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Author :
Publisher :
ISBN 13 :
Total Pages : 1026 pages
Book Rating : 4.3/5 (91 download)
Download or read book Press and Advertisers Year Book written by and published by . This book was released on 2000 with total page 1026 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lynda Lee Kaid
Publisher :
ISBN 13 :
Total Pages : 408 pages
Book Rating : 4.3/5 (91 download)
Download or read book New Perspectives on Political Advertising written by Lynda Lee Kaid and published by . This book was released on 1986 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is partof a series of anthologies which cover various topics in the study, teaching, and practice of political communication. The purpose of the series is to make available to researchers, teachers, students, and other specialists, findings, analyses, and commentaries which are representative of current scholarship in the rapidly evolving field of political communication. The focus of this volume--political advertising, its history, forms, styles, settings, uses, and effects--seems appropriate because there are few, if any, forms of political communication which are more prevalent, more expensive, more highly developed, and which have been the object of more controversy and less serious scholarship than political advertising, especially the political commercial made for television.
Author : Inder Jit
Publisher :
ISBN 13 :
Total Pages : 1002 pages
Book Rating : 4.:/5 (971 download)
Download or read book Infa Press and Advertisers Year Book, 1995 written by Inder Jit and published by . This book was released on 1995 with total page 1002 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 734 pages
Book Rating : 4.3/5 (91 download)
Download or read book INFA Press and Advertisers Year Book written by and published by . This book was released on 1976 with total page 734 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pamela Walker Laird
Publisher : JHU Press
ISBN 13 : 1421434180
Total Pages : 584 pages
Book Rating : 4.4/5 (214 download)
Download or read book Advertising Progress written by Pamela Walker Laird and published by JHU Press. This book was released on 2020-01-15 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selected by Choice Magazine as an Outstanding Academic Title Originally published in 1998. Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made possible. Laird finds a fundamental shift in the kinds of people who created advertisements and their relationships to the firms that advertised. Advertising evolved from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people that they needed to buy). Through this story, Laird shows how and why—in the intense competitions for both markets and cultural authority—the creators of advertisements laid claim to "progress" and used it to legitimate their places in American business and culture.
Author : Benjamin Radford
Publisher : Prometheus Books
ISBN 13 : 1615923349
Total Pages : 324 pages
Book Rating : 4.6/5 (159 download)
Download or read book Media Mythmakers written by Benjamin Radford and published by Prometheus Books. This book was released on 2010-05 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This hard-hitting critique of media culture examines not only the ways in which the public is deceived, but the media's role in propagating those deceptions. Illustrations.
Author :
Publisher :
ISBN 13 :
Total Pages : 772 pages
Book Rating : 4.:/5 (34 download)
Download or read book Press and Advertisers Year Book written by and published by . This book was released on 1980 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Associated Advertising Clubs of the World
Publisher :
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.:/5 (3 download)
Download or read book The Advertising Yearbook written by Associated Advertising Clubs of the World and published by . This book was released on 1925 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 848 pages
Book Rating : 4.3/5 (91 download)
Download or read book INFA Press and Advertisers Year Book written by and published by . This book was released on 1966 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 466 pages
Book Rating : 4.:/5 (89 download)
Download or read book The Advertising Yearbook written by and published by . This book was released on 1923 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issue for 1921/22 contains a digest of papers and addresses presented before the 17th annual convention of the Associated advertising clubs of the world.
Author : William Leiss
Publisher : Psychology Press
ISBN 13 : 9780415903547
Total Pages : 442 pages
Book Rating : 4.9/5 (35 download)
Download or read book Social Communication in Advertising written by William Leiss and published by Psychology Press. This book was released on 1990 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and the mass media which manages the constellation of images that unifies all three.
Author :
Publisher :
ISBN 13 :
Total Pages : 900 pages
Book Rating : 4.:/5 (318 download)
Download or read book The Dartnell Advertiser's Guide and Advertising Year Book written by and published by . This book was released on 1927 with total page 900 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1072 pages
Book Rating : 4.3/5 ( download)
Download or read book International Year Book Number written by and published by . This book was released on 1923 with total page 1072 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 468 pages
Book Rating : 4.A/5 ( download)
Download or read book Willing's Press Guide and Advertisers' Directory and Handbook written by and published by . This book was released on 1904 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joey Anuff
Publisher : Hardwired
ISBN 13 :
Total Pages : 172 pages
Book Rating : 4.3/5 (91 download)
Download or read book Suck written by Joey Anuff and published by Hardwired. This book was released on 1997 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collection of articles by various authors.
Author : Joseph Turow
Publisher : University of Chicago Press
ISBN 13 : 0226817512
Total Pages : 260 pages
Book Rating : 4.2/5 (268 download)
Download or read book Breaking Up America written by Joseph Turow and published by University of Chicago Press. This book was released on 2007-12-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles. "An important book for anyone wanting insight into the advertising and media worlds of today. In plain English, Joe Turow explains not only why our television set is on, but what we are watching. The frightening part is that we are being watched as we do it."—Larry King "Provocative, sweeping and well made . . . Turow draws an efficient portrait of a marketing complex determined to replace the 'society-making media' that had dominated for most of this century with 'segment-making media' that could zero in on the demographic and psychodemographic corners of our 260-million-person consumer marketplace."—Randall Rothenberg, Atlantic Monthly
Author : Christina Spurgeon
Publisher : Routledge
ISBN 13 : 1134086202
Total Pages : 235 pages
Book Rating : 4.1/5 (34 download)
Download or read book Advertising and New Media written by Christina Spurgeon and published by Routledge. This book was released on 2007-10-31 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to 'my' media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising, with examples drawn from the USA, the UK, Europe, Australia and the peoples Republic of China. Features include: evaluation of consumer-generated advertising, including the Coke Mentos phenomenon, and comparative analysis of the Dove ‘Real Beauty’ and Axe/Lynx ‘Effect’ campaigns interviews with industry practitioners, providing first-hand insights on the impact of new media on advertising.
