Practices Of Relationship Management In Organized Helping Introduction

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Relationships in Organized Helping

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Author : Claudio Scarvaglieri
Publisher : John Benjamins Publishing Company
ISBN 13 : 9027257558
Total Pages : 339 pages
Book Rating : 4.0/5 (272 download)

Book Synopsis Relationships in Organized Helping by : Claudio Scarvaglieri

Download or read book Relationships in Organized Helping written by Claudio Scarvaglieri and published by John Benjamins Publishing Company. This book was released on 2022-09-15 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume offers up-to-date research on the interactive building and managing of relationships in organized helping. Its contributions address this core of helping in psychotherapy, coaching, doctor-patient interaction, and digital helping interaction and document and analyze essential communicative practices of relationship management. A summarizing contribution identifies common dimensions of relationship management across the different helping contexts and thereby provides a framework for understanding and researching how interactive practices and helping relationships are interconnected. The volume brings together researchers and practitioners and merges academic approaches to studying relationships with practical knowledge about verbal helping in these settings. The book is intended for scholars in the field of organized helping as well as for students and researchers of communication and discourse / conversation analysis in professional and organized contexts. It is also addressed to practitioners interested in learning more about the micro- and meso-management of their working relationships.

Customer Relationship Management

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Author : Francis Buttle
Publisher : Routledge
ISBN 13 : 1856175227
Total Pages : 495 pages
Book Rating : 4.8/5 (561 download)

Book Synopsis Customer Relationship Management by : Francis Buttle

Download or read book Customer Relationship Management written by Francis Buttle and published by Routledge. This book was released on 2009 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.

Customer Relationship Management

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Author : Roger J. Baran
Publisher : Taylor & Francis
ISBN 13 : 1317419332
Total Pages : 457 pages
Book Rating : 4.3/5 (174 download)

Book Synopsis Customer Relationship Management by : Roger J. Baran

Download or read book Customer Relationship Management written by Roger J. Baran and published by Taylor & Francis. This book was released on 2016-12-08 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This edition has several new features: Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRM New material on big data and the use of mobile technology An overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management today A broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organization as a whole Cutting edge examples and images to keep readers engaged and interested A complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customers With chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management. Online resources, including PowerPoint slides, an instructor’s manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management.

Public Relations As Relationship Management

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Author : John A. Ledingham
Publisher : Routledge
ISBN 13 : 1135676151
Total Pages : 274 pages
Book Rating : 4.1/5 (356 download)

Book Synopsis Public Relations As Relationship Management by : John A. Ledingham

Download or read book Public Relations As Relationship Management written by John A. Ledingham and published by Routledge. This book was released on 2000 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary exploration, this volume evolved to its current form as a result of the need for a framework for understanding public relations and the potential impact of organization-public relationships on the study, practice, and teaching of public relations. Ledingham and Bruning include contributions that present state-of-the-art research in relationship management, applications of the relational perspective to various components of public relations, and the implications of the approach to influence further research and practice. The discussion conducted here is certain to influence and promote future theory and practice on the concept of relationship management.

Public Relations As Relationship Management

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Author : Eyun-Jung Ki
Publisher : Routledge
ISBN 13 : 1317516338
Total Pages : 410 pages
Book Rating : 4.3/5 (175 download)

Book Synopsis Public Relations As Relationship Management by : Eyun-Jung Ki

Download or read book Public Relations As Relationship Management written by Eyun-Jung Ki and published by Routledge. This book was released on 2015-04-24 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value to organizations, publics, and societies through relationships, Public Relations as Relationship Management takes a in-depth look at organization-public relationships and explores the strategies that can be employed to cultivate and maintain them. Expanding on the work published in the first edition, this thoroughly up-to-date volume covers such specialized areas of public relations as non-profit organizations, shareholder relations, lobbying, employee relations, and risk management. It expands the reader’s ability to understand, conceptualize, theorize, and measure public relations through the presentation of state-of-the-art research and examples of the use of the relationship paradigm. Developed for scholars, researchers, and advanced students in public relations, Public Relations as Relationship Management provides a contemporary perspective on the role of relationships in public relations, and encourages further research and study.

Managing Customer Experience and Relationships

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Author : Don Peppers
Publisher : John Wiley & Sons
ISBN 13 : 1119815347
Total Pages : 517 pages
Book Rating : 4.1/5 (198 download)

Book Synopsis Managing Customer Experience and Relationships by : Don Peppers

Download or read book Managing Customer Experience and Relationships written by Don Peppers and published by John Wiley & Sons. This book was released on 2022-04-19 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the world's leading experts on customer experience issues, the book combines theory, case studies, and strategic analyses to guide a company on its own quest to position its customers at the very center of its business model, and to "treat different customers differently." This latest edition adds new material including: How to manage the mass-customization principles that drive digital interactions How to understand and manage data-driven marketing analytics issues, without having to do the math How to implement and monitor customer success management, the new discipline that has arisen alongside software-as-a-service businesses How to deal with the increasing threat to privacy, autonomy, and competition posed by the big tech companies like Facebook, Amazon, and Google Teaching slide decks to accompany the book, author-written test banks for all chapters, a complete glossary for the field, and full indexing Ideal not just for students, but for managers, executives, and other business leaders, Managing Customer Experience and Relationships should prove an indispensable resource for marketing, sales, or customer service professionals in both the B2C and B2B world.

Statistical Methods in Customer Relationship Management

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Author : V. Kumar
Publisher : John Wiley & Sons
ISBN 13 : 1118349199
Total Pages : 227 pages
Book Rating : 4.1/5 (183 download)

Book Synopsis Statistical Methods in Customer Relationship Management by : V. Kumar

Download or read book Statistical Methods in Customer Relationship Management written by V. Kumar and published by John Wiley & Sons. This book was released on 2012-07-26 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer’s tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and retention, customer churn, and customer win back. Statistical Methods in Customer Relationship Management: Provides an overview of a CRM system, introducing key concepts and metrics needed to understand and implement these models. Focuses on five CRM models: customer acquisition, customer retention, customer churn, and customer win back with supporting case studies. Explores each model in detail, from investigating the need for CRM models to looking at the future of the models. Presents models and concepts that span across the introductory, advanced, and specialist levels. Academics and practitioners involved in the area of CRM as well as instructors of applied statistics and quantitative marketing courses will benefit from this book.

The BRMP® Guide to the BRM Body of Knowledge

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Author : Business Relationship Management Institute
Publisher : Van Haren
ISBN 13 : 9401805326
Total Pages : 137 pages
Book Rating : 4.4/5 (18 download)

Book Synopsis The BRMP® Guide to the BRM Body of Knowledge by : Business Relationship Management Institute

Download or read book The BRMP® Guide to the BRM Body of Knowledge written by Business Relationship Management Institute and published by Van Haren. This book was released on 1970-01-01 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: For trainers free additional material of this book is available. This can be found under the "Training Material" tab. Log in with your trainer account to access the material.The BRMP® Guide to the BRM Body of Knowledge is designed to assist the Business Relationship Management Professional (BRMP®) training course attendees and certification exam candidates, but it will also be of great value to anyone looking for a comprehensive foundation-level overview of the art and practice of Business Relationship Management. The book covers the entire BRMP® course syllabus and contains all the information covered in the training and referenced in the exam.What is BRMP®?Business Relationship Management Professional (BRMP®) training is a world-class professional development program designed to provide a solid foundation-level knowledge of Business Relationship Management. The BRMP® exam is designed to test an individual s learning through rigorous examination providing a leading verifiable benchmark of BRM professional acumen and achievement. To learn more about BRMP® training and certification, please visit http://brminstitute.org/.Who Is It For?Business Relationship Management Professional (BRMP®) training and certification program is intended as a comprehensive foundation for Business Relationship Managers at every experience level, with the training and certification designed to provide a solid baseline level of knowledge. BRMP® professional development program provides an excellent Return on Investment (ROI) and is ideally suited for project managers, business analysts, architects, external service providers; representatives of shared services organizations including IT, HR, Finance, Sales, Strategy Planning, etc.; business partners and anyone else interested in business value maximization.Benefits for Individuals and OrganizationsHolders of BRMI Business Relationship Management Professional (BRMP®) credentials will be able to demonstrate their understanding of: The characteristics of the BRM role. What it means to perform as a strategic partner, contributing to business strategy formulation and shaping business demand for the service provider s services. The use of Portfolio Management disciplines and techniques to maximize realized business value. Business Transition Management and the conditions for successful change programs to minimize value leakage. The BRM role in Service Management and alignment of services and service levels with business needs. The principles of effective and persuasive communication.

Green Technologies: Concepts, Methodologies, Tools and Applications

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Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1609604733
Total Pages : 2069 pages
Book Rating : 4.6/5 (96 download)

Book Synopsis Green Technologies: Concepts, Methodologies, Tools and Applications by : Management Association, Information Resources

Download or read book Green Technologies: Concepts, Methodologies, Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2011-03-31 with total page 2069 pages. Available in PDF, EPUB and Kindle. Book excerpt: Green Technologies: Concepts, Methodologies, Tools and Applications assembles the most up-to-date collection of research results and recent discoveries in environmental and green technology. This comprehensive anthology covers a wide range of topics, i

Artificial Intelligence in Theory and Practice IV

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Author : Tharam Dillon
Publisher : Springer
ISBN 13 : 3319252615
Total Pages : 156 pages
Book Rating : 4.3/5 (192 download)

Book Synopsis Artificial Intelligence in Theory and Practice IV by : Tharam Dillon

Download or read book Artificial Intelligence in Theory and Practice IV written by Tharam Dillon and published by Springer. This book was released on 2015-10-02 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 4th IFIP TC 12 International Conference on Artificial Intelligence, IFIP AI 2015, Held as Part of WCC 2015, in Daejeon, South Korea, in October 2015. The 13 full papers presented were carefully reviewed and selected from 36 submissions. The papers are organized in topical sections on artificial intelligence techniques in biomedicine, artificial intelligence for knowledge management, computational intelligence and algorithms, and intelligent decision support systems.

Marketing Management in Practice 2007-2008

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Author : John Williams
Publisher : Routledge
ISBN 13 : 0750684135
Total Pages : 388 pages
Book Rating : 4.7/5 (56 download)

Book Synopsis Marketing Management in Practice 2007-2008 by : John Williams

Download or read book Marketing Management in Practice 2007-2008 written by John Williams and published by Routledge. This book was released on 2007 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. *Written specially for the Marketing Management in Practice module by the Senior Examiner * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

Innovation Policy Challenges for the 21st Century

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Author : Deborah Cox
Publisher : Routledge
ISBN 13 : 1136190368
Total Pages : 314 pages
Book Rating : 4.1/5 (361 download)

Book Synopsis Innovation Policy Challenges for the 21st Century by : Deborah Cox

Download or read book Innovation Policy Challenges for the 21st Century written by Deborah Cox and published by Routledge. This book was released on 2013-01-25 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the economies of western countries move from primarily resource-based to knowledge-based, and trade liberalization limits what governments can do through direct action, the landscape of innovation is changing and policymakers must react accordingly. This exciting new book examines the challenges that policy makers face in responding to a new environment. The book addresses how governments are now seeking to drive innovation through new forms of R&D policies, through public procurement, skills development, entrepreneurship and innovation culture to name but a few of the approaches. Innovation Policy Challenges for the 21st Century explores these and other contemporary issues in innovation, reviewing the state of the art literature and consolidating current thinking at the frontiers of innovation. The volume debates and presents scattered and anonymous material in a coherent way, with a particular focus is on ‘hot topics’ in the field of innovation studies that have been previously under-researched. The book is divided into four key themes: government as a key actor in the innovation process, entrepreneurs as innovators, skills and competences required to maintain and improve innovation performance in Europe and finally, the wider context in which innovation policy develops.

Electronic Customer Relationship Management

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Author : Jerry Fjermestad
Publisher : M.E. Sharpe
ISBN 13 : 9780765613271
Total Pages : 236 pages
Book Rating : 4.6/5 (132 download)

Book Synopsis Electronic Customer Relationship Management by : Jerry Fjermestad

Download or read book Electronic Customer Relationship Management written by Jerry Fjermestad and published by M.E. Sharpe. This book was released on with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Public Relations As Relationship Management

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Author : Eyun-Jung Ki
Publisher : Routledge
ISBN 13 : 1317516346
Total Pages : 394 pages
Book Rating : 4.3/5 (175 download)

Book Synopsis Public Relations As Relationship Management by : Eyun-Jung Ki

Download or read book Public Relations As Relationship Management written by Eyun-Jung Ki and published by Routledge. This book was released on 2015-04-24 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value to organizations, publics, and societies through relationships, Public Relations as Relationship Management takes a in-depth look at organization-public relationships and explores the strategies that can be employed to cultivate and maintain them. Expanding on the work published in the first edition, this thoroughly up-to-date volume covers such specialized areas of public relations as non-profit organizations, shareholder relations, lobbying, employee relations, and risk management. It expands the reader’s ability to understand, conceptualize, theorize, and measure public relations through the presentation of state-of-the-art research and examples of the use of the relationship paradigm. Developed for scholars, researchers, and advanced students in public relations, Public Relations as Relationship Management provides a contemporary perspective on the role of relationships in public relations, and encourages further research and study.

Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods

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Author : O'Brien, Emma
Publisher : IGI Global
ISBN 13 : 1615208305
Total Pages : 307 pages
Book Rating : 4.6/5 (152 download)

Book Synopsis Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods by : O'Brien, Emma

Download or read book Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods written by O'Brien, Emma and published by IGI Global. This book was released on 2010-09-30 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book outlines different tools and technologies that can be applied depending on the type of innovation an organization desires, providing concrete advice on the different types of innovation, situations in which innovation may be useful and the role of knowledge and different tools and technologies to support it"--Provided by publisher.

PR AS PERSONS IN RELATION

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Author : Dr. Joseph Parackal
Publisher : Educreation Publishing
ISBN 13 :
Total Pages : 209 pages
Book Rating : 4./5 ( download)

Book Synopsis PR AS PERSONS IN RELATION by : Dr. Joseph Parackal

Download or read book PR AS PERSONS IN RELATION written by Dr. Joseph Parackal and published by Educreation Publishing. This book was released on 2016-12-05 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many scholars and practitioners opine that public relations are all about building and maintaining an organization's relationship with its public. As human relationships depend on personal interactions, so, it naturally necessitates ethical as well as anthropological aspects. In fact, a vast majority of the scholars have already portrayed the ethical responsibility of the organization and the practitioner while dealing with various people. But a few of them have pointed out that public relation is needed to view anthropological perspectives, which, in turn, will be significant and virtuous for human beings. Accordingly, practical functional approach is the foremost requirement to overcome in dealing with the public relationships. Therefore, while exploring the public relations literature, we have tried to integrate these three aspects (relational, ethical and anthropological) and propose a reasonable ethical framework for the professional practice of public relations based on the dignity of the person.

Best Practice for Security Management

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Author : United Kingdom. Treasury. Office of Government Commerce
Publisher : The Stationery Office
ISBN 13 : 9780113309733
Total Pages : 260 pages
Book Rating : 4.3/5 (97 download)

Book Synopsis Best Practice for Security Management by : United Kingdom. Treasury. Office of Government Commerce

Download or read book Best Practice for Security Management written by United Kingdom. Treasury. Office of Government Commerce and published by The Stationery Office. This book was released on 1999 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Security Management is the process of managing a defined level of security on information and IT services. Included is managing the reaction to security incidents.