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Prentice Halls One Day Mba In Marketing
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Book Synopsis Prentice Hall's One-day MBA in Marketing by : Michael Muckian
Download or read book Prentice Hall's One-day MBA in Marketing written by Michael Muckian and published by . This book was released on 2001 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: A savvy one-stop guide to the essentials of marketing in our increasingly entrepreneurial society. Packed with tables, flowcharts, diagrams, quotes, real-life marketing scenarios, and case studies, this book provides information that can quickly and easily be applied to everyday business situations.
Book Synopsis The 30 Day MBA in Marketing by : Colin Barrow
Download or read book The 30 Day MBA in Marketing written by Colin Barrow and published by Kogan Page Publishers. This book was released on 2016-01-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including hot topics such as: buyer behaviour, marketing strategy, promotion and advertising, pricing, managing the marketing organization and marketing and the law. Each chapter includes at least one practical real life example to illustrate how marketing concepts apply to business decision making. Learn what they teach you on professional marketing courses and at the world's top Business Schools and why it matters to you; eliminate gaps in your marketing knowledge and take part in business decision making on an equal footing with MBA graduates or your company marketing director. The 30 Day MBA in Marketing includes detailed information on how to find and analyse market data on any business or market anywhere and online resources that enable you to test your own knowledge. It also provides an invaluable guide to finding further information and free resources on each topic covered. Online supporting resources for this book include a bonus chapter on business communication, self-test question and answers and appendices.
Download or read book The 30 Day MBA written by Colin Barrow and published by Kogan Page Publishers. This book was released on 2011-08-03 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the twelve core disciplines of business, including business law, economics, marketing and finance, this second edition of the hugely successful The 30 Day MBA shows you to use key business concepts and tools to assess business decisions and implement strategy. You will be able to create your own Management Information Resource Centre, giving you access to business information on markets and competitors, research data and case studies, as well as hundreds of free business tools to help you carry out analyses. Importantly it will equip you with the knowledge and confidence to take part in strategic decisions alongside MBA graduates. Now including a thorough explanation of the 'break-even' analysis - the tool for making cost, volume, pricing and profit decisions - and case studies detailing economically resilient brands with particular focus on developing countries, The 30 Day MBA, second edition places MBA skills within reach of all professionals and students.
Book Synopsis The 30 Day MBA in Marketing by : Colin Barrow
Download or read book The 30 Day MBA in Marketing written by Colin Barrow and published by Kogan Page Publishers. This book was released on 2011-08-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including such hot topics as Buyer behaviour, Marketing strategy, Promotion and advertising, Pricing, Managing the marketing organization and Marketing and the law. Each chapter includes at least one practical real life example to illustrate how marketing concepts apply to business decision making. Learn what they teach you on professional marketing courses and at the world's top Business Schools and why it matters to you; eliminate gaps in your marketing knowledge and take part in business decision making on an equal footing with MBA graduates or your company marketing director. This book includes detailed information on how to find and analyse market data on any business or market anywhere and online appendices that provide an invaluable guide to finding further information and free resources on each topic covered.
Book Synopsis Business: The Key Concepts by : Mark Vernon
Download or read book Business: The Key Concepts written by Mark Vernon and published by Routledge. This book was released on 2003-09-02 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible. Business: The Key Concepts: * is detailed yet approachable * considers new developments in business, notably eBusiness and contemporary business ethics * covers established subjects, taking an international and strategic perspective that balances theory and practice * suggests specific further reading for many concepts and also includes an extensive bibliography. Whether you're already in business and could do with a handy reference guide, or you're a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.
Author :City of London College of Economics Publisher :City of London College of Economics ISBN 13 : Total Pages :3570 pages Book Rating :4./5 ( download)
Book Synopsis MBA in Marketing - City of London College of Economics - 10 months - 100% online / self-paced by : City of London College of Economics
Download or read book MBA in Marketing - City of London College of Economics - 10 months - 100% online / self-paced written by City of London College of Economics and published by City of London College of Economics. This book was released on with total page 3570 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview An MBA in Marketing (or Master of Business Administration) is a degree that will prepare you for leading positions in marketing such as Chief Marketing Officer. Content - What is Marketing? - Marketing Management - Marketing Management Philosophies - Marketing Challenges into the Next Century - Marketing and Society: Social Responsibility and Marketing Ethics - Social Criticisms of Marketing - Citizen and Public Actions to Regulate - Business Actions Towards Socially Responsible - Principles for Public Policy Towards Marketing - Strategic Marketing Planning - The Global Market Place - Business Markets and Business Buyer Behaviour - Market Information and Marketing Research - Core Strategy - Digital Marketing Strategy - Customer Relationship Management - E-Commerce - Fundamentals of Management - And many more Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
Book Synopsis Ten-day MBA, The, Rev. by : Steven Silbiger
Download or read book Ten-day MBA, The, Rev. written by Steven Silbiger and published by Harper Collins. This book was released on 1999-10-20 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Steven Silbiger has distilled the material of the ten most popular business schools in order to teach readers the language of business. At the rate of one easy-to-understand chapter a day, this book will enable readers to absorb the material, speak the language, and, most importantly, acquire the confidence and expertise needed to get ahead in the competitive business world.
Book Synopsis The Prentice-Hall Series in Marketing by :
Download or read book The Prentice-Hall Series in Marketing written by and published by . This book was released on 19?? with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Complete Idiot's Guide to Coaching Youth Soccer by : Michael Muckian
Download or read book The Complete Idiot's Guide to Coaching Youth Soccer written by Michael Muckian and published by Penguin. This book was released on 2003 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Olympic coach tells how to lead the team to victory. This is the first and best handbook for mastering both the "soft" conceptual skills of coaching youth soccer-such as good sportsmanship and dealing with parents-to the tactical skills of executing winning offensive and defensive strategies.
Download or read book MBA Day by Day written by Chris Dalton and published by Pearson UK. This book was released on 2019-09-09 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: MBA Day by Day will revolutionise how you work with the very best learning from the world’s leading business schools. Learn how to apply MBA strategies, models and thinking to transform your career. An MBA can boost your salary, increase your professional reputation and expand your networking opportunities but it ‘s also very expensive. MBA Day by Day delivers many of the key benefits of a top-notch business education, without the hefty price tag and big-time investment and will guide, challenge and inspire you to better results, wherever you are in your career. Use the powerful combination of the best business models with your own experience and awareness to quickly develop the same game-changing thinking, tactical behaviours and dynamic strategies that MBA graduates know really work. Covering leadership, decision making, strategy, marketing and finance, you’ll find out what it really takes to be a leader in business and use MBA strategies, models and thinking to take your business knowledge and practice to a brilliant new level – today, tomorrow and every day.
Book Synopsis Prentice-Hall foundations of marketing series by :
Download or read book Prentice-Hall foundations of marketing series written by and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Portable MBA by : Robert F. Bruner
Download or read book The Portable MBA written by Robert F. Bruner and published by John Wiley & Sons. This book was released on 2003-02-07 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Table of contents
Book Synopsis Prentice Hall's One-day MBA in Finance & Accounting by : Michael Muckian
Download or read book Prentice Hall's One-day MBA in Finance & Accounting written by Michael Muckian and published by CCH Tax & Accounting. This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Muckian demystifies high-level financial subjects and delivers quick how-to answers to tough on-the-job questions about the company's money. He gives managers a variety of sound lessons, from creating a savvy business plan to forecasting growth, direction and long-term profitability. Charts, tables and real-world examples are included as well as an extensive Glossary of financial and accounting terms. Index.
Download or read book Marketing written by Michael Baker and published by Macmillan Education AU. This book was released on 1998 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Marketing: Managerial Foundations" provides students with a sound understanding of marketing theory and practice, and does so in an Australian and New Zealand context. It is an introductory text that goes beyond the prescriptive approach. It seeks to meet the needs of a discipline that is now accepted as a fundamental aspect of business and one which needs and deserves an academic base of context, concept and application. No theoretical stone is left unturned as good practice is supported by essential theoretical frameworks. Students will find more discussion of the various arguments that provide views on the foundations and application of marketing. Concepts such as relationship marketing are traced and explored. The book provides a strong foundation for the study of marketing and is essential reading for the newcomer to marketing as well as being a valuable reference for the marketing professional.
Book Synopsis The Prentice-Hall Series in Marketing by :
Download or read book The Prentice-Hall Series in Marketing written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Ultimate MBA Book by : Alan Finn
Download or read book The Ultimate MBA Book written by Alan Finn and published by Teach Yourself. This book was released on 2018-08-23 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to be the best, you have to have the right skillset. From finance and strategy to leadership and marketing, THE ULTIMATE MBA BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes and key ideas you need and bring it all together with practical exercises. This is your complete MBA course. ABOUT THE SERIES ULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.
Book Synopsis Basics Marketing 03: Marketing Management by : Brian Sheehan
Download or read book Basics Marketing 03: Marketing Management written by Brian Sheehan and published by Bloomsbury Publishing. This book was released on 2017-08-10 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another. This book helps bridge that divide to help students master the business of marketing.
