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The Savvy Author's Guide To Book Publicity

Author : Lissa Warren
Publisher : Hachette UK
ISBN 13 : 0786744006
Total Pages : 242 pages
Book Rating : 4.7/5 (867 download)

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Book Synopsis The Savvy Author's Guide To Book Publicity by : Lissa Warren

Download or read book The Savvy Author's Guide To Book Publicity written by Lissa Warren and published by Hachette UK. This book was released on 2008-12-15 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is an essential reference for writers -- from the self-published to those published by major houses -- written by a leading book publicist who pitches books to media every day of her working life. Tapping into her years publicizing such authors as pediatrician Dr. T. Berry Brazelton, poet Mary Oliver, and economist John Kenneth Galbraith, Da Capo Press Senior Director of Publicity Lissa Warren covers book promotion with a publicist, without a publicist, and when a publicist isn't getting results. Each chapter details what happens to a book once it's off press, and how authors can be helpful in the promotion process -- or even spearhead it if need be -- to get the coverage they deserve. Warren's advice is buttressed by her stories of authors -- the enterprising, the shy, the well-prepared, and the novice -- relating tours gone awry, best-sellers made and nearly made, and great and not-so-great author/publicist collaboration. The Savvy Author's Guide to Book Publicity covers everything from how to write press material, targeting the right shows and publications, following up effectively with the media, and hiring people who can help ensure that every bookseller and consumer has a chance to hear an author's message loud and clear.

BUSINESS OF BEING A WRITER.

Author : JANE. FRIEDMAN
Publisher :
ISBN 13 : 9780226838656
Total Pages : 0 pages
Book Rating : 4.8/5 (386 download)

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Book Synopsis BUSINESS OF BEING A WRITER. by : JANE. FRIEDMAN

Download or read book BUSINESS OF BEING A WRITER. written by JANE. FRIEDMAN and published by . This book was released on 2025 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Public Relations

Author : Edward L. Bernays
Publisher : University of Oklahoma Press
ISBN 13 : 0806189827
Total Pages : 441 pages
Book Rating : 4.8/5 (61 download)

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Book Synopsis Public Relations by : Edward L. Bernays

Download or read book Public Relations written by Edward L. Bernays and published by University of Oklahoma Press. This book was released on 2013-07-29 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

The Scribe Method

Author : Tucker Max
Publisher : Lioncrest Publishing
ISBN 13 : 1544514050
Total Pages : 300 pages
Book Rating : 4.5/5 (445 download)

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Book Synopsis The Scribe Method by : Tucker Max

Download or read book The Scribe Method written by Tucker Max and published by Lioncrest Publishing. This book was released on 2021-04-15 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ready to write your book? So why haven’t you done it yet? If you’re like most nonfiction authors, fears are holding you back. Sound familiar? Is my idea good enough? How do I structure a book? What exactly are the steps to write it? How do I stay motivated? What if I actually finish it, and it’s bad? Worst of all: what if I publish it, and no one cares? How do I know if I’m even doing the right things? The truth is, writing a book can be scary and overwhelming—but it doesn’t have to be. There’s a way to know you’re on the right path and taking the right steps. How? By using a method that’s been validated with thousands of other Authors just like you. In fact, it’s the same exact process used to produce dozens of big bestsellers–including David Goggins’s Can’t Hurt Me, Tiffany Haddish’s The Last Black Unicorn, and Joey Coleman’s Never Lose a Customer Again. The Scribe Method is the tested and proven process that will help you navigate the entire book-writing process from start to finish–the right way. Written by 4x New York Times Bestselling Author Tucker Max and publishing expert Zach Obront, you’ll learn the step-by-step method that has helped over 1,500 authors write and publish their books. Now a Wall Street Journal Bestseller itself, The Scribe Method is specifically designed for business leaders, personal development gurus, entrepreneurs, and any expert in their field who has accumulated years of hard-won knowledge and wants to put it out into the world. Forget the rest of the books written by pretenders. This is the ultimate resource for anyone who wants to professionally write a great nonfiction book.

Still Alice

Author : Lisa Genova
Publisher : Simon and Schuster
ISBN 13 : 1849833710
Total Pages : 376 pages
Book Rating : 4.8/5 (498 download)

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Book Synopsis Still Alice by : Lisa Genova

Download or read book Still Alice written by Lisa Genova and published by Simon and Schuster. This book was released on 2010-08-05 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: A moving story of a woman with early onset Alzheimer's disease, now a major Academy Award-winning film starring Julianne Moore and Kristen Stewart. Alice Howland is proud of the life she worked so hard to build. At fifty, she's a cognitive psychology professor at Harvard and a renowned expert in linguistics, with a successful husband and three grown children. When she begins to grow forgetful and disoriented, she dismisses it for as long as she can until a tragic diagnosis changes her life - and her relationship with her family and the world around her - for ever. Unable to care for herself, Alice struggles to find meaning and purpose as her concept of self gradually slips away. But Alice is a remarkable woman, and her family learn more about her and each other in their quest to hold on to the Alice they know. Her memory hanging by a frayed thread, she is living in the moment, living for each day. But she is still Alice. 'Remarkable … illuminating … highly relevant today' Daily Mail 'The most accurate account of what it feels like to be inside the mind of an Alzheimer's patient I've ever read. Beautifully written and very illuminating' Rosie Boycot 'Utterly brilliant' Chrissy Iley

Kicking and Screaming

Author : Melanie D Gibson
Publisher : Simon and Schuster
ISBN 13 : 1647420296
Total Pages : 284 pages
Book Rating : 4.6/5 (474 download)

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Book Synopsis Kicking and Screaming by : Melanie D Gibson

Download or read book Kicking and Screaming written by Melanie D Gibson and published by Simon and Schuster. This book was released on 2021-04-20 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Melanie Gibson was an independent woman with a good job, multiple college degrees, and a condo in the trendy part of town. She also had a few mental illnesses, a minor substance abuse problem, and rotten relationship skills. She was a high-functioning crazy who needed a good kick in the pants, literally and metaphorically. In early 2013, as a last desperate means to save her sanity, Melanie turned to a nearly forgotten childhood activity: the Korean martial art of taekwondo. As if the universe were listening, she discovered her West Texas childhood taekwondo instructors’ Grandmaster operated a taekwondo school a few miles from her home in Fort Worth, Texas—and she decided to start her training over as a white belt. In taekwondo, Melanie felt like she had a fresh start in more ways than one. She found an inner peace she’d never known before, a sense of community, a newfound confidence, and a positive outlook on life. The kicking and screaming she was doing in class quieted the long-term kicking and screaming in her mind. Funny and frank, Kicking and Screaming: A Memoir of Madness and Martial Arts is the story of Melanie’s life-changing journey from troubled, lost soul to confident taekwondo black belt.

The Making of The Lords of Flatbush

Author : Stephen Verona
Publisher : Creative Book Publishing International
ISBN 13 : 9780977913152
Total Pages : 0 pages
Book Rating : 4.9/5 (131 download)

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Book Synopsis The Making of The Lords of Flatbush by : Stephen Verona

Download or read book The Making of The Lords of Flatbush written by Stephen Verona and published by Creative Book Publishing International. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the original idea through the pain of raising money and the rigors of independent film production to the film's instant success and the joy it brought when it was sold to Columbia Pictures and topped the box office as the biggest grossing film in release, 'The Making of The Lords of Flatbush' tells a sometimes hilarious and often dramatic, but never uneventful story.For dollar invested to dollar returned, 'The Lords of Flatbush' was one of the biggest money making films of all time. The book reveals how everyone involved went on to become legends in their field: From Sylvester Stallone who went on to become Rocky to Henry Winkler who became the Fonz, to Richard Gere who was the original lead to Bette Midler whose manager pulled her out at the last minute. This film started a cultural revolution with the TV shows that it inspired. Happy Days, Laverne & Shirley and Welcome Back Kotter, all found their inspiration in this first truly independent motion picture.

What To Do Before Your Book Launch

Author : M.J. Rose
Publisher : Evil Eye Concepts, Incorporated
ISBN 13 : 1940887895
Total Pages : 97 pages
Book Rating : 4.9/5 (48 download)

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Book Synopsis What To Do Before Your Book Launch by : M.J. Rose

Download or read book What To Do Before Your Book Launch written by M.J. Rose and published by Evil Eye Concepts, Incorporated. This book was released on 2015-04-03 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: What To Do Before Your Book Launch is a guide for authors, covering everything from working with your publisher, to reading in public, to help for publicity and marketing, to using (and misusing) social media, to how to dress for your author photo . . . and far more, including cautionary tales, worksheets, timelines and etiquette tips.

Public Relations Ethics

Author : Trevor Morris
Publisher : Routledge
ISBN 13 : 1000327981
Total Pages : 237 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Public Relations Ethics by : Trevor Morris

Download or read book Public Relations Ethics written by Trevor Morris and published by Routledge. This book was released on 2020-12-29 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a pragmatic, case-rich guide to how current and future public relations practitioners can apply ethical principles and the industry’s codes of ethics to their day-to-day work. Authors Trevor Morris and Simon Goldsworthy draw on their years of industry and academic experience to illustrate key ethical issues and ground them in reality, all within an international frame of reference. Public Relations Ethics incorporates interviews with industry practitioners, offering contrasting perspectives as well as recent examples of real-life complaints and disciplinary issues. Provocative questions and exercises help readers grapple with ethical dilemmas and review the key scenarios and challenges that PR people face. The book is ideal at the undergraduate, postgraduate and continuing education levels as a core text for public relations ethics courses and a supplementary text for general public relations survey courses. Accompanying the text are online resources for both students and instructors, including lecture slides and links to further resources.

Book Title Generator

Author : Scott Lorenz
Publisher :
ISBN 13 :
Total Pages : 92 pages
Book Rating : 4.6/5 (461 download)

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Book Synopsis Book Title Generator by : Scott Lorenz

Download or read book Book Title Generator written by Scott Lorenz and published by . This book was released on 2020-05-15 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Proven System For Finding a Title That Sells Your Book Nobody buys a book unless they're first attracted by the title and cover. If the title doesn't grab them it's game over. That's why Book Publicist Scott Lorenz of Westwind Book Marketing created a strategy for naming your book that'll get attention of potential buyers. Don't name your book until you've read Book Title Generator. Using the latest methods of getting a book ranked on search engines and in Amazon, Lorenz lays out a plan to help you get the right title for your book. Lorenz asks authors to consider all options in the quest for the perfect book title. From using numbers, alliteration, idioms, and keyword research, Book Title Generator covers them all. Many famous books we all know today started out with dreadful titles. Learn why when a title was changed their book sales took off! As a Book Publicist Scott Lorenz has helped title hundreds of books and promoted hundreds more. He's a student of book titles and shares his nearly three decades of book marketing experience with authors in this book. Book Title Generator is designed to help authors and publishers spark the idea to lead them to the perfect book title. It's the surefire way to find your winning title.

The Measure of Gold

Author : Sarah C. Patten
Publisher :
ISBN 13 : 9781735808208
Total Pages : 426 pages
Book Rating : 4.8/5 (82 download)

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Book Synopsis The Measure of Gold by : Sarah C. Patten

Download or read book The Measure of Gold written by Sarah C. Patten and published by . This book was released on 2021-03-02 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: No magic is more powerful or dangerous than the spell of love. It is 1940, and Germany has just invaded France. Across the ocean, in Sweetwater, Tennessee, Penelope, a beautiful alchemist, receives a letter from her childhood friend, Naomie, urging her to France. Bereft from the loss of her widowed father, Penelope leaves her life and travels to German-occupied Paris. There, she meets Naomie's brother, the brilliant alchemist Fulcanelli and his mysterious apprentice, Lucien. Falling headlong into the alchemy's esoteric world, she helps Fulcanelli and Lucien resist the Nazi forces. She trains as a spy and infiltrates a powerful brothel, Le Chambrement. As the horrors of war close in around her, Penelope must seduce a murderous Nazi officer in a desperate calculation to save her lover, Lucian. Through the devastating magic of life, Penelope learns that alchemy has far more to do with the person than the element. The Measure of Gold is an epic story of alchemy, betrayal, courage, and transcendent love.

PR for Authors

Author : Michelle Campbell-Scott
Publisher : Coo Farm Press
ISBN 13 : 9780992960919
Total Pages : 216 pages
Book Rating : 4.9/5 (69 download)

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Book Synopsis PR for Authors by : Michelle Campbell-Scott

Download or read book PR for Authors written by Michelle Campbell-Scott and published by Coo Farm Press. This book was released on 2015-01-27 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why This Book Could Really Help YOUR Book Sales Public relations - or PR - is a vital part of any author's marketing toolkit. Not just because it is free, it's extremely powerful and quite under-used. Yet it isn't difficult. PR is about being available, being friendly, and having information to send to people who ask for it. Those people could be reporters, bloggers, reviewers, or anyone who may be interested in your book, your message, and your author brand. HOW PR CAN HELP YOU You could get started on a PR campaign right now. All you need to do is write a press release and send it out online via a free online press release distribution service. Press releases are one of the most important tools of PR. Lots of authors struggle with this but it is a learned skill that you can easily pick up. You could even send out duff press releases and still get good backlinks and SEO for your site and social proof for yourself. Not that you'll have to, after reading this book! It's all about social proof. You need to make sure that you're everywhere, should reporters decide to come looking for you. Your frequent sending of press releases and posting on social media should make that much, much more likely. Establishing yourself as an expert will also help that, too. Use the tips and techniques in this book to build your own personal database of reporters and other contacts, improve your social media skills (so you don't waste time but do reach the right people), and make sure that your author brand and reputation - both online and off - are the best they can be. THIS BOOK WILL SHOW YOU: * What PR is - and what it isn't. * How to find great lists of reporters using a little-known method. * How to find the 'story' or hook in your book to turn it into a great press release. * The best free press release distribution services. * The PR possibilities of your website. * How to set up a 'press room' on your website. * The PR possibilities of social media. * What to do next time you publish a book, for maximum PR exposure. and lots more.

Writing for Public Relations and Strategic Communication

Author : William Thompson
Publisher :
ISBN 13 : 9781793511881
Total Pages : 444 pages
Book Rating : 4.5/5 (118 download)

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Book Synopsis Writing for Public Relations and Strategic Communication by : William Thompson

Download or read book Writing for Public Relations and Strategic Communication written by William Thompson and published by . This book was released on 2021-08-03 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing for Public Relations and Strategic Communication equips students with the knowledge, skills, and tools they need to write persuasively. The book underscores the importance of strategic analysis at the beginning of the writing process. Utilizing an audience-centered perspective, it shows how persuasive writing emerges organically after critically assessing the goals of an organization's message in light of its intended audience. Students learn essential strategic thinking and planning skills to create effective and intentional writing. The book presents the theoretical underpinnings of behavior, which students can then employ to generate prose that prioritizes the audience's reasons for attending to the message. The book is unique in presenting a primer on communication, persuasion, and moral theories that provides students a roadmap for constructing effective, ethical arguments. Throughout, anecdotes, examples, quizzes, and assignments help connect theory to practical, real-world applications. Writing for Public Relations and Strategic Communication helps readers build their persuasive writing skills for professional and effective public relations, employing unique strategies and tactics, such as: --A generative writing system that helps students identify and organize important information to produce quality prose, then adapt it to various media, on deadline --Interactive walkthroughs of writing examples that deconstruct prose, offering students insights not just into what to write, but how and why practitioners make strategic choices--down to the word level --Long-form scenario prompts that allow students to hone their persuasive writing, editing, and communication management skills across an array of platforms --Three two-chapter modules where the first chapter demonstrates how to write effective prose for a particular channel and the second offers practical help in delivering those products through message-delivery channels --Detailed case studies demonstrating how to translate research and planning into storytelling that addresses organizational problems --Unique chapters building important analytical literacies, such as search engine optimization tactics, marketing statistics analysis and data-driven audience targeting methods

1001 Ways to Market Your Books

Author : John Kremer
Publisher : Open Horizons
ISBN 13 :
Total Pages : 480 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis 1001 Ways to Market Your Books by : John Kremer

Download or read book 1001 Ways to Market Your Books written by John Kremer and published by Open Horizons. This book was released on 1990 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt:

How to Get Publicity for Your Book

Author : Natalie Obando
Publisher : Do Good PressGroup
ISBN 13 : 9780997129601
Total Pages : 156 pages
Book Rating : 4.1/5 (296 download)

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Book Synopsis How to Get Publicity for Your Book by : Natalie Obando

Download or read book How to Get Publicity for Your Book written by Natalie Obando and published by Do Good PressGroup. This book was released on 2016-02-09 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Get Publicity for Your Book is a DIY guide for savvy authors. Would you like to get great publicity for your book without having to spend money on hiring a publicist? Do you think that you have what it takes to be your own publicist and run your own campaign? If so, this book will show you how. I have spent countless hours dedicated to garnering publicity for authors and brands all across the United States and have found that although there is no one-size-fits-all method, there are constants. In this book you will learn what they are and how to apply them to your work so that you can achieve maximum publicity for your author platform. Learn how to create the tools that you need for professional media outreach, platform building, book tour/event planning and so much more. I will share with you the mistakes I've made, the successes I've had, the tools of the trade and what I've come to learn from all of my outreach so that you can use it for your own.

Malarky

Author : Anakana Schofield
Publisher : Simon and Schuster
ISBN 13 : 1780742711
Total Pages : 224 pages
Book Rating : 4.7/5 (87 download)

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Book Synopsis Malarky by : Anakana Schofield

Download or read book Malarky written by Anakana Schofield and published by Simon and Schuster. This book was released on 2013-07-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our Woman refuses to be sunk by what life is about to serve her. She’s just caught her son Jimmy in the barn with another man. She’s been accosted by Red the Twit, who claims to have done the unmentionable with her husband. And now her son’s gone and joined the only group that will have him: an army division on its way to Afghanistan. Setting aside her prim and proper ways, Our Woman promptly embarks on an odyssey of her own – one that forces her to look grief in the eye and come face-to-face with the mad agony of longing.

Public Relations

Author : Katie Heaney
Publisher : Hachette+ORM
ISBN 13 : 1455595675
Total Pages : 321 pages
Book Rating : 4.4/5 (555 download)

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Book Synopsis Public Relations by : Katie Heaney

Download or read book Public Relations written by Katie Heaney and published by Hachette+ORM. This book was released on 2018-05-08 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: A smart and charming romantic comedy about a popstar and the publicist pulling his strings that Kirkus calls a "Cinderella for the modern age." Young PR star Rose Reed is thrown into the big leagues when her boss leaves town the day of the firm's meeting with Archie Fox, a young, hot, internationally famous British singer-songwriter. The meeting is going badly until Rose suggests a staged romance with up-and-coming, young indie star Raya. He'll do it, but only if Rose becomes his publicist. As the faux-mance between Archie and Raya begins to rehabilitate Archie's faltering career, Rose finds his herself having unexpected, inconvenient and definitely unprofessional feelings for the crooner. But do late night texts and impromptu burrito binges mean he feels the same? In the end, Rose will have to decide whether to let her fantasy crush go, or to risk her reputation to be with the charming, handsome, scoundrel-y but sweet pop star she's grown to love. With a razor-sharp voice full of wry humor, Public Relations is a fun-filled glimpse behind the curtain of the PR machines that create our favorite celebrities.