised in relation to the concept of brand. There seems to be no clear-cut distinction, both in theory and particularly in practice, between brand, producer's brand, dealer's brand, store brand or corporate brand. Therefore, brand equity is even more important to corporate stakeholders. The present research attempts to capture customers' perception of some dimensions typical of Romanian fashion retailers and how these dimensions are reflected in the customer-based brand equity.The analysis, conducted from the perspective of customers of fashion, sporting goods and shoe stores, has significant managerial and scientific implications. In fact, the authors highlight specific directions that the management of fashion retailers may take to have customers adopt a particular behavior of preference or recommendation of stores so as to increase their trust in, and appeal of the said retailers as well as the quantity of purchased goods. In other words, it is important for the management of the fashion retailers to identify the most appropriate way whereby they can, through synergistic efforts, obtain a lasting response from demand agents.
Book Synopsis Consumers' Perception of Quality and Estimation of Retail Price Given the Information Cues of Country of Origin, Store Image and the Buy American Campaign by : Sue Ann Kern
Download or read book Consumers' Perception of Quality and Estimation of Retail Price Given the Information Cues of Country of Origin, Store Image and the Buy American Campaign written by Sue Ann Kern and published by . This book was released on 1986 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis What Makes Consumers Pay More for National Brands Than for Store Brands - Image Or Quality? by : Raj Sethuraman
Download or read book What Makes Consumers Pay More for National Brands Than for Store Brands - Image Or Quality? written by Raj Sethuraman and published by . This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Private labels or store brands have become a major force to reckon with in grocery products.They account for over one-fifth of total volume sales in the United States and are growing faster than national brands. Generally, prices of national brands are higher than store brand prices. Therefore, a consumer would purchase the national brand (store brand) if the premium s/he is willing to pay for the national brand over the store brand is more (less) than the actual price differential between the two brands. Thus our understanding of why some consumers purchase national brands and others purchase store brands would be enhanced by gaining insights into why consumers are willing to pay a price premium for national brands over store brands. In this study, I attempt to understand why consumers are willing to pay a higher price for national brands than for store brands in grocery products. Is it because of perceived quality differential or non-quality utility? Non-quality utility is defined as the price premium that consumers would pay for a national brand over a store brand even when they perceive the quality of the two brands to be the same. The utility arises from positive brand image, brand associations, or brand equity. The study draws upon a general utility framework and develops an econometric model for separating the total price premium that consumers are willing to pay into three components -perceived quality differential, quality sensitivity, and non-quality utility. The econometric model is estimated using a survey that collected information on what consumers reported that they are willing to pay for national brands vs. store brands. The data set consists of 2237 observations from 132 consumers on 20 grocery products. The key qualitative insight is that perceived quality differential and non-quality utility or brand image dominate in different stages of the purchase process. Perceived quality differential or acceptable store brand quality is the primary driving force in a consumer's decision to participate in or consider store brand purchase. However, when it comes to deciding how much more to pay for national brands over store brands, brand image or brand equity is the dominant factor. In fact, consumers will pay a reasonable premium for national brands even if they perceive the national brand and store brand to have the same quality. This finding represents good news for national brand managers because it allows them to command a reasonable price premium even when retailers close the quality gap. National brand managers should maintain and increase their brand's equity through frequent and effective advertising and other equity-enhancing strategies. Retailers should recognize the importance of national brand equity and set their price differential appropriately. Just because retailers have closed the quality gap does not mean that they can close the price gap and maintain a low price differential. They should also not set the price differential too high and charge a low price for store brands since low prices may create negative brand associations for the store brand. The paper also discusses several other finding and their implications for segmentation and promotion strategies for both manufacturers and retailers.
Download or read book Branded! written by Bernie Brennan and published by John Wiley & Sons. This book was released on 2010-09-16 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut and Best Buy are featured. Branded!: Provides a clear review of social media as well as the rapid changes in the development and use of mobility. Demonstrates why retailers cannot 'wait and see', and must move rapidly Shows how each company's social media and mobility initiatives are based on the individual personality of the company. Discusses sophisticated analytic tools that enable retailers to measure their performance and make informed decisions on the data
Book Synopsis Retail Branding and Store Loyalty by : Bettina Berg
Download or read book Retail Branding and Store Loyalty written by Bettina Berg and published by . This book was released on 2013-09-30 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Factor Analysis Approach to Consumer Perception on Store Brand by : Sakthi Vel Rani
Download or read book A Factor Analysis Approach to Consumer Perception on Store Brand written by Sakthi Vel Rani and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding is an important element in the retailing industry to influence customer perceptions and drive store choice and loyalty. With the increasing of organized retailing in manifold in the urban and semi-urban areas, it is necessitated the retailer to brand its retail outlet. Even many multinational companies are waiting to get the Government acceptance for FDI to enter into Indian market. In such a scenario a question arises how the competing retail outlets are going to differentiate their services towards the consumers, only by branding. Retailer brands are typically more multi-sensory in nature than product brands. It heavily depends on the consumer experience. The success or failure of future retail outlets are entirely depends on the Brand value and image it is going to create in the minds of consumers. Here the authors are to discuss the Retail as a Brand (Store Brand) from the consumer perception by a research. The study will focus on the insight of consumer on present retail outlets and various perceptual factors influencing them to select retail brand. The fact that Indian retail environment is going through a sea change due to the introduction of new brands and opening up of retail industry, it becomes important to understand the store brand perceptions of consumers here. This paper attempts to find out the key factors that are perceived as important to Indian consumer.
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
