PRACTICAL BUSINESS – ABC (A Guide for Budding Entrepreneurs)

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Author :
Publisher : Lulu.com
ISBN 13 : 1471642895
Total Pages : 147 pages
Book Rating : 4.4/5 (716 download)

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Book Synopsis PRACTICAL BUSINESS – ABC (A Guide for Budding Entrepreneurs) by : Andrea M. Campbell, MBA MA MITI

Download or read book PRACTICAL BUSINESS – ABC (A Guide for Budding Entrepreneurs) written by Andrea M. Campbell, MBA MA MITI and published by Lulu.com. This book was released on 2012-03-22 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starting your own business is one of the most important steps you can take in your life and it can be both exciting and daunting. Practical Business ABC presents a modern approach to entrepreneurship and business development, presenting in A-Z style, invaluable advice on many aspects of running your own business. It encourages readers to prepare effectively putting in place systems that will enhance their business operations as they develop. The book gives an insight into the kinds of considerations to take into account before embarking on a new career as an entrepreneur, drawing on advice from several well-known business and motivational personalities, citing how they overcame difficulties and the strategies they employed in the pursuit and fulfilment of their mission to become successful. The book can be used as a checklist for people embarking on their entrepreneurial journey if they wish to avoid common mistakes and learn from others.

Shark Tank Jump Start Your Business

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Author :
Publisher : Disney Electronic Content
ISBN 13 : 1401306209
Total Pages : 158 pages
Book Rating : 4.4/5 (13 download)

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Book Synopsis Shark Tank Jump Start Your Business by : Michael Parrish DuDell

Download or read book Shark Tank Jump Start Your Business written by Michael Parrish DuDell and published by Disney Electronic Content. This book was released on 2013-11-05 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the ABC hit show "Shark Tank," this book-filled with practical advice and introductions from the Sharks themselves-will be the ultimate resource for anyone thinking about starting a business or growing the one they have. Full of tips for navigating the confusing world of entrepreneurship, the book will intersperse words of wisdom with inspirational stories from the show. Throughout the book, readers will learn how to: Determine whether they're compatible with the life of a small business owner, shape a marketable idea and craft a business model around it, plan for a launch, run a business without breaking the bank (or burning themselves out), create a growth plan that will help them handle and harness success, and pitch an idea or business plan like a pro. Responding to the fans' curiosity about past show contestants, readers will also find approximately 10 "Where Are They Now" boxes in which they learn what happened to some of the most asked-about and/or most popular guests ever to try their luck in front of the Sharks-and what they learned in the process.

The Toilet Paper Entrepreneur

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Publisher : Toilet Paper Entrepreneur
ISBN 13 : 0981808204
Total Pages : 201 pages
Book Rating : 4.9/5 (818 download)

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Book Synopsis The Toilet Paper Entrepreneur by : Mike Michalowicz

Download or read book The Toilet Paper Entrepreneur written by Mike Michalowicz and published by Toilet Paper Entrepreneur. This book was released on 2008 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trying to start a business in this economy? Struggling with little or no cash? Have no experience, no baseline to judge your progress against? Whether you’re just starting out or have been at it for years, the Toilet Paper Entrepreneur's "get real", actionable approach to business is a much-needed swift kick in the pants.

How to Ruin a Business Without Really Trying

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Author :
Publisher : Morgan James Publishing
ISBN 13 : 1614489793
Total Pages : 195 pages
Book Rating : 4.6/5 (144 download)

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Book Synopsis How to Ruin a Business Without Really Trying by : MJ Gottlieb

Download or read book How to Ruin a Business Without Really Trying written by MJ Gottlieb and published by Morgan James Publishing. This book was released on 2014-10-07 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: When life hands you lemons what do you do? Well complaining certainly doesn't help anything, and nobody really listens anyway. Truth is, most successful people have failed their way to the top. For every successful person that you see, what you don't see is the trail of bankruptcies, failed partnerships, and pricey mistakes that made them who they are today. So does that mean every entrepreneur has to go through the same horrors, heartaches and pain? Is there any way to avoid this? Well one way is to learn from the experiences of others. . . MJ Gottlieb's How To Ruin A Business Without Really Trying takes a new and exciting approach to help entrepreneurs by telling them what “not” to do. The book uses fifty-five painstaking, yet hysterical tales throughout MJ Gottlieb’s 21-year journey as an entrepreneur to highlight some of the most prevalent and destructive mistakes entrepreneurs make when running a business today. Truth-be-told, entrepreneurs simply do NOT like to be told what to do. Learning from the mistakes of others however, takes the ego out of the equation so entrepreneurs can learn objectively, while still allowing them to enjoy the freedom of their own experience.

Photography Business: Step-by-Step Startup Guide

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613084145
Total Pages : 915 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Photography Business: Step-by-Step Startup Guide by : The Staff of Entrepreneur Media, Inc.

Download or read book Photography Business: Step-by-Step Startup Guide written by The Staff of Entrepreneur Media, Inc. and published by Entrepreneur Press. This book was released on 2019-10-22 with total page 915 pages. Available in PDF, EPUB and Kindle. Book excerpt: Set up your business for success with the perfect shot. The experts at Entrepreneur provide a two-part guide to success. First, learn how to turn your talent for snapping great pictures into a lucrative business. Then, master the fundamentals of business startup including defining your business structure, funding, staffing, and more. This kit includes: Essential industry and business-specific startup steps with worksheets, calculators, checklists, and more Entrepreneur magazine’s Start Your Own Business, a guide to starting any business and surviving the first three years and beyond Interviews and advice from successful entrepreneurs in the industry Worksheets, brainstorming sections, and checklists Entrepreneur’s Startup Resource Kit (downloadable) MORE ABOUT ENTREPRENEUR’S STARTUP RESOURCE KIT Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents, and more—all at your fingertips! You’ll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business. Sample Business Letters 1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style. Sample Sales Letters The experts at Entrepreneur have compiled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter, and letters covering all aspects of sales operations to help you make the sale and generate new customers and huge profits.

Freelance Writing Business: Step-by-Step Startup Guide

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613084064
Total Pages : 881 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Freelance Writing Business: Step-by-Step Startup Guide by : The Staff of Entrepreneur Media, Inc.

Download or read book Freelance Writing Business: Step-by-Step Startup Guide written by The Staff of Entrepreneur Media, Inc. and published by Entrepreneur Press. This book was released on 2019-07-16 with total page 881 pages. Available in PDF, EPUB and Kindle. Book excerpt: Set up your business for success with the perfect shot. The experts at Entrepreneur provide a two-part guide to success. First, learn how to take your writing career into your own hands as a professional freelance writer. Then, master the fundamentals of business startup including defining your business structure, funding, staffing, and more. This kit includes: Essential industry and business-specific startup steps with worksheets, calculators, checklists, and more Entrepreneur magazine’s Start Your Own Business, a guide to starting any business and surviving the first three years and beyond Interviews and advice from successful entrepreneurs in the industry Worksheets, brainstorming sections, and checklists Entrepreneur’s Startup Resource Kit (downloadable) MORE ABOUT ENTREPRENEUR’S STARTUP RESOURCE KIT Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents, and more—all at your fingertips! You’ll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business. Sample Business Letters 1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style. Sample Sales Letters The experts at Entrepreneur have compiled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter, and letters covering all aspects of sales operations to help you make the sale and generate new customers and huge profits.

Launch Your Inner Entrepreneur: 10 Mindset Shifts for Women to Take Action, Unleash Creativity, and Achieve Financial Success

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 1264259174
Total Pages : 257 pages
Book Rating : 4.2/5 (642 download)

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Book Synopsis Launch Your Inner Entrepreneur: 10 Mindset Shifts for Women to Take Action, Unleash Creativity, and Achieve Financial Success by : Charlene Walters

Download or read book Launch Your Inner Entrepreneur: 10 Mindset Shifts for Women to Take Action, Unleash Creativity, and Achieve Financial Success written by Charlene Walters and published by McGraw Hill Professional. This book was released on 2021-02-23 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical, specific advice and strategies to help women develop an entrepreneurial mindset Entrepreneurship has always skewed male—from availability of funding to how-to books that assume a primarily male audience. And yet, 36% of all small business or franchise owners are women, and there are 13 million female-owned businesses contributing to more than $1.8 trillion in revenue. Now, with a fast-changing economy making traditional employment unsteady, there’s never been a better time for becoming a “fempreneur.” In Launch Your Inner Entrepreneur, Charlene Walters provides the tools you need to successfully launch and grow your side hustle, start up, or small business. As a mentor on Entrepreneur magazine’s “Ask an Expert” forum and developer of a digital entrepreneurship MBA program, Walters knows what you’re facing—and can help you avoid common mistakes, find your niche, build up your personal brand and reach your entrepreneurial goals. You’ll find the practical, real-world advice necessary to create the opportunities you want by embracing ten Mindset Shifts, including: Embracing an Entrepreneurial Attitude Cultivating Financial Confidence Branding and Building Presence Leveraging Social Media Options Leading Your Startup Going into Growth Mode Rebooting, Repeating, and Avoiding Burnout Along the Way Packed with smart tips and hard-won wisdom, Launch Your Inner Entrepreneur concludes with a special bonus section, the Fempreneur Action Plan—which includes a business concept and planning worksheet, visual brand style guide, resilience and setback survival exercise, and more—to help you put the Mindset Shifts into action, now.

Start Your Own Business

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613083882
Total Pages : 534 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Start Your Own Business by : The Staff of Entrepreneur Media, Inc.

Download or read book Start Your Own Business written by The Staff of Entrepreneur Media, Inc. and published by Entrepreneur Press. This book was released on 2018-08-14 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2017 34% of the workforce was considered part of the gig economy. This growing workforce of freelancers and side-giggers is also estimated to grow to 43% by 2020. That’s 4 million freelancers, soon to be 7 million by 2020. Whether it’s people looking to earn extra money, those tired of their 9-to-5, to entrepreneurs looking to grow their side hustle, Entrepreneur is uniquely qualified to guide a new generation of bold individuals looking to live their best lives and make it happen on their own terms. Whatever industry or jobs this new workforce takes, Start Your Own Business will guide them through the first three years of business. They’ll gain the know-how of more than 30 years of collective advice from those who’ve come before them to: How to avoid analysis paralysis when launching a business Tips for testing ideas in the real-world before going to market with insights from Gary Vaynerchuk Decide between building, buying, or becoming a distributor What to consider when looking for funding from venture capitalists, loans, cash advances, etc. Whether or not a co-working space is a right move Tips on running successful Facebook and Google ads as part of a marketing campaign Use micro-influencers to successfully promote your brand on social media

The Entrepreneur Magazine Small Business Advisor

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Author :
Publisher : Wiley
ISBN 13 : 9780471109891
Total Pages : 694 pages
Book Rating : 4.1/5 (98 download)

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Book Synopsis The Entrepreneur Magazine Small Business Advisor by : Entrepreneur Magazine

Download or read book The Entrepreneur Magazine Small Business Advisor written by Entrepreneur Magazine and published by Wiley. This book was released on 1995-05-01 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like having a team of top business consultants on call, 24 hours a day...but a whole lot cheaper. From the experts at Entrepreneur magazine comes your total guide to starting, managing, and growing a small business. Written to meet all the information needs of entrepreneurs, small business owners, and those thinking about going into business for themselves, this practical, user-friendly guide tells you everything you need to know about setting goals and objectives, assessing risk, finding the right location, financing, marketing, pricing, taxation, insurance, record keeping, personnel management, purchasing, inventory, time and stress management, legal matters, advertising, sales, obtaining expansion capital, and many other topics of vital importance to smart, enterprising business people like you. Proven strategies, techniques, and expert tips on every aspect of starting, managing, and growing a small business. Defines all important terms and clearly explains difficult concepts in plain English. Packed with useful worksheets, checklists, sample forms, and other valuable business tools that you can put to work for you, today. Chapters include listings of trade associations, periodicals, on-line services, software, government agencies, and other valuable sources of business assistance and information. Also available from the Entrepreneur library: Entrepreneur Starting an Import/Export Business, Entrepreneur Making Money With Your Personal Computer.

It's Your Biz

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Author :
Publisher : AMACOM/American Management Association
ISBN 13 : 0814416713
Total Pages : 240 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis It's Your Biz by : Susan Wilson Solovic

Download or read book It's Your Biz written by Susan Wilson Solovic and published by AMACOM/American Management Association. This book was released on 2012 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making sound investments is tough enough without having to worry about unscrupulous financial advisers and outright frauds. But recently strengthened laws aren't enough to stop the "professionals" intent on profiting from--or just plain stealing--your money. As an Enforcement Branch Chief at the Securities and Exchange Commission, Pat Huddleston witnessed countless people lose their life savings to reckless stockbrokers and fraudulent schemes. Now an SEC-recommended Receiver andCEO of a securities and investment fraud investigation agency, Huddleston has intimate knowledge of how scam artists and bad brokers operate. In The Vigilant Investor, he explains WHY we fall for investment scams, HOW con artists play on our emotions, and WHAT we can do to protect ourselves from predators. With its unique look into the science of financial decision making, the book blows up the popular myths and simplistic "do's and don'ts" of investing while sharing techniques anyone can use to perform due diligence even better than the "experts." With gripping stories of actual cases, Huddleston sheds light on the dark corners of the investment industry and teaches investors and professionals alike how to spot fraud and guard themselves against financial catastrophe.

Forthcoming Books

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Publisher :
ISBN 13 :
Total Pages : 1542 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Forthcoming Books by : Rose Arny

Download or read book Forthcoming Books written by Rose Arny and published by . This book was released on 2001 with total page 1542 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Institutional Case Studies on Necessity Entrepreneurship

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1783472332
Total Pages : 256 pages
Book Rating : 4.7/5 (834 download)

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Book Synopsis Institutional Case Studies on Necessity Entrepreneurship by : Jeremi Brewer

Download or read book Institutional Case Studies on Necessity Entrepreneurship written by Jeremi Brewer and published by Edward Elgar Publishing. This book was released on 2016-07-27 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: An estimated one billion individuals in both developed and developing nations can be defined as necessity entrepreneurs; individuals who have no other viable option for licit income than to start a small, income generating activity. However, the emphasis on providing business and leadership training to necessity entrepreneurs is only just gaining traction. This book provides the first-known global analysis dedicated exclusively to organizations from both the public and private sectors that are specifically involved with microenterprise education for necessity entrepreneurs. The authors provide a pragmatic synopsis and evaluate the efficacy of the programs that have been, currently are, or will soon be teaching and/or training necessity entrepreneurs around the globe.

What It Takes to Be an Entrepreneur

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Author :
Publisher :
ISBN 13 : 9780615321905
Total Pages : 0 pages
Book Rating : 4.3/5 (219 download)

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Book Synopsis What It Takes to Be an Entrepreneur by : First Last

Download or read book What It Takes to Be an Entrepreneur written by First Last and published by . This book was released on 2015-02-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presser founded Softool Corporation, a successful software tools company that, among other product lines, designed and marketed a family of software tools to manage change. These change management tools led to the creation of a whole new segment of products in the software industry. Presser also co-founded Compass Corporation, a successful software services company. He has also been an investor in a number of start-ups in different industries. Presser has written this book to provide prospective and current entrepreneurs with a pragmatic overview of what is involved in being an entrepreneur and to help them improve their chances of success. Book jacket.

Never Too Old to Get Rich

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119547903
Total Pages : 272 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Never Too Old to Get Rich by : Kerry E. Hannon

Download or read book Never Too Old to Get Rich written by Kerry E. Hannon and published by John Wiley & Sons. This book was released on 2019-06-25 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start a successful business mid-life When you think of someone launching a start-up, the image of a twenty-something techie probably springs to mind. However, Gen Xers and Baby Boomers are just as likely to start businesses and reinvent themselves later in life. Never Too Old to Get Rich is an exciting roadmap for anyone age 50+ looking to be their own boss and launch their dream business. This book provides up-to-date resources and guidance for launching a business when you're 50+. There are snappy profiles of more than a dozen successful older entrepreneurs, describing their inspirational journeys launching businesses and nonprofits, followed by Q&A conversations, and pull-out boxes containing action steps. The author walks you through her three-part fitness program: guidelines for becoming financially fit, physically fit, and spiritually fit, before delving more deeply into how would-be entrepreneurs over 50 can succeed. • Describes how you can find capital to start your own business • Offers encouraging stories of real people who have become their own bosses and succeeded as entrepreneurs • Written by PBS Next Avenue’s entrepreneur expert, Kerry Hannon • Teaches you how to start your own business Never Too Old to Get Rich is the ideal book for older readers looking to pursue new business ventures later in life.

Entrepreneurship for Physicists

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Author :
Publisher : Morgan & Claypool Publishers
ISBN 13 : 1681746689
Total Pages : 90 pages
Book Rating : 4.6/5 (817 download)

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Book Synopsis Entrepreneurship for Physicists by : Davide Iannuzzi

Download or read book Entrepreneurship for Physicists written by Davide Iannuzzi and published by Morgan & Claypool Publishers. This book was released on 2017-10-31 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Physicists are very smart people. Still, when it comes to moving their ideas from university to market, they often lack the basic set of know-hows that could help them succeed in the technology transfer process. To fill this gap, Entrepreneurship for Physicists: A Practical Guide to Move Ideas from University to Market offers a concise analysis of the key ingredients that enable entrepreneurs to bring added value to their customers. After a short discussion on why university physicists should pay more attention to this aspect of their professional life, the book dives into a set of theories, models, and tools that could help an academic scientist transform an idea into customer added value. The reader will be introduced to effectuation theory, internal resource analysis, external landscape analysis, value capture, lean startup method, business canvases, financial projections, and to a series of topics that, albeit often neglected, do play a fundamental role in technology transfer, such as trust, communication, and persuasion. In the last chapter, the book explains howmost of the concepts discussed actually find application in the career of scientists in a much broader sense.

The Digital Business Start-Up Workbook

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 085708285X
Total Pages : 326 pages
Book Rating : 4.8/5 (57 download)

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Book Synopsis The Digital Business Start-Up Workbook by : Cheryl Rickman

Download or read book The Digital Business Start-Up Workbook written by Cheryl Rickman and published by John Wiley & Sons. This book was released on 2012-05-07 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do I know if my idea will work? How do I decide on the business model? How do I find my audience? Your digital business start-up journey begins here. From the bestselling author of The Small Business Start-up Workbook, Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business. Learn how to: • Assess whether your business idea will work online/digitally • Choose the right business model for your proposition and avoid wasting time • Assess demand, viability and uncover untapped needs and gaps in the market • Build a usable, engaging website and mobile app • Create a buzz using social networking • Drive high quality traffic to your site and convert visitors into paying customers • Use search engine optimization (SEO) and marketing (SEM) tools effectively • Raise finance and protect your business • Build and maintain a strong brand • Recruit and retain a strong team • Sell the business or find a suitable successor. Reviews for the book: “If you want advice on starting your own internet business, don’t ask me, read this book instead. It is more up-to-date and costs far less than a good lunch.” Nick Jenkins, Founder of Moonpig.com “This book excels in providing practical guidance on how to create a successful digital business which exceeds customer expectations and keeps customers happy each step of the way.” Scott Weavers-Wright, CEO of Kiddicare.com, and MD of Morrison.com (non-food) “If you read just one book on digital business, make it this one... It is inspirational, informative and interactive in equal measure. Highly recommended!” Rowan Gormley, Founder and CEO of NakedWines.com “Interspersed with inspiring and useful stories from successful entrepreneurs, this book can help aspiring business owners through a step-by-step process of refining their start-up ideas and building a solid business.” Elizabeth Varley, Founder and CEO of TechHub

Team Code of Honor

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Author :
Publisher : RDA Press, LLC
ISBN 13 : 1937832449
Total Pages : 161 pages
Book Rating : 4.9/5 (378 download)

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Book Synopsis Team Code of Honor by : Blair Singer

Download or read book Team Code of Honor written by Blair Singer and published by RDA Press, LLC. This book was released on 2013-02-28 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every great team, culture, society, religion or business that has endured time, adversity and challenge has always had one thing in common: a set of simple but powerful rules that govern the internal behaviors and expectations of that group. It is called The Code of Honor. We hear of these Codes when we think of things like The Ten Commandments, the Marine Corps or the Constitution. Yet if sales is the number one skill in business, number two has to be the ability to bring ordinary people together to build a championship team. This does not happen by chance or by the simple accumulation of talent. The Code is the core ingredient to creating winning organizations. The book is a step-by-step guide for any individual, group or company to actually create a Code of Honor specific to their team. The Rich Dad Poor Dad Advisor series was designed as a “how-to” series to empower individuals to succeed in the world of business and finance. “Team Code of Honor” is critical to this series because its processes bridge all facets of business, investment, entrepreneurship and even personal life. The book explains through graphic examples, stories and numerous case studies how a Code or set of rules is created, maintained, enforced and used for rapid and controlled growth of any entity. The book is designed as an operating manual for putting any business team together. It steps you all the way from properly choosing players, to creating the Code, to increasing performance and to winning. Each chapter gives the team specific assignments and examples so that by the time you have completed the book, your Code is in place and your team is operating at a true championship level.