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Pragmarketism
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Download or read book Pragmarketism written by Arvind Bhandari and published by Harper Collins. This book was released on 2020-09-22 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: WELCOME TO INDIA, THE LAND OF DIVERSITY, COMPLEXITY, CHALLENGES AND OPPORTUNITY! Understanding the Indian consumer is a tricky business. In a country where language and culture vary every few kilometres, the conventional rules of marketing and selling don't apply. It's a market where successful international brands had to shut shop while many smaller, lesser-known brands made fortunes by decoding the Indian consumer. So, what does it really take to succeed in the great Indian mela and win consumers? In Pragmarketism, Trupti and Arvind Bhandari address this opportunity for all business builders, gleaned from their collective experience of forty-five years of managing more than thirty brands across several blue-chip companies. Blending Western theories with Eastern ethos, Pragmarketism offers solutions for: Shaping an inspiring vision for your company. Building brands soaked in Indian sociological realities. Framing desi segmentation, targeting and positioning. Modelling your digital strategy in a noisy, dynamic environment. Implementing 'breakthrough innovation' frameworks. And finally, syncing all critical functions to deliver value to consumers. Drawing from successful brands in FMCG, durables, media and other industries, the book offers unprecedented insights on succeeding in the world's most exciting market.
Book Synopsis Pragmarketism by : ARVIND BHANDARI. TRUPTI BHANDARI
Download or read book Pragmarketism written by ARVIND BHANDARI. TRUPTI BHANDARI and published by Harper Business. This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book I Wish I... written by Arvind Bhandari and published by StoryMirror Infotech Pvt Ltd. This book was released on 2021-11-25 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: About Book: Falling to a certain death, Abhi protests and yearns to be spared so he can fulfil his unlived wishes. And god agrees. On 20th Mar '21, his soul is separated from the body enabling him to visit his past and reverse previous losses and regrets. He becomes his own god. Great marks, sport-wins, girls, popularity…are thrilling, but, how much should he give himself before altering his original self, irreversibly? Success & wealth puts him on top of the world, but the aftereffects are unexpected. Now, he just wants the wisdom to know what to wish but is he even in control, as he feels internally split into two people. It's 20th Mar '21 again. Abhi owes to god to either revert to the incomplete original life or continue his unbridled wish-fulfillment. What life will he choose? After fulfilling all his wishes. About the Author: Arvind Bhandari is Executive Vice President /Director with Nestle India. He is the author of a business book, `Pragmarketism: Pragmatic Insights for Winning Indian Consumers,’ a spiritual fiction, Mahavir: Conqueror of the Self and a self-help book, Inverted: Unobvious Reflections towards a Better Life. He writes regularly on business issues in Brand Equity of Economic Times.
Download or read book Mahavir written by Arvind Bhandari and published by Hachette India. This book was released on 2020-10-25 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do we suffer? What is the way out of suffering? What is the purpose of life? And what is the ultimate truth? Vardhamaan Mahavir, the last Jain Tirthankara, did not begin his life as a saint. A prince and a householder, he renounced the world as a youth, seeking to realize himself. Why would a man leave his kingdom and family to wander naked across impossible terrain for twelve long years, exposing himself to hard penance and the harshest circumstances? Was his journey worth the pain he suffered and perhaps inflicted on those closest to him? Such questions plague the mind of Priyadarshini, Mahavir’s young daughter, as she journeys with her mother, Queen Yashoda, to meet the man the world knows as the enlightened one, but in whom she sees only the father who abandoned her. Yet, as the girl grapples with her contempt for him, she is drawn into a deeper spiritual inquiry. In visions her mother shares with her, Priyadarshini traverses Mahavir’s past lives, and eventually arrives at a profound understanding of the true essence of the man who conquered the world by conquering himself. Drawing on rarely accessed Jain texts, Mahavir is an inspirational tale of the making of a spiritual master that raises age-old questions as relevant to the modern reader as they were in Mahavir’s time.
Download or read book Brandvantage written by TRUPTI. BHANDARI and published by Ebury Press. This book was released on 2022-04-15 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands are everywhere. We may love them, or despise them, or even disparage them, but we can't be indifferent to their invasive presence in our lives. Today, brand managers, fresh out of campus, are either clueless about what they are supposed to do; or are besieged with baggage from the past that handicaps them from expressing their point of view. As a result, they end up being contained, complying with legacy views and practices, thereby perpetuating the mediocrity of the past. In reality, brand-building can be fun, creative and highly rewarding. This book aims to take all kinds of brand custodians on an enriching journey, so they can delight consumers, generate revenue for their company and positively impact their careers.
Book Synopsis Spring: Bouncing Back from Rejection by : Ambi Parameswaran
Download or read book Spring: Bouncing Back from Rejection written by Ambi Parameswaran and published by Westland. This book was released on 2020-10-22 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: About the Book SPRING: A METAL COIL THAT CAN BE PUSHED, PRESSED OR PULLED BUT WHICH ALWAYS RETURNS TO ITS ORIGINAL SHAPE AFTERWARDS. Rejection is inevitable in every stage of our lives. But what if this inevitability were a tool? What if it could be used as leverage to spring forward at every setback? What if there was a way to systematically process rejection and become a super-spring? Ambi Parameswaran—best-selling author, brand/leadership coach and former CEO of FCB-Ulka Advertising—was rejected at his dream job interviews, denied promotions and had clients turn down his business pitches. He now knows that he eventually succeeded because of these rejections and the way he handled them. Spring is packed with tales of rejection and redemption. Walt Disney, The Beatles, Thomas Alva Edison, Michael Jordan, A.P.J. Abdul Kalam, author Amish, the founders of Infosys, and others have used rejections as a pivot to swing their careers and businesses around. Ambi brings his decades of experience to bear on perhaps the vital life and career lesson you could learn from rejection. In Spring, he puts a gentle arm around your shoulders and helps you bounce back stronger than ever from every rejection.
Download or read book The Swap written by Shuma Raha and published by Harper Collins. This book was released on 2019-12-16 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is nothing really wrong with Priya Bakshi and Akash Srivastav's six-year-old marriage ... except that Priya is having an affair. And Akash, too, seems to be on the lookout for sexual adventure. When Tarun, their richer, older, and manipulative friend, tells them about Delhi's couple-swapping parties, Akash wants to jump right in. With some reluctance, Priya agrees to give him company. Soon, Priya and Akash find themselves in a world of swinging couples and sexual abandon, joined by friends who are equally keen to test the waters. But as the clothes come off and the secrets begin to tumble out, it seems that none of them will emerge unscathed.Witty and racy, The Swap is a sparkling social novel about sex, marriage and morality.
Download or read book Pandeymonium written by Piyush Pandey and published by Penguin UK. This book was released on 2016-01-27 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes Piyush Pandey an extraordinary advertising man, friend, partner and leader of men? How does he manage to exude childlike enthusiasm, and bring such deep commitment to his work? You’ve seen most of the things that Piyush Pandey has seen in his life. You’ve seen cobblers, carpenters, cricketers, trains, villages, towns and cities. What makes Piyush different is the perspective from which he views the same things you’ve seen, his ability to store all that he sees into some recesses of his brain and then retrieve them at short notice when he needs to. That ability combined with his love, passion and understanding of advertising and of consumers make him the master storyteller that he is. In Pandeymonium, Piyush talks about his influences, right from his childhood in Jaipur and being a Ranji cricketer, to his philosophy, failures and lessons in advertising in particular and life in general. Lucid, inspiring and unputdownable, this memoir gives you an inside peek into the mind and creative genius of the man who defines advertising in India.
Download or read book Inverted written by Arvind Bhandari and published by StoryMirror Infotech Pvt Ltd. This book was released on 2017 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: So you think you are the person in the mirror. That time should be put to use savagely. That happiness is elusive, and goals are best achieved by extracting from nature. Hang on. In fact, hang your views upside down for a counter perspective. Where your closest representation is the universe. Time is best utilized not when filled in but when emptied out. Where mere aligning with nature secures your goal, where happiness can be bred in your backyard, where…. Inverted won’t just yield a better view. It will enhance your life too.
Book Synopsis Truth, Lies, and Advertising by : Jon Steel
Download or read book Truth, Lies, and Advertising written by Jon Steel and published by John Wiley & Sons. This book was released on 1998-03-13 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to use account planning to win clients and produce better, more effective advertising. It also shows the role account planning played in producing celebrated advertising campaigns.
Book Synopsis Riding the Tiger by : Wilfried Aulbur
Download or read book Riding the Tiger written by Wilfried Aulbur and published by Random House India. This book was released on 2016-11-18 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can one survive in a market which is volatile and uncertain? What strategies have worked and not worked in the past? What does it take to be successful in India? What are the successful strategies applied by the likes of HUL, Godrej, Adani Ports and redBus? So what does it take to Ride the Tiger? Sound flexible strategy, operational excellence and dedication to customer-centric innovation. But what does that really mean? How have successful Indian companies managed challenges in an extremely price-sensitive market? In this book, Wilfried Aulbur and Amit Kapoor look at successful, and sometimes not-so-successful, strategies, operations and innovations in India. They have distilled lessons from their decades of practical work experience in the country. From large family conglomerates like Tata and Godrej to newer additions like Adani, from MNCs like Maruti Suzuki to start-ups in Bangalore and Gurgaon—the book explores key learnings from all four kinds of companies in an Indian context and provides useful insights into how business is done in India.
Download or read book Supermarketwala written by Damodar Mall and published by Random House India. This book was released on 2014-09-11 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: • Rita, the young bahu, avoids buying personal products from the family grocer. • Sonu’s breakfast table on a Sunday represents global cuisines. Do you know how it is possible? • Where do big corporates and MNC retailers fumble, and what helps simple DMart get its model right? • What is Ching’s Sercret that is not Knorr’s, Maggi’s, or Yippie’s? Supermarketwala, Damodar Mall’s intriguing and revelatory debut book, answers these questions and much more. Damodar, in Supermarketwala, provides the very basics for the growth of modern retail and consumerism in India, through interesting and carefully studied consumer behaviour, an art that few in his domain possess. Supermarketwala, is intended to be the go-to book for all consumer business enthusiasts and readers alike, who wish to understand how and why we as consumers behave in a certain manner at different places. These insights, which are the analyses of the sector so far, could become the pillars for shaping successful consumer products and retail businesses in the huge consumer economy that India will soon be.
Book Synopsis Introduction to English Semantics and Pragmatics by : Patrick Griffiths
Download or read book Introduction to English Semantics and Pragmatics written by Patrick Griffiths and published by Edinburgh University Press. This book was released on 2006-05-29 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to the linguistic study of meaning, this book outlines the meaning potential (semantics) of English and how language knowledge is put to use (pragmatics). As well as gaining a systematic overview of meaning in English, readers can learn how to argue for analyses. Among the significant concepts introduced are denotation, sense relations, event types, explicature, implicature, presupposition, metaphor, reference, speech acts and (at an elementary level) Generalised Quantifier Theory. Sense relations--such as antonymy and hyponymy--are presented as summarising patterns of entailment. The sense of a word is seen as the contributions it makes to the entailments carried by sentences.
Book Synopsis Sales Management That Works by : Frank V. Cespedes
Download or read book Sales Management That Works written by Frank V. Cespedes and published by Harvard Business Press. This book was released on 2021-02-23 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named to the longlist for the 2021 Outstanding Works of Literature (OWL) Award in the Sales & Marketing category In this smart, practical, and research-based guide, Harvard Business School professor Frank Cespedes offers essential sales strategies for a world that never stops changing. The rise of e-commerce. Big data. AI. Given these trends (and many others), there's no doubt that sales is changing. But much of the current conventional wisdom is misleading and not supported by empirical data. If you as a manager fail to separate fact from hype, you will make decisions based on faulty assumptions and, in a competitive market, eventually fall behind those with a keener grasp of the current selling environment. In this no-nonsense book, sales expert and Harvard Business School professor Frank Cespedes provides sales managers and executives with the tools they need to separate the signal from the noise. These include how to: Hire and deploy the right talent Pay and incentivize your sales force Improve ROI from your training programs Create a comprehensive sales model Set and test the right prices Build and manage a multichannel approach Brimming with fascinating examples, insightful research, and helpful diagnostics, Sales Management That Works will help sales managers build a great sales team, create an optimal strategy, and steer clear of hype and fads. Salespeople will be better equipped to respond to changes, executives will be able to track and accelerate ROI, and readers will understand why improving selling is a social as well as an economic responsibility of business.
Book Synopsis Innovative Marketing: 30 types of Marketing for Small & Medium Enterprises by : Prateek Jain
Download or read book Innovative Marketing: 30 types of Marketing for Small & Medium Enterprises written by Prateek Jain and published by Notion Press. This book was released on 2021-01-22 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you heard so much about marketing but are not sure how to do it? Do you admire the marketing done by big companies and MNCs but you don’t have resources they have to do marketing? These are some dilemmas faced by you as a Small or Medium Enterprise (SME) when you venture into marketing. Marketing is a crucial factor in the success or failure of any enterprise and its products. Marketing has usually been done by traditional or conventional methods, which require a lot of resources and expertise to execute The aim of Innovative Marketing: 30 Types of Marketing for Small and Medium Enterprises is to clear the myths around marketing and arming you with 30 types of non-traditional and unconventional marketing which you can do yourself on limited budgets. This book is written out of the substantial experience gained by the author while working in the marketing departments of big companies and MNCs, and later with many SMEs and entrepreneurs in his own consulting and training company. The 30 types of innovative marketing outlined in the book can be implemented at a fraction of the cost of the traditional or conventional marketing and can create multiple times the impact, if executed properly. About the Author: Dr. Prateek Jain is a Management and Strategy professional and has been working in the industry for more than two decades. He has done his PhD from IIT Delhi, MBA from IIM Lucknow and BE from Mangalore University. He had worked in the Marketing and Strategy departments of prominent Indian, European, American and Japanese organizations spanning across various sectors. He runs his own Consulting and Training company in the area of Entrepreneurship and Small and Medium Enterprises (SMEs). He is based at Noida (Delhi NCR).
Book Synopsis What the Heck Do I Do with My Life? by : Ravi Venkatesan
Download or read book What the Heck Do I Do with My Life? written by Ravi Venkatesan and published by . This book was released on 2021-01-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Our world will change more in this century than in all of human history, driven by many factors including technology, climate change, demographics and inequality. Such extreme change is throwing up unprecedented opportunities and creating an 'adaptive challenge' for individuals, organizations and societies. Those who can adapt to a fast-flowing, complex, volatile and uncertain world will flourish. Those who cannot will suffer greatly. There are clear signs everywhere that we need new ways to think about the world and our place in it. Our old ideas about education, lifestyle, success and happiness no longer work. How is work changing? How can you know what skills will be useful when jobs of the future are still being invented? Will 'jobs' even exist or are we moving to a world of projects and gig work? How do you make sense of all this and more? In What the Heck Do I Do With My Life? Ravi Venkatesan makes the case that successful adaptation in the new century requires a 'paradigm shift', a different mindset, new skills and new strategies. Ravi also reflects on how we will need to live life more intentionally, making deliberate choices about who we are, what we do and how we live rather than simply being carried along like a piece of driftwood"--Publisher's description.
Book Synopsis Bollywood Boom by : Roopa Swaminathan
Download or read book Bollywood Boom written by Roopa Swaminathan and published by Penguin Random House India. This book was released on 2017-04-17 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Central to the plot of one of the biggest releases of 2016—Inferno—was Irrfan, and the star of the hit American TV series Quantico is our very own Priyanka Chopra. From Raj Kapoor to Amitabh Bachchan to Aamir Khan and Shah Rukh Khan, Bollywood has been India’s best cultural ambassador, be it in Russia, Africa or East Europe, and now in the UK and the US. In Bollywood Boom, National Award–winner Roopa Swaminathan explores the spectacular success of Bollywood in the twenty-first century and its rapidly rising power to influence the world. She argues that besides international goodwill, Indian cinema brings to the country real income through trade and tourism, and also enhances its global standing. Extensively researched and peppered with fun anecdotes, this remarkable book shows how Bollywood has the power to mould India’s fortunes by winning the hearts of people across continents.
