The 15 Essential Marketing Masterclasses for Your Small Business

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0857084380
Total Pages : 222 pages
Book Rating : 4.8/5 (57 download)

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Book Synopsis The 15 Essential Marketing Masterclasses for Your Small Business by : Dee Blick

Download or read book The 15 Essential Marketing Masterclasses for Your Small Business written by Dee Blick and published by John Wiley & Sons. This book was released on 2013-08-16 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results. Presenting fifteen comprehensive masterclasses, marketing expert Dee Blick presents easy-to-understand and easy-to-implement strategies to increase sales, prevent marketing mistakes, and build the foundations of a customer-driven brand. These fifteen comprehensive masterclasses can be implemented immediately, and cover such topics as marketing plans, copywriting, social media marketing, and public relations. Written by successful author and marketing guru who has worked with small businesses for twenty-seven years Includes practical, effective marketing strategies for every small business Appropriate for entrepreneurs, small business owners, and practicing marketing managers When it comes to marketing a small business, success means getting a big impact from a small investment. The 15 Essential Marketing Masterclasses for Your Small Business gives entrepreneurs and small business owners proven strategies for effective, profitable marketing.

Ultimate Small Business Marketing Guide

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613080433
Total Pages : 586 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Ultimate Small Business Marketing Guide by : James Stephenson

Download or read book Ultimate Small Business Marketing Guide written by James Stephenson and published by Entrepreneur Press. This book was released on 2007-01-01 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added.

Practical Marketing and Public Relations for the Small Business

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 9780749438234
Total Pages : 388 pages
Book Rating : 4.4/5 (382 download)

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Book Synopsis Practical Marketing and Public Relations for the Small Business by : Moi Ali

Download or read book Practical Marketing and Public Relations for the Small Business written by Moi Ali and published by Kogan Page Publishers. This book was released on 2002 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by an experienced consultant, Practical Marketing and PR for the Small Buisness covers all aspects of marketing and PR from direct marketing to organising press launches. Written in a clear, jargon free language, this book explains the ins and outs of marketing.

Small Business Owners Guide To Marketing Your Business On The Internet

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Author :
Publisher : Ben Wheeler
ISBN 13 :
Total Pages : 98 pages
Book Rating : 4./5 ( download)

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Book Synopsis Small Business Owners Guide To Marketing Your Business On The Internet by : Ben Wheeler

Download or read book Small Business Owners Guide To Marketing Your Business On The Internet written by Ben Wheeler and published by Ben Wheeler. This book was released on 2015-02-01 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: "an easy to read book that helps non-marketing people understand how to market their business on the internet" The importance of a powerful web presence for businesses is what compelled me to write this book. I have learned that only you as the business owner have the power to do it by educating yourself about internet marketing. Then you can take your business to the next level and achieve what you have set out to. My book will help give you a broad understanding of internet marketing and hopefully you can then ask the right questions of professionals and know the answers to expect so that you can get an effective website for your business, market it well and make your business grow. My advice is drawn from my 13 years’ experience in the industry and many clients with successful websites and online marketing strategies. I hope you can glean some useful nuggets of information to empower you to grow your business with the help of the internet. I firmly believe that Digital Marketing, and a good understanding of general marketing, is what has allowed my to move from a one-man-band business into the market-leading marketing company Copper Bay Creative is today, with its 12-strong team.

Small business problems in the marketing of meat and other commodities

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Publisher :
ISBN 13 :
Total Pages : 890 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Small business problems in the marketing of meat and other commodities by : United States. Congress. House. Committee on Small Business. Subcommittee on SBA and SBIC Authority and General Small Business Problems

Download or read book Small business problems in the marketing of meat and other commodities written by United States. Congress. House. Committee on Small Business. Subcommittee on SBA and SBIC Authority and General Small Business Problems and published by . This book was released on 1978 with total page 890 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Small Business Problems in the Marketing of Meat and Other Commodities: Meat marketing

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Author :
Publisher :
ISBN 13 :
Total Pages : 320 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis Small Business Problems in the Marketing of Meat and Other Commodities: Meat marketing by : United States. Congress. House. Committee on Small Business. Subcommittee on SBA and SBIC Authority and General Small Business Problems

Download or read book Small Business Problems in the Marketing of Meat and Other Commodities: Meat marketing written by United States. Congress. House. Committee on Small Business. Subcommittee on SBA and SBIC Authority and General Small Business Problems and published by . This book was released on 1978 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Unofficial Guide® to Marketing Your Small Business

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470105917
Total Pages : 314 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis The Unofficial Guide® to Marketing Your Small Business by : Marcia Layton Turner

Download or read book The Unofficial Guide® to Marketing Your Small Business written by Marcia Layton Turner and published by John Wiley & Sons. This book was released on 2006-12-18 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the successful The Unofficial Guide to Marketing Your Small Business, this handy guide provides detailed information on low-budget, high-impact marketing techniques that produce near-immediate results. Small businesses need a quick return on their marketing investments, and this book shows the best ways to achieve it. Small business expert Marcia Layton Turner puts her wealth of business knowledge to work for business owners who need results now. The Unofficial Guide to Marketing Your Small Business provides comprehensive, straightforward coverage of everything small and large businesses need to know about the vital basics of effective marketing. Marcia Layton Turner (Rochester, NY) is the founder of her own marketing consulting firm and a small business expert who has been profiled or quoted in such publications as Money, Entrepreneur, and USA Weekend. She is also the author of The Unofficial Guide to Starting a Small Business (0-7645-7285-7), from Wiley.

85 Inspiring Ways to Market Your Small Business, 2nd Edition

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Author :
Publisher : How To Books
ISBN 13 : 1848036841
Total Pages : 266 pages
Book Rating : 4.8/5 (48 download)

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Book Synopsis 85 Inspiring Ways to Market Your Small Business, 2nd Edition by : Jackie Jarvis

Download or read book 85 Inspiring Ways to Market Your Small Business, 2nd Edition written by Jackie Jarvis and published by How To Books. This book was released on 2009-10-15 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book sets out to be your own, pocket, marketing consultant - without the expense. Not only does it offer some great ideas but it explains how each idea will benefit your business, what you need to do to make it work, and how you can apply it to your own business immediately. Through a series of special response questions it cleverly gets across marketing ideas in combination with the vital thinking behind their application. Furthermore, it does so in a way that transfers 'ownership' of these strategies to you the business manager so that you feel thoroughly motivated and inspired to act. Whether you run a product or service-led business, it will help you to: - Understand your market place, your competition and your customer - Create a clear and focused business proposition - Develop credible marketing messages that attract your target customer - Decide on the most effective marketing methods for your business - Attract new customers, and boost business with existing customers - Build your business profile so that it's always working for you - Sell yourself and your business with ease and confidence - Complete your marketing plan and create a successful marketing system The ideas are presented separately in bite-sized chunks so that you can devote just a little thinking and reflection time to each one before - most importantly - making it all happen. Contents: About the Author; Prace; Chapter 1. Introduction; Chapter 2. How to get started - evaluating where you are now; Chapter 3. Getting clear about where you're going; Chapter 4. Understanding your marketplace and your competition; Chapter 5. Understanding your customer; Chapter 6. Creating solid foundations; Chapter 7. Getting the price right; Chapter 8. Developing your marketing message; Chapter 9. Determining your marketing methods; Chapter 10. Marketing methods that boost business with existing customers; Chapter 11. Marketing methods that attract new customers; Chapter 12. Profile building marketing; Chapter 13. Selling your services; Chapter 14. Completing your marketing plan; Chapter 15. The simple things that make a big difference; Chapter 16. Creating a marketing system; Chapter 17. Making it happen.

The Small Business Start-Up Kit for California

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Author :
Publisher : Nolo
ISBN 13 : 1413331629
Total Pages : 481 pages
Book Rating : 4.4/5 (133 download)

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Book Synopsis The Small Business Start-Up Kit for California by : Peri Pakroo

Download or read book The Small Business Start-Up Kit for California written by Peri Pakroo and published by Nolo. This book was released on 2024-03-26 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Small Business Start-Up Kit for California is a comprehensive start-up resource for all kinds of California entrepreneurs, from solo-run firms to Main Street businesses and tech startups. It empowers anyone with a vision for a venture -- no MBA or experience required -- to turn it into reality, with a methodical approach to developing the business systems needed to bring the idea alive.

QR Codes & Mobile Marketing for the Small Business Owner

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Author :
Publisher : Michael
ISBN 13 : 1456347837
Total Pages : 56 pages
Book Rating : 4.4/5 (563 download)

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Book Synopsis QR Codes & Mobile Marketing for the Small Business Owner by : Michael Weir

Download or read book QR Codes & Mobile Marketing for the Small Business Owner written by Michael Weir and published by Michael. This book was released on 2010-11-08 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a very timely book that shows merchants the importance of building a data base of their current customers in order to take advantage of the explosive growth of mobile marketing and QR Codes. This book is designed for the store owner who is trying to understand the basics of Mobile Marketing, as well as figure out the best way to implement a Mobile Marketing strategy for their business.The author shows the business owner how to build their customer data base by providing the tools and training that allows business owners (many for the first time) collect their customers' personally identifiable information (email and SMS text numbers) so that they can later market to these existing customers with content rich emails and SMS texts that offer coupons and discounts for products and services. Throughout the book, the author gently prods the reader to use their smart phone technology to scan QR Codes (Quick Response Codes) embedded within the book to read articles on various websites, read portions of other books on Amazon.com, watch movies on YouTube, and read research reports on the explosive growth of mobile marketing.This book does an excellent job explaining the changes in marketing methods that will allow the merchants the opportunity to create additional profits by marketing to their existing customer base in a way that they have not been able to do so before. The QR Code technology is easy to use and implement. The author explains how to build this marketing infrastructure for the do-it-yourself business owners, and also shows the reader how to use his website (http://www.mobilemarketingqrcodes.com) to create the entire infrastructure within an hour. This book is a must read for any small business owner who is looking for more ways to drive foot traffic through the front door and add to the bottom line.

Full Brain Marketing for the Small Business

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Author :
Publisher : HBG
ISBN 13 : 1596595078
Total Pages : 172 pages
Book Rating : 4.5/5 (965 download)

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Book Synopsis Full Brain Marketing for the Small Business by : DJ Heckes

Download or read book Full Brain Marketing for the Small Business written by DJ Heckes and published by HBG. This book was released on 2010-05-01 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why full BRAIN Marketing? Undoubtedly, one of the most often needs in today's business world is determining how to merge traditional, digital and social media marketing in a hypercompetitive environment! Some business owners are even saying: "Innovate or Die!" Marketing has changed and the way to reach your target audience is changing. The demand for constructive change and the speed of change in today's world is unprecedented. Customers are embracing change and adapting to new product offerings faster than ever and businesses must innovate if they are to have any reasonable chance of growth. But innovating successfully is not easy, especially when marketing that innovation. It can be costly, time consuming and, worst of all, if not done properly, odds are that it will fail. It is no longer a right brain or left brain world; it is the combination for full brain marketing that will work best for businesses in today's competitive intelligence world. Learn the new ways in which to acquire valuable insights into one's customer, ways in which to create game-changing ideas, and methods for reducing risk. 1. Are YOU ready for marketing? 2. Is your company branded? 3. Do you have a Competitive Edge? 4. Do you Tweet or Blog? 5. Are YOU Connected?

Book Yourself Solid

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119431239
Total Pages : 336 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Book Yourself Solid by : Michael Port

Download or read book Book Yourself Solid written by Michael Port and published by John Wiley & Sons. This book was released on 2017-10-09 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handbook for self-promotion that translates into results. We tend to think of "busy" as the equivalent of "successful"—but that's not always the case. The key lies in what you're busy doing. Success means spending your time doing work that gets you closer to your goals, and the critical driving force behind that success is self-promotion. This book shows you how to promote more than just your skills—you need to sell your reputation, your service, your very self. It starts with laying a foundation so potential clients know you can give them what they want and need. How do people see you, and how does that diverge from what you would like them to think? Once you know where you are, you can map out a plan for getting where you need to be, and this book shows you how to build the reputation you need to be the go-to person in your field—and keep the business coming in long-term. Book Yourself Solid has been one of the most popular marketing books in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits. Build a solid foundation for a stellar public image Enhance your reputation for trust and credibility Perfect your pitch and pricing to attract higher-caliber clients Adopt the six core strategies that will keep you booked solid Spending just a small amount of time on self-promotion is an investment. You build a reputation that attracts high-quality clients, which boosts your profits, your track record, and your reputation, which in turn attracts even more high-quality clients. Book Yourself Solid shows you how to kick off this cycle of success, and maintain it for the long term.

The Small Business Owner's Manual

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Author :
Publisher : Red Wheel/Weiser
ISBN 13 : 1601637985
Total Pages : 312 pages
Book Rating : 4.6/5 (16 download)

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Book Synopsis The Small Business Owner's Manual by : Joe Kennedy

Download or read book The Small Business Owner's Manual written by Joe Kennedy and published by Red Wheel/Weiser. This book was released on 2005-06-15 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Owner's Manual provides fast, practical, and direct advice and that's what you get with this book! The Small Business Owner's Manual is useful for newly minted entrepreneurs as well as seasoned business owners and can be read from cover-to-cover or to quickly look up information in the midst of a crisis. For example: Choose among 13 ways to get new financing and the 17 steps to building a winning loan package. Weigh the pros and cons among 8 legal structures, from corporations to LLCs. Write winning ads and analyze 16 advertising and marketing alternatives including the latest in Search Engine Marketing and Search Engine Optimization. Develop a powerful business plan in half the time. Learn to sell products and services by considering 10 possible sales and distribution channels. Discover the latest trends to quickly and inexpensively set up a website and e-store. Get taxes paid on time, collect from deadbeats, protect the business from litigation, and get legal agreements with teeth by effectively finding and partnering with CPAs and attorneys. Get a quick overview of the 14 top forms of business insurance including workers comp and medical. Looking to lease? Exploit a comprehensive review of the top 18 critical factors used to evaluate locations and 24 of the most important clauses in lease agreements. Understand the legal side of hiring, firing, and managing employees and contractors. Minimize taxes by learning the ins-and-outs of business income taxes, the top 5 payroll taxes, sales and use taxes, common tax dodges, and the latest loopholes for business owners. Filing schedules, form names, form numbers, and download links are also included. Credit cards are critical these days, so learn how the system really works and minimize chargebacks, disputes and headaches. Includes 35 important definitions and 12 ways to minimize fraud and lots more too! Joe Kennedy has more than twenty years of experience in operating and working with hundreds of small businesses, a degree in finance and an MBA. He knows how entrepreneurs think and their drive to get to the essence of an issue, make the right decision, and quickly move on. Impatient business owners will prefer this book since only the most relevant information is provided. A few bigger books are out there but this one is not puffed out with clutter and other information you already knew. With years of experience in the IT industry, Joe knows a lot about the Internet too so the content here is better than web-based searches. The Small Business Owner's Manual is great for those starting a business, operators of existing enterprises, or as a gift.

The Women's Small Business Start-Up Kit

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Author :
Publisher : Nolo
ISBN 13 : 1413329721
Total Pages : 545 pages
Book Rating : 4.4/5 (133 download)

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Book Synopsis The Women's Small Business Start-Up Kit by : Peri Pakroo

Download or read book The Women's Small Business Start-Up Kit written by Peri Pakroo and published by Nolo. This book was released on 2023-11-28 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: The award-winning guide for any woman starting or running a business Have an idea or skill that you’re ready to turn into a business? Want to expand or improve your current business operations? This book is for you! Learn how to: • draft a solid business plan • raise start-up money • choose a legal structure and hire employees • manage finances and taxes • qualify for special certification programs and contracts for women-owned businesses, and • efficiently market and brand your business online and off. You’ll also hear from successful women business owners whose insights will inform and inspire you. And you will learn valuable tips for maintaining work-life balance. The 7th edition covers the latest tax updates, legal developments on classifying workers as contractors versus employees, implementing Diversity, Equity, and Inclusion (DEI) policies, and defining your business’s digital strategy.

The Encyclopedia of Small Business Forms and Agreements

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Author :
Publisher : Atlantic Publishing Company
ISBN 13 : 1601382480
Total Pages : 290 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Encyclopedia of Small Business Forms and Agreements by : Martha Maeda

Download or read book The Encyclopedia of Small Business Forms and Agreements written by Martha Maeda and published by Atlantic Publishing Company. This book was released on 2011 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book & CD-ROM. Those who wish they had a resource in which every possible small business form and agreement they have ever encountered was located can breathe a sigh of relief. This encyclopaedia is the answer, as it will provide small business owners with ready-to-use checklists, worksheets, forms, contracts, and human resource documents. Inside these pages you will find over 250 essential documents for all your hiring, firing, intellectual property, Internet, technology, legal, merger, acquisition, money, fundraising, sales, marketing, and starting a business needs. In essence, this book is a small business survival kit packed with materials you can use for every aspect of your job. This encyclopaedia and companion CD-ROM focuses on the issues, situations, and tasks that you, as a small business owner, face every day when running your business, such as incorporation, board and shareholder resolutions, partnership agreements, business plans, insurance, employee applications, employment policies, termination, job descriptions, employee benefits, sales and service contracts, bills of sale, invoices, press releases, raising capital, venture capital, license agreements, confidentiality and non-disclosure agreements, letters of intent, term sheets, domain names, e-commerce contracts, release forms, demand letters, litigation, and arbitration. Included in this comprehensive book are hundreds of easy-to-implement tools, contracts, forms, and checklists that will help you organise your business and make it easier to manage while increasing your bottom line. With its professionally organised format, this book takes you step by step through the valuable forms, which may be easily printed out and customised, thanks to the convenient companion CD-ROM.

Small Business Marketing In A Week

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Author :
Publisher : Teach Yourself
ISBN 13 : 1444184067
Total Pages : 113 pages
Book Rating : 4.4/5 (441 download)

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Book Synopsis Small Business Marketing In A Week by : John Sealey

Download or read book Small Business Marketing In A Week written by John Sealey and published by Teach Yourself. This book was released on 2013-04-26 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing your small business just got easier It's been said that the most important area for any business to focus on is its marketing. Of course, there are areas like finance, customer service, and the product or service itself which are key, but without good marketing approaches, there's no revenue for your account systems to do their job, there's no customer to serve and the product or service becomes redundant. Most business owners are experts in what they do and so they should be. What they also have to be good at is marketing what they do. And if you feel there's more you could be doing on the marketing front, then this book will give you those ideas. As a small business owner you get involved in all aspects of your business and marketing is such a large field, you can't be expected to learn everything you need in one day. So to break down this behemoth of a topic, we'll approach it a bite at a time. You have in your hands a tool that will guide you through what's needed day by day over the period of a week. That way you're not trying to eat the elephant all at once. The unpredictable nature of marketing your business will start to disappear, as you move through the necessary steps needed to make your marketing efforts more effective than ever before. Some of the ideas you may already be implementing, while others may well be new to you. Either way, putting them together into a proven system will enable you and your business to thrive, regardless of the economic climate you find yourself in. You're about to learn, in a week, how you can have a marketing system that enables you to attract, win and keep more customers and, as a result, build your sales and your profitability. - Sunday: Preparing the ground - Monday: Attracting the right type of customers - Tuesday: Keeping your customers longer - Wednesday: Increasing customer loyalty and purchasing frequency - Thursday: Increasing the value of your sales - Friday: Getting new clients and better clients, faster - Saturday: Measuring and managing your marketing activities

The Art of Smart Marketing What Small Business Owners Must Know to Get Customers and Sell Products

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Author :
Publisher : The Art of Smart Marketing
ISBN 13 : 0979791308
Total Pages : 37 pages
Book Rating : 4.9/5 (797 download)

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Book Synopsis The Art of Smart Marketing What Small Business Owners Must Know to Get Customers and Sell Products by :

Download or read book The Art of Smart Marketing What Small Business Owners Must Know to Get Customers and Sell Products written by and published by The Art of Smart Marketing. This book was released on with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: