Predicting Market Success

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Publisher : John Wiley & Sons
ISBN 13 : 0470088796
Total Pages : 256 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Predicting Market Success by : Robert Passikoff

Download or read book Predicting Market Success written by Robert Passikoff and published by John Wiley & Sons. This book was released on 2006-12-15 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Predicting Market Success "Predicting Market Success has come at the right time for major companies. The value of understanding the dimensions of your brand's unique appeal and strength of preference is indispensable for brand strategy today. This book is well worth your time." —Joseph T. Plummer, Chief Research OfficerThe Advertising Research Foundation "In the competitive world of branding, understanding what drives consumer loyalty is the cornerstone of a brand's continued success. Passikoff's market-driven insights on how to obtain, analyze, and utilize loyalty metrics will help you make strategic, brand-enhancing decisions." —Seth M. Siegel, Cochairman, The Beanstalk Group "Passikoff is the guy who can explain to me why people buy certain things from certain companies, even though other things by other companies seem just as good. With his great feel for pop culture and almost philosophical outlook, he understands what makes consumers tick-and stick." —Lenore Skenazy, syndicated columnist "Loyalty is a key component of the strength of a brand and brand equity, and Passikoff understands loyalty like few others. In this book, he captures the essence of loyalty and branding in a practical way-showing how loyalty drives profitability." —Erich Joachimsthaler, Chairman, Vivaldi Partners "If you want a business book that will make you feel justified, complimented, and comfortable, don't read this. If you want a book to challenge your beliefs about brand marketing right down to the core, you can't afford not to." —John Gaffney, Executive Editor, Peppers & Rogers Group

Predicting Success

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Publisher : John Wiley & Sons
ISBN 13 : 1118985990
Total Pages : 192 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Predicting Success by : David Lahey

Download or read book Predicting Success written by David Lahey and published by John Wiley & Sons. This book was released on 2014-09-22 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make the right hires every time, with an analytical approach to talent Predicting Success is a practical guide to finding the perfect member for your team. By applying the principles and tools of human analytics to the workplace, you'll avoid bad culture fits, mismatched skillsets, entitled workers, and other hiring missteps that drain the team of productivity and morale. This book provides guidance toward implementing tools like the Predictive Index®, behavior analytics, hiring assessments, and other practical resources to build your best team and achieve the best outcomes. Written by a human analytics specialist who applies these principles daily, this book is the manager's guide to aligning people with business strategy to find the exact person your team is missing. An avalanche of research describes an evolving business landscape that will soon be populated by workers in jobs that don't fit. This is bad news for both the workers and the companies, as bad hires affect outcomes on the individual and organizational level, and can potentially hinder progress long after the situation has been rectified. Predicting Success is a guide to avoiding that by integrating analytical tools into the hiring process from the start. Hire without the worry of mismatched expectations Apply practical analytics tools to the hiring process Build the right team and avoid disconnected or dissatisfied workers Stop seeing candidates as "chances," and start seeing them as opportunities Analytics has proved to be integral in the finance, tech, marketing, and banking industries, but when applied to talent acquisition, it can build the team that takes the company to the next level. If the future will be full of unhappy workers in underperforming companies, getting out from under that weight ahead of time would confer a major advantage. Predicting Success provides evidence-based strategies that help you find precisely the talent you need.

Predictocracy

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Publisher : Yale University Press
ISBN 13 : 0300144954
Total Pages : 364 pages
Book Rating : 4.3/5 (1 download)

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Book Synopsis Predictocracy by : Michael Abramowicz

Download or read book Predictocracy written by Michael Abramowicz and published by Yale University Press. This book was released on 2008-10-01 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Predicting the future is serious business for virtually all public and private institutions, for they must often make important decisions based upon such predictions. This text explores how institutions might improve their predictions and arrive at better decisions by means of prediction markets.

Prediction Markets

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Publisher : Routledge
ISBN 13 : 113671569X
Total Pages : 289 pages
Book Rating : 4.1/5 (367 download)

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Book Synopsis Prediction Markets by : Leighton Vaughan Williams

Download or read book Prediction Markets written by Leighton Vaughan Williams and published by Routledge. This book was released on 2011-06-16 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does one effectively aggregate disparate pieces of information that are spread among many different individuals? In other words, how does one best access the ‘wisdom of the crowd’? Prediction markets, which are essentially speculative markets created for the purpose of aggregating information and making predictions, offer the answer to this question. The effective use of these markets has the potential not only to help forecast future events on a national and international level, but also to assist companies, for example, in providing improved estimates of the potential market size for a new product idea or the launch date of new products and services. The markets have already been used to forecast uncertain outcomes ranging from influenza to the spread of infectious diseases, to the demand for hospital services, to the box office success of movies, climate change, vote shares and election outcomes, to the probability of meeting project deadlines. The insights gained also have many potentially valuable applications for public policy more generally. These markets offer substantial promise as a tool of information aggregation as well as forecasting, whether alone or as a supplement to other mechanisms like opinion surveys, group deliberations, panels of experts and focus groups. Moreover, they can be applied at a macroeconomic and microeconomic level to yield information that is valuable for government and commercial policy-makers and which can be used for a number of social purposes. This volume of original readings, contributed by many of the leading experts in the field, marks a significant addition to the base of knowledge about this fascinating subject area. The book should be of interest to anyone looking at monetary economics, economic forecasting and microeconomics.

Predicting the Markets of Tomorrow

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Publisher : Penguin
ISBN 13 : 110121838X
Total Pages : 328 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis Predicting the Markets of Tomorrow by : James P. O'Shaughnessy

Download or read book Predicting the Markets of Tomorrow written by James P. O'Shaughnessy and published by Penguin. This book was released on 2006-03-02 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique and timely new wealth-building strategy from a legendary investment guru In his national bestsellers How to Retire Rich and What Works on Wall Street, portfolio manager extraordinaire James P. O’Shaughnessy offered investors practical advice based on rigorous quantitative analysis—advice that has consistently beaten the market. But in a recent analysis of market data, O’Shaughnessy uncovered some astonishing trends not discussed in his previous books. The Markets of Tomorrow explains O’Shaughnessy’s new research and tells ordinary investors what they must do now to revamp their portfolios. According to O’Shaughnessy, the year 2000 marked the end of a twenty-year cycle that was dominated by the stocks of larger, fastergrowing companies like those in the S&P 500. In the new cycle, the stocks of small and midsize companies are the ones that will outperform the market, along with large company value stocks and intermediate term bonds. O’Shaughnessy describes the number crunching behind his analysis and then shows individual investors exactly how to select the right mix of investments and pick top-performing small and midcap stocks. The Markets of Tomorrow is a loud and clear call to action for every investor who doesn’t want to be left behind.

Oracles

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Publisher : Harvard Business Press
ISBN 13 : 142218319X
Total Pages : 274 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Oracles by : Donald N. Thompson

Download or read book Oracles written by Donald N. Thompson and published by Harvard Business Press. This book was released on 2012-05-22 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why Prediction Markets Are Good for Business From selecting the lead actress in a Broadway musical, to predicting a crucial delay in the delivery of Boeing’s 787 Dreamliner months before the CEO knew about it, to accurately forecasting US presidential elections—prediction markets have realized some amazing successes by aggregating the wisdom of crowds. Until now, the potential for this unique approach has remained merely an interesting curiosity. But a handful of innovative organizations—GE, Google, Motorola, Microsoft, Eli Lily, even the CIA—has successfully tapped employee insights to change how business gets done. In Oracles, Don Thompson explains how these and other firms use prediction markets to make better decisions, describing what could be the origins of a social revolution. Thompson shows how prediction markets can: • draw on the hidden knowledge of every employee • tap the “intellectual bandwidth” of retired employees • replace surveys • substitute for endless meetings By showing successes and failures of real organizations, and identifying the common roadblocks they’ve overcome, Oracles offers a guide to begin testing expertise against the collective wisdom of employees and the market—all to the benefit of their bottom line.

Predicting the Markets

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Publisher :
ISBN 13 : 9781948025003
Total Pages : pages
Book Rating : 4.0/5 (25 download)

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Book Synopsis Predicting the Markets by : Edward Yardeni

Download or read book Predicting the Markets written by Edward Yardeni and published by . This book was released on 2018-02-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: I started my career on Wall Street in 1978. For the past 40 years on the Street, I have been thinking and writing about the economy and financial markets as both an economist and an investment strategist. While I have a solid academic background to be a Wall Street prognosticator, I learned a great deal on the job. In this book, I share my professional insights into predicting the economy and financial markets.

Predicting Movie Success at the Box Office

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Publisher : Springer
ISBN 13 : 3319718037
Total Pages : 270 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Predicting Movie Success at the Box Office by : Barrie Gunter

Download or read book Predicting Movie Success at the Box Office written by Barrie Gunter and published by Springer. This book was released on 2018-02-20 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the different factors that can influence a new movie’s prospects at the box office. Looking at factors such as the production budget, distribution model, genre, stars and audience reactions of films, Gunter asks how such aspects may reduce the uncertainties of success so common in the movie industry. The reader is taken on a journey through filmmaking factors that, research suggests, impact box office performance. While box office revenues represent only part of a movie’s earning potential, Gunter highlights how theatrical performances remain central to what the movie business is about. The chapters illustrate how ticket sales are largely influenced by the production budget but also cultural differences and new movie platforms.

Predictive Marketing

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Publisher : John Wiley & Sons
ISBN 13 : 1119037336
Total Pages : 217 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Predictive Marketing by : Omer Artun

Download or read book Predictive Marketing written by Omer Artun and published by John Wiley & Sons. This book was released on 2015-08-06 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience. Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations — in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. Implement predictive marketing at any size organization Deliver a more personalized marketing experience Automate predictive analytics with machine learning technology Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.

Predicting Successful Hospital Mergers and Acquisitions

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Publisher : Routledge
ISBN 13 : 1136372288
Total Pages : 141 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Predicting Successful Hospital Mergers and Acquisitions by : William Winston

Download or read book Predicting Successful Hospital Mergers and Acquisitions written by William Winston and published by Routledge. This book was released on 2012-11-12 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: As managed care continues to increase in the United States, hospital and system executives consider mergers and acquisitions more frequently for both aggressive and defensive reasons. Predicting Successful Hospital Mergers and Acquisitions can help you learn to analyze data to determine which hospitals are potential candidates for merger and which are risky business ventures. You will learn to take into account not only the marketing and financial elements of mergers and acquisitions, but also the operational factors crucial for success. You will also acquire a set of guidelines and financial analytical approaches that prepare you for forecasting the results of proposed mergers or acquisitions between acute units.Because few new markets are available for hospitals and competition is increasing, performing mergers and acquisitions may be the only route available for organizations wishing to grow. Predicting Successful Hospital Mergers and Acquisitions teaches hospital, system, and other health service industry executives how to keep abreast of their market positions to remain competitive and efficient in the current, intense managed care environment.As you read Predicting Successful Hospital Mergers and Acquisitions, you learn to identify significant financial variables in the market that will differentiate between merger candidates and non-targeted hospitals. The book’s coverage of the following topics is important to your understanding of the health care market and the options available: market penetration product development market development diversification significant variables one year prior to merger use of accounting numbers to predict takeovers managed care staffing issuesPredicting Successful Hospital Mergers and Acquisitions gives you a practical, proven model for predicting the outcome of merger and acquisition maneuvers. This model is developed from accurate, consistent, and complete data from California, a trendsetting market in health care delivery, during the years 1984 to 1992. It can be applied not only to hospital mergers and acquisitions, but also to skilled nursing facilities, psychiatric care centers, and rehabilitation facilities seeking growth. Educators and program directors in health care administration programs and executives and boards of imaging centers, surgi-centers, and home health agencies can also employ this model to stimulate growth and expansion.

The Bestseller Code

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Publisher : Penguin UK
ISBN 13 : 0241243718
Total Pages : 242 pages
Book Rating : 4.2/5 (412 download)

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Book Synopsis The Bestseller Code by : Matthew Jockers

Download or read book The Bestseller Code written by Matthew Jockers and published by Penguin UK. This book was released on 2016-09-13 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if an algorithm could predict which manuscripts would become mega-bestsellers? Girl on the Train. Fifty Shades. The Goldfinch. Why do some books capture the whole world's attention? What secret DNA do they share? In The Bestseller Code, Archer and Jockers boldly claim that blockbuster hits are highly predictable, and they have created the algorithm to prove it. Using cutting-edge text mining techniques, they have developed a model that analyses theme, plot, style and character to explain why some books resonate more than others with readers. Provocative, entertaining, and ground-breaking, The Bestseller Code explores the hidden patterns at work in the biggest hits and, more importantly, the real reasons we love to read.

Superforecasting

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Publisher : Crown
ISBN 13 : 080413670X
Total Pages : 331 pages
Book Rating : 4.8/5 (41 download)

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Book Synopsis Superforecasting by : Philip E. Tetlock

Download or read book Superforecasting written by Philip E. Tetlock and published by Crown. This book was released on 2015-09-29 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • NAMED ONE OF THE BEST BOOKS OF THE YEAR BY THE ECONOMIST “The most important book on decision making since Daniel Kahneman's Thinking, Fast and Slow.”—Jason Zweig, The Wall Street Journal Everyone would benefit from seeing further into the future, whether buying stocks, crafting policy, launching a new product, or simply planning the week’s meals. Unfortunately, people tend to be terrible forecasters. As Wharton professor Philip Tetlock showed in a landmark 2005 study, even experts’ predictions are only slightly better than chance. However, an important and underreported conclusion of that study was that some experts do have real foresight, and Tetlock has spent the past decade trying to figure out why. What makes some people so good? And can this talent be taught? In Superforecasting, Tetlock and coauthor Dan Gardner offer a masterwork on prediction, drawing on decades of research and the results of a massive, government-funded forecasting tournament. The Good Judgment Project involves tens of thousands of ordinary people—including a Brooklyn filmmaker, a retired pipe installer, and a former ballroom dancer—who set out to forecast global events. Some of the volunteers have turned out to be astonishingly good. They’ve beaten other benchmarks, competitors, and prediction markets. They’ve even beaten the collective judgment of intelligence analysts with access to classified information. They are "superforecasters." In this groundbreaking and accessible book, Tetlock and Gardner show us how we can learn from this elite group. Weaving together stories of forecasting successes (the raid on Osama bin Laden’s compound) and failures (the Bay of Pigs) and interviews with a range of high-level decision makers, from David Petraeus to Robert Rubin, they show that good forecasting doesn’t require powerful computers or arcane methods. It involves gathering evidence from a variety of sources, thinking probabilistically, working in teams, keeping score, and being willing to admit error and change course. Superforecasting offers the first demonstrably effective way to improve our ability to predict the future—whether in business, finance, politics, international affairs, or daily life—and is destined to become a modern classic.

Predictive Analytics

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Publisher : John Wiley & Sons
ISBN 13 : 1119153654
Total Pages : 368 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Predictive Analytics by : Eric Siegel

Download or read book Predictive Analytics written by Eric Siegel and published by John Wiley & Sons. This book was released on 2016-01-12 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Mesmerizing & fascinating..." —The Seattle Post-Intelligencer "The Freakonomics of big data." —Stein Kretsinger, founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages An introduction for everyone. In this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a “how to” for hands-on techies, the book serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques. Prediction is booming. It reinvents industries and runs the world. Companies, governments, law enforcement, hospitals, and universities are seizing upon the power. These institutions predict whether you're going to click, buy, lie, or die. Why? For good reason: predicting human behavior combats risk, boosts sales, fortifies healthcare, streamlines manufacturing, conquers spam, optimizes social networks, toughens crime fighting, and wins elections. How? Prediction is powered by the world's most potent, flourishing unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn. Predictive analytics (aka machine learning) unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future drives millions of decisions more effectively, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate. In this lucid, captivating introduction — now in its Revised and Updated edition — former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction: What type of mortgage risk Chase Bank predicted before the recession. Predicting which people will drop out of school, cancel a subscription, or get divorced before they even know it themselves. Why early retirement predicts a shorter life expectancy and vegetarians miss fewer flights. Five reasons why organizations predict death — including one health insurance company. How U.S. Bank and Obama for America calculated the way to most strongly persuade each individual. Why the NSA wants all your data: machine learning supercomputers to fight terrorism. How IBM's Watson computer used predictive modeling to answer questions and beat the human champs on TV's Jeopardy! How companies ascertain untold, private truths — how Target figures out you're pregnant and Hewlett-Packard deduces you're about to quit your job. How judges and parole boards rely on crime-predicting computers to decide how long convicts remain in prison. 182 examples from Airbnb, the BBC, Citibank, ConEd, Facebook, Ford, Google, the IRS, LinkedIn, Match.com, MTV, Netflix, PayPal, Pfizer, Spotify, Uber, UPS, Wikipedia, and more. How does predictive analytics work? This jam-packed book satisfies by demystifying the intriguing science under the hood. For future hands-on practitioners pursuing a career in the field, it sets a strong foundation, delivers the prerequisite knowledge, and whets your appetite for more. A truly omnipresent science, predictive analytics constantly affects our daily lives. Whether you are a

The Success Equation

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Publisher : Harvard Business Press
ISBN 13 : 1422184234
Total Pages : 312 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis The Success Equation by : Michael J. Mauboussin

Download or read book The Success Equation written by Michael J. Mauboussin and published by Harvard Business Press. This book was released on 2012 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this provocative book, Michael Mauboussin offers the structure needed to analyze the relative importance of skill and luck, offering concrete suggestions for making these insights work to your advantage by making better decisions.

Trend Forecasting with Intermarket Analysis

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Publisher : John Wiley & Sons
ISBN 13 : 111853865X
Total Pages : 171 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Trend Forecasting with Intermarket Analysis by : Louis B. Mendelsohn

Download or read book Trend Forecasting with Intermarket Analysis written by Louis B. Mendelsohn and published by John Wiley & Sons. This book was released on 2012-10-15 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this groundbreaking new edition, Mendelsohn gives you the weapon to conquer the limitations of traditional technical trading-intermarket analysis. To compete in today's rapidly changing economy, you need a method that can identify reoccurring patterns within individual financial markets and between related global markets. You need tools that lead, not lag. Step by step, Mendelsohn shows how combining technical, fundamental, and intermarket analysis into one powerful framework can give you an early edge to accurately forecasting trends. Inside, you'll discover: Precise trading strategies that can be used by both day traders and position traders. The limitations of traditional technical analysis methods-and how to overcome them. How neural network computational modeling can create leading, not lagging, moving averages for more accurate forecasting. Innovative, quantitative trend forecasting indicators at the cutting edge of market analysis. PLUS-an introduction to VantagePoint Software, which makes Mendelsohn's "new economy" trading methods work simply-and effectively. This software applies the pattern recognition capabilities of advanced neural networks to analyze intermarket data on literally hundreds of global financial markets each day.

Artificial Intelligence Marketing and Predicting Consumer Choice

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Publisher : Kogan Page Publishers
ISBN 13 : 0749479566
Total Pages : 273 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Artificial Intelligence Marketing and Predicting Consumer Choice by : Steven Struhl

Download or read book Artificial Intelligence Marketing and Predicting Consumer Choice written by Steven Struhl and published by Kogan Page Publishers. This book was released on 2017-04-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to predict consumer choice is a fundamental aspect to success for any business. In the context of artificial intelligence marketing, there are a wide array of predictive analytic techniques available to achieve this purpose, each with its own unique advantages and disadvantages. Artificial Intelligence Marketing and Predicting Consumer Choice serves to integrate these widely disparate approaches, and show the strengths, weaknesses, and best applications of each. It provides a bridge between the person who must apply or learn these problem-solving methods and the community of experts who do the actual analysis. It is also a practical and accessible guide to the many remarkable advances that have been recently made in this fascinating field. Online resources: bonus chapters on AI, ensembles and neural nets, and finishing experiments, plus single and multiple product simulators.

Practical Neural Network Recipes in C++

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Publisher : Elsevier
ISBN 13 : 9780124790414
Total Pages : 493 pages
Book Rating : 4.7/5 (94 download)

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Book Synopsis Practical Neural Network Recipes in C++ by : Timothy Masters

Download or read book Practical Neural Network Recipes in C++ written by Timothy Masters and published by Elsevier. This book was released on 1993 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: