Consumer Behavior and Marketing Action

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Publisher : South Western Educational Publishing
ISBN 13 :
Total Pages : 824 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Consumer Behavior and Marketing Action by : Henry Assael

Download or read book Consumer Behavior and Marketing Action written by Henry Assael and published by South Western Educational Publishing. This book was released on 1995 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text takes a strategic approach to consumer behavior; that is, once you know how consumers behave and react, what do you do about it? New to this edition is a much needed balance between the strategic approach and consumer rights and social implications.

The Paradox of Choice

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Publisher : Harper Collins
ISBN 13 : 0061748994
Total Pages : 308 pages
Book Rating : 4.0/5 (617 download)

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Book Synopsis The Paradox of Choice by : Barry Schwartz

Download or read book The Paradox of Choice written by Barry Schwartz and published by Harper Collins. This book was released on 2009-10-13 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented. As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression. In The Paradox of Choice, Barry Schwartz explains at what point choice—the hallmark of individual freedom and self-determination that we so cherish—becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice—from the mundane to the profound challenges of balancing career, family, and individual needs—has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse. By synthesizing current research in the social sciences, Schwartz makes the counter intuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on those that are important and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.

Political Conflict and Political Preferences

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Publisher : ECPR Press
ISBN 13 : 0955820308
Total Pages : 272 pages
Book Rating : 4.9/5 (558 download)

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Book Synopsis Political Conflict and Political Preferences by : Claudia Landwehr

Download or read book Political Conflict and Political Preferences written by Claudia Landwehr and published by ECPR Press. This book was released on 2009-04-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the effect of deliberation on political actors and when can we expect it to be successful? Are mutual understanding and consensus realistic results of political decision-making processes or is compromise the most we can hope for? This book addresses what appear to be blind spots in theories of deliberative democracy: the conceptual and empirical relationship between communication and political preferences and the institutional preconditions for preference change and co-ordination. It proposes a model of preference transformation through communication and develops a typology of modes of political interaction that distinguishes discussion, deliberation, debate and bargaining. This serves as a framework for the analysis of a fundamental and highly polarising conflict - the German decision over the import of embryonic stem cells. Analysis of communicative interaction in different forums shows how a well justified and widely accepted compromise was achieved in a conflict that had appeared irresolvable in moral terms and irreducible in terms of interest.

University of Chicago Law Review: Volume 80, Number 3 - Summer 2013

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Publisher : Quid Pro Books
ISBN 13 : 1610278852
Total Pages : 550 pages
Book Rating : 4.6/5 (12 download)

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Book Synopsis University of Chicago Law Review: Volume 80, Number 3 - Summer 2013 by : University of Chicago Law Review

Download or read book University of Chicago Law Review: Volume 80, Number 3 - Summer 2013 written by University of Chicago Law Review and published by Quid Pro Books. This book was released on 2013-09-29 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: The University of Chicago Law Review's third issue of 2013 features articles and essays from internationally recognized legal and policy scholars, as well as extensive student research on cutting-edge topics. Contents include: ARTICLES * Tortfest, by J. Shahar Dillbary * Judging the Flood of Litigation, by Marin K. Levy * Unbundling Constitutionality, by Richard Primus * When Nudges Fail: Slippery Defaults, by Lauren E. Willis COMMENTS * The Firearm-Disability Dilemma: Property Insights into Felon Gun Rights * Pleading in Technicolor: When Can Litigants Incorporate Audiovisual Works into Their Complaints? * Fun with Numbers: Gall's Mixed Message regarding Variance Calculations * The Availability of Discovery Sanctions for Violations of Protective Orders * Corruption Clarified: Defining the Reach of "Agent" in 18 USC § 666 * Extra Venues for Extraterritorial Crimes? 18 USC § 3238 and Cross-Border Criminal Activity * A Historical Approach to Negligent Misrepresentation and Federal Rule of Civil Procedure 9(b) REVIEW ESSAY * Commons and Growth: The Essential Role of Open Commons in Market Economies, by Yochai Benkler The University of Chicago Law Review first appeared in 1933, thirty-one years after the Law School offered its first classes. Since then the Law Review has continued to serve as a forum for the expression of ideas of leading professors, judges, and practitioners, as well as student-authors ... and as a training ground for University of Chicago Law School students, who serve as its editors and contribute original research. Principal articles and essays are authored by internationally recognized legal scholars. Quality eBook editions feature active Contents, linked footnotes, and linked URLs in notes.

Introducing Marketing

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Publisher : State University of New York Oer Services
ISBN 13 : 9781641760119
Total Pages : 294 pages
Book Rating : 4.7/5 (61 download)

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Book Synopsis Introducing Marketing by : John Burnett

Download or read book Introducing Marketing written by John Burnett and published by State University of New York Oer Services. This book was released on 2018-07-11 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Integrated Marketing" boxes illustrate how companies apply principles.

Inside Consumption

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Publisher : Routledge
ISBN 13 : 1134293755
Total Pages : 382 pages
Book Rating : 4.1/5 (342 download)

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Book Synopsis Inside Consumption by : S. Ratneshwar

Download or read book Inside Consumption written by S. Ratneshwar and published by Routledge. This book was released on 2005-11-16 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the defining phenomenon of human life and society, it addresses the effects of critical life events on consumption motives, and the sociological and intergenerational influences on consumer motives and preferences. Its cross-disciplinary approach brings together some of the leading scholars from diverse subject areas to examine the central question about consumption: ‘why?’. This is a unique and invaluable contribution to the area, and an essential asset for all those involved in researching, teaching or studying consumption and consumer behaviour.

Discrete Choice Methods with Simulation

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Publisher : Cambridge University Press
ISBN 13 : 0521766559
Total Pages : 399 pages
Book Rating : 4.5/5 (217 download)

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Book Synopsis Discrete Choice Methods with Simulation by : Kenneth Train

Download or read book Discrete Choice Methods with Simulation written by Kenneth Train and published by Cambridge University Press. This book was released on 2009-07-06 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the new generation of discrete choice methods, focusing on the many advances that are made possible by simulation. Researchers use these statistical methods to examine the choices that consumers, households, firms, and other agents make. Each of the major models is covered: logit, generalized extreme value, or GEV (including nested and cross-nested logits), probit, and mixed logit, plus a variety of specifications that build on these basics. Simulation-assisted estimation procedures are investigated and compared, including maximum stimulated likelihood, method of simulated moments, and method of simulated scores. Procedures for drawing from densities are described, including variance reduction techniques such as anithetics and Halton draws. Recent advances in Bayesian procedures are explored, including the use of the Metropolis-Hastings algorithm and its variant Gibbs sampling. The second edition adds chapters on endogeneity and expectation-maximization (EM) algorithms. No other book incorporates all these fields, which have arisen in the past 25 years. The procedures are applicable in many fields, including energy, transportation, environmental studies, health, labor, and marketing.

Intermediate Microeconomics

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Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (123 download)

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Book Synopsis Intermediate Microeconomics by : Patrick M. Emerson

Download or read book Intermediate Microeconomics written by Patrick M. Emerson and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Consumer Psychology

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Publisher : Psychology Press
ISBN 13 : 1136676201
Total Pages : 1784 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Handbook of Consumer Psychology by : Curtis P. Haugtvedt

Download or read book Handbook of Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2018-12-07 with total page 1784 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.

Consumer Interests Annual

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Publisher :
ISBN 13 :
Total Pages : 666 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Consumer Interests Annual by : American Council on Consumer Interests. Conference

Download or read book Consumer Interests Annual written by American Council on Consumer Interests. Conference and published by . This book was released on 1994 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Cambridge Handbook of Consumer Psychology

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Publisher : Cambridge University Press
ISBN 13 : 1009243942
Total Pages : 873 pages
Book Rating : 4.0/5 (92 download)

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Book Synopsis The Cambridge Handbook of Consumer Psychology by : Cait Lamberton

Download or read book The Cambridge Handbook of Consumer Psychology written by Cait Lamberton and published by Cambridge University Press. This book was released on 2023-04-06 with total page 873 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.

The Elgar Companion to Consumer Research and Economic Psychology

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Publisher : Edward Elgar Publishing
ISBN 13 : 1843768704
Total Pages : 671 pages
Book Rating : 4.8/5 (437 download)

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Book Synopsis The Elgar Companion to Consumer Research and Economic Psychology by : Peter E. Earl

Download or read book The Elgar Companion to Consumer Research and Economic Psychology written by Peter E. Earl and published by Edward Elgar Publishing. This book was released on 2002-01-01 with total page 671 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents over 100 specially commissioned entries on important topics in consumer research and economic psychology from behaviourism and brand loyalty to trust and the psychology of tourism. Leading scholars in the fields provide stimulating insights into the area as well as summarising existing knowledge.

Genetic Algorithms and their Applications

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Publisher : Psychology Press
ISBN 13 : 1134989733
Total Pages : 269 pages
Book Rating : 4.1/5 (349 download)

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Book Synopsis Genetic Algorithms and their Applications by : John J. Grefenstette

Download or read book Genetic Algorithms and their Applications written by John J. Grefenstette and published by Psychology Press. This book was released on 2013-08-21 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1987. This is the collected proceedings of the second International Conference on Genetic Algorithms held at the Massachusetts Institute of Technology, Cambridge, MA on the 28th to the 31st July 1987. With papers on Genetic search theory, Adaptive search operators, representation issues, connectionism and parallelism, credit assignment ad learning, and applications.

Social Choice and Individual Values

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Publisher : Yale University Press
ISBN 13 : 0300186983
Total Pages : 347 pages
Book Rating : 4.3/5 (1 download)

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Book Synopsis Social Choice and Individual Values by : Kenneth J. Arrow

Download or read book Social Choice and Individual Values written by Kenneth J. Arrow and published by Yale University Press. This book was released on 2012-06-26 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1951, "Social Choice and Individual Values" introduced "Arrow's Impossibility Theorem" and founded the field of social choice theory in economics and political science. This new edition, including a new foreword by Nobel laureate Eric Maskin, reintroduces Arrow's seminal book to a new generation of students and researchers."Far beyond a classic, this small book unleashed the ongoing explosion of interest in social choice and voting theory. A half-century later, the book remains full of profound insight: its central message, 'Arrow's Theorem, ' has changed the way we think."--Donald G. Saari, author of "Decisions and Elections: Explaining the Unexpected "

An Information Processing Theory of Consumer Choice

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Author :
Publisher : Addison Wesley Publishing Company
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.:/5 (43 download)

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Book Synopsis An Information Processing Theory of Consumer Choice by : James R. Bettman

Download or read book An Information Processing Theory of Consumer Choice written by James R. Bettman and published by Addison Wesley Publishing Company. This book was released on 1979 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Rationality and Equilibrium

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Publisher : Springer Science & Business Media
ISBN 13 : 354029578X
Total Pages : 254 pages
Book Rating : 4.5/5 (42 download)

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Book Synopsis Rationality and Equilibrium by : Charalambos D. Aliprantis

Download or read book Rationality and Equilibrium written by Charalambos D. Aliprantis and published by Springer Science & Business Media. This book was released on 2006-04-20 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains a collection of original and state-of-the-art contributions in rational choice and general equilibrium theory. Among the topics are preferences, demand, equilibrium, core allocations, and testable restrictions. The contributing authors are Daniel McFadden, Rosa Matzkin, Emma Moreno-Garcia, Roger Lagunoff, Yakar Kannai, Myrna Wooders, James Moore, Ted Bergstrom, Luca Anderlini, Lin Zhou, Mark Bagnoli, Alexander Kovalenkov, Carlos Herves-Beloso, Michaela Topuzu, Bernard Cornet, Andreu Mas-Colell and Nicholas Yannelis.

Strategy, Leadership, and AI in the Cyber Ecosystem

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Publisher : Academic Press
ISBN 13 : 0128214597
Total Pages : 432 pages
Book Rating : 4.1/5 (282 download)

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Book Synopsis Strategy, Leadership, and AI in the Cyber Ecosystem by : Hamid Jahankhani

Download or read book Strategy, Leadership, and AI in the Cyber Ecosystem written by Hamid Jahankhani and published by Academic Press. This book was released on 2020-11-10 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy, Leadership and AI in the Cyber Ecosystem investigates the restructuring of the way cybersecurity and business leaders engage with the emerging digital revolution towards the development of strategic management, with the aid of AI, and in the context of growing cyber-physical interactions (human/machine co-working relationships). The book explores all aspects of strategic leadership within a digital context. It investigates the interactions from both the firm/organization strategy perspective, including cross-functional actors/stakeholders who are operating within the organization and the various characteristics of operating in a cyber-secure ecosystem. As consumption and reliance by business on the use of vast amounts of data in operations increase, demand for more data governance to minimize the issues of bias, trust, privacy and security may be necessary. The role of management is changing dramatically, with the challenges of Industry 4.0 and the digital revolution. With this intelligence explosion, the influence of artificial intelligence technology and the key themes of machine learning, big data, and digital twin are evolving and creating the need for cyber-physical management professionals. - Discusses the foundations of digital societies in information governance and decision-making - Explores the role of digital business strategies to deal with big data management, governance and digital footprints - Considers advances and challenges in ethical management with data privacy and transparency - Investigates the cyber-physical project management professional [Digital Twin] and the role of Holographic technology in corporate decision-making